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Clint and Conner
MRKT 170 Fundamentals of Advertising
May 2015
THE COMMON ITA
Tradition
Stacked layers
Beer is no different
HOME
Tradition of beer
Unique ingredient of yeast
Tradition at center stage
Where to get tradition?
BEER
“For those who value where they come from, the Common ITA is the only beer with a taste of
home. Unlike its mass-produced, micro-minded competitors, the delicious Common ITA has roots, and
they are still growing.”
First ever Beer of Place Session beer that is fermented using natural yeastFlavor of homeWhat a beer would taste like, if raised somewhere
elseBaby boomers/Generation X
COMMON ITA
HOME
MEDIA PLAN
INTERNET ADVERTISING
PACKAGING
MEDIA PLAN
DIRECT MARKETING
BRING IT ALL HOME TOUR
MEDIA PLAN
Where does your beer come from?
COMMON ITA