Portfolio & Case Studies

portfolio

Integrated awareness and performance campaigns

Challenge: To introduce the new line of pans for Tefal with new features which are not immediately visible. To find just the right people interested in your subject and direct media spend only to them

Solution: We created a national survey asking Romania what is important for them in a pan. Using the questions we already shaped people’s perceptions but also identified the people’s preconceptions for what’s important in a pan.

Using pre-positioned content with specially crafted titles in Facebook we managed to collect only the audience that is interested in the subject of pans, thus most likely to respond to our messaging.

Based on their repossess we crafted our key creatives with messaging tailored to their perception of importance.

Tefal Romania New Pans Crafting your message relative to consumer’s interest

Challenge: To launch the new line of Rowenta products with a very specific audience of women with precise type of hair and length and spend advertising only to them.

Solution: We created a series of content with a celebrity endorser - Sore. She produced engaging explainer videos.

We invited fans of her and the product to engage with her in a live event to be shot and broadcast online.

Using the collected audiences throughout the campaign we are running a parallel performance campaign with direct commercial messages to all this preselected audience with conversion rates exceeding 2~3 times the usual conversion rates of generally targeted advertising.

Rowenta Volum 24 Engaging through celebrity event, retargeting for performance

Challenge:To reach potential audience and achieve enough frequency of messaging to reach “Top of mind” level to convert them to clients

Solution: We prepared a user generated content campaign where we were involving the BTL activities of the brand to start collecting selfies of users eating Marietti around Romania collecting them in a hub page where we were gathering a huge gallery of photos.

At this moment every visiting person was tagged upon his visit and through precision retargeting we started advertising to them around the internet via Google Display Network and Facebook the message of Maretti being everywhere. Through a frequency of 10+ we created in them the impression of brand immersiveness thus reaching TOP status.

Preliminary Results

• 68,000 people reach with frequency 21+ on Facebook

• 35,000 people reached with frequency 10+ on Google DN

• media spend up to now below €2,000

Romania Mananca Maretti Achieving top of mind via targeted eTRP

Challenge: To market the food prep line of devices of Tefal infant of foodie audiences in a new and engaging manner.

Solution: We created a portal page that engages people in an entertaining campaign asking them questions about their mood.

Through the use of well positioned postings of bloggers and Facebook content pieces we achieved tremendous reach with a fresh new look ant the commercial message creating am mental link between emotions/moods - food - product.

Results:

1.2 million people reached

40,000 new fans added

Tefal FoodPrep Line Associating product features with an emotional connection

Challenge: To launch and increase sales of the special pancake pans line of Tefal through mass market angering campaign.

Solution: We created an integrated campaign involving 6 restaurants to make a special day to celebrate pancakes. Audiences were encouraged to think about the pancakes, visit different restaurants and try out different delicious pancakes.

In parallel we ran a pint-of-sale campaign and an online raffle to actually convert this audience with increased awareness into a massive sales surge.

Results:

1.5 million people reached on Facebook

44,000 website visits of engaged users

21,000 e-mails collected and engaged

Tefal Pancake Day Fully integrated BTL-POS-Digital

Challenge: To use the social media presence in a smart targeting way to reach different micro audiences

Solution: We divided the social media audience of the brand into the reasonable subsections of - party goers, home barbecue-ers, and picnic goers. We started producing separate messaging and targeting them to each group individually this increasing up to 4 times the organic reach and engagement to our messaging.

Results:

2-3 times increase of ROI (return on investment) for Social Media boosting spend

Deep insights into each micro audience with their interests and subjects they react to

Parallel tailor made messaging to each different audience, increasing relevance.

Carlsberg Targeted Content Using social media in a smart way

portfolio

Social creative and engagement examples

Challenge:To attract the attention of teens, being the difficult audience to surprise, and their stimuli to participate in the campaign.

Solution: Prepared a mix of all the elements of a successful entertaining- party, conflict, suspense, chase, discovery, and of course prizes.In the teaser part of the campaign one of the main characters - Gosho the Pig…disappeared, setting the ground for a virtual quest in which everyone can take part and become a pig-hunter while going through different levels. Users had to look for traces in different social channels, enter codes in the platform and gradually discover the location of the pig.

Results

• best digital campaign for the brand, establishing presence on 7 new social channels for the brand

• 2,000,000 reached unique users

• 62,900 engaged users

• 12,300 users accepted app

• 12,000 new fans

Danone - Bulgaria DZP In Search for the Pig

Kraft Foods - Bulgaria Become Milka Fan

Challenge: To create the first digital campaign on the newly created Facebook page of the brand and aim at maximum viral exposure

Solution: Created an easy to grasp mechanism that stimulated users to register codes and get the chance to win prizes. Users were successfully prompted to share and invite friends that guaranteed a great viral exposure of the game.

