Importance of Employer Branding

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  • 1.For audio, it is recommended you dial inA copy of the slides + recording will be available post webinar AUDIO: 1-877-668-4493Access Code: 660 957 257Event Password: 1234WebEx Support: 1-866-863-3910 Importance of Employer Branding October 24, 2012Presented by: Yasmine Battiston, Client Relationship Manager

2. Agenda Current Employment Condition What is Employment Branding? Do I Need It? Why Is It Important? Methods Potential Impact Effective Employment Branding 8 Step Process How Do I Start? 3. Current Employment Condition21% 5% 72%16%3 4. Current Employment Condition5.8%0.8%82,000 7.2%4 5. What is Employment Branding? 5 6. Do I Need an Employment Brand? Ask Internally Whats In It For Me? (WIIFM) Competitors Career Page Search Online6 7. Why Is It Important? Retention Marketing Tool Internal & External Revenue Driver Moral and Productivity Differentiation7 8. Why Is It Important?ROI Calculation500 Employeesx 20%100 (employees lost annually)10% (impact of employment branding)10 (people that can be saved through employment branding)X $13,430 (average cost of replacing)$134,4308 9. Effective Methods Television Radio Mobile Video Public Relations Events Email Experiential Marketing Career Fairs Referral Programs 9 10. Effective Methods Podcasts Webcasts Social Media Banner Ads Pay Per Clicks Job Branding Career Sites Welcome Packages Onboarding Orientations Intranet 10 11. What Will Be The Impact? Better conversion rates Positive culture change Increased revenue Brand recognition11 12. How Do I Start? Know Your Target Audience Diversity Sector Age Create an Honest Value Proposition 12 13. 8 Steps to Employment Branding1. Company Objectives2. Identify Gaps3. Differentiation from Competition4. Merge Brands 13 14. 8 Steps to Employment Branding5. Know Your Channels6. Creative and Overall Look & Feel7. Measure, Measure, Measure. Track, Track, Track.8. Execute, Evaluate, and Extend 14 15. QuestionsImportance ofQ&A Employmentwith Yasmine BattistonBrandingClient Relationship Manager15 16. Upcoming WebinarsRegister at http://drake-webinars.comOctober 24, 12pm EDTOH&S Risk Management: DueDiligence in the WorkplaceNovember 1, 12pm EDTRethink Performance Management 16 17. Drake Mobile 17 18. Thank You for AttendingFor Questions please contact Yasmine Battistonybattiston@na.drakeintl.com416-216-1097 18