IGD Academy - 2016 Directory

2016 Training and Development Directory 1

2016 TRAINING AND DEVELOPMENT DIRECTORY

Over 100 years of delivering training and learning opportunities for people in the consumer goods industry

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The IGD Academy helps people at all stages of their careers to flourish in today’s fast-changing world. This is delivered through free personal development opportunities on behalf of the charity and also by paid for commercial workshops, customised training and research projects.

WorkshopsThe IGD Academy provides a complete spectrum of training delivered by expert tutors with real commercial experience. Whether you’re at the beginning of a career, looking to progress to the next level or wanting to stay at the top of your game we have courses to meet your needs.

This brochure contains details on each of our workshops and the benefits they offer delegates. Find out more about our tutors on pages 26 & 27.

igd.com/workshops

Customised SolutionsThe IGD Academy delivers customised solutions to specific issues and challenges faced by businesses and individuals. It ranges from benchmarking capability and delivering in-house training programmes, to undertaking detailed shopper and thought leadership research projects.

Together with our industry experts and facilitators we offer a briefing service to enable businesses to turn our insights and strategy into action.

igd.com/customised

Leading EdgeUnder our Leading Edge programme we deliver free evening masterclasses around the UK, as well as annual training conferences. These events are specifically designed to boost the personal and professional development of people working in the industry so they can reach their full potential.

Free videos, webinars and other learning resources can be accessed via our On Demand Learning Hub, so you can upskill at your convenience.

igd.com/leadingedge


CONTENTS

WORKSHOPS OVERVIEW

FLEXIBLE SOLUTIONS

CATEGORY MANAGEMENT AND SHOPPER • Successful Category Management 7

• Advanced Category Management 8

• Category Leadership 9

• Delivering Shopper Engagement 10

• Turning Data into Insight 11

COMMERCIAL AND ACCOUNT MANAGEMENT • Successful Account Management 13

• Account Manager to Business Manager 14

• Successful Joint Business Planning 15

• Line Management for Commercial Teams 16

RETAIL AND CHANNEL STRATEGY • Building your Convenience Strategy 19

• Getting Started in the Discount Channel 20

• Getting Started in the Online Channel 21

• Effective Channel Management 23

SUPPLY CHAIN • Building a Supply Chain for Growth 25

OUR TRAINERS 26

ALSO FROM IGD• Customised Solutions 29

• Leading Edge Conference, Masterclasses & Online Learning 30

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“IGD developed material that delivered a learning experience as opposed to simply imparting knowledge, therefore the experience for delegates was of discovery - what this means for me - and feeling of ownership - what I have to do.”

Commercial Director, Retailer

For over 100 years we have delivered training and development tailored to people at all levels of the food and consumer goods industry.

Our team of trainers and facilitators all have extensive industry experience and an in-depth understanding of the issues and challenges organisations and individuals are facing on a daily basis.

You can tap into our expertise in the format that works best for you. Our open programmes attract people from different organisations to learn together, whilst our tailored solutions are designed for the exacting needs of our clients.

This directory outlines our most popular workshops across category, commercial, retail and supply chain. We work with many companies large and small from all sectors in the food and consumer goods industry all over the world.

We’d love to work with you too.

igd.com/[email protected]

WORKSHOPS

It’s no secret that the key to attaining competitive advantage is people. A skilled, motivated, collaborative team is at the heart of any successful organisation.


Whether you attend an open-access workshop with delegates from other companies, or we run a session specifically for you and your team, you can be sure that they will be insightful, engaging and memorable.

Here are some of the benefits to consider when deciding the best option for you:

FLEXIBLE SOLUTIONSOPEN WORKSHOPS

• Frequent – regular dates throughout the year

• Cost effective – a convenient solution to train selected team members

• Interactive – network with and learn from the experiences of others in the industry

• Inspirational – get away from the office in our state of the art training facilities

• Enjoyable – our hospitality and healthy, home-cooked food is unrivalled

IN-HOUSE WORKSHOPS • Flexible – you choose the date and the location

• Cost-effective – ideal if you need to train a larger group

• Customised – with content specifically tailored to your business

• Category-relevant – we can incorporate your company or category data

• Action-orientated – we will work with you to embed the learning

Tailored ProgrammeIf you have a specific business challenge or training requirement, we can tap into our expertise to create something to meet your needs and drive your business performance. Find out more about our customised solutions on page 29.

