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2004 John Wiley & Sons, Inc.Huffman: PSYCHOLOGY IN ACTION,
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PSYCHOLOGY IN ACTIONSeventh Edition
by
Karen Huffman
PowerPoint Lecture Notes Presentation
Chapter 1
Introduction & Research MethodsLynn Gussman
Forsyth Technical Community College
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The Study of Psychology
Psychology is the scientific study of behavior and mental
processes
Psychology values empirical evidence Psychology employs critical
thinking Psychology employs systematic research
methods
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2004 John Wiley & Sons, Inc.Huffman: PSYCHOLOGY IN ACTION,
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Pseudopsychologies
Pseudopsychologies are unreliableapproaches that do not use the
scientificmethod
Examples of pseudopsychologies include: Astrology: system that
tries to relate personality tothe movement of the stars Palmistry:
idea that reading a persons character
from the lines on their palms Psychokinesis: notion that humans
can move
objects through mental concentration Follicology: notion that
personality characteristics
are related to hair color
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Areas of Psychology
Clinical Educational School Industrial/organiz-
ational
Developmental
Social Comparative Neuropsychology Health
psychology
Cognitive
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Psychology Degrees By Area
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Early Pioneers of Psychology
Structuralism focused on sensationsand perceptual
experiences
Functionalism investigated functions of mental processes in
adapting to theenvironment
Gestalt psychology emphasizedperception; the notion that the
whole is
more than the sum of the parts
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M odern Psychology Views
Psychoanalytic view emphasizes theunconscious mind
Behaviorism focuses on objective andmeasurable behaviors
Humanistic psychology emphasizes theinner-self and the
importance of subjectivefeelings
Cognitive psychology focuses on mentalfunction and reasoning
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M odern Psychology Views
Biopsychology views behavior asreflecting brain processes
Evolutionary psychology asserts thatcertain behavioral
characteristics aresubject to natural selection
Sociocultural psychology examines theinfluence of culture and
ethnic practice onpeoples behavior
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Copyright
Copyright 2004 by John Wiley & Sons, Inc., NewYork, NY. All
rights reserved. No part of the material
protected by this copyright may be reproduced or utilized in any
form or by any means, electronic or mechanical, including
photocopying, recording, or byany information storage and retrieval
system, withoutwritten permission of the copyright owner.
