InTheSnow 2012/2013 Media Pack

All The lATesT News // sKITRACeR shOesTRING DeAls 09 // New PRO DIARY 14 // ZeRMATT 20-21 // BOOT ROOM 32-33 // ACCOMODATION 34-36 // 10MINs 38

What are youdoing forChristmas? ABTA No. V413808444 060600

New Year flight fr £488

New Year coach fr £399

Christmas flightsTHREE VALLEYS, CHAMONIX, MORZINE £404

fr

Christmas – ski 8 days THREE VALLEYS H/B £469

fr

Pre-Christmas – ski 5 days THREE VALLEYS, CHAMONIX, MORZINE £299fr

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In the Snow Sept 277x85_HiRes.pdf 1 07/09/2011 14:28

Read

It Online

InTheSnow.com

sKIFRee IN

sCOTlAND

ISSUE 20 | OCT 2011

Scotland's Ski & Snowboard Show kicks off show season giving

a free ski pass to every visitor. Patrick Thorne reports page 3

RICHARD BLAKE / METRO SKI & SNOWBOARD SHOW





fr


fr


ABTA No. V413808444 06060008444 06060008444 060600

3 Valleys Flights £339

fr

3 Valleys Flights £339fr

Spring Coach 3 Valleys - Ski 3-8 days £239

frSpring Coach fr

Half Term Coach 3 Valleys - Ski 4-7 days £399fr

Easter Coach 3 Valleys - Morzine - Chamonix £369

frWhat did youdo at theweekend?

All The lATesT News // shOesTRING 11 // JACK hARVARD TAYlOR 12 //sT JOhANN 20-21 // AOsTA VAlleY 26 // wIN ssX GAMe 27 // BOOT ROOM 32-34 // 10MINs 38

Read

It Online

InTheSnow.com

sNOw FUNNY!

Is this the funniest week in the Alps ever? Patrick Thorne

reports on this year's Altitude Festival page 05

ISSUE 24 |FEB 2012

All The lATesT News // A lIFe IN PICs 16 // TIROl 26-27 //sCOTlAND 36-37 // New ResORTs 48-49 // BUMPeR BOOT ROOM 64-67 // ACCOMODATION 76-77 // 10MINs 70





fr


fr


ABTA No. V413808444 06060008444 06060008444 060600

3 Valleys Flights £399

fr


New Year Coach 3 Valleys - Ski 4 days £429

frNew Year Coach fr

Christmas Coach Morzine - Ski 5 days £349fr

Half Term Coach 3 Valleys - Ski 3 days £309

frWhat did youdo at theweekend?

Read

It Online

InTheSnow.com

PARTY

TIME IN

THE ALPS

New ideas and destinations for music and dancing

on the snow. Patrick Thorne reports page 3

ISSUE 22 | DEC 2011

All The lATesT News // sOUTh TYROl PUll OUT GUIDe // AOsTA VAlleY 28-29 // TAhOe 42-43 // ÅRe 50-51 // BUMPeR BOOT ROOM 68-71 // ACCOMODATION 76-77 // 10MINs 78





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BOARDER IMAGE CREDIT: swIss-IMAGE.Ch/AnDy METTlER IMAGE MOnTAGE: ROCKET BAsE Patrick Thorne reports on the measures being taken

to keep Swiss skiing affordable this winter page 05

ISSUE 21 | NOV 2011

Read

It Online

InTheSnow.com

swIss

FIGhT

FRANC

From The UK’s Most Read Ski Mag

Edited by Patrick Thorne

“One of twenty people to know in ski”THE ULTIMATE GUIDE TO

ITALY

Reaching the biggest audience

of any UKski magazine

¼ Million Skiers600+ Distribution Points

In 10 Countries

All The lATesT News // sKITRACeR shOesTRING DeAls 09 // New PRO DIARY 14 // ZeRMATT 20-21 // BOOT ROOM 32-33 // ACCOMODATION 34-36 // 10MINs 38





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Read It Online

InTh

eS

now.com

sKIFRee IN

sCOTlAND

ISSU

E 20

| O

CT

2011

Scotland's S

ki & Snowboard Show kicks o

ff show se

ason giving

a free ski p

ass to every visito

r. Patric

k Thorne reports

page 3 RICH

ARD BLAKE / M

ETRO SKI & SN

OWBOARD

SHOW





fr


fr


ABTA No. V413808444 06060008444 06060008444 060600

3 Valleys Flights

£339fr


Spring Coach 3 Valleys - Ski 3-8 days £239

frSpring Coach fr

Half Term Coach 3 Valleys - Ski 4-7 days £399

fr

Easter Coach 3 Valleys - Morzine - Chamonix £369

frWhat

did youdo at theweekend?

All The lATesT News // shOesTRING 11 // JACK hARVARD TAYlOR 12 //sT JOhANN 20-21 // AOsTA VAlleY 26 // wIN ssX GAMe 27 // BOOT ROOM 32-34 // 10MINs 38

Read It Online

InTh

eS

now.com

sNOw FUNNY!

Is this the funniest week in the Alps ever? Patrick Thorne

reports on this year's Altitude Festival page 05

ISSU

E 24

|FEB

201

2

All The lATesT News // A lIFe IN PICs 16 // TIROl 26-27 //sCOTlAND 36-37 // New ResORTs 48-49 // BUMPeR BOOT ROOM 64-67 // ACCOMODATION 76-77 // 10MINs 70





fr


fr


ABTA No. V413808444 06060008444 06060008444 060600

3 Valleys Flights

£399fr


New Year Coach 3 Valleys - Ski 4 days £429

frNew Year Coach fr

Christmas Coach Morzine - Ski 5 days £349

fr

Half Term Coach 3 Valleys - Ski 3 days £309

frWhat

did youdo at theweekend?

Read It Online

InTh

eS

now.com

PARTY

TIME IN

THE ALPS

New ideas and destinations for music and dancing

on the snow. Patrick Thorne reports page 3

ISSU

E 22

| D

EC 2

011

All The lATesT News // sOUTh TYROl PUll OUT GUIDe // AOsTA VAlleY 28-29 // TAhOe 42-43 // ÅRe 50-51 // BUMPeR BOOT ROOM 68-71 // ACCOMODATION 76-77 // 10MINs 78





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BOARDER IM

AGE CRED

IT: swIss-IM

AGE.Ch

/AnDy M

ETTlER IMAG

E MOn

TAGE: ROCKET BAsE

Patrick Thorne re

ports on th

e measures b

eing taken

to keep Swiss

skiin

g affordable this w

inter page 05

ISSU

E 21

| N

OV

2011

Read It Online

InTh

eS

now.com

swIss

FIGhT

FRANC

From The UK’s Most

Read Ski Mag

Edited by P

atrick Thorn

e

“One of t

wenty people to kn

ow in sk

i”THE ULTIMATE GUIDE TO

ITALY

InTheSnow is the only FREE ski magazine we have in all of our stores across the UK. It’s good quality and offers an up-to-date newsy read; the feedback from customers is excellent.

THE STATS55,000 HARd copiES10 coUnTRiES600 SKi diSTRibUTionlocATionS7000 SUbScRibERS600 UniqUE REAdERSonlinE dAily700 downloAdS oF oUR ipHonE App EAcH dAy

AGE RAnGE

20 - 29yrs (19%)

30 - 39yrs (43%)

40 - 49yrs (22%)

50+yrs (16%)

no SKi HolidAyS

1 per annum (44%)

2 per annum (36%)

3 per annum (14%)

4+ per annum (6%)

SKi oR boARd

Ski (67%)

Board (21%)

Both (12%)

pAcKAGE oR diy

Package (49%)

DIY (42%)

Both (9%)

in SKi SToRES RiGHT wHEn REAdERS ARE mAKinG THEiR pURcHASE dEciSion

UnbEATAblE diSTRibUTionAs paid for magazine sales decline,

inTheSnow distribution constantly

increases, now reaching ¼ million

skiers online and offline every month.

pERFEcT TiminGput your brand in front of thousands

of skiers at the very time they are

spending money in store.

THE moST Up To dATE conTEnTinTheSnow produces content right

up to the deadline of each magazine,

enabling us to work with you right

through the season, responding to the

market conditions.

InTheSnow provides fantastic results from our campaigns. We advertise in the magazine because it has been really well received by distributors and readers alike.

Dominic is described by many as a serial entrepreneur.His journey into Ski Publishing started when he founded Square Mile in 2002, providing Wi-Fi on yachts (before anybody knew what Wi-Fi was). Within just 4 years, BT bought the company. At the same time, Dominic sold an online marine publishing business that was less than 12 months old!

With a small pot of other business interests, his ultimate aim was to create a business that fulfilled his passion for skiing. Identifying an obvious gap in the Ski Publishing market in the 2007/8 Ski Season, InTheSnow magazine was launched.

Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports.

He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People To know in Ski’ by The Times.

Ben joined the InTheSnow team in September 2009 as the magazines ‘Race Correspondent’, now aged 19 Ben is our Regular News Correspondent and Columnist.

He has been skiing since age three and currently ski races with the UK’s oldest ski club, Kandahar, competing in the British and English Alpine Ski Championships for the past eight years. Ben is spending the 2011/12 winter season in the Alps training to become a ski instructor whilst also competing in international races.

DISTR

IBU

TION

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meet the team...

dominic Killinger Publisher & Owner

patrick Thorne editOr

ben clatworthy news COrresPOndent

+44 (0) 1494 862 423 [email protected]

For great rates, different sizes, insertion opportunities and discussing a very successful advertising campaign, call Dominic on 01494 862 423 or email [email protected]

InTheSnow Magazine is a refreshing publication for the winter sports industry - clean and full of news, there is nothing else like it.

InTheSnow magazine has a targeted approach to reaching the consumer; the news and features are interesting, skiers and boarders love it.

PRINT AD SIZES & PRICES

600 x 120px Skyscraper

468 x 60px Header banner

728 x 90px Sponsor banner

WEB ADS

Full Page with full bleed

406mm H x 286mm W(includes 3mm bleed)

Trimmed page area:280mm x 400mm

From £1195 per insertion

Half Page Advert

Vertical360mm H x 130mm W

Half Page AdvertHorizontal

180mm H x 262mm W


ThirdPage

AdvertVertical360mm H

x85mm W

Third Page AdvertHorizontal

120mm H x 262mm W


QuarterPage Advert

180mm H x 130mm W


8th Page Ad


16th Page


our Free design Servicewe offer a professional design service which is available to those who do not use a recognised agency. (print Ads only)

inserts: cost on application

Frequency: monthly

column widths: 1 = 42mm 2 = 85mm 3 = 130mm 4 = 174mm 5 = 218mm 6 = 262mm

88mm H x 130mm W 88mm H x 63mm W

The UK’s most read ski mag is now an iPhone App

Documents

InTheSnow 2012/2013 Media Pack