Joe's portfolio for 2008-2010

Joe's Portfolio 2008-2010

TSAI ,SHOU-WEI

TSAI,SHOU-WEI, Male, born in January 22, 1986, Taichung, Taiwan. A

typical Aquarius, often have unusual ideas in my brain. I live in Taiwan

and have unimaginable, unparalleled passion for this island. Love it's

culture and beautiful, dream that one day can let the world know this

beautiful and lovely island. Graduated from Fu Jen Catholic University

Department of Applied Art in June 2008,majoring in graphic design,

specialized in posters, books art and paper-cut illustrations. One and

a half year working experience in commercial design company as art

designer. Most of my customer were government agencies. Beside my

daily work, I've also done a lot of small but creative programs. Because

most of the works were created during evening, so this black book

majority for my creative works, or artistic works.

Awards2005 Won Short-List Prize for National Palace Museum T-shirt Graphic

Design competition; based on Old is New theme Old is new Fashion in National Palace Museum

2008 Participated 2008Young Designers' Exhibitionin Taiwan and CHANCE- awarded for Gold Prize

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2005 T

2008 ( )

200819

2009

Conten t s

Creation

Fortune s t ick

Zhou Gong J ie Meng( Duke of Chou Dream Analysis)

Posters of the Shan hai j ing

Posters of the Shan hai j ing

Cover DesignTaiwan,Une Bonne Surprise!

Arcadia

Class card of Zhu yoga

Anti-Drug posters

Modern dance post card

Taipei , the s leepless c i ty

I l lustrat ions design(the pictures on airplanes of China Air l ines)

Communicat ions

The Post Card

Heart

Card for the Tiger Year

Layout of books

06

12

16

18

20

22

24

26

28

30

32

34

36

38

40

42

46 Display Books re-made"

Exhibition

52

58

60

62

Stare

Desire

24 24 hour dreams

Beauti ful debris

Photographs

Illustrations

66

Creation

CH

AN

CE

Fortune stick

Chance Fortune s t ick

Goddess Matsu has become the most widely worshipped

deity in Taiwan. When people pray to Goddess Matsu and ask

what they need to know, the God would answer them through

fortune sticks. The read-out mainly comes out through poetic

expression. This project is planned to combine the former

sixty fortune poems with a new one. We created something by

fusing the old culture and the new comer in to one.

This work also won the gold award in the New Generation

Design Competition 2008.

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60 fortune poems are shown with 60 paper-cut models which have the five different colors

yellow,green,blue, pink,orange to imply the image of metal, wood, water, fire and earth --

the five elements in ancient Chinese philosophy and fortune-telling.

The poems on the fortune sticks are taken down to the writing folds, not only because it is

the most traditional way of bookbinding in Chinese culture,but also a manner used by our

old ancestors to publish their books. Besides,the gold foil plated on the cover of the file is a

symbolism in appliance with the holy spirits.

(It is believed that gold is the color for the Goddess and silver is for the ghost )

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For the purpose of having this subject close to perfect,we have made something really different,such

as: sachets in addition to golden tea cups(a kind of offering),and charms against evils(after greeting a

god,the Taiwanese may put some ashes of burned out incense into a bag to pray for safety).

This completely shows the characteristics of Chinese people's belief and faith.

The gold foil plated on the cover of the file is a symbolism of an appliance of the Holy spirits.

(It is believed that Golden is the color for the Goddess and Silver is for the ghost )

sachets

charms against evils

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Zhou G

ong Jie Meng

( Duke of C

hou Dream

Analysis)

Zhou Gong J ie Meng( Duke of Chou Dream Analysis)

Zhou Gong Jie Meng is written in ancient Chinese literature

Chinese people believe the dream is the mirror of true life.

Therefore, they make use of dreams to predict an event before it really happened.

The book has classified dreams, and tells the reader about the meaning of them.

Why does it have to be in black and white colors?

The black color represents the night ,while the white color represents the daytime.

The reading in black is printed in transparent ink, while the one in white is done with fluorescent

ink.

So we can look up what the dream is about in the book without turning on the light.

We should also know the black one has to be read in the daytime,and the white vice versa.

It is also a conception of the circulation of day and night.

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Zhou Gong J ie Meng( Duke of Chou Dream Analysis)

The book has classified dreams, and tells the reader about the meaning of them.

Why does it have to be in black and white colors?The black color represents the night ,while the white color

represents the daytime.

The reading in black is printed in transparent ink, while the one in white is done with fluorescent ink.

So we can look up what the dream is about in the book without turning on the light.

We should also know the black one has to be read in the daytime,and the white vice versa.

It is also a conception of the circulation of day and night.

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Posters of the Shan hai jing

Posters of the Shan hai j ing

Shan hai j ing consists of al l the monsters and

abnormalities in China. The poster was printed for the

the Collection of Shan hai jing Application of

the monsters in the book and China Red demonstrate

the features of the Shan hai jing.

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Posters of the Shan hai jing

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Posters of global warmingIn Chinese culture , monsters are considered to be responsible for disasters.

That is to say, the evil spirits which cause floods, conflagrations as well as

earthquakes in Shan hai jing are also the ones to be blamed for global warming.

This series of posters try to alert us to the fact that the monsters are the products of

human beings, so as global warming.

Actually,the monsters of the books are the embodiment of human creature.

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