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8/12/2019 Inovasi Produk Wisata
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Irwan Haribudiman, S.Par., M.Sc.
Program Studi Manajemen Bisnis Wisata
Sekolah Tinggi Pariwisata Bandung
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Tourist Area Life Cycle
&Creativity
Two Things which cannot be
separated
Chapter Outline
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Tourist Area Life Cycle A tourist destination is a city, town resort or area the
economy of which is dependent to a significant extent
on the revenues accruing from it
The destination is a grouping of productsnot one
Destinations like products experience life cycles
Adapted
From :
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Tourist Area Life Cycle
Adapted
From :
Butler 1980
Figure 1 Hypothetical Evolution of a Tourist Area (Adapted from Miller and Gallucci, 2004)
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TALC Phases
Exploration And Involvement
Exploration
The new tourist product/s is introduced A small number of visitors start coming
Involvement
Identifiable tourist season begins to emerge
Visitor numbers start building
Impacts start to become apparent
Adapted
From :
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Development and Consolidation
PhasesDevelopment
Public policy and investment is required if
destination is to sustain continuing development
Consolidation
Visitor numbers continue to increase
Tourist services are provided by large national orinternational companies
Local operators still play a role
Adapted
From :
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Stagnation & Decline PhasesStagnation
Critical pointdecisions have to be made
Visitor numbers peak
Visitors attracted by familiarity and extensive facilities Promotion is needed
Adaptation of products and markets
Decline Or?
Visitor numbers fall Move down market
More promotion to meet capacity
Decline or rejuvenation?
Adapted
From :
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Weakness of TALC Model It is a resort model (not really specifics)
Progress through the life cycle is not inevitable
Places are not natural organismsneed not die
Adapted
From :
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Host Community As destinations go through a life cycle so to do the
host community
http://flickr.com/photos/foxspain/3293845578/
Adapted
From :
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Irridex ModelDoxey 1975
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Irridex ModelDoxey 1975 Euphoria, kedatangan wisatawan diterima dengan baik
dengan sejuta harapan dan perencanaan yang masihsedikit.
Apathy, masyarakat menerima wisatawan sebagaisesuatu yang lumrah, dan hubungannya didominasioleh hubungan komersial. (biasanya menjadi lebihformal)
Annoyance, titik kejenuhan hampir tercapai, masyarakatmulai terganggu dengan kehadiran wisatawan.(biasanya pemerintah membatasi pertumbuhaninfrastruktur dibanding carrying capacity for tourist)
Antagonism, masyarakat secara terbuka menunjukkanketidak senangannya, dan melihat wisatawan sebagaisumber masalah. Adapted
From :
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Case Study
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Tadi Penjelasan di Area (wilayah)
Spontaneous VS Enclave
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http://3.bp.blogspot.com/-mCaqokjQAzE/UUx_Tg10MeI/AAAAAAAAATY/VYs-WhFd7x8/s1600/New+Picture+(3).png8/12/2019 Inovasi Produk Wisata
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Adapted
From :