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Jay Baer Convince & Convert www.ConvinceAndConvert.co m @jaybaer

Jay baernsa2012slides

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Page 1: Jay baernsa2012slides

Jay BaerConvince & Convert

www.ConvinceAndConvert.com

@jaybaer

Page 2: Jay baernsa2012slides

Twitter for Speakers

4

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LinkedIn is people you know.

Facebook is people you used to know.

Twitter is people you want to know. @jaybae

r

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3 Ways to Use TwitterLearningHelpingPromoting

@jaybaer

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Learning @jaybaer

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@jaybaer

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@jaybaer

Don’t Over-FollowDon’t Follow Too FastPonder Reciprocity

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@jaybaer

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Helping @jaybaer

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@jaybaer

“SpeakChat” Mondays at 9pm ET

Hundreds of other chats

Tune in, introduce yourself, mix and mingle

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@jaybaer

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The difference between helping and selling is

just two letters.

@jaybaer

On Twitter, you earn the right to promote.

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@jaybaer

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@jaybaer

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Promoting @jaybaer

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Remember the 5 x 1 principle

@jaybaer

The more you shine the light on others, the more it shines

back on you

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@jaybaer

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@jaybaer

New gigs

At gigs (counts as curation)

Blog posts and articles

Your real life (which is more interesting than you think)

Photos and videos

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@jaybaer

Keep it under 120 characters (leave room for RT)

Give credit with RT and h/t

Use hashtags, but not too much

Be punchy, declarative, funny

Pay attention to what’s working (time + content)

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@jaybaer

Use your real name

Be wise about keywords

Include multiple links

Get a custom background, cheapskate

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@jaybaer

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Jay BaerConvince & Convert

www.ConvinceAndConvert.com

@jaybaer