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이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5. 2016 ICBM 도입시 챙겨야할 체크포인트

ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

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Page 1: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

이주명, Joomyung Lee

Chief Manager, B2B Marketing Team

Global Marketing Division

Luddite & Technology democratization

July. 5. 2016

ICBM 도입시 꼭 챙겨야할체크포인트

Page 2: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

IoT Cloud BigData Mobile

A•I

Page 3: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Ludditemovement

Page 4: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

1700 1820 1870 1913 1950 1970 1990 2012

7 bilion

<source : Capital in the twenty-first century, piketty.pse.ens.fr/capital21c>

Increase in world population

1 bilion

Page 5: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

<source : Economic Research, Federal Reserve Bank of St.Louis(research.stlouisfed.org)>

1930 1940 1950 1960 1970 1980 1990 2000 2010

40,000

80,000

120,000

(thousands)

Historical graph of the US job market

Goodsproducing

Serviceproviding

Page 6: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Segmentation of the jobs

1969 ~ 2013 in Korea

-

4,000

8,000

12,000

16,000

1969 1986 1995 2003 2012 2015

9,426

14,881

3,260

2003 대비 58%1969 대비 357%

<source : 한국직업사전(2015), 한국고용정보원(www.work.go.kr)>

Page 7: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Segmentation of the industry

example. Hyundai Motors

1975

2016 Selling Model

Page 8: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Expert Era

changing the expert in multiplayer

<서울아산병원 진료과>

가사

건설

공정거래

국제거래

국제중재 금융

기업인수합병

노동 도산

등기사무민사 무역 방송통신

보험 부동산관련상사

상표

손해배상스포츠 에너지

엔터테인먼트의료

임대차관련

저작권

조선관련 조세 중재 증권특허

해상 행정 헌법재판 형사환경

회사

IT

<변호사 전문 분야 등록 제도>

49개진료과

36개전문분야

Page 9: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Disconnect

be isolated between jobs

Page 10: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

아무도 타이어를 갈아 끼우지 못했다.

전등 스위치 하나 설치 못했다.

바닥에 타일도 못 깔았다.

벽에 회반죽도 못 발랐다.

자기 세금 장부 하나 못 챙겼다.

왜있어야하는지에대한

타당성을잃어버린형태의

지식들만넘쳐났다.

<오베라는 남자(2015), 프레드릭 배크만>

Page 11: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Contact Center

Market size in Korea

3.8

6.7

7.8

10

11.3

14.0

0

4

8

12

16

2001 2003 2006 2009 2012 2015

268%성장

<source : 국내 컨택센터 시장 규모 및 전망(KTis), 한국고객센터산업정보연구소>

Page 12: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Case Study - I

Page 13: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

SMART SUPPORT for SMART UX

Combine Samsung’s Smart UX and Rsupport’s Smart

Support to take printer tech support to the next level.

Save on on-site support costs and build sales with

Samsung’s newest feature.

Page 14: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

Page 15: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

PC to Printer Support Provide Seamless Tech Support.Solve any software related issue remotely without costly site visits.

Page 16: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

Visual Support for Field Paper jam? Show customers how to fix it remotely.For simple problems, see and guide customers to resolve the issue.

Page 17: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

Mobile to Printer Support Keep Customers SatisfiedProvide live support from anywhere, at anytime.

Page 18: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

PC to PC Support Too complicated to understand it over phone?Avoid frustration and confusion by connecting to local PCs remotely.

Page 19: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

Samsung Business

Page 20: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Democratizationof Technology

Page 21: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Plarization

Imbalance of benefits

기술소외층 기술중산층 기술부유층

기술이 주는편익의 체감

기술의 수용

기술부유층 트렌드를만드는 계층.신기술을가장먼저 도입하고모든기능을 능숙하게사용함.

기술중산층 트렌드를따르는 계층.신기술이검증되면 도입하며,다룰수있는 기능위주로사용함.

기술소외층 트렌드에서 소외된계층.신기술에관심은 있으나,이에익숙하지 않아어려움을느낌.

IoT

무인자동차

스마트폰

3D프린팅

가상비서

Page 22: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Distribution

end to end

Page 23: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Case Study - II

Page 24: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

NTT DoCoMo

<あんしん遠隔サポート>

Page 25: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

NTT DoCoMo

Page 26: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

NTT DoCoMo

100

500

700

1,000

-

400

800

1,200

1,600

2,000

2012 2013 2014 2015 2016

(만)1,800만유료회원

(5월기준)

Page 27: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Use Case

NTT DoCoMo

원격지원 eBook Animation Video on demand Mobile Game

Extanded

Maximization

beginning

Page 28: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Check Point

Disconnect•Distribution

Page 29: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

AboutRSUPPORT

Page 30: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

Market ShareRemote Support SW

ASIA No.1(IDC / frost & sullivanreport, 2008-2012)

Global No.5(IDC report, 2013)

34%RSUPPORT

4.9%RSUPPORT

31%other

17%CitrixOnline

7%CiscoWebex

6%LogMeIn

5%NTR Global

34.1%CitrixOnline

23.6%Cisco Webex

18.4%LogMeIn

12.8%Bomgar

3.6%other

Page 31: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

ClientsGlobal remote solution provider, serves more than 6,000 global business.

Page 32: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

AboutProduct

Page 33: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

B2CMain

Product Line UpB2B & B2C

Page 34: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

RemoteCallSupport for PC & Mobile & Everything

Fastest iOS 10 support(Sept.)RemoteCall SDK Launch(Sept.) RemoteCall Face Launched(Jan.)

Page 35: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

RemoteViewControl for Mobile to PC & Mobile

Mobile to PC PC & Mobile to Mobile(set-top-box, kiosk)

Page 36: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

MobizenMobile Screen Recording & Remote Access

Web ver.Install ver.

Mobizen MirroringMobile Remote Access

MobizenMobile Screen Recording

1,000만(15년10월)

MAU

40%

2,000만(16년5월)

※ China exclude

3,000만(16년12월)

Page 37: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

GameDuckRecord-Share-Broadcasting, Game Social Media & Platform

Play! Record! Share!

MCN Broadcasting for Game User

10만(15년11

월)

MAU

40%

100만(16년5월)

200만(16년12

월)

Page 38: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

COLABOXVideo Conference SW & HW

Free

Experience high-definitionvideo conferencing.

Hassle-free collaboration tools.No need to download or install an App.Just One-Click to start.

Page 39: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

RSUPPORT VisionGlobal No.1 Remote S/W

Page 40: ICBM 도입시꼭챙겨야할 체크포인트 · 이주명, Joomyung Lee Chief Manager, B2B Marketing Team Global Marketing Division Luddite & Technology democratization July. 5

이주명, joomyung lee

Chief manager | Product Marketing | Global Marketing Division

RSUPPORT Co. Ltd.,

[email protected]

Thank you, so much!