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JANUARYLX 450 goes on sale
SEPTEMBERAll-new ES 300 goes on sale
1996 Annual U.S. Sales: 81,529 Dealer Count: 176
ES 300 - American Automobile Association (AAA) Top Car in the $25,000to $30,000 category
SC 300 - Automobile Magazine Top Ten All-Stars
1991JUNESC 400 luxury sport coupe goes on sale
SEPTEMBERSC 300 luxury sport coupe goes on sale and ES 300 replaces ES 250
DECEMBERLexus is named best-selling luxury import, outselling both Mercedes-Benz and BMW
Annual Sales: 71,206 Dealer Count: 141
LS 400 - Automobile Magazine Top Ten All-Stars - Consumer Digest Best BuyES 300 - Automobile Magazine Top Ten All-StarsSC 400 - Playboy Magazine Car of the Year - Popular Science Best of What’s New
ThE hiSToRY of LEXUS 2011
1993 Annual U.S. Sales: 94,677Dealer Count: 168
SC 300 - Automobile Magazine Top Ten All-Stars - Car and Driver 10 Best
JANUARYGS 300 luxury performance sedan revealed in Los Angeles and Detroit
MARCHGS 300 goes on sale
NOVEMBERindustry-leading Certified Pre-owned program introduced
1989JANUARYLS 400 and ES 250 introduced in Detroit and Los Angeles
MARCHLawsuit with Lexis resolved in favor of the auto manufacturer SEPTEMBERLS 400 and ES 250 go on sale
DECEMBER A single consumer complaint launches a special service campaign, earning brand recognition as new standard in personalized service
Annual Sales: 16,302 Dealer Count: 81
LS 400 - Popular Science Best of What’s New
1988
MAYAfter a demanding selection process, the initial 80 Lexusdealerships are named
Dealer Count: 80
JANUARYLexus and the “L” logo introduced at the Los Angeles Auto Show FEBRUARYArtist renderings of the cars first shown in Chicago
APRILLexis, an information network, files suit challenging the use of the name Lexus
Annual U.S. Sales: 92,890Dealer Count: 165
LS 400 - Personal Finance Magazine Best Buy in the $30,000+ categorySC 400 - Motor Trend import Car of the Year - Motor Trend Best Buy - Automobile Magazine Top Ten All-Stars - Car and Driver 10 BestES 300 - Personal Finance Magazine Best Buy in the $20,000 to $30,000 category - Motor Trend Best Buy
SEPTEMBERfreshened LS 400 with more than 50 changes goes on sale
1992APRILLX 450 revealed in New York with plans announced to enter sport utility market in early 1996
MAY100% tariffs on select Japanese luxury vehicles proposed by U.S. government in effort to settle long-standing U.S.-Japan trade dispute
1995 Annual U.S. Sales: 79,334Dealer Count: 172
LS 400 - Popular Mechanics Design & Engineering AwardSC 300 - Automobile Magazine Top Ten All-Stars - Car and Driver 10 Best
JUNEAgreement reached between U.S. and Japan; trade war averted
JANUARY RX 300 presented at the North American international Auto Show
MARCHLX 470 and RX 300 go on sale
1998
GS 400/300 - Car and Driver 10 Best- Consumer Digest Best Buy- Motor Trend import Car of the Year- American Automobile Association (AAA) Top Car in $40,000
to $50,000 categoryGS 400 - Popular Science Best of What’s NewES 300 - Consumer Digest Best BuyRX 300 - Motor Trend Sport Utility of the Year
JULY Monthly sales surpass all luxury competitors—a first for any international automaker
DECEMBER12th consecutive monthly sales record set
Annual U.S. Sales: 156,260Dealer Count: 182
DECEMBERout of thousands of parties interested in a Lexus franchise, only 121 top-notch dealers are selected for Lexus’ first year of business
Annual Sales: 63,534 Dealer Count: 121
LS 400 - Car and Driver 10 Best - Automobile Magazine Top Ten All-Stars - Consumer Digest Best Buy
1990
NOVEMBERCompletely redesigned second-generation LS 400 goes on sale
1994 Annual U.S. Sales: 87,419Dealer Count: 171
LS 400 - Popular Science Best of What’s NewSC 300 - Automobile Magazine Top Ten All-Stars - Car and Driver 10 Best
SEPTEMBERRedesigned LS 400 featuring VVT-i introduced
OCTOBERNext-generation GS 400 and GS 300 luxury performance sedans go on sale
NOVEMBERSC 400 and SC 300 receive engines with VVT-i technology
1997
SC 300 - Automobile Magazine Top Ten All-Stars
DECEMBERAll-new redesigned LX 470 and one-of-a-kind Street Rod introduced in Los Angeles
Annual U.S. Sales: 97,593Dealer Count: 177
JANUARYiS compact performance sedan unveiled in Detroit
MARCHEntrance into world of motorsports as GS 400 races in Grand American Motorola Cup Sports class, achieving first win in sixth race
1999
GS 400/300 - Car and Driver 10 BestLX 470 - Automobile Magazine All Star in Large SUV category
SEPTEMBER10th anniversary of selling first vehicle in the U.S.
