16

HTM 253

Embed Size (px)

Citation preview

Page 1: HTM 253
Page 2: HTM 253

Alan Bont Danielle Devine Darby Reynaert James Reed

Presented By:

Page 3: HTM 253

Advertising Research

Page 4: HTM 253
Page 5: HTM 253
Page 6: HTM 253
Page 7: HTM 253

Our Ideas and Pitches

Page 9: HTM 253

Walkthrough

● Example○ Reload walkthrough

● Benefits○ 90% of clients who see Blue35 book

■ This gives them this option from home○ Real life feel rather than pictures○ Can stop and look at specific locations and have questions ready to ask

● Also option○ Google Business View

Page 10: HTM 253

Legal Information on Promo/Walkthrough Videos

Basic Copyright information:● Almost 98% of all music made after 1923 are copyrighted, and as such, are not part of the

public domain for 50+ years.● Royalty Free Music is available

○ http://www.bensound.com/royalty-free-music/2○ http://www.purple-planet.com/

Page 11: HTM 253

Scott Holmes’ Letter content…

Promotional branded content Use in a project promoting a brand, product, service, promotion, reviewing, company, internally/externally/training, organisation or event, including fundraising, real estate and calls to action. There will be a fee of £25.00 GBP per track. I offer a 20% discount on the overall fee if 3 or more tracks are purchased. Covers distribution of your slideshow or video on website(s), TV, radio, blogs and Social Media. Also covers your video at fundraising events, internal and external usage or general background music for events or services.

...

Page 12: HTM 253

Film and Video Productions GVSU

Contact Info:Deborah BarkoAcademic Department CoordinatorSchool of [email protected]

End of Semester Project:● Promo Videos for all meeting rooms● Walkthrough Video/Promo● Social Media (Youtube)

commercial

Page 13: HTM 253

Social Media Calendar Usage: (Suggestions)● Instagram

○ Each of the following○ Possible promotion/deals only for

followers■ Still Shots (empty/event)■ Daily “Good Morning From Blue

35”■ #WeLoveBlue35■ Quote Promo

● Snapchat Account○ Daily “Good Morning from Blue 35”○ Possible promotion/deals only for

followers■ “25$ off if you call w/in the next

24 hours”

● Facebook○ Each of the following

■ Room Promo■ Room Panorama■ Deal Promo■ #WeLoveBlue35■ Quote Promo

● LinkedIn○ Daily “Good Morning from Blue 35”○ Each of the following

■ Room Promo■ Deal Promo■ Quote Promo

Page 14: HTM 253

Social Media Calendar

Page 15: HTM 253

Our Suggestion

Page 16: HTM 253

Questions?