HUERTOS FAMILIARES HIDRÓPONICOS.docx

8/15/2019 HUERTOS FAMILIARES HIDRÓPONICOS.docx

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UNIVERSIDAD TECNOLOGICADE HERMOSILLO, SONORA

ANGULO NEVAREZ CRISNA UNISSE GRUPOAdministración y

Ea!"ación d#Pr$y#ct$s

Huertos Familiares Hidropónicos


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Tabla de contenidoHISTORIA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% &

ANTECEDENTES%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%'

INTRODUCCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(

RESUMEN EJECUTIVO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(

UNIDAD I%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (

TEMA: 1 HISTORIA DE DISTRIBUCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(

DEFINIR CONCEPTO DE DISTRIBUCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%)

CANALES DE DISTRIBUCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%)

IDENTIFICAR LOS INTERMEDIARIOS Y CANALES DE ACUERDO AL PRODUCTO O SERVICIO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *+

FUNCIONES DE UN CANAL DE DISTRIBUCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*+

FUNCIONES DE TRANSACCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%**NEGOCIACIÓN Y MANEJO DE GRUPO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%**

TEMA 2 CANALES DE DISTRIBUCIÓN.%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*

TIPOS DE INTERMEDIARIOS%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *

TIPOS DE FUNCIONES QUE REALIZAN LOS INTERMEDIARIOS%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*

UNIDAD II%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *-

TEMA 1: CONCEPTO Y CLASIFICACIÓN DE SISTEMAS COMERCIALES%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*-

TEMA: 2 COMERCIO ASOCIADO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*(

TEMA: 3 EL COMERCIO INTEGRADO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*(

TEMA: 4 ASPECTOS LEGALES DEL COMERCIO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*.

TEMA: PROCESO DE VENTA%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*)

PRE!ACERCAMIENTO%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*)

TEMA: 1 MERCADOTECNIA NACIONAL E INTERNACIONAL%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/*

TEMA: 2 ESTRUCTURA PARA OPERRA EN LOS MERCADOS INTERNACIONALES%%%%%%%%%%%%%%%/*

TEMA: 4 UN PROGRAMA ESTRAT"GICO PARA LA MERCADOTECNIA INTERNACIONAL%%%%%%%//

TEMA. BALANZAS DEL COMERCIO INTERNACIONAL%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/PROPUESTA DE SOLUCIÓN%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/-

T#$%&'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/-

R()%*#+%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /-

L',-/%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/-

A,'0/%+%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /-

P%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /-

C%0%)%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%/-

A#%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /-

C')#00%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /-


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ANTECEDENTES

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INTRODUCCIÓN

A ,#*&5*%,5* +' 6'+'*&% '0 6#>', 7' H'6+ F%$505%6'+ H576##*5,#+@ ,#*+&% 7'0 $%6,#

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RESUMEN EECUTI!O

UNIDAD ITEMA: 1 HISTORIA DE DISTRIBUCIÓN

L% 75+&65),5* '+ '0 '*&' '*&6' 0#+ 6#7,'+ > 0#+ ,#*+$57#6'+ ;5*%0'+.

ETAPAS DE LA DISTRIBUCIÓN:

M'6,%7#+ '6575,#+

CARACTERISTICASDEFINICION PERIODO EJEMPLO

L#+ ,#$'6,5%*&'+ &5'*'+++ $'6,%7#+ ,#$#;'65%+ # ;5'+&%+ 6'05/5#+%+# &%$)5* &6'8'+.

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M'6,%7#+ 7' L>#*.

M'6,%7#+ '6$%*'*&'+


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M'6,%7#+ ;6%/$'*&%7#+


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Características de los Intermediarios

1. C6'%6 9%0#6 %/6'/%7#

2. E'65'*,5%

3. I*;6%'+&6,&6%

4. C#*#,'6 '0 $'6,%7#

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FUNCIONES DE UN CANAL DE DISTRIBUCIÓN

L#+ 75+&65)57#6'+ 6'%05%* *% +'65' 7' ;*,5#*'+ 7' 9%0#6 %/6'/%7# 0%+ ,%0'+ +#*:

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F*,5#*'+ 0#/?+&5,%

F*,5#*'+ ;%,505&%7#6%+

FUNCIONES DE TRANSACCIÓNS' 6';5'6' % 6'%05%6 ,#*&%, ,#* 0#+ ,#$6%7#6'+ > &505%6 '+&6%&'/5%+ 7' ,#$*5,%,5* %6%-%,'60'+ +%)'6 +#)6' 0% '5+&'*,5% 7' 6#7,+. T%$)5* 5*,0>'* 0% *'/#,5%,5* 7'0 6',5#@ '06#,'+%6 0%+ &6%*+%,,5#*'+ > '0 6'0%,5#*%6 6#7,+ 7' %,'67# % 0%+ *','+57%7'+ 7'0,#$6%7#6.

