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STYLE STRATEGY FOR LUXURY BRANDS AND SUPERSTARS.

Jade Dressler Style Strategy

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Style Strategy for Luxury brands and Superstars. www.jadedressler.com @plantme Based in the heart of NYC, working internationally.

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STYLE STRATEGY FOR LUXURY BRANDS AND SUPERSTARS.

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PORTRAIT CELEBRITY

FILM, VIDEO RUNWAY

RED CARPET CUSTOM CLOTHING

EDITORIAL ADVERTISING

CATALOG PLACEMAKING

“While I love and employ the language of classic style,  

in the end I love discovering characters and creating the new, the inspiring and unforgettable.”

Jade Dressler

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JADE DRESSLER has styled for…  

BRANDS SUPERSTARS DESIGNERS DIRECTORS PRODUCTION CO's

Aveda Amanda Beard Bill Blass Andreas von Scheele ego trip Blue Fish Amy Klein Cynthia Rowley Brent Montgomery Leftfield Pictures Bogosse Brett Johnson Mary McFadden Hiroko Kawasaki MB Productions Daum/Haviland Cassandra Seidenfeld Oscar de la Renta Little Marvin Neue Films David's Bridal Cator Sparks Matt Brown Streetwise Pictures Fashion-4-Development Cher Sacha Jenkins Sugarcamp Films Gemini Sound Consuelo Costin Stephan Gan GenArt Dame Lori Timur Civan Henri Bendels David Rogue MEDIA STYLISTS PHOTOGRAPHERS

Kinematic Dance eatre Dr. Vincent Pedre Details Anne Christensen Adam Fuss Jean Louis David Dr. Renee Clauselle Elle Cator Sparks Alvaro Montagna Joyce Hong Kong Elliott Wilson ESPN Jenny Gering Amanda Stevenson Macy's Evie Evangelou GMA June Ambrose Barry Yee Material Culture Jess Domain GQ Kate Betts CYJO Muhlbauer Jonny Moseley HGTV Montgomery Frazier Dominic Episcapo New Museum Kirin Mishra Metropolis Paula Bradley Joey Falsetta Nikki Beach St. Barts Liz Fye Out Robert Verdi Kaitlyn Barlow Nordstroms Michael Phelps People Robin Zachary Leslie Kee

Saks Fifth Avenue Miss Meghan Sports Illustrated Michel Tcherevkoff Sony Pictures Classics Rebecca Blumhagen Sportswear International CASTING Nicholas Padron Speedo Robin Wilson e New York Times Barbara Barna Oliver Krisch Sunglass Hut Spike Lee e Sundance Channel Paladino Casting Rayon Richards Wien Products (Austria) Susan Tabak Time Sheila Metzner Warner Brothers Tracy Stern Vanity Fair Zoe Zimmerman

XXL

Jade has styled for…

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.  

CELEBRITIES, SUPERSTARS, NOTABLES AND SUCH.  

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PORTRAITS PORTRAIT.

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VIDEO NARRATIVE.

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MUSIC VIDEO NARRATIVE.

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VLOG SEGMENTS TV and VIDEO.

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EVENT VIDEO.

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RUNWAY.

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RED CARPET.

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CUSTOM CLOTHING.  

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PRINT EDITORIAL, US and UK.

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PRINT EDITORIAL, JAPAN and ITALY

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PRINT EDITORIAL, US.

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ADVERTISING COLLATERAL.

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CATALOG CREATIVE DIRECTION.

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ILLUSTRATION for CATALOG, SETS and ADVERTISING.

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Interior and Exterior PLACEMAKING in SANTA FE, NEW MEXICO and BRAZIL.

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 JADE  DRESSLER  WAS  BORN  A  STYLE  STRATEGIST.  Third  grade.  Jade  proudly  pulled  off  her  plan  to  wear  her  PJ’s  to  school,  pairing  her  new,  ice-­‐blue,  pris<ne  Swiss  dot  PJ  top  with  a  neat,  grey-­‐wool  pleated  skirt.  Age  12,  going  toe-­‐to  toe  with  her  style  icons,  Andy  Warhol  and  Vogue’s  Diana  Vreeland,  she  commissioned  other  designers  (aka  her  aunt)  to  s<tch  up  needlepoint  pillows  for  her  bedroom  décor  with   images  of   iconic  red  soup  cans  on  lime  green  backgrounds.  At  age  16,  she  won  a  na<onal  contest  awarded  by  Levi’s   for   denim   designs   and   was   a   valued   “assistant   buyer”   accompanying   her   father   to   New   York   City   apparel  showrooms  detailing  for  the  family-­‐owned  clothing  stores.  