OCTOBERSports Coupe concept vehicle presented in Tokyo
NOVEMBERone-millionth vehicle sold in the U.S.
Annual U.S. Sales: 185,890 Dealer Count: 185
JANUARYRedesigned LS 430 flagship sedan revealed in Detroit iS 300 unveiled in Los Angeles
APRILPlans for SC 430 hardtop convertible announced in New York
JUNEiS 300 goes on sale
AUGUSTfirst import luxury brand to sell 20,000+ vehicles in one month
SEPTEMBERGS 430 replaces GS 400
2000
LS 430 - Popular Mechanics Design and Engineering AwardIS 300 - Popular Science Best of What’s NewGS 400/300 - Car and Driver 10 Best
OCTOBERAll-new redesigned LS 430 goes on sale
DECEMBERBest-selling luxury make in America
Annual U.S. Sales: 206,037Dealer Count: 190
JANUARYGX 470 revealed in Detroit
Specially built sports car for Steven Spielberg’s Minority Report revealed in Los Angeles
MAYES 300 and RX 300 are America’s best-selling luxury car and SUV
NOVEMBERProduction version of all-new GX 470 luxury utility vehicle unveiled in florida
Lf-S, first Lexus Future concept vehicle, unveiled in Tokyo, showcases new design philosophy
2002
LS 430 - Consumer Guide Best Buy - Edmunds.com Editor’s Most Wanted Vehicle in Large Sedan
Under $55,000 - Edmunds.com Consumer’s Most Wanted Vehicles in Large Sedan
Under $55,000ES 300 - Consumer Guide Best BuyGX 470 - Texas Truck Rodeo Premium SUV of the Year - Four Wheeler’s four Wheeler of the Year - 4-Wheel and Off Road 4x4 of the Year - Automobile Magazine All-Star Award
iS 300 captures first motorsports championship in Grand American Sport Touring class
DECEMBERGX 470 goes on sale
Best-selling luxury make in America for third consecutive year
Annual U.S. Sales: 234,109Dealer Count: 199
JANUARYiS 300 Sport Cross, iS 300 manual transmission sport sedan and SC 430 presented in Detroit
MARCHAll-new SC 430 hardtop convertible goes on sale
2001
LS 430 - Automobile Magazine All-Star in Best Luxury Sedan category - Consumer Guide Best BuyRX 300 - Consumer Guide Best BuyES 300 - Consumer Guide Best BuyGS 300 - Consumer Guide Best Buy
AUGUSTAll-new iS 300 Sport Cross and iS 300 5-speed manual transmission models go on sale
SEPTEMBERThe fourth-generation ES 300 goes on sale
Neiman Marcus Limited Edition Lexus SC 430 “Silver Belle” sells out in 14 hours
DECEMBERBest-selling luxury make in America for second consecutive year
Annual U.S. Sales: 223,983Dealer Count: 196
JANUARYRedesigned, second-generation RX, the RX 330, and industry’s first luxury electric/gas hybrid vehicle, the RX hybrid, introduced in Detroit
MARCHAll-new second-generation RX 330 goes on sale
2003
LS 430 - Consumer Guide Best BuyRX 300 - Consumer Guide Best BuyGX 470 - Consumer Guide Best Buy - Four Wheeler’s four Wheeler of the Year for an unprecedented second
consecutive year
APRILLf-X concept vehicle unveiled in New York
SEPTEMBERfirst Lexus vehicle produced outside of Japan at Toyota Motor Manufacturing, Canada
DECEMBERBest-selling luxury make in America for fourth consecutive year
Annual U.S. Sales: 259,755Dealer Count: 206
JANUARYReveal of redesigned, third-generation GS sport sedan and world premiere of world’s first luxury hybrid SUV, the RX 400h, in Detroit
V8 racing engines provided to four teams in Grand American Rolex Sports Car series with first series win in fourth race
2004
LS 430 - Consumer Guide Best BuyES 330 - Consumer Guide Best BuyRX 330 - Consumer Guide Best BuyGX 470 - Automobile Magazine All-Star Mid-Size Sport Utility
APRILTwo-millionth vehicle sold in the U.S.
