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How to educate for a wicked world? Prof. Dipl. Ing. Jurgen Faust IED Comunicazione Chief Academic Officer IED

Iaa wicked-problems

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how to design within complex systems

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Page 1: Iaa wicked-problems

How to educate for a wicked world?

Prof. Dipl. Ing. Jurgen Faust IED Comunicazione

Chief Academic Officer IED

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What is design?

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

Herbert Simon

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The marketing communication process:

  Promotion Decisions   Targets of Marketing

Promotions   Objectives   Types of promotion (mix)   Communication Participants   Communication Delivery   Obstacles   Keys to be effective   Characteristics of

Promotions   Intended Audience   etc.

  Problem descriptions-briefings

  Research   Development   Implementation

PRINCIPLES A DESIGN PROCESS

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Mechanical model?!

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We live in a wicked world!

“For complex situations, also in communication, there is no definitive statement of "The Problem." The problems coming out of briefings are often ill-structured because an evolving set of interlocking issues and constraints makes it impossible to structure them well.”

(Rittel and Webber, 1973 )

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We live in a wicked world!

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Wicked problems briefing

Analyze the situation…

It can be described in different ways and then you will project different solutions…

there is no one way to formulate the problem!

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Solutions to wicked problems…

… cannot be true or false, although they can be good or bad…

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Explanation to wicked problems

… there is always more than one plausible explanation for a wicked problem…

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Testing solutions…

… there is no single right or true test for a solution to a wicked problem…

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And…

… every wicked problem is unique…

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Wicked problem education

“Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.”

Herbert Simon

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IED-XL (40 years) future learning model   Make the classroom to a real communication studio

  Blurry the time between school and live

  Coach them in project based environment

  Involve students in real projects

  The student is the actor

  Train faculty to be coaches

  Give students access to technology whenever needed

  Give students a global exposure

  Engage them in intellectual and future discussions with social responsibility

  Students need how to learn

  Students need to learn to work in teams

  And… students need to work with wicked problems