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Market snapshot
AhmedabadBengaluru
ChennaiDelhi
HyderabadMumbai
VisitBritain British Deputy High CommissionNaman Chambers, 11th Floor#C/32 G Block Bandra Kurla ComplexBandra (East), Mumbai 400 051
VisitBritainBritish High CommissionShantipath, ChanakyapuriNew Delhi 110021
+91 11 2419 [email protected] +91 22 6650 2222
LondonHeathrow
Birmingham
30,193 24 nights
Average flight seats per week*** (2016)
Average lengthof stay* (2016)
22%12% 34% 34% 20%
Jan–Mar Apr–Jun Jul–Sep Oct–Dec
Global ranking for inbound visits to the UK in 2016#18 Global ranking for inbound spend in the UK in 2016#14
273,
000 37
1,00
0
355,
000
339,
000
373,
000
390,
000
422,
000
415,
000
£26
9 m
£26
9 m
£36
3 m
illio
n£
363
mill
ion
£31
8 m
illio
n£
318
mill
ion
£33
3 m
illio
n£
333
mill
ion
£43
9 m
illio
n£
439
mill
ion
£44
4 m
illio
n£
444
mill
ion
£43
3 m
illio
n£
433
mill
ion
£43
3 m
illio
n£
433
mill
ion
34%
2%
Study
31% 29%
Holiday Business
5%
MiscM
Inbound tourism overview
India
2016 averagespend per visit
£1,042
Percentages may not total 100% as single visit may include multiple regions.
8% I 5% Scotland
43% I 35% Rest of England
66% I 66% London
2% I 2% Wales
Corporate website: visitbritain.org
Image library: visitbritainimages.com
Trade website: trade.visitbritain.com
Media centre: media.visitbritain.com
@visitbritain_in
Lovegreatbritain.in
@VisitBritainBiz
2009 2010 2011 2012 2013 2014 2015 2016 2009 2010 2011 2012 2013 2015 20162014
VFR**
Purpose of travel* (2016)Seasonal spread of travel* (2016)
Annual visits* Annual visitor spend*
Departure & destination airports*** (2016)Regional spread of travel* (2011, 2016)
**Visit friends and/or relatives, *** direct flights only. Sour
ces:
*In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
**A
pex.
% of 2016 total visits
% of 2011 total visits
Key demographics* (2014-2016)
Visitors' origin* (2015)
Holiday booking habits** (2016)
of visitors from India were "extremely likely"to recommend Britain in 2015*
73%
16%76%
68%
33% 10%
Word of mouthInformation onsearch engines
Travellers' reviewson websites
Spouse/ Partner
14%On their own
With childrenunder 16
With friends
21%
1 2 3
With other adultfamily members
0-15 3%16-24 6%
Relaxed sightseersReal travel aficionados seeking "must-do" experiences
Active buzz-seekersAdventure-seeking andindependent explorers
Affluent trendsettersCosmopolitan travellers looking for bespoke experiences
Market segments & attributes
Online Face-to-face
65+ 10%
55-64 15%
45-54 20%
25-34 22%
35-44 25%
Market snapshot
Visitor profile
India
Applicable to people who visited Britain and booked theirtransport to Britain and accommodation together.
Applicable to people who visited Britain.
Applicable to people who visited Britain.
Sour
ces:
* In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
* V
isit
Bri
tain
/Ips
os 'D
ecis
ions
and
Influ
ence
s' re
sear
ch.
Planning and booking lead times** (2016)
Travel companions** (2016)
Visited parksor gardens
Top three activities in the UK* (2011, 2016)
Visited castlesor historic houses
Top influences in choosing a holiday destination** (2016)High
Medium
Low
Jharkhand
0.2 %Orissa/Odisha
1 %Telangana
4 %
Tamil Nadu
6 %
AndhraPradesh
1 %
Karnataka
8 %
Maharashtra
28 %
West Bengal
9 %
Gujarat
5 %
Bihar
1 %
Uttarakhand
0.1 %
Mizoram
1 %
Asom/Assam
0.2 %
Meghalaya
0.3 %
Goa
1 %
Uttar Pradesh
2 %MadhyaPradesh
2 %
Kerala
2 %
Punjab
4 %Haryana
1 %
Jammu and Kashmir
2 %
Rajasthan
2 %
Delhi
23 %
Male 66%Female 34%
Wentshopping
Over 6 months before trip: 48%
3-6 months before trip: 46%
1-2 months before trip: 35%
Less than a month before trip: 32%
Book their trip:
Decide to visit the UK:
Start to think about holidays: