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Ukraine
Mobile
Спектр решений от традиционных до наиболее инновационных мобильных рекламных продуктов, разработанных для управления интерактивными маркетинговыми кампаниями на мобильных приложениях и вебсайтах.
Размещение баннера/Rich Media баннера на 9 максимально адаптированных под мобильные устройства версий порталов:
Премиум аудитория
o Android (Samsung, HTC, LG, Sony)
o iOS (iPhone, iPad)
o others (Nokia,
Blackberry)
o pda.i.uao m.eizvestia.como m.3dnews.ruo pda.interfax.com.uao mobile.tyzhden.uao pda.autocentre.ua
o m.segodnya.uao pda.liga.neto pda.pravda.com.ua
Стандартный баннер320×50 216×36 168×28 120×20
Rich MediaРасширяющийся, peel off
CTR 0,15%
CTR 0,5%
Rich Media баннер включает:
o Видео
o Галерея
o Подписка/регистрация
o Игры
o Сенсорная часть сайта
Стоимость:
o CPM баннера – 200 грн (price)
o CPM Rich Media баннера – 300 грн (price)
o Разработка Rich Media баннера – 4 500 грн
Why Mobile?
Think Mobile
66% agree they cannotlive without theirmobile
Mobile is PersonalCan you score each media in terms of your attention level out of a total of 100.
Source: IAB’s Mobile & the Media Day Study, Jan 2011 Base: Average of 500 respondents, over 7 days
Mobile influenceEven in this early stage of mobile evolution, majority (74%) indicated that mobile advertising has influenced their purchasing behavior
Source: Decision Fuel, On Device Research, sample n = 11,040*Note: Data excludes US and UK as options not asked in these markets, sample n=8,644
Consumers are Ready66% of mobile users are as comfortable with mobile advertising as they are with TV or online advertising
Compared to other forms of advertising like TV or online, how comfortable are you with mobile web and mobile app advertisements (not SMS)?
Source: Decision Fuel, On Device Research and InMobi research, sample n = 9,983
Non-Working Hour PeaksDay in the Life of Device Usage - Tablets
Source: Decision Fuel, On Device Research and InMobi research, sample n = 9,983
Media Usage
Source: Decision Fuel, On Device Research and InMobi research, sample n = 9,983
Global Media Consumption
Source: InMobi & On Device Research, Mobile Media Consumption Research Feb 2012
The average mobile web user consumes 7.2 hours of media daily. Mobile devices represent 27% of this time.
Mobile share of media is ahead of TV and catching up with online
Global Media Consumption
Source: InMobi & On Device Research, Mobile Media Consumption Research Feb 2012
Mobile devices are used throughout the day
Global Media Consumption
Source: InMobi & On Device Research, Mobile Media Consumption Research Feb 2012
Which forms of media most impact your purchasing decisions?
Tablets & Mobile Shopping
Source: Zmags, "Meet the Connected Consumer" conducted by Equation Research, Jan 16 2012
Over 50% of tablet owners shop on it at least once a week – 12% every day!
Frequency with Which US Tablet OwnersUse Their Tablets to Shop, Nov 2011
Avarage Amount that UK Mobile Buyers Will Spend in Q4 2011 on M-Commerce
Mobile Transformation
Source: Barclays Capital, "Internet & Media 101," Jan 13,2012/Source: Transparency Market Research Feb 2012
Smartphone Shipments Worldwide, 2009-2014
Tablet Sales Worldwide
Mobile Shoppers Gather Information
Source: comScore Inc., "State of the US Online Retail Economy in Q3 2011," Nov 15, 2011
Gathering information takes precedence for mobile shoppers and helps to drivecustomers in store
Future Mobile Purchases
Source: Decision Fuel, On Device Research and InMobi research; sample n = 11,040
Which of the following activities have you spent money on via your mobile?
Future Mobile Purchases
Source: Decision Fuel, On Device Research and InMobi research; sample n = 11,040
76% of consumers plan to conduct mobile commerce in the next 12months, a +23% increase from where we are today.
Think mobily
Давиденко Виктория
+38 (044) 361-39-41
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