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23 Jan 2012

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20 Jan 2012 - 10:59 People and Activities

Intervin expands its potential visitor market withover 100,000 international professionals

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The wine and spirits show at Alimentaria 2012 has reached an agreement for thecollaboration with two international contact platforms from the wine and spirits industry,enabling it to provide access to over 100,000 industry professionals from around theworld. Intervin, with this large volume of professionals, added to its existing number,expects to increase the amount of visitors to the show that will once again join the leadingwine brands. This edition is also expecting representatives from Moldavia, Lithuania,Holland and the UK as well as special participation from Mexico.

The show will be returning to Barcelona between 26 and 29 March, 2012, within theAlimentaria framework, and will pay particular attention to strategies of competitiveness,internationalisation and food industry brands. Alimentaria expects to fill 95,000 m² with itscommercial range and gastronomic, business and innovative activities involving 4,000companies (a third from overseas) and 140,000 buyers (25% from around the world), thusconfirming its status as an international centre of commercial operations.

Intervin has been able to progress further in itsefforts for internationalisation – its organisershave just closed a collaboration agreement withtwo international professional platforms from thewine and spirits industry, International BeverageNetwork and Global Wines, which will allowinformation on the show to reach the 100,000, ormore, users from these groups.

Alimentaria's new commitment towardsinternationalisation is once again reinforced by itsfigures. According to OeMv (the Spanish acronymfor the Spanish Wine Market Observatory), duringthe first nine months of 2011 Spain exported 1.61billion litres of wine (26.6% up on the same periodin 2010), meaning 1.56 billion euros for theindustry.

New CountriesIn addition to boosting the number of internationalvisitors to the show, Intervin is also working onincreasing its international exhibitors and in this edition it is expecting participation fromnew countries such as Moldavia, Lithuania, Holland and the UK (the last two with spirits).The presence of Mexico's pavilion as a special guest is another surprise as Alimentariaonce again opts for an international showcase, exactly what Intervin has become with itsinsignia drinks, tequila and mezcal.

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France and Portugal will repeat the experience, this time around hiring more exhibitionspace – the Perpiñán wines will double and the Portuguese wines from the Port and DouroWines Institute will also increase. Italy has also put its name down and will be widelyrepresented and Panama has once again opted for the business opportunities the showcan offer.

A steadfast showIntervin's reputation and dedication to promoting the best opportunities in the currentclimate have gained the trust of the most important internationally renowned Spanish winegroups such as Freixenet, Codorniu, Miguel Torres, Félix Solís, Juvé & Camps, DinastíaVivanco, González Byass, CVNE, Paternina, Protos and Grupo Garvey as well as theextensive presence of wines from around the region.

This edition of the wine and spirits show will welcome one cider pavilion and anotherdevoted to Premium distilled liquors as well as various shows focussed on cocktails.

Other target marketsAlimentaria still endeavours to attract visitors from its target markets, for instance the UK,Canada, and Scandinavian Countries, among others, via jointly organised initiativesbetween Spanish organisations i.e. Hosted Buyers, Food & Drinks Business Meetings,FIAB (the Spanish acronym for the Spanish Food and Drink Industry Federation) andICEX (the Spanish acronym for the Spanish Institute for Foreign Trade), the AMEC (theSpanish acronym for the Multi-sector Business Association) meetings and those by theBarcelona Chamber of Commerce.

The programmed activities at The Alimentaria Hub will be made up of six core themedareas: Innovation and R&D, Nutrition, Health and Well-being, Internationalisation andGlobalisation, Distribution and Retail, Marketing and Media, and Corporate SocialResponsibility. Content in this programme will be provided by Nestlé, Google and LinkedIn,and organisations such as the Mediterranean Diet Foundation, FIAB (the SpanishAcronym for the Spanish Food and Drink Industry Federation), the TriptolemosFoundation, AZTI-Tecnalia and Ecoembes.

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Intervin expands its potential visitor market with… http://olivenews.gr/en/article/553/Intervin-expands-its-potential-visito...

2 de 2 23/01/2012 9:34