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亚洲游艇全产业链旗舰展NAVIGATOR OF ASIAN LEISURE BOATING
THE 20TH
国 际 游 艇 展
CHINA (SHANGHAI)
第二十届中国国际船艇INTERNATIONAL BOAT SHOW
中国(上海)及其技术设备展览会暨
2015
2015年04月09-12日April 9th-12th, 2015
品 质QualityStyle 品 位
品 牌Brand地址：上海市襄阳南路218号现代大厦6楼电话：+86-21-64371178传真：+86-21-64370982邮编：200031电邮：[email protected] [email protected]
Address：6/F, Xian Dai Mansion,218 Xiang Yang Road(S), Shanghai 200031, ChinaTel: +86-21-64371178Fax:+86-21-64370982Email:[email protected] [email protected]
ItalyInvernizzi International Sales SAContact Person：Ms.Alessandra AngelettaAddress:via Pretorio 7 - CP 6048,6901 Lugano (CH)Tel:+39 02 9295 6988Fax:+39 02 9295 6989Email: [email protected],[email protected]
Germany, Austria, SwitzerlandExpo+Consulting AssociationContact person: Mrs Pia RyhsenAddress: Amsterdamerstr.44,D-40474Düsseldorf, GermanyTel: +49 211 6549453Fax: +49 211 6549456Email: [email protected]
TurkeyINTR Organization Fair Tourism Construction Foreign Trade Ltd. CompanyContact person: Mr. Ilker YALCINTel: +90 541 606 4996Fax: +90 544 483 3501Email: [email protected]
TaiwanUBM Taiwan BranchContact person: Ms. Monika ChangTel: +886 (2) 27383898Fax: +886 (2) 27384886Email: [email protected]
USA, UK, New Zealand, North Europe, AsiaTeam 4 Dragons Marine Co. Ltd.Contact person: Ms. Angel.ChouAddress: 7/F kin on commbldg,49 Jervois ST Sheung wan, HongKongTel: +852 21527388Fax: +852 35719160Email: [email protected]
KoreaUBM Korea CorporationContact person: Mr. Hogun ChaTel: +82 2 671 55400Fax: +82 2 432 5885Email: [email protected]
SpainAlves Consulting SLContact person: Mr. Eduardo J. TeixeiraAddress: Apartado de Correos 122, E-46110 Godella, Valencia, SpainTel: +34 651415284Fax: +34 651415284Email: [email protected]
Global Sales Network
展会管理 Show Management
上海博华国际展览有限公司Shanghai UBM Sinoexpo International Exhibition Co. , Ltd.
地址：上海市青海路118 号26 楼电话：+86-21-52286590传真：+86-21-62675890邮编：200041电邮：[email protected]
Address: 26/F, 118 Qing Hai Road, Shanghai 200041, ChinaTel: +86-21-52286590Fax: +86-21-62675890Email: [email protected]
中国船舶工业行业协会船艇分会China Boat Industry & Trade Association
“亚洲全产业链旗舰展”NAVIGATOR OF ASIAN LEISURE BOATING
20TH上海国际游艇展建立至今已有20载，是亚洲规模最大、历史最久、参展品类最全、品牌最多的综合性游艇展。
国内唯一由中国船舶工业行业协会船艇分会共同参与主办的游艇展会。
中国唯一成为IFBSO国际游艇联盟(The World’s Leading Boat Shows) 白金会员的游艇展。
唯一一家在中国举办得到海外政府协会支持且拥有海外国家展团参与的游艇展。
被美国商务部授予展览证书，并被授予亚太地区最佳游艇展。
独特衍生的“上海国际公务艇展览会”、Expo Life Style“中国(上海)尚品生活展”及Expo Leisure“上海国际休闲展”，形成游艇、尚品及休闲产业相结合的完整产业链展会，将高端生活方式带给追求生活品质的消费群体。
China (Shanghai) International Boat Show is the most comprehensive and longest established boat & yacht exhibition in China, displaying the whole industry chain since its launch in 1996.