CATEGORY MANAGEMENT AND SHOPPER

Less than 50% of category management practitioners have had formal external category management training, while only 8% of shopper marketers have had formal shopper marketing training.*So with the current marketplace demanding more of category managers than ever before and extending their remit, our range of workshops are the perfect way to benchmark, refresh and upweight your capabilities.

For over 30 years we have delivered training and development tailored specifically to category teams in hundreds of companies around the world. Our team of trainers and facilitators all have extensive industry experience and an in-depth understanding of the issues and challenges organisations and individuals are facing on a daily basis.*Source: IGD Category Management Capability Survey, 2015

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SUCCESSFUL CATEGORY MANAGEMENT

Category management – what is it all about? This two day workshop will introduce delegates to the tools, processes and methodology required to deliver growth opportunities through adopting category management. Delegates will learn how to build category relationships between suppliers and retailers, develop effective category plans and put together compelling shopper focused in-store propositions and tactics.

Key learning outcomes• Understand what category management is and the benefits of

adopting category management ways of working• Understand the category management process and how to

implement each stage• Learn how to use a range of category management tools to

start delivering business results• Gain a deeper understanding of shopper behaviour and how

to harness it• Know how to develop compelling category plans and

initiatives by channel and format• Build retailer and supplier category relationships and joint

category plans

Who is it for?This workshop is aimed at individuals who are new in category roles or those in other commercial roles who want to understand what category management can do for them.

Course programme and datesigd.com/successfulcategorymanagement2 day course

PricingMember Company: £800Non-Member: £1,200

“I was keen to try this course as the IGD Academy is seen as the best provider of category management training in the UK.”

Group Head of Shopper Capability,Alcoholic Drinks Supplier

Your place or ours? Find out about an in-house course on page 29

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ADVANCED CATEGORY MANAGEMENT

This two day workshop provides the tools, processes and skills required to develop compelling channel or customer category growth plans that will deliver profitable growth for your organisation. The workshop brings ‘end-to-end’ strategic category management to life using an engaging, practical and interactive combination of facilitated learning and our unique category management business simulation model.

Key learning outcomes• Have a practical and in-depth understanding of the IGD five

step category management process• Be able to use a broad range of complex data sources as part

of the process of developing compelling shopper insights • Know how shopper insights will inform the opportunities and

strategies that will underpin your category growth plans• Learn to turn your plans and strategies into clear and effective

category tactics that can be implemented to maximise profitability and return on investment

• Experience the retailer and supplier category plan dynamics• Know how to develop compelling category based

commercial propositions• Demonstrate your organisation’s category leadership• Acquire a range of tools and techniques you can apply as

soon as you get back into the workplace

Who is it for?This workshop is aimed at category managers, trade marketing managers, commercial managers or marketing managers who have had previous exposure or experience of category management and want to develop their capability in this area.

Course programme and datesigd.com/advancedcategorymanagement

2 day course

PricingMember Company: £850

Non-Member: £1,250

Developed in association with

Ask us about an in-house course: [email protected]


Get to know our trainers on pages 26 & 27

CATEGORY LEADERSHIP

With accelerated change in the retail landscape, true category growth is becoming increasingly difficult to achieve. To find it, retailers often look for a supplier to adopt a category leadership position.

By taking category leadership, you can move the conversations with buyers away from price and promotions on to activities that drive incremental value for your brands and your customers through mutually beneficial category growth. Category leadership is not owned by those with the biggest category share or the deepest pockets; it is founded on the quality of the insights, the supporting strategies and tactics and people capabilities. Whatever the size of your business or budget, you can be seen as a category leader through the quality of what you do.

Building on our long-established Successful Category Management and Advanced Category Management courses, this groundbreaking workshop has been designed to provide you with the process and tools to create genuine category leadership in your business.