NEGOCIACIÓN Y MANEJO DE GRUPO

"a Ne#ociación

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E+ #,66' ,%*7# 0#+ /6#+ +#* ,%%,'+ 7' '+&%)0','6 *% )'*% ,#$*5,%,5* '*&6''00#+@ ,%*7# '5+&' ,#*;5%*% $&% > -%* 0#/6%7# #*'6+' 6'95%$'*&' 7' %,'67#+#)6' ,'+&5#*'+ )(+5,%+@ ,#$# #6 ''$0#@ 0% 7';5*5,5* 7' 0#+ 65*,5%0'+ &'$%+ 8'6#9#,%* '0 ,#*;05,.

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a. La facilitación

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$'#6'.

b. La mediación

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%,'&%* '*,#*&6%6+' ;6'*&' % ;6'*&' %6% +#+&'*'6 ,#*9'6+%,5#*'+ 8' ,#*7,%* % *%+#0,5* %,'&%7% #6 #+. A 75;'6'*,5% 7' 0%+ 9?%+ &6%75,5#*%0'+ 0% *'/#,5%,5* *#&'6$5*% ,#* * )%*7# /%*%7#6 > *# '67'7#6@ '+ + '+'*,5% 6%75,% '* 8' #+ 0#+/6#+ #)&'*/%* 0% $'#6 /%*%*,5% % &6%9+ 7' '00%. S' &6%&% 7' * 6#,'+# '*&'6%$'*&'5*7''*75'*&'@ 7#*7' 0#+ %6&5,5%*&'+ 6'+'09'* 0#+ 6#)0'$%+ #6 +? $5+$#+.

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0%+ 8' 0#+ /6#+ '7'* %,756: 0% ;%,505&%,5* > 0% $'75%,5*. B5)05#/6%;?%E7'0$%*@ J#'0.@ M%6> B'&- C6%5*. 1. E0 T%# 7' 0% N'/#,5%,5*. P%57+

G6#9'6 D. %6'*.@ J. G6#+,-.@ P. O0,%. 1. L% M'75%,5* > ++ C#*&'+ 7' A05,%,5*.P%57+

TEMA $ CANA"ES DE DISTRI%UCIÓN&

TIPOS DE INTERMEDIARIOS

Distri'uidor( E+ '0 5*&'6$'75%65# $%>#65+&%@ /'*'6%0$'*&' '+',5%05%7# '* 0% 9'*&% 7'

6#7,+ ,#* '0 ,(0 '0 ;%)65,%*&' '+'6% %#># '* 0% %6&' 7' 6#$#,5* > 9'*&%.

Ma)orista( E+ * '+&%)0',5$5'* $'6,%*&50@ 8' 9'*7' # &5# 7' 6#7,+@ ''6,5'*7#

;*,5#*'+ 7' )#7'/%' > 8' 9'*7' # 6'9'*7' /%$%+ ,#$0'&%+ 7' 6#7,+ &%* %

'$6'+%+ ,#$# % ,#*+$57#6'+ ;5*%0'+.

Minorista( E+ '0 '+&%)0',5$5'* $'6,%*&50 8' +' 7'75,% % 9'*7'6 % ,#*+$57#6'+ ;5*%0'+

,#*+$57#6'+ ;5*%0'+.

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UNIDAD III

ESTRATEGAS DE VENTA

ETAPAS

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DISEO

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actiidad cr#


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MANUAL DE VENTAS


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MANUAL DE VENTAS

PROCESO DE VENTAS

INICIO


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/% C!asi8caciónd# 5r$s5#ct$s

*% Pr$s5#cciónd# c!i#nt#s$t#ncia!#s

-%5r#s#ntación

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FIN


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DESCRIPCIÒN DEL

PROCESO DE

VENTAS


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CODIGO DE

VENTA

Cdi#o $tico de Ventas


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38/47

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ETAPAS Y

ESTRATÈGIAS DE LA

VENTA


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/re3acercamiento&

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3 Acercamiento&

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3 /resentación de -entas&

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3 Mane1o de o'1eciones&

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3 Cierre&

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ANÀLISIS


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U*% -'66%$5'*&%@ ,#*#,57% ,#$# 5*+&6$'* 7' ,%05;5,%,5* 7' 0% ';5,5'*,5% 7' 0%+ 9'*&%+@ 7'+,65)' * '6;50 7' 0%';5,5'*,5% 7' 0%+ 9'*&%+ % *59'0 /'*'6%0 7' *% ,#$%K?% '* &6$5*#+ 7' ;50#+#;?% #65'*&%7% -%,5% %0 ,05'*&'@#6/%*5%,5* 7' 0%+ 9'*&%+@ 5*;#6$%,5* 7' 0%+ 9'*&%+@ 0%*'%,5* 7' 0%+ 9'*&%+@ 0%*'%,5* '+&6%&/5,% >';5,5'*,5% #'6%&59%.