Third concept vehicle in Lf series in 12 months, the Lf-C retractable hardtop, unveiled in New York
AUGUSTSecond SC 430 Pebble Beach® Special Edition goes on sale
DECEMBERBest-selling luxury make in America for fifth consecutive year
Annual U.S. Sales: 287,927Dealer Count: 210
JANUARYLf-A super-premium two-seat GT sports car concept revealed in Detroit
FEBRUARYThird-generation GS 300 and GS 430 go on sale
MARCHWorld premiere of all-new iS 350 sport sedan and GS 450h, the industry’s first luxury hybrid sport sedan, in New York
2005
GS 300 - American Automobile Association (AAA) Top Car in its price categoryRX 330 - Consumer Guide Best Buy - Kelley Blue Book Best Resale Value Award: Top 10GX 470 - Kelley Blue Book Best Resale Value Award: Top 10
APRILRX 400h goes on sale
AUGUSTLexus-badged vehicles sold in Japan for the first time
OCTOBERLf-Sh concept vehicle revealed in Tokyo
All-new iS 250 and iS 350 sport sedans go on sale
DECEMBERRX 400h adds front-wheel drive model Best-selling luxury make in America for sixth consecutive year
Annual U.S. Sales: 302,895 Dealer Count: 215
JANUARYAll-new flagship sedan, the LS 460, revealed in Detroit
FEBRUARYES 350 premieres in Chicago accompanied by a giant mechanical flower to kick off the “Can You Engineer Desire” campaign
2006
LS 460 - CNET Editor’s Choice AwardES 330 - Consumer Guide Automotive’s Most Significant New introductionRX 330 - The Car Book 2006 Best BuyIS 350 - Wards 10 Best Engine for its 3.5 liter DohC V6RX 400h - Polk Automotive Loyalty Award in Mid-Size SUV category
APRILES 350 and GS 450h go on sale
LS 600h L unveiled in New York, featuring the world’s first full-hybrid V8 powertrain
Annual U.S. Sales: 322,434 Dealer Count: 220
OCTOBERLS 460 and LS 460 L go on sale, redefining full-size luxury segment
DECEMBERBest-selling luxury make in America for seventh consecutive year
JANUARY2008 iS f and reinvented LfA concept vehicles revealed in Detroit, spotlighting new high-performance focus
Lexus Pursuit of Potential philanthropic program launches
APRILAll-new LX 570 unveiled in New York
2007
LS 460 - 2007 World Car of the Year - Motor Week Driver’s Choice Best Luxury SedanRX 350 - Consumer Guide Best BuyIS 350/250 - Kelley Blue Book Best Resale Value Award: Top 10
JULY LS 600h L goes on sale OCTOBERf Sport performance parts line launches at SEMA
DECEMBERBest-selling luxury make in America for eighth consecutive year
Annual U.S. Sales: 329,177Dealer Count: 223
JANUARYAll-new LX 570 goes on sale
iS f high-performance sedan goes on sale
FEBRUARYRX 350 and ES 350 join Pebble Beach® Collection
2008
LS 460 - The Chauffeur Magazine Top Pick for Chauffeur Car of the YearES 350 - Kiplinger’s Best New Cars, Best in Class $30,000—$45,000GX 470 - Kiplinger’s Best New Cars, Best Resale Truck-Based SUV
GX 460 - Kiplinger’s Best Resale Value in the Truck-Based SUVs categoryCT 200h - Kiplinger’s Most fuel-Efficient in the $25,000-$30,000 categoryRX 350 - Polk Automotive Loyalty Award in the Mid/full-Size SUV category - U.S. News & World Report’s Best Luxury Midsize Crossover for the Money RX 450h - Kiplinger’s Most fuel-Efficient in the Large and Midsize Crossovers category