Key learning outcomes• Know how to create an end-to-end category leadership

process for your business

• Create category strategy and drivers based on shopper/consumer ‘pull’

• Generate solutions for your business to capitalise on the key category drivers

• Choose where to play and how to win with consumers, shoppers and retailers

• Decide the strategy for taking your category plan to the retailer• Understand how best to structure your team to deliver your

category plan

Who is it for?This workshop has been designed for anyone who has responsibility for creating the business approach to category management and developing the longer term strategy.

Course programme and datesigd.com/categoryleadership

2 day course


Non-Member: £1,200

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DELIVERING SHOPPER ENGAGEMENTThis two day interactive workshop will put you in the shoes of the shopper to help you understand what drives and motivates their behaviour throughout the path to purchase. It will develop your capability to create the right strategy and to engage and inspire shoppers to buy.

Shoppers are becoming increasingly demanding of both the products they buy and where they buy them. Likewise, retailers now expect good shopper understanding as a standard from all their suppliers in order to deliver effective shopper tactics.

Key learning outcomes• Understand shopper needs, behaviour and trends and their

influence on commercial decisions • Ensure the shopper is at the heart of your brand/category/

retail/commercial decision-making• Create shopper strategies based on shopper wants and needs

leading to effective, efficient tactics• Understand how and when to apply different shopper research

methodologies to ensure relevant outputs• Harness shopper influences and the shopper ‘journey’ to drive

better conversion to purchase• Deliver processes to keep up to speed with shopper trends

and continually develop shopper engagement

Who is it for?This workshop is for shopper marketers, category managers and those who work in shopper activation who have responsibility for influencing shopper behaviour. Delegates who are new to this area or those looking to refresh their skills around understanding the shopper should attend as it will help them to create compelling and engaging shopper led solutions.

Course programme and datesigd.com/shopperengagement

2 day course


Non-Member: £1,200

“I finally understand why focusing on shoppers is such an untapped opportunity. The exercises really brought the course to life.”

Category Manager, Packaging Manufacturer




TURNING DATA INTO INSIGHTWith so much data available it can be hard to distil the reams of information into meaningful, actionable insights. This interactive one day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights. It’s a great way to build your confidence to deliver insight-led recommendations.

Key learning outcomes• Develop the right business questions to ask of the information• Translate information into robust actionable insight • Build confidence in developing insight-led recommendations• Make your reports efficient and address business and

audience needs

Who is it for?This workshop is aimed at insight, analyst and category managers looking to improve their management of information and how they practice insight generation.

Course programme and datesigd.com/datatoinsight

1 day course


Non-Member: £750

“It provided a framework which helped me to cope with the volume of information I receive every day and to then translate it into insight.”

Category Development Manager, Poultry Supplier

These courses form the backbone of IGD Academy training, providing everything from the core skills to help forge strong customer relationships, right through to the in-depth expertise required to manage others in a commercial team. In between, we offer courses specifically designed to enable account managers to step up and flourish as a business manager, plus workshops specifically for the increasingly crucial activity of joint business planning.

In an increasingly complex industry our range of commercial and account management workshops are proven to help individuals and businesses best prepare for and respond to the challenges faced.

“Thoroughly enjoyed the course, an excellent balance of activity and engaging content”

Commercial Manager, Fresh Produce Supplier

COMMERCIAL AND ACCOUNT MANAGEMENT

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SUCCESSFUL ACCOUNT MANAGEMENT This workshop provides the tools, processes, skills and structures to effectively manage customer relationships. Using a case study, delegates will learn how to use data to identify growth opportunities, build customer business plans and create compelling commercial propositions to sell in to customers.The workshop is interactive involving break-out sessions and role plays to enable the new skills to be practised.

Key learning outcomes• Know how to use customer and market data to identify

category and brand growth opportunities• Prepare effectively to get the most from each meeting you

have with your customers• Be able to build business plans that will drive growth for you

and your customers • Be able to develop more compelling and effective

commercial proposals• Have the agility and ability to make quick but effective

decisions, so you can seize new opportunities as they arise• Ensure your agreements are implemented by your customers

Who is it for?This workshop is aimed at account managers new to the role or who have had little or no formal training, as well as those in other roles with customer facing responsibility.

