International webshop

International webshop

En mere teknisk tilgangEn mere teknisk tilgang

Simpel matematik?

Nu i Danmark Om lidt i verden ?

5 mio. 5 mia.

1 kunde pr. uge 1000 kunder pr. uge

http://www.printfection.com/politicalpoints/Free-Tibet-Chinese/_s_170331

http://www.printfection.com/politicalpoints/Free-Tibet-Womens-T-Shirt/_p_2428005

Agenda

Sprog og kultur SEM og SEO Teknik

Men først……

Lidt om undertegnede

Følg med på: www.startvaekst.dkwww.klaushall.com

Sprog og kultur

Korerkt stvaning og ordvendtomstilling

Godt navn til en bil?Mazda Laputa (ikke godt i Spanien)

Honda Fitta (ikke godt i Sverige)

http://www.cars-directory.net/specs/mazda/laputa/2002_4/picture/

http://www.automotorsport.se/nyhetsmall.asp?version=3996

Sprog og kultur

Er oversættelse nok?

Handelsbetingelser mv. hvert land sine regler såvel skrevne som uskrevne

Den ”normale” betalingsform?

Tillid

3,9 sekunder Mærkning

E-handelsmærkeTrustpilotVerisign

http://www.e-handelsfonden.dk/sw2076.asp'

