!

Introduction

To Fashion Business

Fashion Journal

Beth Aschliman

Table of Contents Entry 1……………………………………………………………………..1 Entry 2……………………………………………………………………..2 Entry 3……………………………………………………………………..3 Entry 4……………………………………………………………………..4 Entry 5……………………………………………………………………..5 Entry 6……………………………………………………………………..6 Entry 7……………………………………………………………………..7 Entry 8……………………………………………………………………..8 Entry 9……………………………………………………………………..9 Entry 10…………………………………………………………………….10 Entry 11…………………………………………………………………….11 Entry 12…………………………………………………………………….12 Entry 13…………………………………………………………………….13 Entry 14…………………………………………………………………….14 !

Entry #1 W-October 2011 Sunday Riley, a skincare maker of products, decided that she wanted a more botanical-

infused makeup. She decided to use aloe and orchids to add to her cosmetics. Makeup

artist Diane Kendal decided to collaborate with Riley to make a line. The makeup is

supposed to detoxify with green tea and hydrating cucumber. I think that this line will do

well because the makeup is real, not synthetic.

!""#$%%&&&'&()*)+,-.'/0(%1.)2"3%4566%65%72-8)39:,;.3910")-,/);9,-<27.89

()=.2#

Entry #2 Magazine Article-Business Week

The article is about driverless vehicles and how it may become the new road rage.

BMW has already started making prototypes for driverless cars. They use GPS to keep

the cars on track. The cars will be able to tell when to go faster or slower and if there is

danger ahead. The real challenge is determining a safe distance from other cars and being

able to communicate with the other cars. For example if a car wants to change lanes, the

other cars will have to know how much space to give. Other car companies such as

Volkswagen and GM are looking into this as well. Driverless cars will make the roads

safer and not waste as much gas. However, the driverless cars are far from being mass

produced, but they are getting there.

http://www.businessweek.com/printer/magazine/will-driverless-cars-become-the-new-road-rage-12012011.html

Entry #3 Vogue-November 16, 2011

An alternative to fedoras and chunky winter hats, Lisa Cestaro’s updated twenties

style hats are a good selection. The hat is called The Row’s floppy fox topper. Bright

colors mixed with neutrals and furs make the hats look sophisticated while also being

warm. The hats offered are Italian made with the twenties style of being short and also

headbands. I think these types of hats will be a big trend because they are stylish and

different.

!""#$%%&&&'()*+,'-).%()*+,/01234%15"2-3,%3261/!1"7/1/.2318/.23328,57/8,&/

"&,8"2,7/287#25,0/-)33,-"2)8%

Entry #4 Fashion Observation-Current Season

In the current season I’ve noticed that a lot of women are wearing Navajo prints, leather boots like hiking boots and faux fur jackets. Many clothing stores are starting to offer this South west print and I think that women are adding the boots to make it look like they are living in the dessert/mountains. As for the faux fur jackets, in my opinion, I think women want to and feel glamorous like women did in the 1950s. Women back then had fur coats for every occasion, so now we want to feel like we are going somewhere when we wear that type of coat.

Entry #5 Five Trends-Target

1. Brocade- Lamp Shades, Dinnerware, Blankets 2. Missoni- Clothing, Dinnerware, Bed ware 3. Tweed- Coats, Napkins, Sheet 4. Polka Dots- Bed sheets, Shirts, Glass ware 5. Turquoise- Purses, clothes, Dinnerware

Entry #7 Fabric swatches-Trends and colors Fabric 1.

• Lambs’ Wool • 60% wool 40% acrylic • Europe

Fabric 2.

• Pink Tweed • 100% wool • Europe

Fabric 3.

• Thick green tweed • 85% Merino 15% Angora Knit • Europe

Entry #9-Pictures of Window Displays The first window display from Louis Vuitton, I really liked the humor of this window. The idea is very clever because no one has really done something like this before. I fell as though people have to look for the shoes in the eggs as well. The second window is from Macy’s. I love the lighting of from this flat window. Even though it is very minimal in items, it gives a statement. The body language of the mannequin, along with the lighting make a bold statement. It states that that if you buy Karl Lagerfield for Macy’s clothing you will be bold.

Entry #10 New TV Show-New Girl

The new television show starring Zooey Deschanel, New Girl, will make new fashion

trends. Deschanel is a spokesperson for Cotton and all of her clothes are very wearable.

Her style is very feminine, a little romantic and from what I read a little indie as well. She

dresses up for herself and not other people. In the show, she uses some of her own

clothing for her character. Almost every scene in an episode I want that outfit or piece of

clothing. She wears age-appropriate and older types of clothing, but it suits her well. It is

refreshing to know that there is an actress out there that wears nice looking outfits that we

(the viewers) can recreate ourselves.

Entry #11 Designer Collection-Vera Wang Fall 2011 RTW

• Vera Wang • RTW • Fall 2011 • I believe that Barneys New York would sell Vera Wang’s clothing • I love how dark the pieces are, but they work together. So many different

types of fabric being used. Even though this look may seem a little gothic, I think it works. It’s the more stylish grunge type look.

Entry #12 Responsibilities-Fashion Designer, Buyer, Product Development Manager

The fashion designers are needed to shape the consumer’s world. The designer needs

to create garments, accessories, etc. that reflect the consumer’s attitudes while giving it

an artistic feel as well. The designer has to make sure the garment will or all the money

that was invested in the line will be lost.

The buyers are responsible for purchasing all or some of the inventory for the store

depending on the size. They need to have an understanding of the tastes of their clients.

Since they order everything at least six months in advance, they need to accurately

forecast the trends. The buyer needs to be able to keep a budget of all of the expenses.

The product development manager is responsible for making sure that the company’s

merchandise does not become outdated or unmarketable. They coordinate with their team

to create new products based on the consumer’s wants and what will work. If possible,

try a test run with the merchandise to see how consumers will react. They need to create

ad campaigns for the merchandise.

Entry #13 DON’Ts Don’t put too much jewelry on. It looks too heavy and ornamented. Just chose one bold piece. Don’t redo the little black dress. It does not need an innovation. Instead, take the lbd and jazz it up with little touches like capped lace sleeves or delicate detailing on the hem. Don’t make holiday spirit in literal fashion. Don’t make your self look like an animal. Choose fabrics, colors, designs, etc. to help express how you feel/your personality. Don’t let texture create body flaws that you do not have. Choose something like large sequin so that they lie flat on your body

Entry #14 Career Opportunities-Best 3

Some of the career opportunities that I would love to do in the fashion world are

visual merchandising, stylist and dresser/wardrobe.

I would like to do visual merchandising because I love the window displays as well as

the layout of the store. Windows can be so creative and since they are the first thing that a

customer sees, it can be really interesting. The visual merchandiser has to lure the

customer into the store so the displays have to be perfect.

As a stylist, I would love to be a personal shopper at either J. Crew or Nordstrom. I

love picking out clothing and creating outfits. I usually style my friends and sisters, so I

do not see how it would it different in the working world. Even though some people’s

tastes may be different than mine, it would be an eye opening experience.

As a dresser/wardrobe persons, I would love to help with costumes. I love the looks

from old movies or vintage clothing. My ultimate job would be to work on Mad Men as a

wardrobe and help style the characters. I love the clothing/accessories that are on that

show. Trying out different styles for a character does have influence on how the character

should act, so wardrobe is essential. Being behind the scenes is so much better and

actually more exciting.

!!