Course programme and datesigd.com/accountmanagement2 day course

PricingMember Company: £800Non-Member: £1,200

“A solid grounding for National Account Managers and a great two days with good pace and lots of activity.”

Sales & Marketing Executive, Bakery Manufacturer

Get to know our trainers on pages 26 & 27

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ACCOUNT MANAGER TO BUSINESS MANAGER This high-energy, interactive workshop will give you the insight into the skills that will enable you to make the transition from account manager to business manager. As a delegate you will be empowered throughout the workshop to make key commercial decisions and also to understand the implications of those decisions to your P&L.

Key learning outcomes• Be able to develop more compelling, fact-based commercial

proposals and understand the effect they have on the supply chain and the profit and loss account

• Have a clear understanding of the level and depth to which your personal planning and preparation is required in order to conduct more effective business meetings

• Develop improved data handling and analysis skills to identify commercial opportunities that drive sales based activities

• Be able to use sharper overall commercial and negotiation skills, understanding and using key variables to reach a positive result

• Understand different retailer strategies and build compelling proposals that have a greater chance of acceptance

• Have improved capability to work as a team, organise resources and priorities effectively

Who is it for?This workshop is designed for account managers who have been working in their current role for three or more years and are looking to take on more responsibility or broaden their existing account management skills. It’s also suitable for those people who have previously attended our Successful Account Management workshop overleaf.

Course programme and datesigd.com/businessmanager

2 day course


Non-Member: £1,250

“I found the course challenging and the simulation game helped me to get the buyer’s perspective.”

Business Account Manager, World Foods Supplier

Developed in association with

Learn about our Free Leading Edge events on page 30


SUCCESSFUL JOINT BUSINESS PLANNING A thought-provoking workshop, which reinforces the discipline and detailed planning required to develop compelling joint business plans. Whether you’re considering developing them with key customers, or it’s an established part of your business activity, you’ll benefit from practical advice in this workshop.

Key learning outcomes• Make informed decisions about where you should agree and

implement a joint business plan• Understand the tangible and softer benefits• Determine the hallmarks of a good joint business plan• Understand the key planning stages involved• Be able to prioritise your shopper, category and customer

strategies and initiatives• Take steps to ensure internal alignment and manage

expectations around the business • Drive real benefits for customers, your company and shoppers

through implementing and delivering on a well prepared plan

Who is it for?This workshop has been developed for all those who have the responsibility for compiling joint business plans with customers. It provides the ideal preparation if your company is considering or starting to develop joint business plans with key customers. Or, if it’s an established process within your business, the course will help you take another look at what you do and make it more meaningful.

Course programme and datesigd.com/businessplanning

1 day course


Non-Member: £750

“This workshop helped me see things from both retailer and supplier sides. It also provided me with templates to use when building a JBP.”

National Account Manager, Health and Beauty Supplier

We now run retailer-specific workshopsalongside our Trade Briefings.Find out more on our website.

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LINE MANAGEMENT FOR COMMERCIAL TEAMS This two day workshop provides the core skills needed to be a successful line manager in a commercial team. Delegates will learn how to develop the qualities that make a dynamic line manager and how to smoothly make the transition from a team member to team leader.

Key learning outcomes• Understand what makes an effective line manager and how

you make the transition• Benchmark your own line management capabilities

and strengths• Understand the style preferences of you and your team• Be able to convert your organisation’s commercial strategy

into compelling outcomes• Be able to put in place the key processes and procedures to

ensure you have an effective team – great team meetings, appropriate resource allocation and delegation

• Know how to measure and assess team and individuals’ capability and ensure they are equipped to succeed

• Be able to conduct effective and appropriate commercial performance conversations with individual team members

• Know how to manage underperformance

• Be equipped with a range of practical tools and techniques that can be utilised back in the day job to drive team performance

• Have a 60 day implementation plan for ‘my line manager approach’

Who is it for?This workshop is ideal for anyone currently managing customer facing teams, responsible for driving performance or in a line manager role who has limited or no formal training. It will also benefit someone looking to take on a line management role in the next 12 months.