http://www.trustpilot.dk/

http://www.verisign.dk/ssl/index.html

http://images.google.dk/imgres?imgurl=http://www.intermesh.net/gifs/trust-seal.gif&imgrefurl=http://www.intermesh.net/logos.html&h=103&w=102&sz=6&hl=da&start=41&sig2=DasHNYJjeCWiH8y96yeYpw&um=1&tbnid=2f68fsmed77aoM:&tbnh=83&tbnw=82&ei=FsgySN-8OaLGgwKanpCCBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D36%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://mp3downloadhq.com/images/trustedSeal.gif&imgrefurl=http://mp3downloadhq.com/index_ma.asp%3F2781&h=88&w=98&sz=3&hl=da&start=49&sig2=RVLtDxOQ20RjY9RoHmdIVA&um=1&tbnid=jwCKCI1Fdr7_8M:&tbnh=73&tbnw=81&ei=FsgySN-8OaLGgwKanpCCBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D36%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.verified-domain.com/images/globe.gif&imgrefurl=http://www.verified-domain.com/verified_domain_FAQ.html&h=144&w=144&sz=12&hl=da&start=84&sig2=z-7bFUgB120bFWW8uoFmTQ&um=1&tbnid=H0jEWu2wPQYKpM:&tbnh=94&tbnw=94&ei=UsgySI-zGoeQgQKwmfCBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D72%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.callingid.com/Press/MediaKit/Safety_Seal.gif&imgrefurl=http://www.callingid.com/Press/Mediakit.aspx&h=345&w=345&sz=41&hl=da&start=98&sig2=_qVc9tGDmr_s5G6P24y_YA&um=1&tbnid=cJHm3jvGpw4LhM:&tbnh=120&tbnw=120&ei=Y8gySMnSOpHGgQKMz7CBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D90%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.wowspa.com/wowspa_pl/images/truste-seal.gif&imgrefurl=http://www.wowspa.com/wowspa_pl/&h=73&w=91&sz=3&hl=da&start=97&sig2=zSEC-Nrjhwh5ZUtlzxX3gw&um=1&tbnid=O0yCE4__5RHSsM:&tbnh=63&tbnw=79&ei=Y8gySMnSOpHGgQKMz7CBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D90%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.radiosamerica.com/shop/img/logos/GeoTrustSeal.jpg&imgrefurl=http://radiosamerica.com/shop/category.asp%3Fcatid%3D24&h=120&w=120&sz=10&hl=da&start=105&sig2=7RyCQou7x9mtfGFQ-XTPjw&um=1&tbnid=5XIeHiFaME3reM:&tbnh=88&tbnw=88&ei=Y8gySMnSOpHGgQKMz7CBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D90%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.vengine.com/images/best_practice/hacker_safe.gif&imgrefurl=http://www.vengine.com/products/best_practices.html&h=54&w=96&sz=3&hl=da&start=203&sig2=n2dis7DyLoriywoSwYzhoQ&um=1&tbnid=Rohsksg7-FwbfM:&tbnh=46&tbnw=81&ei=qMgySM72GYXOggLC-cWBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D198%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.dav.org/cst/images/independent_charities_seal.gif&imgrefurl=http://www.dav.org/cst/&h=150&w=90&sz=6&hl=da&start=400&sig2=2hwPFQl3VzVtbbMBurx8cA&um=1&tbnid=DzjGF1YE9J1qtM:&tbnh=96&tbnw=58&ei=6MgySNOtIJG-hAKGvdiBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D396%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.alzquilt.org/images/bbb_seal.jpg&imgrefurl=http://www.alzquilt.org/media_center_08-02-11.shtml&h=1365&w=774&sz=248&hl=da&start=405&sig2=qFQ_v3ds64uIAIzKb7WJsg&um=1&tbnid=CpLiTMkL0fvxLM:&tbnh=150&tbnw=85&ei=6MgySNOtIJG-hAKGvdiBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D396%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.verisign.com/stellent/groups/public/documents/image/dev038598.gif&imgrefurl=http://www.verisign.com/ssl/secured-seal/&h=125&w=183&sz=6&hl=da&start=419&sig2=_fMgYqVQ48nOUGZ5BISefA&um=1&tbnid=KbX3-ykXBY3z1M:&tbnh=70&tbnw=102&ei=GMkySL_CG6SSggLA9ZCBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D414%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://revivehome.com/images/ConsumerTrust.jpg&imgrefurl=http://revivehome.com/&h=141&w=136&sz=9&hl=da&start=467&sig2=dwgsct-jtFerCCvodBT-Gg&um=1&tbnid=O6qdlwqbPPyRWM:&tbnh=94&tbnw=91&ei=MckySPieDojihALW2fCBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D450%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.unitrinbusinessinsurance.com/Images/GeoTrustSeal.jpg&imgrefurl=http://www.unitrinbusinessinsurance.com/ClaimEmail.aspx&h=43&w=90&sz=28&hl=da&start=470&sig2=cZ1JHlasMQbVL2c-s2CQrQ&um=1&tbnid=d74Y79rJnworkM:&tbnh=37&tbnw=78&ei=RMkySKuRNpeIhQLS47SBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D468%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.secureidtrust.com/images/sit-seal.jpg&imgrefurl=http://www.secureidtrust.com/seal.php%3Fuid%3D0926061332WEB&h=48&w=83&sz=6&hl=da&start=501&sig2=B3m8bAr08__VZ1EE0wn6oQ&um=1&tbnid=aT9MNfp0r3NxDM:&tbnh=43&tbnw=75&ei=WMkySNvLOImsgQLKoaSBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D486%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://shopperstrust.net/SEAL_BLUE_YELLOW_big.jpg&imgrefurl=http://shopperstrust.net/&h=145&w=145&sz=19&hl=da&start=552&sig2=lPKIFxhcYm_xr4eRzueqMg&um=1&tbnid=27gvbVAT-flcPM:&tbnh=95&tbnw=95&ei=d8kySIGoCZaigALOsNSBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D540%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.mymrfutbol.com/Paypal%2520verified.gif&imgrefurl=http://www.mymrfutbol.com/Privacy.htm&h=100&w=100&sz=4&hl=da&start=650&sig2=GfPlOHgQhSeAFBh11bIcUg&um=1&tbnid=Hc_lixgS6YMI1M:&tbnh=82&tbnw=82&ei=p8kySNS-EZ3UhQKG5siBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D648%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.allmusicindustrycontacts.com/images/seal.gif&imgrefurl=http://www.allmusicindustrycontacts.com/music-producer-contacts.htm&h=81&w=81&sz=4&hl=da&start=784&sig2=92E587fRlRr5BXgVyCHmHw&um=1&tbnid=QwNP-63YiegpyM:&tbnh=74&tbnw=74&ei=5ckySOnWIaSSggLA9ZCBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D774%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://images.google.dk/imgres?imgurl=http://www.e-trust.gr/images/logo_seal.jpg&imgrefurl=http://www.e-trust.gr/newMember.asp%3Flang%3D%2522EN%2522&h=111&w=112&sz=8&hl=da&start=30&sig2=YwNlX_kSFx3RQPYVrel5Dw&um=1&tbnid=wWrs05ySix87NM:&tbnh=85&tbnw=86&ei=YsoySJKaGJ3MggK7otiBBg&prev=/images%3Fq%3Dtrust%2BSeal%26start%3D18%26ndsp%3D18%26um%3D1%26hl%3Dda%26newwindow%3D1%26rls%3DEGLC,EGLC:2006-43,EGLC:en%26sa%3DN

