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Maximising the power of social networks

The beauty of social media…The beauty of social media…

Mobilisingthe

masses


Interactionand

debate


Building relationships

and engagement


When it works,It works


Sharing stories


It’s free!It’s free!

Or is it…Or is it…

No investment = no friendsNo investment = no friends

Social media success takes:Social media success takes:

• Time and effort – update, update, update

• Someone who enjoys it – find your in-house geek (and don’t knock it til you’ve tried it)

• A clear purpose and objective

• It may cost money…

• Listening – follow what other people are doing and engage

Dedication’s what you needDedication’s what you need

Getting startedGetting started

Why do you want to use social media?Why do you want to use social media?• To share information and ideas?To share information and ideas?• To connect?To connect?• To discuss?To discuss?• To campaign?To campaign? How tech savvy are you?How tech savvy are you? Who is your target audience? Who is your target audience? What time do you have available?What time do you have available? How public can you be with information?How public can you be with information?

Getting startedGetting started

Listen to the conversationListen to the conversation• Search for what people are saying about you or the Search for what people are saying about you or the

subject you are interested insubject you are interested in• Decide who you want to follow/ befriendDecide who you want to follow/ befriend• Set up RSS feeds/ Google alerts/ do manual searchesSet up RSS feeds/ Google alerts/ do manual searches

Engage!Engage!• RespondRespond• Link/ retweetLink/ retweet• Speak to the people who are interested in the same Speak to the people who are interested in the same

things – make virtual friendsthings – make virtual friends

What works for you?What works for you?

Blogging? Blogging?

•Good way to engage with people with similar interests•Gives you an online voice•Personal, conveys who you are•If you share what you’re doing people will come back to see what’s next

•Keep it short•Use photos•Address one issue at a time•Update it regularly•Make it conversational•Do you want people to respond or not?


Micro-blogging?Micro-blogging?

•A good way of getting people to interact, pass on and discuss what you’re saying•Excellent for sharing resources and pointing to other peoples’ work•Quick and easy•Great for events – commentary•Good for creative ideas•Short and pithy•Immediate•Good for those with similar interests

•It’s vital to update regularly•Follow to build contacts


Social networking?Social networking?

•Networks like Facebook build on existing relationships•Can also form interest groups and discussion forums•Good for campaigning and building awareness•Can share photos, video, links•Can also mail updates

•Takes lots of time and commitment•Post regularly but•Don’t bombard people with emails•Can take time to establish


Audio/ video/ images?Audio/ video/ images?

•Can embed onto your website•Doesn’t have to be top quality if it’s going on YouTube•Can engage others by inviting them to share their videos•Brings your content to life•Great for interviews

•Keep videos short, 3 mins max (podcasts can be longer)•Make sure you own the copyright•If they are representing your organisation, professional is best

Why not use a variety of media?Why not use a variety of media?

You can manage multiple presences on Posterous

Things to watch out forThings to watch out for

• Think before you tweetThink before you tweet• Make sure staff are thinking of the organisation Make sure staff are thinking of the organisation

even in their personal social media useeven in their personal social media use• Monitor responses on your pages – but often it’s Monitor responses on your pages – but often it’s

best to let others answer rather than try to best to let others answer rather than try to censorcensor

• Self-GoogleSelf-Google• Only share and provide information you want to Only share and provide information you want to

– it won’t go away!– it won’t go away!

Building relationshipsBuilding relationships

• Be authenticBe authentic• Find out what others are sayingFind out what others are saying• Get to know the people you want to talk toGet to know the people you want to talk to• Don’t try to control the messageDon’t try to control the message• Link to and promote othersLink to and promote others• Invite others to promote youInvite others to promote you• Crowd-source – get others to provide content, Crowd-source – get others to provide content,

answer questions, respond to polls, take part in answer questions, respond to polls, take part in debatesdebates

Look to the futureLook to the future

Social media boot campSocial media boot camp

http://www.ustream.tv/channel/social-media-boot-http://www.ustream.tv/channel/social-media-boot-campcamp

Social media for social changeSocial media for social changewww.eauk.org/slipstream/eventswww.eauk.org/slipstream/events

To find out more…

Documents

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