CIBS provides a platform for all the boating industry’s products, but also continues to further explore opportunities to popularize a maritime lifestyle and yachting culture.
CIBS is the only Chinese member of IFBSO, which is highly recognized in its professional field all over the world. CIBS is also audited by BPA Worldwide and has been awarded with a trade show certificate by the U.S. Department of Commerce.
Meanwhile, CIBS is the only boat show in China hosting overseas national pavilions initiated by overseas governmental organiza-tions and associations.
In additional to yachts & boats on display, maritime equipment and services can also be found. Addition-ally Shanghai Working Boat Show ,the Expo Life Style and Expo Leisure will be held simultaneously to compliment, complete and enhance the full picture of the leisure boating, the luxury and the leisure industry.
IFBSO国际游艇联盟
The World’s LeadingBoat Shows
THE 20TH
国 际 游 艇 展
CHINA (SHANGHAI)
第二十届中国国际船艇INTERNATIONAL BOAT SHOW
中国(上海)及其技术设备展览会暨
2015
亚洲游艇全产业链旗舰展
NAVIGATOR OF ASIANLEISURE BOATING
白金会员
CIBS 2014
4%
34,312,000.002183
53 30
50000平方米展示面积，比上届增长4%
50,000m2
35,26270
7
20 550 550
50000 SQM, an increase of 4% over the previous year;
70个国家和地区35262位观众及买家，
总参展人数和成交额与往年相比均有增长，稳中有升
35262 visitors from 70 countries，a steady increase of visitor numbers and turnover compared to 2013;
共有来自美国、意大利、日本、西班牙、英国等20个国家
550家展商，550条实船参展，更有7大国家地区展团助阵。
国内外著名游艇品牌法拉帝、博纳多、亚诺、HEESEN、宾士域集团、
Sunreef、 SUNSEEKER、Azimut等，以及太阳鸟、红双喜、毅宏、
佳豪、妮徳尔芙、晶华、珐伊等纷纷亮相。
CIBS 2014 attracted 550 exhibitors from 20 countries with approximately 550 boats presented on the show. Ferretti, Beneteau, Jeanneau, HEESEN, Brunswick Group, Sunreef, SUNSEEKER, Azimut, Sunbird, Double Happiness, Yihong, Bestway, Nidelv, Crystal Wave, Fareast, etc；
展会相关报道2,183篇次，折合广告价值总计人民币34,312,000元
2183 press releases reported by media return valued RMB34,312,000;
6 National Pavilions and 1 Regional Pavilion with tremendous support from the governments or associations of their home countries;
53场新品首发及30场现场活动精彩呈现
53 new boat models launched for first time ever in China , with more than half revealed to the world for the first time;30 events organized by the show organizer and its partners.
7大国家及地区展团获当地政府及协会资助参展
......
............
NEW
REVIEW ｜ 回 顾
游艇展建立至今20载，积累有效观众数据库逾30万。主办方从行业、业务性质及职位进行悉心筛选，邀请VIP参观展会。
通过游艇会、超跑俱乐部、私人银行理财俱乐部、商务会所、豪华酒店、航空机构、长江商学院等，邀请其VIP嘉宾参与展会。
此外，主办方上海博华国际展览有限公司旗下拥有家具行业、酒店行业、医药食品行业、建筑装饰行业全国最大型专业展会，百万级海量优质观众数据库每届更新，为游艇展提供了最扎实准确的潜在买家资源。
主办方中国船舶工业行业协会船艇分会（CBITA）以其在国内外行业内的影响力更构筑和促进了中外国际间的合作与交流。
庞大数量&高质量观众Large Number &High Quality Visitors
Shanghai Boat show has its history of 20 years and has accumulated a database of 500,000 visitors. The organizer will be targeting visitors in certain relevant industries and positions, inviting them to the show as VIPs and profes-sional buyers.
The organizer will send invitations to associations such as: marine and yacht clubs, golf clubs, private banking clubs, business clubs, luxury hotels, airline and frequent flyer organizations, national tourism bureau, etc. to invite their VIP members to the show.