APRILWinners of the first Lexus Eco Challenge announced
OCTOBERLexus reveals the iS 250C and iS 350C convertibles at Paris Motor Show
DECEMBERBest-selling luxury make in America for ninth consecutive year
Annual U.S. Sales: 260,087Dealer Count: 226
2009
LS 460 - Automotive Lease Guide 2010 Residual Value Award for Luxury Car - AutoPacific Vehicle Satisfaction Award and ideal Vehicle AwardES 350 - AutoPacific Vehicle Satisfaction Award and ideal Vehicle AwardLX 570 - Kelley Blue Book Best Ski Trip for Top 10 Road Trip CarsRX 350 - Automotive Lease Guide Residual Value for Near Luxury Utility Vehicle - Polk Automotive Loyalty Award in the Mid/full-Size SUV categoryRX 450h - Texas Truck Rodeo Mid-Size Luxury SegmentIS 350/250 - Kelley Blue Book Best Resale Value: Near-Luxury Car
JANUARYLexus debuts the hS 250h at NAiAS, the fourth hybrid vehicle in its lineup Lexus introduces the all-new 2010 RX 350 and RX 450h luxury utility vehicles, reinventing the vehicle that invented it all
FEBRUARY The third-generation RX 350 goes on sale
MAYThe all-new iS 350C and iS 250C hard-top convertibles go on sale
Annual U.S. Sales: 215,975Dealer Count: 228
Annual U.S. Sales: 229,329Dealer Count: 229
JUNEThe second-generation RX 450h goes on sale
MARCHWorld premiere of the CT 200h, premium compact hybrid, at the Geneva Motor Show
AUGUSTiS 350 adds all-wheel drive model
DECEMBERBest-selling luxury make in America for 1 1th consecutive year
2010
LS 460 - Consumer Guide Best Buy - Forbes “Toughest Cars on the Road” - Kiplinger’s 10 Best Cars of the Past DecadeRX 350 - Consumer Guide Best Buy - Forbes Best Car for the Buck - Kiplinger’s 10 Best Cars of the Past DecadeES 350 - Cars.com 2010 Best Bet for Luxury CarsHS 250h - Edmunds.com Top Recommended hybridIS 350C - Edmunds.com Consumers’ Top Rated vehicle in the Convertible over
$35,000 categoryIS 350/250 - Cars.com 2010 Best Bet for Luxury Cars
JANUARYfirst LfA production vehicle arrives in the United States
MARCHCT 200h, Lexus’ fifth hybrid vehicle, goes on sale
APRILWorld premiere of the Lf-Gh concept vehicle in New York
2011
The Lexus CovenanTLexus will enter the most competitive,
prestigious automobile race in the world. over 50 years of Toyota automotive experience has culminated in the creation
of Lexus cars. They will be the finest cars ever built.
Lexus will win the race because: Lexus will do it right from the start. Lexus will have the finest dealer network in the industry. Lexus will treat each customer as we would a guest in our home.
if you think you can’t, you won’t…if you think you can, you will!
We can, we will.
JULYMore than 1 million RX vehicles have been sold in the U.S., making it the most successful luxury utility vehicle
Lf-Ch premium compact hybrid concept makes North American debut in Los Angeles Best-selling luxury make in America for tenth consecutive year
AUGUSThS 250h, the world’s first hybrid-only luxury vehicle, goes on sale Lexus Enform® with Safety Connect®, the all-new telematics system, goes live
OCTOBERLfA, Lexus’ first Supercar, makes its global debut at the Tokyo Motor Show
DECEMBERAll-new second generation GX 460 goes on sale