http://www.emaerket.dk/

SEM og SEO

Google, Yahoo, Baidu, Naver eller?SEO – uanset søgetjeneste NøgleordUnikt indholdFlere medier samtidigIndgående links

Google – universel search

Baidu – Kina mf.

Naver – Korea mf.

Yahoo – USA og østen

Microsoft Live – US version

SEM og SEO

Bannerreklamer Affiliate marketing PPC, PPI Nøgleord – også negative

Viral markedsføring Will it blend?

Offline markedsføring

SEM og SEO

Sociale medier Facebook MySpacePlaxoLinkedINFlickrHyvesDiggHot or Not sider eller ???

Teknik

Valg af domænerDK, EU, COM, DE, CO.UK………

Hvis versioner på samme domæne såALTID Server redirect 301 www.startmidt.dkALDRIG META refresh www.computer-coach.dk

Kodning - UTF8

Server IP bør være lokalbrug evt. Squid eller lign. til at hente indhold

Teknik – profIT

Teknik

CMS Sprogversionering

ScannetDanDomaineller.....

Integration med ERP Valutaomregning

http://www.scannet.dk/dk/produkter/shopcms/webshop/funktioner/

http://www.dandomaine.dk/default.asp?menu=shop&page=/e-handel/webshop-laesmere.asp

Betaling

Hvilke betalingsmidler bruger ”man” Kreditkort, Mobil, Kontooverførsel eller?

Betalingsgateway System til verifikation og udveksling af kortoplysninger,

fx Freepay, DIBS, Epay, Quickpay, BIBIT

Indløsningsaftale Aftale som overføre beløbet fra købers konto til din. Afregnes typisk som et abonnement + en afgift pr.

transaktion. PBS, PayPal, Ewire, Worldpay, Teller.no

http://www.freepay.dk/

http://www.dibs.dk/produkter/dibs-internet

http://www.epay.dk/main/

http://www.quickpay.dk/

http://www.bibit.com/content.php?page=payment&sub=accept

http://www.pbs-international.dk/D4684623-52ED-4B24-A96E-FEB3CEF9109C.W5Doc

https://www.paypal.com/cgi-bin/webscr?cmd=_wp-standard-overview-outside&nav=2.0.0

http://www.ewire.dk/page.asp?keyword=prisererhverv

http://worldpay.com/business/content.php?page=service&c=UK

http://www.teller.no/danmark

Få hjælp til at komme videre

Din lokale erhvervsservice enhed Væksthus Midtjylland

http://www.startvaekst.dk/interwebshop

Markeder mv. Danmarks Eksportråd Enterprise Europe Network

SEM og SEM Kontakt til lokale konsulenter i Skandinavien, USA,

Australien, Asien mv.

Documents

International webshop