Internship Work

2011 Summer Internship Work WorldFinds Fair Trade and Infusion E-‐Business

Kelsey DeMarco

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WorldFinds Work

1. PITCH LETTER 2. PRESS RELEASE

3. MAGAZINE SUBMISSION 4. BLOG ENTRIES

IN THE SUMMER OF 2011 I INTERNED FOR A FAIR TRADE COMPANY NAMED WORLDFINDS. THIS HANDS-‐ON EXPERIENCE THOROUGHLY EXPOSED ME TO MANY ASPECTS OF BUSINESS. HERE I UTILIZED MY PUBLIC RELATIONS SKILLS TO PREPARE PRESS MATERIALS AND WRITE PITCH LETTERS FOR THE MEDIA. I ALSO GAINED KNOWLEDGE OF PROCESSING ORDERS AND THE INTRICACIES OF WAREHOUSE MANAGEMENT. OFF-‐SITE EXPERIENCE INCLUDED WORK AT A TRADE SHOW AND A CATALOG PHOTO SHOOT.

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§ PITCH LETTER Contact: Kelly Weinberger WorldFinds Tel: 800.609.9303 x112 [email protected] Dear Glancer Magazine-‐ Fair trade with style—that’s WorldFinds slogan. And not only is the Chicagoland designer, producer, and wholesaler of fair trade gifts and accessories on-‐trend, but they are changing the lives of women artisans in the process. Because of WorldFinds a warm knit hat means schooling for a child in Nepal, a pair of stylish gloves means a job for an uneducated woman in Indonesia, and a colorful cuff means a woman in India feeds her children. Glancer Magazine prides itself on delivering unique content to the community. WorldFinds’ products are unique and so is its belief that changing the world starts with small changes by consumers. You have mass appeal among affluent readers. By spreading the message to local area business owners WorldFinds can help change more lives. WorldFinds is debuting its Fall 2011 collection. The Tria Statement Necklace is one example of how fair trade does have style. This handmade necklace features three statement circles made from black seed beads and silver tone brass wire. The necklace is handmade by women artisans outside of New Delhi, India, and every wholesale purchase helps change the lives of these artisans. This new collection also includes handmade colorful beaded rings, recycled Indian Kantha accessories, sterling silver earrings, 100 percent soft wool knitwear, holiday animal ornaments, and more. WorldFinds was founded in 2000 after founder Kelly Weinberger and her husband left their respectable jobs to travel much of the underdeveloped world. Upon return to the U.S., Kelly felt she had to do something to help the women around the world. WorldFinds was her solution. It has been a Fair Trade Federation member since 2001 and now sells to over 500 retailers in the United States, Canada, and internationally. Its women artisans are located in Nepal, India, and Indonesia. Glancer’s more than 125,000 readers are not only stylish but globally mindful as well. Their affluence has the ability to improve the world without giving up the luxuries they enjoy; your magazine has the voice to inspire them. It starts with being informed and ends with a stylish and socially conscious accessory. For more information visit www.worldfinds.com and http://worldfindsfairtrade.blogspot.com/ Please do not hesitate to contact us with any questions. We look forward to hearing from you soon. Have a great day, Kelsey DeMarco Worldfinds

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FOR IMMEDIATE RELEASE: CONTACT: Kelly Weinberger WorldFinds Tel: 800-‐609-‐9303 x112 Fax: 630-‐214-‐2835 [email protected]

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§ NEWS RELEASE

WORLDFINDS DEBUETS FALL 2011 LINE Featuring Jewelry and Accessories from Women Artisans in Nepal, India, and Indonesia

Westmot, Ill.— WorldFinds reveals an exciting new line of fair trade women’s accessories and gifts at the Chicago Gift Show / Beckman’s Handcrafted trade show. The fair trade company works extensively with women to both produce on-‐trend items and improve the lives of women around the world. The line features more than 60 new products including jewelry, holiday ornaments, and bags from India, knitwear from Nepal, and sterling silver earrings from Indonesia. Each stylish item is handmade by women artisans following fair trade principles. Among the items in WorldFinds’ fall 2011 collection is the Tria Statement Necklace, featuring three statement circles made from black seed beads and silver tone brass wire. The necklace is handmade by women artisans outside of New Delhi, India. It measures 19” long plus a 2” extender. Also comes in gold with brown wood beads. WorldFinds is a designer, producer, and wholesaler of fair trade products. Kelly Weinberger founded the company in 2000 after traveling inspired her to help the women in the underdeveloped world. The company has since expanded to sell their products in more than 500 retail locations across the United States and internationally. WorldFinds debuted its new line at Chicago Gift Show / Beckman’s Handcrafted took place from July 30 through Aug. 2, 2011 at Booth # 8-‐8094 Fair Trade Federation Pavilion at the Chicago Merchandise Mart. For more information please visit: http://www.worldfinds.com/ http://worldfindsfairtrade.blogspot.com/