Results: • More than 100 000 fans • more than 30 000 users participated in the game. • More than 20 000 fans talked actively and shared things about Milka

in the social network on a weekly base for the period of the promotion

2 awards for best digital campaignNumber 1 brand in the FMCG sector.• BGSite 2011 - 2 awards for most innovative campaign and most

recognised brand in the social networks • Bulgarian Web Association 2012 - award for Viral campaign • Webit 2012 - Award for FMCG fan page„

Chupa Chups Mobile Stickers

Challenge: To create new experience for the consumer that creates a connection to the brand not only online but also in real life.

Solution: Devised a Facebook application in which users were able to create their own sticker for their mobile phones. They were able to upload texts, pictures or choose ready ones from the gallery of the game. Every user who had 42 votes for his/her design received an actual sticker by post.

Results:

• New fans - 29,000

• Registered users - 14,300

• Viral effect - 35%

Summer and Colourful Bulgaria and Serbia

Challenge: Create an application that should sell the Avon bundles and announces the launch of the new nail gel product.So we decided to come up with an application - "Summer and colourful" that represents the promotional products (so called bundles) and directly communicates the new nail gel.

Solution: By challenging the users to create their own painted avatar using all the promo products. At the end as an advice the users received the information about the new nail gel.

Challenge: To create an engaging edutaining campaign for kids to make them learn in an entertaining way.

Solution: Developed a unique educational campaign – Learn Less Serious. Each week fans had 4 exams – Math, History, Common knowledge and Chupaknowledge. Each exam had time in which the fans can cheat – “Cheat of the internet for 45 seconds” or “remove 2 answers with Chucky” for greater success. In case the fans don’t have any cheats left, they can register 3 lollipop wraps and get their two bonus cheats.In the end of each week students had a final grade from all the exams.

Results:

•15 000 taken exams and over 100 000 invited friends to take part in the campaign.

•average user duration of 5 minutes

Chupa Chups Bulgaria Learn Less Serious

Chupa Chups - Bulgaria A Game of Words

Challenge: To engage and continue the educational and fun line (edutaiment) among Chupa Chups` Facebook page fans

Solution: We created the campaign “A game of words” a variation of the well-known game “Hangman”. Every user could create his own word and “hang” his friend or another user, also participating in the campaign. The campaign succeeded in creating a multiuser community or players. People could play against each other or against Chuck winning more points the longer the word. Overall, the campaign succeeded gamifying and developing a great level of engagement and activity.

Results:

• Over 400,000 games played in total

• Almost 17, 000 users took part

• 00:12:29 – average time spent

• 23, 500 + new fans

Bella Engagement Platform Bulgaria

Challenge: This is equity campaign that aims to present Bella portfolio and get fresh new fans.

Solution: Each presented with visual product is related with an inspiration message - user should invite five of his/her friends and ask them to accept the invitation in order to reveal the message. That is the way we correspond brand values and motivates people to learn a little bit more about Bella products and values.

Results:

• 17 000 new fans

• 18 000 unique users accepted app

• 212 000 average daily reach

• 234 000 sent invites

• 14 700 shares

Bella Blog Bulgaria

insert visual

Challenge: Create a platform for a community where Bella can gently promote its products

Solution: We came up with an innovative project in which 3 famous culinary bloggers are creating recipes and posting them in a dedicated for the brand blog as well as spreading them throughout social media. The blog gained quick popularity among its target group.

Results: Over 30K unique visitors to the blog and 55K clicks. We have realised a Facebook activation prompting users to submit their own recipes, the best of which were uploaded on the blog.Solution:

Tefal Food Prep Romania + Bulgaria

Challenge: Communicate the expansion of Tefal range of products and the switch of Mоulinex brand to Tefal

Solution: Under the concept Food for your mood, we initiated the campaign with a Facebook app in which users had to select moods, based on which we were suggesting them recipes. The campaign ran for both Romania and Bulgaria. Basically for every product of the range, there was a range of products. The campaign is now continuing its success with the involvement of four famous bloggers who write recipes on their blogs related to their moods. Up till now we have more than 10K engagements with the articles

Results: Up till now we have more than 10K engagements with the articles

portfolio

Integrated campaign creative

Challenge: To help users achieve their new year resolutions by creating an intriguing, very personal and engaging campaign, based on a mobile app.