JADE  DOES  LIFE,  and  LIFESTYLE  BRANDING  BOOTCAMP.    With  a  full-­‐year  talent  scholarship  to  Moore  College  of  Art,  Jade  majored  in  fashion  illustra<on,  spending  summers  in  Europe  taking  decora<ve  arts,  design,  pain<ng  and  architecture  Masters  courses  with  Parsons  Paris,  Musee  des  Arts  Décora:fs  and  Villanova  University  in  Siena,  Italy.  Back  in  America,  with  her  BFA,  Macy’s  and  Jean  Louis  David  Salons  recruited   Jade   to   style   their  windows.  At  Macy’s,   Jade   also   directed   style   for   all   fashion  floors,   and   then   as  Visual  Merchandising   Store   Director,   she   led   renova<ons   at   the   largest   stores   and   designed   prototype   shops   for   major  brands  and  notably  for  the  launch  of  Macy’s  private  labels,  such  as  Charter  Club  and  Silk  Studio,  which  then  rolled  out  company  wide.  Designs  and  styling  for  innova<ve  branded  lifestyle  environments  for  soX  and  hard  goods  categories,  including  beauty  and  housewares,  in  addi<on  to  fashion,  were  well  received  at  corporate  and  with  the  public.  

JADE  CREATES  A  COUTURE  ACCESSORY  COLLECTION  SOLD  INTERNATIONALLY.    Jade’s  couture  jewelry  and  accessories  collec<on,  with  reps  in  NYC,  Paris  and  Miami,  was  picked  up  at  retail  by  Saks  FiDh  Avenue  and  Henri  Bendels  in  New  York,  Joyce  Hong  Kong,  and  Fred  Segal  in  LA;  featured  in  Vogue,  Elle,  Marie  Claire,  W  and  WWD,  and  was  worn  by  legends  such  as  Cher,  Iman,  and  Naomi  Campbell  on  runways,  stages  and  in  music   videos.   Design   commission   clients   included   Aveda,   The   New   Museum,   and   collabora<ons   to   design   with  legendary  designers,  themselves,  Bill  Blass,  Mary  McFadden  and  Oscar  de  la  Renta.  

STYLE STRATEGY FOR LUXURY BRANDS AND SUPERSTARS.  

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JADE  IS  A  FASHION,  MUSIC  CREATIVE  DIRECTOR  AT  CORPORATE.  As  Marke<ng  and  Crea<ve  Director  for  fashion  and  music  brands,  Jade  directed  the  design  of  adver<sing,  clothing,  product,   collateral,   six   retail   stores   and   the   NY   showroom   headquarters   for   Blue   Fish   Clothing,   one   of   the   first  organic   clothing   collec<ons,   and   Gemini,   the   interna<onal   DJ   and   music   lifestyle   company,   with   offices   in   six  countries.   In  these  roles,  Jade  styled  a  wide  range  of  superstars  from  glamorous  Cher,  to  singer  songwriters  Nancy  Griffith   and   Shawn   Colvin,   to   underground   hip-­‐hop   DJ’s.   She   designed   runway   fashion   shows   and   hundreds   of  catalog   and   video   shoots,   staged   from   Miami   to   Santa   Fe   to   New   Orleans   to   NYC.   Highlights   include   a   total  renova<on   of   a   Santa   Fe   historic   home   into   a   retail   store;   styling   ads   for   Nordstroms;   styling   the   president   for   a  People  magazine   full   page   profile;   and   an   Aid   To   Ar:sans   project   in   Ghana   with   The   Body   Shop.   For   Gemini,  highlights  include  a  direc<ng  a  video  with  Warner  Brothers  and  design  of  one  of  the  first  e-­‐commerce  sites.  

JADE  STYLES  OYLMPIANS…DOCTORS…DESIGNERS…SOCIALITES…GURUS…DANDIES...MEDIA  MOGULS.    From  par<es  for  P.  Diddy,  interna<onal  debuts  for  Speedo,  industry  toasts  for  Sony  Pictures  Classics,  to  flowers  and  tabletop  décor  for  Spike  Lee’s  20th  Anniversary  overnight  party  for  900  on  a  cruise  ship  -­‐-­‐  Jade  has  designed  en<re  produc<ons.  TV  work  has   included  styling  gold-­‐medal  Olympians,  Park  Avenue  socialites,  hip-­‐hop  music  experts,  and  psychologists  appearing  on  ABC,  ESPN,  GMA  and  MSNBC  and  a  green-­‐lit  pilot  for  HGTV.   In  fashion,  highlights  include  produc<on  of  a  week-­‐long  Paris  Fashion  Week  video  shoot  featuring  top  designers,  such  as  Karl  Lagerfeld,  to  convincing  the  The  Today  Show  to  make  the  en<re  show  set  into  a  beach  based  on  a  segment  for  Sunglass  Hut.  