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§ MAGAZINE SUBMISSION

Gift Shop Magazine Submission Company: WorldFinds Feature Category: Jewelry Product Name: Tria Statement Necklace, silver with black Description: The Tria Statement Necklace is a fabulous addition to your jewelry collection. It features three statement circles made from black seed beads and silver tone brass wire. The necklace is handmade by women artisans outside of New Delhi, India. Like all WorldFinds products, this beautiful necklace is made upholding fair trade principles and helps improve the lives of artisans. The Tria Statement Necklace is part of the WorldFinds Fall 2011 collection and measures 19” long plus a 2” extender. Also comes in gold with brown wood beads. About WorldFinds: WorldFinds is a designer, importer, and wholesaler of fair trade gifts, jewelry, and accessories made by female artisans in India, Indonesia, and Nepal. WorldFinds is a Fair Trade Federation Member since 2001. This company with a conscious is committed to both designing on-‐trend products and improving the lives of women artisans around the world. More Information: For additional information about WorldFinds wholesale company and to view more images please visit www.worldfinds.com. Learn more about fair trade at www.fairtradefederation.com. Contact Information: Kelly Weinberger WorldFinds Founder [email protected] (800) 609-‐9303 x 112

Please look to the email for high res images of both this model shot (also featuring matching Tria Earrings)

and an individual necklace shot

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§ BLOG ENTRIES

SMILE FOR THE CAMERA Look good and know you’re helping people around the world—that doesn’t sound too bad. As the new WorldFinds intern, I’m learning quickly that fair trade really does have style. It also has glitz and glam, stylish bracelets, rings your friends will want for themselves, and great knit wear. This world of fair trade is new to me. I absolutely adore the idea that making a positive impact doesn’t necessarily mean giving up the things you love. Improving the world can be a daunting concept, but fair trade companies make it easy to help. WorldFinds brings together the “haves” and the “have not’s” in a way that everyone can have what they want. Artisans in India, New Deli, and Bali get improved living standards; you get wonderful handmade accessories. Win-‐win, right? As the intern I have obviously been put to work. My first big project was assisting the photo shoot for the WorldFind’s upcoming (stylish) fall collection. Who would have thought there was so much that goes into all those magazines that are stuffed in your mailbox? There is makeup, models, a talented photographer, and the perfect outfit to match the accessories. Then you need the right lightening, a scenic background, and a cute pose. Don’t forget to snap a picture of every accessory in every color. And take what feels like 100 shots of each to ensure each fair trade item looks fabulous. But the best part of WorldFinds being a fair trade company is that during the 10 hours of getting the perfect shots, you know it is to help make a difference for women and children half way across the world. Not to mention, it was fun too. I didn’t know that my intern responsibilities would include modeling. There were two great models, but I got to sport a grass green hat, scarf, and gloves and smile for the camera. For the fashionistas out there, you are going to adore the upcoming collection. That is, once the catalog is put together. The photo shoot was only the first step. Now there is shorting through the photos and making layouts before you all can peek at the kantha clutches, sari bags, chandelier earrings, and really great cuff bracelets. But in the winter trudging through the snow won’t be as bad, because you’ll have a stylish knit hat and knowledge that because you’re wearing it someone’s life is better. This intern survived her first photo shoot and will be sticking around WorldFinds for the summer. After all, I do have to see if my modeling picture makes the finished catalog. Look for the brown haired girl in a green hat! -‐ Kelsey

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THE LIFE OF A SARI They say everyone has a story. Well, now your accessories do too. The fabric each of our sari accessories is sewn from has traveled many miles and lived a life on an Indian woman in the far-‐off country. The colorful, gemmed bags and accessories sold at WorldFinds are made from recycled saris. For you it is new, but the life of a sari is an ancient tale. The style of this traditional Indian garment has transcended centuries, adorned millions of women, and come to be an art form of sorts.

A folktale whimsically describes the origin of this historic fabric:

The Sari, it is said, was born on the loom of a fanciful weaver. He dreamt of Woman. The shimmer of her tears. The drape of her tumbling hair. The colors of her many moods. The

softness of her touch. All these he wove together. He couldn't stop. He wove for many yards. And when he was done, the story goes, he sat back and smiled and smiled and smiled.

And from that point on—as far back as 100 BC in fact—the Indian culture has kept weaving. Each sari your WorldFinds treasure is made from has lived under the Indian sun in a culture uniquely distinct from your own. Then women artisans for a fair trade organization in India give the saris a whole new life by handcrafting them into items for you.

WorldFinds brings a little piece of Indian culture to you in the form of a bag, headband, luggage tag, or clutch. It’s a way to not only buy fair trade but buy a story as well. And like all WorldFinds products, it is a way that ensures a better livelihood for women and children around the world.