Course programme and datesigd.com/linemanagement

2 day course


Non-Member: £1,200



RETAIL AND CHANNEL STRATEGY

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By 2020, more than 40p of every pound spent on food and grocery in the UK will be spent through the convenience, online or discount channels.*

Despite this, many manufacturers still do not have a tailored approach, failing to reflect the different natures of these three channels and the complexity of serving them.

Winning in these sectors depends on two things: having the insights to underpin decision-making, and the capability to understand the implications and execute plans. We share the former through our online services Retail Analysis, ShopperVista and Channel Focus; for the latter, we deliver a range of one-day workshops, outlined in the pages that follow.

*Source: IGD Channel Forecasts, 2015


BUILDING YOUR CONVENIENCE STRATEGY This course is designed to give you the understanding needed to be able to trade successfully in the convenience channel, one of the biggest growth channels in UK grocery. This is a practical and interactive workshop which will not only improve your knowledge, but also pose questions to help focus your strategy.

Key learning outcomes• Have a better understanding of the scope and scale of the UK

convenience market to help predict where growth will come from in the future

• Build better relationships by being able to critically assess the channel through the eyes of retailers and shoppers

• Know the strengths, weaknesses and opportunities associated with the key market segments

• Develop a perspective on what actions you need to take to win in the channel

• Critically assess processes and structures so that you can make sound recommendations about next steps and where to prioritise efforts

Who is it for?This workshop is for those who are new to the channel, or returning to it after a period away. It is designed to help you focus on building your convenience strategy.

Course programme and datesigd.com/conveniencestrategy

1 day course


Non-Member: £750

“I can take my learnings from this course and really put these into actions for our convenience strategy.”

Category Manager, Beverage Producer


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GETTING STARTED IN THE DISCOUNT CHANNEL

It’s the second fastest growing channel in the UK, but one that is rarely afforded the same focus as online and convenience. That needs to change.

This is an interactive workshop that will get you up to speed on the UK discount channel; explore where the growth is set to come from over the next five years and assess the opportunity. It covers the group of retailers collectively known as ‘the discounters’: the food discounters Aldi and Lidl, and variety high street/big box players Poundland, Poundworld, 99p Stores, Home Bargains and B&M.

We’ll discuss why and how the above mentioned retailers are growing, and provide insight into their trading relationships and business strategies.

Key learning outcomes• Have a better understanding of the key players in the UK

discount sector and where the growth will come from over the next five years

• Understand the role and developments of the discount channel and how you can align your approach

• Get to know the discount shopper and their needs/missions

• Understand better how to quantify the channel opportunities – should we enter?

• Develop your thinking of the key actions required to win with the discounters

Who is it for?This workshop is for those who are new or looking to engage in the discount channel and want to understand and assess whether this is an opportunity for their business or category and build a suitable strategy.

Course programme and datesigd.com/discountstrategy

1 day course


Non-Member: £750



Learn about our Free Leading Edge events on page 30

GETTING STARTED IN THE ONLINE CHANNEL The online grocery market in the UK is set to more than double over the next five years, growing to be worth almost £17 billion. That’s one big opportunity. This interactive workshop is designed for people new to online and who need to get up to speed with shopper behaviour and key account strategies in a short space of time.

Key learning outcomes• Gain a clear understanding of the online channel growth

forecasts and key drivers in the context of the total grocery market to enable you to devise a successful business plan

• Know how to leverage the key drivers and motivations for grocery online shopping which you can feed back into your account plans

• Have an understanding of key account dotcom strategies and how you can align to your approach

• Understand the differentiated needs of retailer contacts in an online environment to enhance your trading relationships

• Be able to assess and evaluate activities and tactics on retailer websites through a case study to understand trade spend effectiveness online

Who is it for?The workshop is a must for anyone whose role includes an element of online responsibility. It is best suited to those starting out in the channel.