JADE  DOES  LIFESTYLE  CLIENTS  FROM  NICHE  TO  MASS  TO  LUXURY.    Jade  has  designed  brand  campaigns  for  American  Express,  Anne  Cole  Swim,  Benjamin  Moore,  Design  Within  Reach,  LenscraDers,  Louis  VuiXon,  Speedo  and  the  brands  of  LuxoYca  from  Bulgari,  Chanel  and  Prada  to  Rayban.  She  has  styled   concepts,   content   and   events   for  media   clients   such   as   Car   &   Driver,   Food  &  Wine,  Metropolitan   Home,  Metropolis,   Twist   and   XXL  magazines   and   entertainment   clients   such   as  Hearst,   HGTV,   Simon   &   Schuster,   Sony  Pictures  Classics,  The  Sundance  Channel,  The  Weather  Channel,  VH1  and  Yahoo.        

STYLE STRATEGY FOR LUXURY BRANDS AND SUPERSTARS.

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JADE  ROADTRIPS:  LUXURY  LIFESTYLE  AND  TRAVEL  CREATIVE  DIRECTION.    In  strategizing  for  new  luxury  plaeorms  and  proper<es,  such  as  CASTADIVA,  the  newest  resort  in  Lake  Como,  Italy,  in  100  years,  Jade  designs  travel  experiences  for  interna<onal  media,  industry  and  tastemakers  to  create  lifestyle  brand  experiences.    

Most   recently,   through   her  Slow   Luxury   ini<a<ve,   she   paired   emerging   and   heritage   designers  with  media   and  tastemakers   in   the   Scofsh   Highlands   in   partnership   with   Tex:les   Scotland,   and   moderated   a   roundtable  conversa<on  and  presenta<on  at  the  famous  Gleneagles  resort.    

JADE  CREATIVE  DIRECTS  FOR  ART  +  DESIGN  BRANDS.    Jade’s   is  a  consultant   to   the  New  York  School  of   Interior  Design,  and  Daum  and  Haviland,   the  heritage  art  and  tabletop   brands   from   France.   Jade   is   also   writer   on   art,   design   and   green   for   Metropolis   magazine   and  designobserver.com.    

The   launch  of   her  Green  Provocateur  project   came  at   the   invita<on  of   the   city   of  Milan,   presented  during   the  Salone  and  was  covered  by  top  media,  such  as  GQ,  Marie  Claire,  Il  Giornale,  Corriere  della  Sera,  Metro  News,  la  Repubblica  and  the  all-­‐important  design  magazine,  Interni.  She  was  invited  in  2011  to  speak  about  the  project  at  BOOMSPdesign,   the   interna<onal   design   conference   in   Sao   Paulo,   Brazil,   on   the   roster  with   Karim  Rashid   and  other  interna<onal  luminaries  of  design.  In  her  spare  <me,  she  has  a  habit  of  styling  conceptual  art  interven<ons  in  far-­‐flung  locales  like  Portal  do  Sul  on  10,000  wild  acres  in  Brazil  or  urban  hubs  of  New  York  City  and  Milan.        

                       www.jadedressler.com          

               

STYLE STRATEGY FOR LUXURY BRANDS AND SUPERSTARS.

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tes:monials  

Jade,    You  are  an  absolute  power  house  dynamo.      

I  just  can't  thank  you  enough  for  your  unbridled  crea<vity,  hard  work,  and  beamingly  posi<ve  

aftude.    You  were  just  amazing!!!!  Thank  you!!!!    

I  know  the  condi<ons  were  less  than  perfect  -­‐  ha  -­‐  so  thank  you  for  being  such  a  trooper  to  the  very  end!  

And  for  twee<ng  all  the  way  through!!  

We  were  so  blessed  and  lucky  to  have  you  on  the  team!!!    

Hugs,  Andreas!!!      

Andreas  von  Scheele,  Director  

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tes<monials  

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@plantme                      art,  design,  style  and  life  lived  well.  

 @gprovocateur                        art  and  nature.    @slowluxury                          

a  new  standard  for  luxury  design  goods.    

420  East  89  Street  New  York  New  York  

917.991.8140  [email protected]