The life of each sari hasn’t ended. Continue its story in your store today. Please visit http://www.worldfinds.com/Shop/Eco-‐Friendly

-‐ Kelsey

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HANG UP A LITTLE GOOD CHEER There are certain things about the holidays that will never change. There are always the yummy cookies, holiday lights, and (here in Chicago) way too much snow. But the holidays have always been so much more than what is under your tree or what is exchanged on one of the eight nights of Hanukkah. It’s simple; the holiday season is about giving back to those less fortunate. And this year you can give back and have a great looking tree all in one. Talk about spreading some good cheer. By making a purchase from WorldFinds Holiday Ornament Collection you will be helping improve the living conditions of women artisans near New Delhi, India. Make hanging a handmade ornament on your tree more than just a recycled sari turned into a star or a cute little golden retriever. This year it can mean employment for a mother half way across the world and a meal for her children. In addition to recycled sari and animal ornaments already in WorldFinds’ collection, we are introducing an endearing new line of animals. Bird-‐lover and dog-‐lovers everywhere will adore one of these fair trade ornaments on their trees. There’s a beagle, a husky, a bulldog, and more—all with silver or gold cording and some with sequin embellishment. So remind yourself what the holidays are really about. How there is more to the Christmas, Hanukkah, Kwanza, or any holiday than just what you have. Decorate your tree with the sea lion ornament and remind yourself of how fortunate you are. Tie a blue jay ornament onto a gift and know you’ve done something meaningful this holiday season. Purchase from the WorldFinds Holiday Ornament Collection and make these holidays joyous for everyone. Have a great holiday season, WorldFinds

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MUCH MORE

For you it’s a knit hat; for a child in Nepal it’s an opportunity to attend elementary school.

They’re another warm pair of crochet gloves in your closet; they’re a job for an uneducated woman.

You wrap yourself in a long, warm scarf; an orphanage in the Asian country supports 19

children.

As you can see the knitwear you buy from WorldFinds is much more than just knitwear. You are changing for the better the lives of the people involved in the Kumbeshwar Technical School in Nepal. Know how your fair trade purchase is a gift of hope and opportunity: Nepal is a small, landlocked sovereign country in South Asia. Bordering both China and India, it is home to a rich geographic landscape ranging from the tall peak of Mount Everest to lowland plains. Within the picturesque landscape lives a population of over 29,000,000 people—where 1/3 of the men and 2/3 of the women are illiterate. It is a people whose federal republic government is in political deadlock and who still feel the effects of the ancient caste system. But it is also home to organizations giving hope and opportunity. The Kumbeshwar Technical School (KTS)—whose craftspeople produce WorldFinds’ knitwear— helps socially and economically support deprived people. The fair trade, non-‐profit, and non-‐governmental organization follows a motto we here in the United States may take for granted: “Equal Opportunity for All” Know your fair trade purchase is much more than just a purchase. It is helping KTS positively affect Nepal through a free primary school, child care center, orphan home, vocational training, and income generating programs. When you purchase knitwear from WorldFinds you are helping the 210 children in the Nepal school learning to read and write, the 19 kids in the orphanage, the 579 knitters who have a better life because of you, and many more. The organization provides training for knitting, carpet weaving, and carpentry training—experience for a better life many Nepalese would not otherwise get. Here in the United States it is hard to imagine a life like that of Kisaan Chepang. He is a two year old from Terse, Taklung in Nepal. This community living in a cave in the remote hills of the jungle is far from the conditions even the poorest of our children experience. He lost his father, and his mother could not take care of him. But the KTS orphanage took him in, and now your knitwear purchases mean opportunity for a brighter future.

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When you support WorldFinds, it may just seem like another purchase. But it is so much more. You are purchasing hope for children like Kisaan Chepang and opportunity for many more at the Kumbeshwar Technical School in Nepal. For more information about KTS visit http://www.kumbeshwar.com/index.html And to make your wholesale knitwear purchase please visit http://www.worldfinds.com/Shop/Knitwear

- Kelsey

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Infusion E-‐Business Work

1. ARTICLES FOR WWW.GOGREENLEDBULBS.COM

THE SECOND INTERNSHIP I HELD IN THE SUMMER OF 2011 WAS FOR AN ONLINE MARKETING COMPANY NAMED INFUSION E-‐BUSINESS. THE BULK OF MY TIME WAS SPENT LEARNING THE FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION (SEO) TO WRITE KEYWORD RICH CATEGORY AND PRODUCT COPY. ABOUT HALF MY TIME WAS SPENT WRITING ARTICLES AND THE OTHER HALF WRITING PRODUCT DISCRIPTIONS.

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§ ARTICLES

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Documents

Internship Work