Click here to load reader

Intellectual Property Issues for Startups

  • View
    65

  • Download
    6

Embed Size (px)

Text of Intellectual Property Issues for Startups

  • IC CAFE ( www.bay123.com )

    1

  • Zheng Liu January 18, 2015

    Intellectual Property Law For Startups

  • Agenda Intellectual Property (IP) type breakdown: Patents, Copyrights, Trademarks, and Trade Secrets

    IP rights in a startups life cycle The dangers of not protecting IP and using others IP without securing rights Protecting ones IP Securing IP rights through licensing and collaboration

    Intellectual Property Law For Startups

    3

  • Why Care About Intellectual Property and Licensing? Offensive: Secure Rights and Build Value

    Defensive: Avoid infringement, misappropriation and dispute

    Intellectual Property Law For Startups

    4

  • Categories of Intellectual Property

    Intellectual Property Law For Startups

    Trade Secrets Trademarks

    Copyrights Patents

    5

  • Trade Secrets : The Protection Information which is not generally known or reasonably ascertainable that allows a

    business to obtain an advantage (usually economic) over competitors or others

    A company can only protect is trade secret as long as it is kept confidential Examples: formula, source code,

    manufacturing process, customer list

    Intellectual Property Law For Startups

    6

  • Trade Secrets : The Limitation Maintenance of secrecy (marking documents, implementing security procedures (sign-in, badges, firewalls)

    Reverse engineering and independent development General knowledge and skills of employees (residuals and know-how) Once disclosed the trade secret is no longer protected

    Intellectual Property Law For Startups

    7

  • Copyrights: The Protection Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.

    Exclusive rights: to copy, sell, import or export, create derivative works (works that adapt the original work), perform or display

    Copyright may apply to a wide range of creative, intellectual, or artistic forms, or "works such as plays, movies, audio recordings, photographs and software

    Deciding to register the copyright

    Intellectual Property Law For Startups

    8

  • Copyrights: The Limitation Copyright does not protect facts, ideas, systems, or methods of operation Independent creation Limited time for protection Changing technology and fair use exception

    Intellectual Property Law For Startups

    9

  • Trademarks: The Protection A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.

    Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant's claim of ownership of the mark, legal presumption of ownership

    Intellectual Property Law For Startups

    10

  • Trademarks: The Limitation Loss of trademark, the generic problem Trade erosion Carving out industry specific trademarks Protection overseas

    Intellectual Property Law For Startups

    11

  • Patents: The Protection Subject matter: apparatus, process, methods, design patents

    How to obtain: file an application (provisional vs. non-provisional) with the USPTO Disclosure, statutory bars to patents, deadlines, timeliness, and filing date

    Intellectual Property Law For Startups

    12

  • Patents: The Limitation Patent protection is the right to exclude not a right to practice The importance of timing (when to file and how long it takes) High cost to secure patent rights Costs to enforce patent rights and difficulties in enforcing patent rights once the

    patents are granted

    One patent may not be enough

    Intellectual Property Law For Startups

    13

  • Intellectual Property Life Cycle and Issues Founders (Assignments) Employees (Employment, assignment, non-compete) Consultants (Consulting agreements) University/Former Employers (Employment agreements) Products and services In-licenses, out-licenses and acquisitions

    Intellectual Property Law For Startups

    14

  • Dangers of not protecting ones IP Cannot operate Losing money

    Dangers of not securing IP rights Financial disputes Criminal prosecution

    Intellectual Property Law For Startups

    15

  • Zheng Liu (650) 614-7699

    [email protected]

    Questions?

    16