The organizer has a total of over 10,000 exhibitors and millions of visitors from the furniture, hotel, design & decoration and leisure & boat area.
The Organizer, CBITA, focusing on industry development at home and abroad, builds and accelerates international cooperation and communication.
其他
市场/公关/传媒
用户/买家
政府机构/科研机构/事业
经销商/代理商
生产商/品牌商
25％ 18％ 16％ 16％ 16％ 9％
23％ 15％ 20％ 7％ 25％ 10％
8％ 13％ 17％ 21％ 28％ 13％
Manufactory
Dealers
Governments & Institutions
End-users & Buyers
PR & Media
Others
经理/主管
相关专业人士
部门经理/总监
其他CEO/总经理/副总/厂长CEO & GM & Deputy
Director & Head of Dept
Professional
Manager & Supervisor
Others
企业所有人/董事长/合伙人Owner & Partner
5,000,000 500,000 100,000 10,0002,000,000
按照观众业务性质By the nature of the visitors
按照观众职位By the position of the visitors
按照每年家庭计划用于水上休闲运动的支出By the expense on on-water sports , per family
（RMB)
CIBS 2014REVIEW ｜ 回 顾
作为亚洲游艇全产业链旗舰展，中国（上海）国际
游艇展已成为众多新品牌进入中国、新产品首发、
新技术亮相的首选之地。2014年游艇展集合了53
场新品首发仪式。并有30余场专业、权威、新潮的
现场活动引爆全场。
53场新品首发及30场现场活动精彩呈现
53 New Boat ModelLaunches& 30 Onsite Activities
Conferences
2014 Events
2 Competitions
30 Activities & Testing
53 New Launches
2014 Salons
2014 China International Forum on Yacht andWaterfront Leisure Industry Development
19th International Conference on High Performance Marine Vessels
China International Forum On Yacht Design & Construction Technology
2014 Shanghai Business Economic Summit
Shanghai Tourism Trade Association Annual Meeting andLeisure Industry Development Forum Opening Ceremony
Leisure Industry Development Forum-Camping & Caravanning
Leisure Industry Development Forum-Leisure Travelling
VIP on-water area testing
2014 Asian Marine & Boating Awards & Gala Dinner
Annual Charity Regatta 2014
4th "Sailing Your Dream" Series Events
2014 Leisure Carnival
2014 New Products Launch
New Trend of Travel-Hotel is Destination, Taste is Detail
Exploring the Charming of Ocean, Sharing the Detail of Diving
全程行业论坛
2014精彩活动
2场 激烈赛事
30项 心跳体验
53场 新品首发
2014精彩沙龙
2014中国国际游艇经济暨滨水休闲产业发展论坛会
第十九届中国国际高性能船学术报告会
2014中国国际游艇设计建造技术论坛会
2014上海工商界经济峰会
上海市旅游行业协会四届二次理事大会暨休闲产业发展论坛开幕仪式
休闲产业发展论坛之房车露营分论坛——探索运营模式，推进专业化发展
休闲产业发展论坛之休闲旅游分论坛——关注时尚生活概念，打造生态精品路线
VIP 亲近浦江 水域品鉴
中国（上海）国际游艇展2014亚洲游艇行业颁奖盛典
2014慈善帆船赛
第四届"海洋追梦节"摄影大赛
2014休闲嘉年华
2014新品首发
旅行新潮流－酒店就是目的地，品味就是细节
探索海洋魅力，分享潜水点滴
As Navigator of Asian Leisure Boating, CIBS
has become the leading destination for new
boat model launches. There were 53 new boat
model launches at CIBS2014. Meanwhile, there
were 30 onsite activities which were profes-
sional, insightful and fun.
