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In-Text Ads the Mobile Web
Q4 2010
Students: Omri Amarilio , Amir Mizrachi
Supervisor: Erik Shani
In-text advertising format for native Android apps
Industrial Project 234313 - Final
Team
− Erik Shani – Kontera’s supervisor & Product manager at Kontera since June 2010
− Omri Amarilio – undergraduate student at the Technion Computer-Science faculty since October 2008
− Amir Mizrachi – undergraduate student at the Technion Computer-Science faculty since October 2008
Goals
› Provide an SDK for Android apps developers for in-text advertisement embedding
› Developing a native Android framework for identifying relevant text in Android apps that is suitable for advertising and displaying ads within the application.
Methodology
• Study the Android applications domain (extensive research)• Create an in-text ad API for Android developers• Integrate with application and device APIs in order to extract relevant information/data• Integrate with current Kontera JS capabilities
Achievements
• Retrieving text from an external application (i.e. Twitter)• Communication with a remote server in the background (using worker threads)• Editing text in the external application• Making parts of text click-able so they execute out commands (i.e. light box) • Wide knowledge of Android applications development• In conclusion – achieving all of our goals