Course programme and datesigd.com/gettingstartedonline

1 day course


Non-Member: £750

“A great workshop which has been enjoyable and interesting!”

e-Business Development Executive, Chilled Food Supplier

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EFFECTIVE CHANNEL MANAGEMENT A one day workshop designed to take you out of the day-to-day and explore in detail the world of multichannel retailing. This workshop isn’t just about theory and numbers – just like multichannel retailing itself, it’s about people, processes and culture – therefore to get the most out of the day you’ll need to come prepared to engage and participate.

Key learning outcomes• Return to your business with a detailed appreciation of how

the grocery market is set to look over the next five years and the implications of these developments

• Understand the role and development of each of the ‘hot’ growth channels so you can assess your company’s approach towards each

• Learn more about the major players’ multichannel strategies and how you can align your approach

• Take inspiration from case studies and examples and from sharing experiences with other delegates

• Critically assess the processes and structures of your business, so that you can make sound recommendations about next steps and where to prioritise efforts

Who is it for?Success in multichannel will in part be defined by a workforce’s ability to work as a team across all functions, and as such this workshop will have far reaching appeal. In particular however, those from the following functions are likely to get the most from this workshop; commercial and account teams, category and brand teams, insight and analytics teams.

Course programme and datesigd.com/effectivechannelmanagement

1 day course


Non-Member: £750

“The day delivered on all my expectations and I left feeling confident that I could translate the knowledge back to my business to develop and deliver a successful multichannel strategy.”

Head of Commercial Development, Alcoholic Beverage Supplier

Today’s challenging environment means that traditional techniques are no longer effective. The supply chain needs to build capability to meet both new shopper demands for choice, variety and availability as well as business demands to operate with greater efficiency.

To succeed in this new world, you need to understand the supply chain priorities of your customers and work closely together to deliver improvements across the end-to-end chain. Our workshop is designed to help you understand how to engage with your customers on what matters most, build strategic partnerships and deliver efficiencies and growth for your supply chain.

SUPPLY CHAIN

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BUILDING A SUPPLY CHAIN FOR GROWTHIncludes exclusive presentation and Q&A session with retail guest speaker.

A deeper understanding of the retail supply chain and how to work collaboratively with your customers, are the key ‘take-homes’ from this workshop. Meeting the needs of your customers to support growth and efficiencies is vital to the success of any FMCG business. You will learn the key industry priorities, examples of initiatives that are adding value and most importantly how you can get started on your collaborative journey.

Key learning outcomes• Build awareness of customer supply chain strategies

and expectations• Get an update on the market context and how it shapes

supply chains• Evaluate developments taking place in the supply chain

and the implications for suppliers• Understand the part that engagement plays in the supply

chain and how to use it to drive competitive advantage• Implement learnings to develop strategic and tactical plans

that meet your customers’ needs

Who is it for?Those working in a customer facing or supply chain role – or those working in a commercial role impacting supply chain – wanting to understand how you can shape your supply chain to become more customer centric to support the needs of your business for growth.

Course programme and datesigd.com/supplychaingrowth

1 day course


Non-Member: £750

“The tutor was very knowledgeable and everything was relevant.”

Customer Supply Manager, Confectionery Manager

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Graham DorringtonGraham has 25 years’ experience of working for FMCG companies such as Diageo and Golden Wonder in a range of commercial and category roles. Since joining IGD he’s developed and delivered many tailored training and business change programmes on category management, account management and channel business planning.

Simon Attfield Simon tutors on open workshops and works with a range of clients to develop and deliver bespoke training programmes. He has twenty years’ experience in consumer goods across sales, trade marketing and category management, including heading up the customer marketing team at Tata global beverages. He’s also worked with Britvic, Clairol and Procter & Gamble.

Phillipa South Philippa has 10 years commercial and account management experience working with FMCG companies such as Nestlé Cereal Partners, Lindt and Mars. At IGD she designs and delivers a range of commercial capability and business planning programmes. She also heads up IGD’s Customer Engagement research.

Ray LeungRay tutors open workshops and also delivers bespoke category and shopper programmes. He has over 12 years FMCG experience in marketing and category management for FMCG companies including Associated British Foods, Britvic, Reckitt Benckiser and Mondelēz. Ray is particularly interested in category management developments in the online channel.