CIBS 2014REVIEW ｜ 回 顾
船 艇 BOATS
CIBS 2015
Superyachts / High Speed boats / Power BoatsWorking Boat / Sailboats / Other types
超级游艇 / 高速船艇 / 动力艇 / 公务艇 / 帆船 / 其他类型船艇
THE 20TH
国 际 游 艇 展
CHINA (SHANGHAI)
第二十届中国国际船艇INTERNATIONAL BOAT SHOW
中国(上海)及其技术设备展览会暨
2015
EXPLORING IN CIBS ｜ 展 品
Equipment & Gear / Marinas & DocksEngines, Motors, Propulsion Equipment & PartsTrailers & Accessories / Management & ServiceTourism and Holiday Resort / Marine Culture/Publication
配套设备及传动装置，零配件 / 发动机，驱动器，推进系统 / 码头设备游艇相关服务 / 拖车及配件 / 旅游观光及度假游 / 游艇文化/出版物
船用设施及配套服务Maritime Productsand Service
CIBS 2015EXPLORING IN CIBS ｜ 展 品
Luxury Car / Jewelry &Watch / High-end Furniture/ Premier Brand Alcoholic Beverages/ Artworks & Other Exclusive Lifestyle Accessories
顶级豪车 / 珠宝手表 / 高级家具家居 / 高档酒类艺术品等时尚奢侈品
生活方式｜Lifestyle
CIBS 2015EXPLORING IN CIBS ｜ 展 品
Golf & Outdoor Equipment / Vacation Tour & Tourism Real EstateRV & Camping &Self-drive Travel / Entertainment & Water Sports
高尔夫休闲及户外装备 / 度假旅游及旅游地产房车露营及自驾游 / 娱乐及水上运动
休闲运动｜Leisure & Sports
CIBS 2015EXPLORING IN CIBS ｜ 展 品
2014展会首次启动位于北外滩国际航运服务中心的水上展区，
有水域面积约为2.1万平方米的游艇港池，可停泊百余艘游艇，
并拥有黄浦江沿岸近800米长的景观长廊，与陆家嘴金融贸易
区隔江相望，浦江两岸尽收眼底，引大批观众慕名前去。
水上展区On-water Area
800M21000M2
Located opposite the Lujiazhui Finance & Trade Zone, the On-Water Area
was located at Shanghai International Shipping Service Center. This is a
21000 SQM on the water display area with more than 100 berths and an
800 meters-long display gallery and attracted a large number of visitors.
CIBS 2015HIGHLIGHT ｜ 亮 点
2014年展会首次开设了公务艇，多艘为公务船艇用户特殊需求而提供的超
高速、高性能船艇齐齐亮相。特种船型技术和性能，更高的工艺水平——
公务艇展区吸引了众多海内外用户和观众的关注。
2015年，我们将同期举办首届上海国际公务艇展览会，届时，众多先进的
公务船艇及配套设备、服务将齐聚一堂，为公务艇采购储备机构提供了选
购定制的机会与平台。
In CIBS 2014, we set up the working boat area to showcase high
speed and high performance boats which attracted a lot of visitors.
Expanding on this area the first Shanghai Working Boat Show will be
held associated with CIBS 2015 where numerous advanced working
boats , equipment, and service providers will be displayed.
首届上海国际公务艇展览会ShanghaiWorking Boat Show
CIBS 2015HIGHLIGHT ｜ 亮 点
New media: communication &
experience exhibitor, media,
visitor
Comprehensive coverage by
EDM, search engine, internet,
micro-blog, wechat, message
展前 展中 展后
2014 2015.04 2015
线上
线下
WWW
强大的市场团队贯穿展前、展中、展后，覆盖线上、线下平台，
为展商提供全面的365天的营销推广增值服务。
展会相关报道2,183篇次，折合广告价值总计人民币34,312,000元
传统媒体线：权威主流发声平台
报纸、杂志、电视、广播阶梯式发布
Powerful marketing team ran through the whole show, covered online and
offline platform. 2183 press releases reported by media return valued
RMB34,312,000.
Traditional Media: authoritative mainstream platform
Release stepwise by newspaper, magazine, TV and radio
新媒体互动线：沟通体验关联
展商媒体观众
EDM、搜索引擎、网络、微博、微
信、短信全面覆盖
媒体合作Media Partners
市场推广MarketPromotion
CIBS 2015MARKET PROMOTION ｜ 市场推广
"Boating China" is the first interactive magazine of Chinese
Boat & leisure industry. It creates an environment to enjoy and
explore the magazine content and mobile terminal technology
to give the reader and enjoyable experience wherever they are.
