Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)

8/6/2019 Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)

1/31

Awareness regarding equityproducts amongst corporate

employees

Presented byHIRAL THAKKAR (107350592100)

MITALI WADHWANI (107350592074)


2/31

Research Methodology

Objectives of the study

To find out the awareness level for equity products amongstcorporate employees in satellite.

To study the preference of the corporate employees for theinvestment tools.

To know how many people are investing in equity market.

To know the purpose of investing in equity products ofcorporate employees.

Research Design: descriptive design.

Sampling DesignPopulation: corporate employees

Sampling Method: convenience sampling

Sample size: 300

Sample unit: corporate employee

Sources of data:primary and secondary


3/31

Research Methodology

Literature Review

Share Market Knowledge, The NSE Of India, And BSE OfIndia (Nirmal kumar Soni, (2009), Author of stock

market analyst)

The Investment Pattern in Ahmedabad and GandhinagarRoney Josheph and Lalit barasiya, (2009)

Statistical Technique Chi-Square test

Limitations of the study

The investors may be bias in giving the require data.

The scope and analysis of the project is limited to 300corporate employees in satellite area, Ahmadabad.

Time Constraint


4/31


5/31

Cont SWOTAnalysis:

Strengths

Large and diverse distribution network

Strong research and sales teams

Experienced top management

Weaknesses

MOFSL operate on leased premises.

Opportunities

Good Customer Base Rising consumer incomes will translate into disproportionately higher

allocation of these funds into equities

Can make use of sustained growth in retail segment of financial Product.

Threats

Existing Competitors and new local players can affect company.

Market has been uncertain for the last 3 and more months.

Political instability

Downturns in the securities markets could reduce transaction volumes, andcould cause a decline in the business and impact profitability.


6/31


7/31

DATA ANALYSIS AND INTERPRETATION

How much are you aware about equity products?


8/31

cont...

Relationship between Gender & Awareness


9/31

Cont...

Relationship between Age & Awareness


10/31

Cont... Rate the following investment tools according to your

preference?


11/31

Cont... Least Preferable Investment Tool


12/31

Cont... Do you invest in Equity market?


13/31

Cont... Relationship between Awareness & Investment

decision


14/31

Cont...

Relationship between Gender & Investment Decision


15/31

Cont...

Route of Investment in equity


16/31

Cont...

What is the investable (investing) amount from your

income in Equity market?


17/31

Cont.. Which modes of transaction do you prefer in Equity

market?


18/31

Cont... Time horizon for investment


19/31

Cont... Relationship between Time horizon & Expected return


20/31

Cont... What kind of investment you prefer (your risk

appetite)?


21/31

Cont... Relationship between Gender & Risk Appetite


22/31

Cont... Whom do you depend on financial advice?


23/31

Cont... What is your purpose behind investment?


24/31

Cont... How much returns do you expect from equity market?


25/31

Hypothesis 1 H0: Return on investment is independent of the % of investment.

H1: Return on investment is dependent on the % of investment.

=0.05

DOF = (4-1) (4-1) =9

2 (tabulated) = 16.92

2 (calculated) = 9.7944

2(tabulated) > 2 (calculated)

Interpretation: Here, H0 is accepted. It means that return on investment is independent of the percentage of investment.


26/31

Findings

Majority of the corporate employees (43%) are little aware about the

equity products. 37% male are fully aware about the equity products whereas only

11% female come under fully aware category.

49% corporate employees are investing in equity products

Out of 100 fully aware corporate employees, 91 are investing in

equity products. There are 71 employees who are not aware andthus they do not invest in equity products.

52% male and only 31% female are investing in equity market.

Out of 300 corporate employees, 66 prefer to invest in fixed depositsand 64 prefer to invest in mutual funds for investment

Half of the employees (50%) prefer direct equity as a route ofinvestment in equity.


27/31

Cont...

64 % are investing 10-20 % of their income in equity market.

50% employees prefer online mode of transaction.

Irrespective of the time horizon, employees expect the return of 11-20% in equity market.

60% prefer medium risk medium return in equity market for safetypurpose.

25% male are more attractive towards taking high risk-high returnwhereas only 18% female take high risk.

Out of 148 corporate employees, 46 depend on investment advisorfirm / broker and 44 depend on friends / relatives for investmentadvice.

Wealth creation is the prime purpose behind the investment in equityamongst the corporate employees with 43%.


28/31

Conclusion

Over the last few years, the level of awareness is much higher thanthe past.

Equity as a concept is well known, but the target audience still needto gain more awareness especially the female counterpart.

Many people have fear of equity products. They think their moneywill not be secure in equity products. They need the awareness andknowledge of equity products and its related terms.

The future of equity market is very bright as it offers the potentialfor a larger return than the fixed income investing in a long run.The equity products are right for the investors with high tolerancefor risk.


29/31

Recommendations

The company should do more canopies to attract more people and to

increase the awareness. The company should do marketing of Exchange Traded Funds

(ETF) to explore opportunities in the untapped segment as it is anew way to indirectly participating in equity.

The company should also give information about the tax benefits toinvest into equity products for long term horizon.

There is a large scope for the company to tap the salaried persons viaSIP. SIP is an easy tool for salaried person as it provides thefacility of doing the investment in EMI.

The staff of Back office or dealers should meet their clients and try tofind out their problems and solve it.

Financial advisor should enquire about the risk tolerance of theinvestors/customers, theirneed and time (how long they want toinvest). By considering these three things they can take thecustomers into consideration.


30/31

Bibliography

www.motilaloswal.com

http://EzineArticles.com/?expert=Nirmal_Kumar_Soni

www.aumfinancialadvisors.com/market.html

www.ncfm.com
http://www.motilaloswal.com/http://ezinearticles.com/?expert=Nirmal_Kumar_Sonihttp://www.aumfinancialadvisors.com/market.htmlhttp://www.ncfm.com/http://www.ncfm.com/http://www.aumfinancialadvisors.com/market.htmlhttp://ezinearticles.com/?expert=Nirmal_Kumar_Sonihttp://www.motilaloswal.com/


31/31

Documents

Hiral Thakkar(107350592100) Mitali wadhwani(107350592074)