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I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

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Page 1: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705
Page 2: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

I'm lovin' it!

Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲

From : B1705

Page 3: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

• About McDonald'sAbout McDonald's • McDonald's CorporationMcDonald's Corporation • McDonald's Company CorporationMcDonald's Company Corporation• McDonald's Food McDonald's Food • Managing People and OrganizationManaging People and Organization• Five People PrinciplesFive People Principles• About About "Speedee Service System""Speedee Service System"

Page 4: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

• Full Name : McDonald's

• Type of Company : Company on the Market ( New York Stock Market )

• Advertisement : I'm lovin' it!

• Founded : In 1954

• Head Office Located : Oakbrook, Illinois , America

• Important Person : Ray Kroc (雷.克洛克), Founder

•    Andrew J. McKenna (安德鲁 · 麦肯纳),董事会非执行主席

•    Jim Skinner (吉姆 · 斯金纳),董事会副主席兼 CEO

•    Michael Roberts (迈克尔 · 罗伯茨), Director-general and CEO

• Main Property : Restaurant

• The Number of Employees : 418,000

• Main Product : Chain of Fast Food 、 Dessert 、 Children’s Wear and so on

• Official Network Site : http://www.mcdonalds.com

Page 5: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

• 英文全称: McDonald's

• 公司类型: 上市公司(纽约证券交易所)

• 现在广告语: I'm lovin' it!

• 成立于: 1954 年

• 总部位于: 美国伊利诺州欧克布鲁克( Oakbrook, Illinois )

• 重要人物:雷.克洛克( Ray Kroc ),创始人

•    安德鲁 · 麦肯纳( Andrew J. McKenna ),董事会非执行主席

•    吉姆 · 斯金纳( Jim Skinner ),董事会副主席兼 CEO

•    迈克尔 · 罗伯茨( Michael Roberts ),总裁兼 COO

• 主要产业: 餐馆

• 雇员数目: 418,000 人

• 主要产品: 连锁快餐、甜点、童装等

• 官方网站: http://www.mcdonalds.com

Page 6: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

McDonald's Corporation

• McDonald's is the world's largest chain

of fast food restaurants. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.

Page 7: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

McDonald's Company Corporation • McDonald is the leading global foodservice retailer with

more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women.

Is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.

Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

Our rich history began with our founder, Ray Kroc. The strong foundation that he built continues today with McDonald's vision and the commitment of our talented executives to keep the shine on McDonald's arches for years to come.

Page 8: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

Our Food• McDonald's predominantly sells

hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos.

Enjoy Some FoodEnjoy Some Food

Page 9: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705
Page 10: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

Managing People and Organization

• McDonald’s is an organization founded on a heritage of giving back to the communities in which they live and work. Leadership and doing the right thing has been the legacy of McDonald’s throughout their 45-year history. To achieve their goal of being the world’s best quick service restaurant, to improve service and enhance management, McDonald's has made a series of commitment to their employees. They have commitment to education, commitment to quality and safety, and commitment to social responsibilities. In fact, McDonald's has committed to creating an environment which values and respects employees, recognizes and rewards their performance and provides them meaningful growth opportunities.

Page 11: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705
Page 12: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

Five People Principles①Respect and Recognition.Respect and Recognition. Managers treat employees as they

would want to be treated. Employees are respected and valued. Employees are recognized formally for good work performance, extra effort, team work and customer service.

②Values and Leadership Behaviors.Values and Leadership Behaviors. Each employee acts in the best interest of the Company. They communicate openly, listening for understanding and valuing diverse opinions. They accept personal accountability. They coach and learn.

③Competitive Pay and Benefits.Competitive Pay and Benefits. Pay is at or above local market. Employees value their pay and benefits.

④Learning, Development and Personal Growth.Learning, Development and Personal Growth. Employees receive work experience that teaches skills and values that last a lifetime. Employees are provided with the tools they need to develop personally and professionally.

⑤Resources to Get the Job Done.Resources to Get the Job Done. Employees have the resources they need to serve the customer. Restaurant are adequately staffed to allow for a good customer experience as well as to provide schedule flexibility, work-life balance and time for training.

Page 13: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

About "Speedee Service System"

• Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.

Page 14: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

• I'm lovin' it!•

• Because of good company policies, McDonald's has become one of the most popular fast food restaurants in the world.Today,there are 1.5 million people working at McDonald’s in 119 countries. McDonald's business is growing based on the contribution of its employees around the world.

Page 15: I'm lovin' it! Maded by : 邓敏芝 贺金容 周媚媚 严晓芳 董凌虹 陈翠莲 From : B1705

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