With 20years experience, CIBS will continue to lead the leisure
boating and yacht industry and ensure that is keeps up with
the pace of Internet innovation.
xiugle.com与上海游艇展形成"展网融合"型O2O联动平台；发布一手游艇
休闲资讯，搭建在线企业产品展厅，汇聚行业精英思想观点，引领高端休
闲生活方式。
xiugle.com与博华家.店.装.休4大展览版块共享160个国家百万高端受众群
体大数据，确保网站巨大浏览潜力。
PC：www.xiugle.com休闲游艇在线—首家休闲游艇O2O新媒体First O2O New Media of Chinese Boat & Leisure Industry
Xiugle.com and CIBS form the O2O mode; issued first hand informa-
tion, build a products online showroom, brought together the
industry elite ideas, leading to a high-end leisure life style.
Xiugle.com and Ubmsinoexpo take 4 big exhibition section share 160
countries million high-end audience data, ensuring a huge potential
through web browsing.
《艇道中国》作为国内第一本游艇休闲业交互杂志，打造
Enviroment环保、Enjoyment享受、Exploration探索的杂志内
涵，并用前沿的移动端技术给读者随心随地的阅读享受。
以上海游艇展20年的行业经验，引领游艇行业紧跟互联网创新步
伐。
移动端：《艇道中国》——用指尖畅游的读本
www.xiugle.com
CIBS 2015NEW MEDIA ｜ 新媒体力量
CIBS 20TH20 ANNIVERSARY I 20周年
1996-2014面积增长率 SQM Growth Rate
面积数面积增长率
50000
40000
30000
20000
10000
00
面积
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014200019971996 年份(Year)
............
M2
1996-2014展商增长率 Exhibitors Growth Rate
............
25%
10%9.38% -4.42% 8.7%
5%6.19%
14.57%
7.63%
53.33%
13.04%15.38%
-3.33% 10.34% 0.00%25%
20%
4.17%
700
600
500
400
300
200
100
00
展商数
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014200019971996 年份(Year)
展商数展商增长率
1996-2014观众增长率 Visitors Growth Rate
19.51%
7.60%10.61%
3.57% 4.81%
33.17%
51.04%
9.38%1.26%
............
40000
35000
30000
25000
20000
15000
10000
5000
人数
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014200019971996 年份(Year)
参观人数观众增长率
CIBS 20THCIBS 2014 REVIEW I 回顾
The China (Shanghai) International Boat Show started underground, in a car park
to be precise. Over the past 20 years the China (Shanghai) International Boat Show
has grown to become the pre-eminent Boat Show in in Asia, always maintaining
its stance as having all things nautical under the one roof, effectively covering the
whole leisure boating industry supply chain in one venue at the one time certainly
justifying the show’s byline as “Navigator of Asian Leisure Boating”. We invite
you to celebrate 20th anniversary ceremony!
中国（上海）国际游艇展
第一次和公众见面是1996年在上海波特曼酒店地下停车库。
中国（上海）国际游艇展一直秉承高效服务、不断突破的宗旨，
20年来，在展示面积、展商数、观众数等都有着令人惊讶的增长。
发展至今，展会覆盖实船、游艇设备、游艇服务等整个游艇休闲产业链，
成为“亚洲游艇全产业链旗舰展”。
20年沉淀，20年荣耀，CIBS邀您一同见证辉煌时刻。
CIBS 20TH
www.chinaboatshow.com / www.boatshowchina.com
上海世博展览馆（浦东国展路1099号／博成路850号）水上展区：上海市公平路50号Shanghai World Expo Exhibition & Convention Center 1099 Guozhan Road & 850 Bocheng Road Pudong, ShanghaiOn-water Area：50 Gongping Road, Shanghai
上海国际游艇展官方微信
同期举办Associated with
主办单位Organizer
