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12/30/2009
Mengchieh Jacie Yang
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MENGCHIEH JACIE YANG, B.A., M.A.Doctoral Candidate,
School of JournalismThe University of Texas at Austin
[email protected] | jacieyang.com
(512) 965-1688
1 University Station A1000
Austin, TX78712
EDUCATION
University of Texas at Austin, School of Journalism, Austin,
TX.Doctoral Candidate in journalism. Dissertation topic: News on
the Go via Smartphones:
Users, Non-Users, and the Competitive Relationship between New
and Established Media.
Anticipated graduation: May 2010.
University of Texas at Austin, School of Journalism, Austin,
TX.M.A. in journalism. Thesis topic: Exploring the Phenomenon of
Wireless Internet
Adoption. Graduated December 2005
National Chengchi University, School of Journalism, Taipei,
Taiwan.B.A. Graduated June 2003
RESEARCH & STATSITICAL METHODS
Survey design, experimental design, focus group discussion, and
Web user traffic analysis. Statistic software: SPSS, SAS, STATA,
and Excel.RSEARCH INTERESTS AND PUBLICATIONS
Consumer behavior, user perception, online market segmentation,
and media economics. Two applied quantitative research articles are
published inJournalism & Mass
Communication Quarterly and one under review byJournal of Media
Economics.
Example of most recent publication: Hsiang Iris Chyi &
Mengchieh Jacie Yang (2009), Isonline news an inferior good?
Empirically examining the economic nature of online newsamong
users.Journalism & Mass Communication Quarterly, 86 (3), p.
594-612.
Nine original applied research papers were presented at
following conventions within the pastfour years: International
Communication Association Annual Convention, Association for
Education in Journalism and Mass Communication Annual
Convention, and 8th
World Media
Economics and Management Conference.
COMPUTER & MULTIMEDIA SKILLS
Print Design: Quark Express, Adobe Indesign Image Processing:
Adobe Photoshop & Adobe Illustrator Photo Showcase &
Slideshows: Soundslides, SimpleViewer & PhotoBucket, etc. Audio
Editing: Audacity, Goldewave, & Adobe Audition. Video Editing:
Adobe Premiere, Final Cut Pro, & iMovie. Flash: Adobe Flash Web
Publishing: Adobe Dreamweaver, Adobe Flash, Microsoft FrontPage,
HTML and CSS. Content Management Systems: Wordpress, Joomla, and
Drupal.EXPERIENCE
Multimedia Editor and/or WebmasterFast Forward, Austin, TX
(Spring 2009, see http://2009.texasangle.com/)
Tech Tidbits, Austin, TX (fall 2008, see
http://2008.texasangle.com/)
Austzine, Austin, TX
(http://online.journalism.utexas.edu/spring2008/austzine/), spring
2008.
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Mengchieh Jacie Yang
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9th
International Symposium on Online Journalism, Austin, TX
(http://online.journalism.utexas.edu/news.php?year=2008), April,
2008.
Managing Editor, Reporter, Copy Editor & Page DesignerThe
University News, National Chengchi University, Taipei,
TaiwanSeptember 2001 to January 2003.
Intern & PR AssociateChinese Taipei School Sports
Federation, Taipei, Taiwan, July 2002.
Designed and edited the program of 2002 International High
School Basketball Invitational
Competition. Media contact and PR of the competition.
Campus AssociateThe Journalist, Taipei, Taiwan, February to July
2001.
Assisted Director of Academic Program at The Journalistand
organized campus wide events
and news coverage.
PREVIOUS EMPLOYMENT
Teaching Assistant, School of Journalism, University of Texas at
Austin,fall 2005 to present. Research Assistant, School of
Journalism, University of Texas at Austin, summer 2009.FELLOWSHIPS
& ACADEMIC AWARDS
Pic Wagner Endowed Graduate Fellowship, School of Journalism, UT
Austin, 2009. Ada Frances Miller Endowed Graduate Scholarship,
School of Journalism, UT Austin,
2009-10.
Top Student Paper Award, the Newspaper Division, AEJMC Annual
Convention, Boston,August 5-8, 2009.
Professional Development Award, Graduate School, UT Austin,
March 2009. School of Journalism Travel Award, School of
Journalism, UT Austin, 2006-09. Jesse Jones Fellowship, awarded by
School of Journalism, UT Austin, 2008-09. Jesse Jones Fellowship,
awarded by School of Journalism, UT Austin, 2005-06. Professional
Achievement Award, The University News, National Chengchi
University,
Taipei, Taiwan, fall 2002.
MISCELANNEOUS Enrolled in cross-listed Cultural Studies by
National Chengchi University (Taipei, Taiwan)
and Massachusetts Institute of Technology. Students were chosen
based on academic
achievement and English proficiency. Weekly discussion among
students from both schools
was carried on via MIT Web site. Spring, 2003.
Participated in the culture exchange program to Chinese
University, Hong Kong. Studentswere chosen based on academic
performance and English proficiency. Summer, 2002.
President of Journalism Student Council, School of Journalism,
National ChengchiUniversity, Taipei, Taiwan. Spring 2001.
College Associate of Journalism Summer Camp, Education Bureau,
Taiwan. Spring 2000. Native Language: Chinese
