2011 Summer Internship Work WorldFinds Fair Trade and Infusion E-Business
1. PITCH LETTER 2. PRESS RELEASE
3. MAGAZINE SUBMISSION 4. BLOG ENTRIES
IN THE SUMMER OF 2011 I INTERNED FOR A FAIR TRADE COMPANY NAMED WORLDFINDS. THIS HANDS-ON EXPERIENCE THOROUGHLY EXPOSED ME TO MANY ASPECTS OF BUSINESS. HERE I UTILIZED MY PUBLIC RELATIONS SKILLS TO PREPARE PRESS MATERIALS AND WRITE PITCH LETTERS FOR THE MEDIA. I ALSO GAINED KNOWLEDGE OF PROCESSING ORDERS AND THE INTRICACIES OF WAREHOUSE MANAGEMENT. OFF-SITE EXPERIENCE INCLUDED WORK AT A TRADE SHOW AND A CATALOG PHOTO SHOOT.
PITCH LETTER Contact: Kelly Weinberger WorldFinds Tel: 800.609.9303 x112 firstname.lastname@example.org Dear Glancer Magazine- Fair trade with stylethats WorldFinds slogan. And not only is the Chicagoland designer, producer, and wholesaler of fair trade gifts and accessories on-trend, but they are changing the lives of women artisans in the process. Because of WorldFinds a warm knit hat means schooling for a child in Nepal, a pair of stylish gloves means a job for an uneducated woman in Indonesia, and a colorful cuff means a woman in India feeds her children. Glancer Magazine prides itself on delivering unique content to the community. WorldFinds products are unique and so is its belief that changing the world starts with small changes by consumers. You have mass appeal among affluent readers. By spreading the message to local area business owners WorldFinds can help change more lives. WorldFinds is debuting its Fall 2011 collection. The Tria Statement Necklace is one example of how fair trade does have style. This handmade necklace features three statement circles made from black seed beads and silver tone brass wire. The necklace is handmade by women artisans outside of New Delhi, India, and every wholesale purchase helps change the lives of these artisans. This new collection also includes handmade colorful beaded rings, recycled Indian Kantha accessories, sterling silver earrings, 100 percent soft wool knitwear, holiday animal ornaments, and more. WorldFinds was founded in 2000 after founder Kelly Weinberger and her husband left their respectable jobs to travel much of the underdeveloped world. Upon return to the U.S., Kelly felt she had to do something to help the women around the world. WorldFinds was her solution. It has been a Fair Trade Federation member since 2001 and now sells to over 500 retailers in the United States, Canada, and internationally. Its women artisans are located in Nepal, India, and Indonesia. Glancers more than 125,000 readers are not only stylish but globally mindful as well. Their affluence has the ability to improve the world without giving up the luxuries they enjoy; your magazine has the voice to inspire them. It starts with being informed and ends with a stylish and socially conscious accessory. For more information visit www.worldfinds.com and http://worldfindsfairtrade.blogspot.com/ Please do not hesitate to contact us with any questions. We look forward to hearing from you soon. Have a great day, Kelsey DeMarco Worldfinds
FOR IMMEDIATE RELEASE: CONTACT: Kelly Weinberger WorldFinds Tel: 800-609-9303 x112 Fax: 630-214-2835 email@example.com
WORLDFINDS DEBUETS FALL 2011 LINE Featuring Jewelry and Accessories from Women Artisans in Nepal, India, and Indonesia
Westmot, Ill. WorldFinds reveals an exciting new line of fair trade womens accessories and gifts at the Chicago Gift Show / Beckmans Handcrafted trade show. The fair trade company works extensively with women to both produce on-trend items and improve the lives of women around the world. The line features more than 60 new products including jewelry, holiday ornaments, and bags from India, knitwear from Nepal, and sterling silver earrings from Indonesia. Each stylish item is handmade by women artisans following fair trade principles. Among the items in WorldFinds fall 2011 collection is the Tria Statement Necklace, featuring three statement circles made from black seed beads and silver tone brass wire. The necklace is handmade by women artisans outside of New Delhi, India. It measures 19 long plus a 2 extender. Also comes in gold with brown wood beads. WorldFinds is a designer, producer, and wholesaler of fair trade products. Kelly Weinberger founded the company in 2000 after traveling inspired her to help the women in the underdeveloped world. The company has since expanded to sell their products in more than 500 retail locations across the United States and internationally. WorldFinds debuted its new line at Chicago Gift Show / Beckmans Handcrafted took place from July 30 through Aug. 2, 2011 at Booth # 8-8094 Fair Trade Federation Pavilion at the Chicago Merchandise Mart. For more information please visit: http://www.worldfinds.com/ http://worldfindsfairtrade.blogspot.com/
