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Market snapshot Ahmedabad Bengaluru Chennai Delhi Hyderabad Mumbai VisitBritain British Deputy High Commission Naman Chambers, 11th Floor #C/32 G Block Bandra Kurla Complex Bandra (East), Mumbai 400 051 VisitBritain British High Commission Shantipath, Chanakyapuri New Delhi 110021 +91 11 2419 2100 [email protected] +91 22 6650 2222 London Heathrow Birmingham 30,193 24 nights Average flight seats per week*** (2016) Average length of stay* (2016) 22% 12% 34% 34% 20% Jan–Mar Apr–Jun Jul–Sep Oct–Dec Global ranking for inbound visits to the UK in 2016 #18 Global ranking for inbound spend in the UK in 2016 #14 273,000 371,000 355,000 339,000 373,000 390,000 422,000 415,000 £269 m £269 m £363 million £363 million £318 million £318 million £333 million £333 million £439 million £439 million £444 million £444 million £433 million £433 million £433 million £433 million 34% 2% Study 31% 29% Holiday Business 5% Misc M Inbound tourism overview India 2016 average spend per visit £1,042 Percentages may not total 100% as single visit may include multiple regions. 8% I 5% Scotland 43% I 35% Rest of England 66% I 66% London 2% I 2% Wales Corporate website: visitbritain.org Image library: visitbritainimages.com Trade website: trade.visitbritain.com Media centre: media.visitbritain.com @visitbritain_in Lovegreatbritain.in @VisitBritainBiz 2009 2010 2011 2012 2013 2014 2015 2016 2009 2010 2011 2012 2013 2015 2016 2014 VFR** Purpose of travel* (2016) Seasonal spread of travel* (2016) Annual visits* Annual visitor spend* Departure & destination airports*** (2016) Regional spread of travel* (2011, 2016) **Visit friends and/or relatives, *** direct flights only. Sources: *International Passenger Survey (IPS), ***Apex. % of 2016 total visits % of 2011 total visits

Inbound tourism overview - VisitBritain · Inbound tourism overview ... Pradesh 1 % Karnataka 8 % Maharashtra 28 % West Bengal 9 % Gujarat 5 % Bihar 1 % Uttarakhand 0.1 % Mizoram

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Page 1: Inbound tourism overview - VisitBritain · Inbound tourism overview ... Pradesh 1 % Karnataka 8 % Maharashtra 28 % West Bengal 9 % Gujarat 5 % Bihar 1 % Uttarakhand 0.1 % Mizoram

Market snapshot

AhmedabadBengaluru

ChennaiDelhi

HyderabadMumbai

VisitBritain British Deputy High CommissionNaman Chambers, 11th Floor#C/32 G Block Bandra Kurla ComplexBandra (East), Mumbai 400 051

VisitBritainBritish High CommissionShantipath, ChanakyapuriNew Delhi 110021

+91 11 2419 [email protected] +91 22 6650 2222

LondonHeathrow

Birmingham

30,193 24 nights

Average flight seats per week*** (2016)

Average lengthof stay* (2016)

22%12% 34% 34% 20%

Jan–Mar Apr–Jun Jul–Sep Oct–Dec

Global ranking for inbound visits to the UK in 2016#18 Global ranking for inbound spend in the UK in 2016#14

273,

000 37

1,00

0

355,

000

339,

000

373,

000

390,

000

422,

000

415,

000

£26

9 m

£26

9 m

£36

3 m

illio

363

mill

ion

£31

8 m

illio

318

mill

ion

£33

3 m

illio

333

mill

ion

£43

9 m

illio

439

mill

ion

£44

4 m

illio

444

mill

ion

£43

3 m

illio

433

mill

ion

£43

3 m

illio

433

mill

ion

34%

2%

Study

31% 29%

Holiday Business

5%

MiscM

Inbound tourism overview

India

2016 averagespend per visit

£1,042

Percentages may not total 100% as single visit may include multiple regions.

8% I 5% Scotland

43% I 35% Rest of England

66% I 66% London

2% I 2% Wales

Corporate website: visitbritain.org

Image library: visitbritainimages.com

Trade website: trade.visitbritain.com

Media centre: media.visitbritain.com

@visitbritain_in

Lovegreatbritain.in

@VisitBritainBiz

2009 2010 2011 2012 2013 2014 2015 2016 2009 2010 2011 2012 2013 2015 20162014

VFR**

Purpose of travel* (2016)Seasonal spread of travel* (2016)

Annual visits* Annual visitor spend*

Departure & destination airports*** (2016)Regional spread of travel* (2011, 2016)

**Visit friends and/or relatives, *** direct flights only. Sour

ces:

*In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

**A

pex.

% of 2016 total visits

% of 2011 total visits

Page 2: Inbound tourism overview - VisitBritain · Inbound tourism overview ... Pradesh 1 % Karnataka 8 % Maharashtra 28 % West Bengal 9 % Gujarat 5 % Bihar 1 % Uttarakhand 0.1 % Mizoram

Key demographics* (2014-2016)

Visitors' origin* (2015)

Holiday booking habits** (2016)

of visitors from India were "extremely likely"to recommend Britain in 2015*

73%

16%76%

68%

33% 10%

Word of mouthInformation onsearch engines

Travellers' reviewson websites

Spouse/ Partner

14%On their own

With childrenunder 16

With friends

21%

1 2 3

With other adultfamily members

0-15 3%16-24 6%

Relaxed sightseersReal travel aficionados seeking "must-do" experiences

Active buzz-seekersAdventure-seeking andindependent explorers

Affluent trendsettersCosmopolitan travellers looking for bespoke experiences

Market segments & attributes

Online Face-to-face

65+ 10%

55-64 15%

45-54 20%

25-34 22%

35-44 25%

Market snapshot

Visitor profile

India

Applicable to people who visited Britain and booked theirtransport to Britain and accommodation together.

Applicable to people who visited Britain.

Applicable to people who visited Britain.

Sour

ces:

* In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

* V

isit

Bri

tain

/Ips

os 'D

ecis

ions

and

Influ

ence

s' re

sear

ch.

Planning and booking lead times** (2016)

Travel companions** (2016)

Visited parksor gardens

Top three activities in the UK* (2011, 2016)

Visited castlesor historic houses

Top influences in choosing a holiday destination** (2016)High

Medium

Low

Jharkhand

0.2 %Orissa/Odisha

1 %Telangana

4 %

Tamil Nadu

6 %

AndhraPradesh

1 %

Karnataka

8 %

Maharashtra

28 %

West Bengal

9 %

Gujarat

5 %

Bihar

1 %

Uttarakhand

0.1 %

Mizoram

1 %

Asom/Assam

0.2 %

Meghalaya

0.3 %

Goa

1 %

Uttar Pradesh

2 %MadhyaPradesh

2 %

Kerala

2 %

Punjab

4 %Haryana

1 %

Jammu and Kashmir

2 %

Rajasthan

2 %

Delhi

23 %

Male 66%Female 34%

Wentshopping

Over 6 months before trip: 48%

3-6 months before trip: 46%

1-2 months before trip: 35%

Less than a month before trip: 32%

Book their trip:

Decide to visit the UK:

Start to think about holidays: