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Introduction to B Introduction to B usiness English usiness English Chapter 2 Chapter 2 Management (A) Management (A)

Introduction to Business English Chapter 2 Management (A)

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Page 1: Introduction to Business English Chapter 2 Management (A)

Introduction to BusinIntroduction to Business Englishess English

Chapter 2 Chapter 2

Management (A)Management (A)

Introduction to BusinIntroduction to Business Englishess English

Chapter 2 Chapter 2

Management (A)Management (A)

Page 2: Introduction to Business English Chapter 2 Management (A)

Chapter 2 (A)Chapter 2 (A)Chapter 2 (A)Chapter 2 (A)

Organizational StructureOrganizational StructureOrganizational StructureOrganizational Structure

Management FunctionsManagement FunctionsManagement FunctionsManagement Functions

What is ManagementWhat is ManagementWhat is ManagementWhat is Management

Page 3: Introduction to Business English Chapter 2 Management (A)

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Growing business in China managers employmentGrowing business in China managers employmentFailure/success of business quality of management Failure/success of business quality of management Growing business in China managers employmentGrowing business in China managers employmentFailure/success of business quality of management Failure/success of business quality of management

What are desirable qualities for a manager?What are desirable qualities for a manager?What are desirable qualities for a manager?What are desirable qualities for a manager?

a. Making decisions 决策能力a. Making decisions 决策能力

b. Adaptabilty 适应力b. Adaptabilty 适应力

c. Planning the corporate objectives c. Planning the corporate objectives

Lead-inLead-in

Page 4: Introduction to Business English Chapter 2 Management (A)

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Questions for thinking:Questions for thinking:

1.What is management? 1.What is management?

2.What do managers do?2.What do managers do?

3.What’s the differenec b/t a manager & a business owner?3.What’s the differenec b/t a manager & a business owner? a manager & a stockholder?a manager & a stockholder?

4. What’s the motives of a manager to work in a company?4. What’s the motives of a manager to work in a company? … …a stockholder…a stockholder…

Questions for thinking:Questions for thinking:

1.What is management? 1.What is management?

2.What do managers do?2.What do managers do?

3.What’s the differenec b/t a manager & a business owner?3.What’s the differenec b/t a manager & a business owner? a manager & a stockholder?a manager & a stockholder?

4. What’s the motives of a manager to work in a company?4. What’s the motives of a manager to work in a company? … …a stockholder…a stockholder…

What is Management?

Page 5: Introduction to Business English Chapter 2 Management (A)

Difference of a manager, a business owner & a stockholderDifference of a manager, a business owner & a stockholderDifference of a manager, a business owner & a stockholderDifference of a manager, a business owner & a stockholder

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Motives: Motives: Managers:Managers: (professional, trained, experienced talents) (professional, trained, experienced talents)work for a large companywork for a large companya reasonable salarya reasonable salarytheory to practicetheory to practicereputation,self-worth…reputation,self-worth…

Business owner:Business owner:ProfitsProfits

Stockholder:(investor)Stockholder:(investor)Dividents, return of shareDividents, return of share

B & S have the duty:B & S have the duty: to hire excellent managers to run the business,to hire excellent managers to run the business, to delegate the power to managersto delegate the power to managers

Motives: Motives: Managers:Managers: (professional, trained, experienced talents) (professional, trained, experienced talents)work for a large companywork for a large companya reasonable salarya reasonable salarytheory to practicetheory to practicereputation,self-worth…reputation,self-worth…

Business owner:Business owner:ProfitsProfits

Stockholder:(investor)Stockholder:(investor)Dividents, return of shareDividents, return of share

B & S have the duty:B & S have the duty: to hire excellent managers to run the business,to hire excellent managers to run the business, to delegate the power to managersto delegate the power to managers

Page 6: Introduction to Business English Chapter 2 Management (A)

PlanningPlanning

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Management Functions

What: setting goalsHow: channels/resources to obtain the goals

Why: why do we have to do planning? 1. identify opportunities 2. avoid problems (risk management) 3. set directions of management 4. improve decision making

What: setting goalsHow: channels/resources to obtain the goals

Why: why do we have to do planning? 1. identify opportunities 2. avoid problems (risk management) 3. set directions of management 4. improve decision making

“Plans are nothing, planning is everything”“Plans are nothing, planning is everything”

Page 7: Introduction to Business English Chapter 2 Management (A)

Process of PlanningProcess of Planning

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Management Functions

“ 计划赶不上变化”“ 计划赶不上变化”

Initial status Terminal Status AHow

Tools/ channels1 2

3

How: 1---2 strategic planning/long-term planning

Tactical planning/short-term planning

TS-B4

4 Contingency planning

Page 8: Introduction to Business English Chapter 2 Management (A)

OrganizingOrganizing

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Management Functions

Case study of successful organizing

1. Structural reorganization---HP2. Loose organization---Semco3. “Tiger teams”---Honeywell

Case study of successful organizing

1. Structural reorganization---HP2. Loose organization---Semco3. “Tiger teams”---Honeywell

Allocating resourcesAssigning tasksEstablishing procedures for accomplishing goals

Allocating resourcesAssigning tasksEstablishing procedures for accomplishing goals

Page 9: Introduction to Business English Chapter 2 Management (A)

DirectingDirecting

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Management Functions

Types of directing:

1. Autocratic2. Democratic3. What leadership style do you prefer?

Types of directing:

1. Autocratic2. Democratic3. What leadership style do you prefer?

-Guiding & Motivating employees to work effectivelyto accomplish organizational goals and objectives

-the ability to shape culture, communicate goals and motivate employees is critical to business success

-Guiding & Motivating employees to work effectivelyto accomplish organizational goals and objectives

-the ability to shape culture, communicate goals and motivate employees is critical to business success

Page 10: Introduction to Business English Chapter 2 Management (A)

DirectingDirecting

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Management Functions

Autocratic leadershipAutocratic leadership

manager

Worker A

Worker B

Worker C

Make decisions Follow the orders

Democratic leadershipDemocratic leadership Worker A

Worker B

Worker C

Manager

Participation

Page 11: Introduction to Business English Chapter 2 Management (A)

ControllingControlling

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Management Functions

Controlling five stepsSetting of standardsControlling five stepsSetting of standards

-Measuring results against corporate objectives-Monitoring performance relative to standards-Taking corrective action

-Measuring results against corporate objectives-Monitoring performance relative to standards-Taking corrective action

Verifying & ModifyingVerifying & Modifying

Questions P46Questions P46

Page 12: Introduction to Business English Chapter 2 Management (A)

DefinitionDefinition

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By functionBy productBy geographical regionsBy processBy customer

By functionBy productBy geographical regionsBy processBy customer

DepartmentalizationDepartmentalization

Organizational Structure

Exercise:Draw a figure of departmentalization of Haier GroupExercise:Draw a figure of departmentalization of Haier Group

Page 13: Introduction to Business English Chapter 2 Management (A)

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Organizational Structure

Figure of departmentalization of Haier GroupFigure of departmentalization of Haier Group

Haier Group

Haier Group Domestic Haier Group Overseas

South Central North

Production Finance Sales

TVWashingMachine

PC

R & D

Gov Industrial Consumer

Parts Producing Assembly Quality Control ……

Page 14: Introduction to Business English Chapter 2 Management (A)

1. Review theory and vocabulary 1. Review theory and vocabulary

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HomeworkHomework

2. Questions for discussion2. Questions for discussion

3. Exercises3. Exercises

4. Preview the rest of chapter 24. Preview the rest of chapter 2

.