Gift Shop Magazine Submission Company: WorldFinds Feature Category: Jewelry Product Name: Tria Statement Necklace, silver with black Description: The Tria Statement Necklace is a fabulous addition to your jewelry collection. It features three statement circles made from black seed beads and silver tone brass wire. The necklace is handmade by women artisans outside of New Delhi, India. Like all WorldFinds products, this beautiful necklace is made upholding fair trade principles and helps improve the lives of artisans. The Tria Statement Necklace is part of the WorldFinds Fall 2011 collection and measures 19 long plus a 2 extender. Also comes in gold with brown wood beads. About WorldFinds: WorldFinds is a designer, importer, and wholesaler of fair trade gifts, jewelry, and accessories made by female artisans in India, Indonesia, and Nepal. WorldFinds is a Fair Trade Federation Member since 2001. This company with a conscious is committed to both designing on-trend products and improving the lives of women artisans around the world. More Information: For additional information about WorldFinds wholesale company and to view more images please visit www.worldfinds.com. Learn more about fair trade at www.fairtradefederation.com. Contact Information: Kelly Weinberger WorldFinds Founder firstname.lastname@example.org (800) 609-9303 x 112
Please look to the email for high res images of both this model shot (also featuring matching Tria Earrings)
and an individual necklace shot
SMILE FOR THE CAMERA Look good and know youre helping people around the worldthat doesnt sound too bad. As the new WorldFinds intern, Im learning quickly that fair trade really does have style. It also has glitz and glam, stylish bracelets, rings your friends will want for themselves, and great knit wear. This world of fair trade is new to me. I absolutely adore the idea that making a positive impact doesnt necessarily mean giving up the things you love. Improving the world can be a daunting concept, but fair trade companies make it easy to help. WorldFinds brings together the haves and the have nots in a way that everyone can have what they want. Artisans in India, New Deli, and Bali get improved living standards; you get wonderful handmade accessories. Win-win, right? As the intern I have obviously been put to work. My first big project was assisting the photo shoot for the WorldFinds upcoming (stylish) fall collection. Who would have thought there was so much that goes into all those magazines that are stuffed in your mailbox? There is makeup, models, a talented photographer, and the perfect outfit to match the accessories. Then you need the right lightening, a scenic background, and a cute pose. Dont forget to snap a picture of every accessory in every color. And take what feels like 100 shots of each to ensure each fair trade item looks fabulous. But the best part of WorldFinds being a fair trade company is that during the 10 hours of getting the perfect shots, you know it is to help make a difference for women and children half way across the world. Not to mention, it was fun too. I didnt know that my intern responsibilities would include modeling. There were two great models, but I got to sport a grass green hat, scarf, and gloves and smile for the camera. For the fashionistas out there, you are going to adore the upcoming collection. That is, once the catalog is put together. The photo shoot was only the first step. Now there is shorting through the photos and making layouts before you all can peek at the kantha clutches, sari bags, chandelier earrings, and really great cuff bracelets. But in the winter trudging through the snow wont be as bad, because youll have a stylish knit hat and knowledge that because youre wearing it someones life is better. This intern survived her first photo shoot and will be sticking around WorldFinds for the summer. After all, I do have to see if my modeling picture makes the finished catalog. Look for the brown haired girl in a green hat! - Kelsey
THE LIFE OF A SARI They say everyone has a story. Well, now your accessories do too. The fabric each of our sari accessories is sewn from has traveled many miles and lived a life on an Indian woman in the far-off country. The colorful, gemmed bags and accessories sold at WorldFinds are made from recycled saris. For you it is new, but the life of a sari is an ancient tale. The style of this traditional Indian garment has transcended centuries, adorned millions of women, and come to be an art form of sorts.
A folktale whimsically describes the origin of this historic fabric:
The Sari, it is said, was born on the loom of a fanciful we