Solution: An app that allowed users to choose their challenge based on their needs and interests (e.g keep their good shape, spend more time with their friends) and set up alarm which would remind them and help them with tracking of the progress of their personal goals, by utilising cool emoticons and motivational messages.

Results:• Led to a double digit growth in sales for the period • Only an Android app engaged over 5000 users. • more than 2900 users downloaded and used the app. • 4,800 new fans • cost per click (Facebook ads) - €0.02

Danone Activia Mobile & Fb Activation One of the biggest Activia turnarounds in Europe through an integrated campaign

HTC Blinkfeed campaign Romania, Moldavia, Hungary

Challenge: May this Christmas be filled with moments of joy and the new year bring you fun, great ideas and prosperity.

Solution: Give users the option to create their own “Blinkfeed” to get a sense of HTC universe. We crowd source the perfect feed for each community based on micro-audiences: artist blink, hipster blink, etc. They will be encouraged to mix international sources with local ones. Furthermore, we will reward these selections with HTC phones as prizes. But all this only on a limited timeframe to give a sense of urgency and exclusivity. If users still wanted to enjoy the HTC experience, they needed to buy one. Also, by empowering users and having them create a dedicated feed it will come in handy to continue using it. To emphasise the Desire range benefits, all feeds created were accompanied by banners. Depending on your curated sources the banner would present the smartphone most fit for your needs

Results: over 220,000 users on target reached by the campaign, 80% more feeds submitted than initially estimated

portfolio

ATL or social media content strategy examples

DSK Bank Bulgaria Promo Website

Challenge: Create a reliable database of active users that DSK bank can use for future promotional activities and find a way to reach maximum number of users willing to provide personal information and build a platform to collect all the information.

Solution: Developed an innovative platform with which users could share their dreams and compete for winning cash to make them true. Each participant won points in steps, introducing different information that increases his/her chances of wining.

Results: Without Facebook ads promotion, the game achieved remarkable results. Many participants served as ambassadors for the campaign by inviting their friends to participate.

• Registered users per day - 57,849 • Subscribed to the newsletter - 38,111 • Facebook page likes - 16,830 people • Visits - 144 002 • Unique visitors - 95 213

Investbank Bulgaria Facebook Page Management

Challenge: To create Facebook page of the bank, establish its social presence and maintain its good reputation

Solution: We have been successfully managing iBank fan page from August 2013, providing a complete Facebook management service and taking care of sustaining its good image. We have been creating posts that are not aggressively promoting the bank but are rather establishing a personal communication with the users, addressing their personal needs

Results:• 57 000 monthly reach • 94% reached users in the age of 25-44 • Managing to sustain successfully the likes on the page

Rowenta Volume 24 Bulgaria and Romania

Challenge: Create awareness for a new product on the market. The product itself was unique in its nature as there has been no other competitive one on the market.

Solution: The project had multiple stages. We initiated it with a teaser during which we were hunting Volum’24 girls, later to become faces of the brand. We had a Facebook app - “Volume and the city” in which users were learning the fashion trends in the different world fashion capitals and all related to the general idea of professional volume hairstyles. Also users should answer a couple of questions related to the product in order to enter the prize draw and namely win this unique device. Making users familiar with the product and raising their awareness was one of the KPI’s. As a next step of the user journey, we were prompting users take part in a Volum’24 club where they would learn hottest new hair trends from a famous Bulgarian couffaior and were prompted to buy the product to have the chance to win an entire glamorous makeover.

Result: An extremely successful campaign deployed in both countries (Bulgaria and Romania). Over 20K users took part in a Facebook app and 9K users were immediately after that engaged with activations on the Facebook wall.

Danone Bulgaria DZP - What is DZP?

Challenge:To energise and engage a young audience for the launch of a new product and introduce the three characters.

Solution: Created a teaser campaign that challenged the users to guess the meaning of the “abbreviation” DZP. For every correct guess, a pixel from the TV, displaying the hidden image was revealed.

Results:Established the online credibility of the brand that in the long run allowed it to operate predominantly in through digital channels, saving hundreds of thousands from ATL spent. • 6 106 fans from initially not existing fan base • 3 878 comments • 1 668 unique participants

portfolio

Desktop and mobile web communication examples

TUI’s Isango.com SiteUnited Kingdom

Challenge: To redesign the user experience of the biggest tourist experiences postal for TUI.

Solution: We took a careful analysis of the current web site and all the latest trends and technologies and created a whole new level of UX experience with immersive visual experience and a streamlined user journey.

