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Industrial Management, Southern Taiwan University

Enterprise Rent-A-CarEnterprise Rent-A-Car

Customer always No.1Customer always No.1Employees No.2Employees No.2

班級：碩研工管二甲班級：碩研工管二甲學號：學號： M98U0109M98U0109 學生姓名：林士群學生姓名：林士群

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Industrial Management, Southern Taiwan University

IntroductionIntroduction

What is the Enterprise’s background and What is the Enterprise’s background and culture? culture?

How was the Enterprise company service How was the Enterprise company service concept?concept?

How the Enterprise company grow?How the Enterprise company grow? Competition for the Enterprise company?Competition for the Enterprise company?

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Industrial Management, Southern Taiwan University

BackgroundBackground

Enterprise Rent-A-Car began life in 1957 as a leasing Enterprise Rent-A-Car began life in 1957 as a leasing company in St. Louis.company in St. Louis.

It was relatively successful operation, it wasn’t until the 1970s It was relatively successful operation, it wasn’t until the 1970s that the business took off. that the business took off.

ERAC become a major player almost overnight, and rapidly ERAC become a major player almost overnight, and rapidly grew to a 10,000-vehicle fleet by 1977.grew to a 10,000-vehicle fleet by 1977.

By 1993, ERAC began serving Canada and competing By 1993, ERAC began serving Canada and competing internationally.internationally.

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Industrial Management, Southern Taiwan University

CultureCulture

This company has one particular culture is the only hire This company has one particular culture is the only hire college and professional person.college and professional person.

This company has only requested the outgoing social skills This company has only requested the outgoing social skills person, such as president of the brotherhood or leader of the person, such as president of the brotherhood or leader of the sorority.sorority.

The also have another kind of culture is in charge, regardless The also have another kind of culture is in charge, regardless of any class must accept the basic training, and even CEO of any class must accept the basic training, and even CEO Andy Taylor use a vacuum.Andy Taylor use a vacuum.

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Industrial Management, Southern Taiwan University

Service conceptService concept

Andrew Taylor of three important from of the Andrew Taylor of three important from of the marketing strategy:marketing strategy:

1. He let the customer can be convenient to rent the car, like 1. He let the customer can be convenient to rent the car, like you can pick up the vehicle whenever you like or what kind you can pick up the vehicle whenever you like or what kind of the vehicle is your favorite.of the vehicle is your favorite.

2.He also let the customer can choose a suitable place for 2.He also let the customer can choose a suitable place for vehicles.vehicles.

3.He give the customer good price for rent a car.3.He give the customer good price for rent a car.

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Industrial Management, Southern Taiwan University

GrowthGrowth The enterprise CEO believe the growth rate of the local rental will more The enterprise CEO believe the growth rate of the local rental will more

than airport rental.than airport rental.

They specialize in only the local market strategy, so the airport's They specialize in only the local market strategy, so the airport's market each year only from 3% to 5%, but the local market every market each year only from 3% to 5%, but the local market every year from 10% to 15%.year from 10% to 15%.

CEO also believe that double-income families can also help progress the CEO also believe that double-income families can also help progress the market.market.

When they opened the new place, they will treat it near When they opened the new place, they will treat it near the garage, because they believe that the recommendation of the the garage, because they believe that the recommendation of the garage will repair the customer is very convincinggarage will repair the customer is very convincing

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Industrial Management, Southern Taiwan University

3%

5%

10%

15%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

first year second year

Airport rental

Local rental

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Industrial Management, Southern Taiwan University

CompetitionCompetition

Enterprise will face many of the competition like a traditional Enterprise will face many of the competition like a traditional

airport car rental, such as Hertz airport car rental, such as Hertz 、、 AvisAvis 、、 Budget and NatiBudget and National companies.onal companies.

The most influential on the market at the local car dealers, becThe most influential on the market at the local car dealers, because when the customer need maintain their car  they will give ause when the customer need maintain their car  they will give their own maintenance of vehicles to customers.their own maintenance of vehicles to customers.

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Industrial Management, Southern Taiwan University

questionsquestions

1.1. How has Enterprise Rent-A-Car (ERAC) defined its service How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental differently than that of the typical national car rental company?company?

2.2. What features of its business concept allow ERAC to What features of its business concept allow ERAC to compete effectively with the existing national rental car compete effectively with the existing national rental car companies?companies?

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Industrial Management, Southern Taiwan University

The first questionThe first question Enterprise car rental car rental company Enterprise car rental car rental company

offers a perfect supporting services.offers a perfect supporting services.

1. They give the customer has good price to rent a car.1. They give the customer has good price to rent a car.

2. There are different car classes to choose from, to respond to the 2. There are different car classes to choose from, to respond to the needs of different place.needs of different place.

3. They let the customer can choose wherever and whenever they 3. They let the customer can choose wherever and whenever they want to pick up the car.want to pick up the car.

4. They also offer free shuttle service, transfer to the home, office 4. They also offer free shuttle service, transfer to the home, office

or business is the service garage. or business is the service garage.

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Industrial Management, Southern Taiwan University

The second questionThe second question This company has five business concept is a This company has five business concept is a

special need for the another companies to follow-up special need for the another companies to follow-up ..

1. They head to any one class must have to accept the basic training.1. They head to any one class must have to accept the basic training.

2. They only accept outgoing and who have strong social skills to be 2. They only accept outgoing and who have strong social skills to be their employees.their employees.

3. They always put the customer first.3. They always put the customer first.

4. They will make good friendship with the local Auto repair factory.4. They will make good friendship with the local Auto repair factory.

5. Their most important point is that they will spend a lot of money in 5. Their most important point is that they will spend a lot of money in recruiting, hiring and training on their staff.recruiting, hiring and training on their staff.

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Industrial Management, Southern Taiwan University

謝謝指教謝謝指教

THE ENDTHE END