OUR TRAINERS


Darren SmillieDarren works with businesses across the globe to identify and help them deliver the change needed for their supply chains to win in the future. Prior to joining IGD, Darren worked for Tesco in supply chain development, from supplier to shelf, delivering step change improvements in availability, inventory and waste reduction.

Sarah ColemanSarah is IGD’s senior analyst specialising in multichannel and what it means to retailers and suppliers. Sarah supports our channel events, research and training programme. She joined the team from Kantar Worldpanel and also has supplier insight experience from several years at Unilever.

James TupperJames has 30 years’ experience of developing people and business performance in the food and grocery industry in over 35 countries across Europe, Africa, Asia, Australasia and North America. He creates and facilitates business improvement programmes during which cross-functional teams learn to align processes, minimise poor performance issues and increase sales.

Steve JonesSteve leads IGD’s research on multiple retailers in the UK and Ireland. Prior to joining IGD, Steve was a senior channel manager at Unilever, a Retail Consultancy Director at CBRE, and had a range of roles at Tesco over a 10 year period, including location planning, corporate marketing and the international team.

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ALSO FROM IGD


CUSTOMISED SOLUTIONS We are independent, impartial and credible with great expertise and knowledge to share with our customers. Through the IGD Academy we do this in the way that works best for you.

How we can helpOur team offer a variety of services, including:

• Briefings and presentations• In-house training and workshops• Facilitated action planning sessions• Capability benchmarking studies• Customised research and shopper projects• In-store learning• Performance improvement programmes

Our areas of expertise include• Category management• Commercial business planning• Account management• Retail innovation and channel strategies• Shopper insights and research • Supply chain management• Waste, water and sustainability

Our solutions and delivery methodsWe work with you to design and deliver the most appropriate solution to meet your objectives. To view recent case studies of work we’ve delivered, visit igd.com/customised

Remember, a customised solution doesn’t have to be a global training programme (which of course we can do) but could be as simple as providing facilitation support at a key cross-functional meeting to help gain next steps, clarity and buy-in.

To discuss your needs and start exploring how we can help, contact our Director of Business Development, Adrian Williams.

email: [email protected]

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CommunicationWe are all born with the ability to communicate, but good communication is an art that involves listening, understanding, interpreting and being heard. It is one of the most powerful tools we can have in our work and personal life, but how we communicate effectively needs learning and practise. Developing good communication skills will help us become better negotiators, influencers, presenters, team members and managers. Strong communication skills are vital to us all and can undoubtedly lead to a more successful career.

Personal SkillsHow we interact with people is a fundamental part of life. At work, the ability to get along with others while getting the job done is all about having good personal skills. People with well-developed personal skills show greater confidence, resilience, adaptability and are invariably easier to work with and contribute towards a more productive and efficient environment.

LeadershipLeadership is a weighty word synonymous with responsibility and wisdom. So what makes a great leader? What does leadership mean to you? In order to be a good leader, we need to understand what leadership really is. Unfortunately, leadership doesn’t have a one-size-fits-all definition and we all have our own ideas about what it means to be a good leader. But while the definitions may vary, the general sentiments remain the same: leaders are people who know how to achieve goals and inspire people along the way.

Business ManagementAll businesses and all job roles require solid practical skills to achieve goals and get the job done. Companies expect their staff to demonstrate a fundamental knowledge of these skills, to varying degrees, according to their job role. Business planning and project management, managing budgets and increasing our Excel expertise are all functions that we should understand in order to maximise our performance and business profitability.

Don’t forget, learn at your own convenience at igd.com/ondemand

LEADING EDGE Whatever stage you’re at in your career we can offer a lot to help you upskill and shine. From our Annual Conference, to a nationwide series of evening Masterclasses, plus our On Demand Learning Hub, the programme is holistically designed to address the four key areas of personal development, as well as having the flexibility to include the latest industry and development topics.


IGDGrange LaneLetchmore HeathWatfordHertfordshireWD25 8GDUK

+44 (0) 1923 857 141

[email protected]

igd.com/academy

@IGDacademy

IGD Academy

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IGD Academy - 2016 Directory