WorldRemitThe company started as a London Business School startup and now is valued at over £100m - WorldRemit provides remittance services to many of the world countries.

We helped create a user experience that was tasked with conveying the ease of use that is part of the DNA of the company and beats the established players in the market (i.e. Moneygram) and emphasises the convenience of the service.

LoveOrlandoTickets

Is a web project of the activities portal Isango. It is especially dedicated to the Orlando Florida constellation of theme parks. Our work what the overall design and help on the user experience. We directed the visual experience of the project and designed the logo.

The whole project was aimed at creating a modern tourist e-commerce experience that converts traffic into purchase much better that the competition.

MyLuxury TheatreBreaks

The Challenge: To build a web site interface dedicated to premium theatre travels in London. Using premium design we managed to distinguish the site from the usual travel web sites thus appealing to a more high end audience.

www.my-luxury-theatre-breaks.com

LocalParisTours

Challenge how to create a highly SEO optimised series of sites for the highly competitive city breaks market.

Solution: We developed a modular interface design for a unified platform that using a centralised template deployed a series of web sites with relevant names and high performing SEO settings. The UX provided a polished interface for each site while depending on one centralised CMS solution.

NatGeo 90’sBulgaria, Slovenia, Croatia and Serbia

insert visual

Challenge: FOX International needed our assistance on a campaign to promote one of their flag shows - The 90’s. Our task was to inform the people about the upcoming tv show, tease them and to attract their attention.

Solution: We developed a “360 degree” marketing campaign. We used a hub/website in which the users could vote for their favourite things from the 90’s - music, tv shows, celebrities and etc. There was also and a section in which every user could upload his picture/memory from the 90’s.

Results:10,9M impressions 580K unique users reached

www.bse-sofia.bg

The web project of he Bulgarian stock exchange was a project that involved deep understanding of the needs of different parts of the investment community. We did deep research and rearranged the information accordingly to great appraisal. The design and user interface is our work.

Challenge: We had the tough task to reinvent Postbank website, using the old, already created back end code.

Solution: Considering the corporate bank guidelines, and following the latest design tendencies, we created an up to date design that was representing the modern vision of the bank and at the same time communicating its well established traditions.

Results: As always we made the user experience as simple as possible so that everyone can reach the searched information in minimum number of clicks. In order to deliver the highest quality service, we worked closely with a bank consultant that helped us create the best structure according to the bank strengths and products.

Postbank web site Bulgaria

TeAtrium.comUK, Italy, France

A new pan-european real-estate portal for properties over 1 million euro. We were responsible for the whole user interface architecture and the graphic design of the portal.

Along with the launch of the project we prepared and ran a 500 000 euro digital ad campaign in all major web projects in England, Italy and France.

Dinnr.com the innovative food delivery startup United Kingdom

The innovative culinary service launched in the UK to deliver recipe ingredients to the food aficionados.

The site utilised modern parallax experience with a responsive design adapting the site for multiple devices.

WishWantWear.com United Kingdom

We were entrusted to build the initial identity and user interface for the launch of a high fashion renting business.

We were responsible for the user experience of the site, for designing the first logo and the surrounding materials like flyers, bulletins etc.

Since then the site has relaunched with a new identity.

Investbank Bulgaria

Challenge: Create a user friendly website for the bank that incorporates its values

Results: Created an interactive user journey that allows users to fulfil multiple actions on the site.

• Created four types of flash calculators for different services.

• Made a private section in the website that focuses on big corporate customers, allowing personalisation and uploads / shares of files.

• Developed a mobile version that gives users the opportunity to look for the nearest branch depending on their location.

• Interactive map section for branches and ATMs

Challenge: To create a website that reflects the re-branding of the company,

Solution: Completed the whole project from concept, design, programming and marketing. Created a unique colour coding of the main service lines to make the website more user friendly and developed a system for ordering and comparing insurance policies. We further created a smart calculator that calculates the monthly instalment fee against the loan and its period and is thus extremely user friendly

Results: Created a unique user journey, starting fem scratch and devising a functional effective solution

Credit Center Bulgaria

Euro Finance Web Bulgaria

Challenge: To create a platform, which will position the company on the web and will establish direct contact between clients and the company.

Solution: Created a corporate website that was SEO optimised and had a corporate blog , which made the distance with the consumers even smaller. Part of the project was branding of social media channels and pages like LinkedIn, YouTube, Facebook and Twitter to further increase the company presence

Results: Developed a platform, which enables the online communication and future development of the website features.

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