http://www.monografias.com/trabajos15/indicad-evaluacion/indicad-evaluacion.shtmlhttp://www.monografias.com/trabajos15/indicad-evaluacion/indicad-evaluacion.shtmlhttp://www.monografias.com/trabajos11/presi/presi.shtmlhttp://www.monografias.com/trabajos11/presi/presi.shtmlhttp://www.monografias.com/trabajos11/presi/presi.shtmlhttp://www.monografias.com/trabajos/promoproductos/promoproductos.shtmlhttp://www.monografias.com/trabajos/promoproductos/promoproductos.shtmlhttp://www.monografias.com/trabajos/promoproductos/promoproductos.shtmlhttp://www.monografias.com/trabajos910/en-torno-filosofia/en-torno-filosofia.shtmlhttp://www.monografias.com/trabajos910/en-torno-filosofia/en-torno-filosofia.shtmlhttp://www.monografias.com/trabajos15/indicad-evaluacion/indicad-evaluacion.shtmlhttp://www.monografias.com/trabajos11/presi/presi.shtmlhttp://www.monografias.com/trabajos/promoproductos/promoproductos.shtmlhttp://www.monografias.com/trabajos910/en-torno-filosofia/en-torno-filosofia.shtml


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CONCLUSIÓN

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FUENTES BIBLIOGRAFICAS

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2:43 $

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R','6%7# '0 D?% 13 7' F')6'6# 7'0 213 % 0%+ :4 .$ 7'0 0% %/5*%-&&:.+057'+-%6'.*'&59%*0+%*&'0!+5+&'$%!,#$'6,5%0!1222.

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G6#9'6 D. %6'*.@ J. G6#+,-.@ P. O0,%. 1. L% M'75%,5* > ++ C#*&'+ 7' A05,%,5*.P%57+

-&&:)##+./##/0'.,#$.$)##+57AN*;A)!75C/PA0/PA78,%6%,&'65+&5,%+>,#*,'7',#$'6,5#5*&'/6%7#+#6,'.

11;')6'6#!213

R','6%7# '0 D?% 13 7' F')6'6# 7'0 213 % 0%+ :3 .$ 7'0 05)6# &'$%+ 7' 5*&6#7,,5* %0$%6'&5*/@ #6 S'66%*# G#$' F6%*,5+,#.

R','6%7# '0 D?% 13 7' F')6'6# 7'0 213 % 0%+ :4 .$ 7'0 0% %/5*%-&&:.+057'+-%6'.*'&59%*0+%*&'0!+5+&'$%!,#$'6,5%0!1222.

R','6%7# '0 7?% 1 7' E*'6# 7'0 213 7'@-&&:./'+&5##05+.,#$,%*%0'+7'$%6'&5*/%6&5,0#+175+&65.-&$

http://cultivohidroponia.blogspot.mx/2009/12/historia-de-la-hidroponia.htmhttp://www.slideshare.net/ivanlsant/el-sistema-comercial-1282920http://books.google.com.mx/books?id=ANnfWAb-di0C&pg=PA85&lpg=PA85&dq=caracteristicas+y+concepto+de+comercio+integrado&source.%20%2011/febrero-2013http://books.google.com.mx/books?id=ANnfWAb-di0C&pg=PA85&lpg=PA85&dq=caracteristicas+y+concepto+de+comercio+integrado&source.%20%2011/febrero-2013http://books.google.com.mx/books?id=ANnfWAb-di0C&pg=PA85&lpg=PA85&dq=caracteristicas+y+concepto+de+comercio+integrado&source.%20%2011/febrero-2013http://www.slideshare.net/ivanlsant/el-sistema-comercial-1282920http://www.gestiopolis.com/canales/demarketing/articulos/18/distri.htmhttp://cultivohidroponia.blogspot.mx/2009/12/historia-de-la-hidroponia.htmhttp://www.slideshare.net/ivanlsant/el-sistema-comercial-1282920http://books.google.com.mx/books?id=ANnfWAb-di0C&pg=PA85&lpg=PA85&dq=caracteristicas+y+concepto+de+comercio+integrado&source.%20%2011/febrero-2013http://books.google.com.mx/books?id=ANnfWAb-di0C&pg=PA85&lpg=PA85&dq=caracteristicas+y+concepto+de+comercio+integrado&source.%20%2011/febrero-2013http://books.google.com.mx/books?id=ANnfWAb-di0C&pg=PA85&lpg=PA85&dq=caracteristicas+y+concepto+de+comercio+integrado&source.%20%2011/febrero-2013http://www.slideshare.net/ivanlsant/el-sistema-comercial-1282920http://www.gestiopolis.com/canales/demarketing/articulos/18/distri.htm


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ANEOS

/roceso de E5portación


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Ve"ifcacin de la dete"&inacin d

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