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c o m p a n y p r o fi l e / s t o c k i s t 0 1

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2 0 1 2 s p r i n g s u m m e r i n s p i r a t i o n

2 0 1 2 s p r i n g s u m m e r s c a r v e s

2 0 1 2 s p r i n g s u m m e r c o l l e c t i o n

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j u m a f o r n i c k i m i n a j

j u m a x h a r v e y n i c h o l s c o l l a b o r a t i o n

s m a r t c a r c o l l a b o r a t i o n

p r e s s

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JUMA creates unisex, progressive ready-to-wear and accessories using

their own digital prints inspired by art and travel. ‘Kenya, Russia, Los

Angeles, Montreal - those are just a few of the places Jamil and Alia

Juma have lived over the years. The brother-and-sister team behind the

Juma label have admittedly “moved around a lot” according to Jamil, but

their globe-trotting backgrounds have combined to make their apparel

label appealing to stores around the world.’ - WWD

In 2003, the pair set out to create contemporary clothing, which evolved

into a unisex line. The idea was to design clothes that they can both

share, while being inspired by their individual and mutual experiences of

their lives across four continents.

c o m p a n y p r o f i l e s t o c k i s t

Ha r vey N i cho l s (Hong Kong )

I se t an ( Tokyo )

Fa r f e t ch . com (UK )

Uncond i t i ona l ( London )

W Ho te l s (Wo r l dw ide )

Shopbop .com (New Yo r k )

Ka i gh t (New Yo r k )

E va (New Yo r k )

Conven t (New Yo r k )

L i f e Cu ra t ed (B rook l yn )

By Geo rge (Aus t i n )

Cove t ( Los Ange l e s )

Revo l ve ( Los Ange l e s )

Pos t 26 (Los Ange l e s )

Tu r t l e (Bos ton )

One O f A Few (Vancouve r )

Ten th & P rope r (Vancouve r )

P r im i t i v e Cu l t u r e (Ca l ga r y )

H i gh G rade ( Edmon ton )

Ho l t Ren f r ew (To ron to )

Se rpen t i ne ( To ron to )

De l ph i c ( To ron to )

Rob i n R i chman (Ch i cago )

Space 519 (Ch i cago )

Wa l k I n (Mon t r ea l )

E space pep i n (Mon t r ea l )

S imons (Mon t r ea l )

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d e s i g n e r b i o

Alia attended George Brown College and worked as an assistant designer

at various design houses. A graduate with a degree in Biosystems

Engineering from McGill University, Jamil worked as an investment

strategist before entering the fashion industry.

Both Alia and Jamil are well traveled and have lived in exotic locales

such as Kenya, Congo and Kazakhstan as well as all over North America

including Vancouver, Montreal, Dallas, Los Angeles and Atlanta. In their

spare time, the siblings have actively volunteered with various charities.

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2 0 1 2 s p r i n g s u m m e r i n s p i r a t i o n

The inspiration for JUMA Spring Summer 2012 came from various sources

including familiy photos of istanbul and all the ceramics, flowers and traditional

jewellry from there. The designers wanted to convey a feeling of freshness,

optimism and femininity using a more vibrant colour palette with turquoise, navy,

violet, black and white with splashes of blood orange, cherry, lemon and nude

for contrast. The printwork was derived from a photo of various ceramic plates

from Turkey. There are also banana and pineapple graphics in the line that were

designed especially for Nicki Minaj to wear on her recent concert tour.

This season JUMA has introduced printed jersey in addition to silk georgette. The

collection integrates solid and graphic pieces with an emphasis on print mixing

and confident body conscious silhouettes.

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j u m a f o r n i c k i m i n a j

JUMA designed custom prints and garmets for Nicki Minaj.

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Harvey Nichols picked up the 2011 spring summer collection for Hong

Kong and the response was tremendous. Their buying and marketing

team then contacted JUMA to develop a collection of scarves that are

exclusive for them and their customers. They were specifically interested

in JUMA’s use of vibrant colours and visual references to wildlife done

in a directional aesthetic.

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s m a r t c a r c o l l a b o r a t i o n

juma did a collaboration with smart car where Jamil juma was featured in

one of their web commercials along with models wearing JUMA clothing

and accessories

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17th Issue Biannual Autumn/Winter 2009 UK £6.95 US $17.95 CAN $15.95 Kate Moss photographed by Craig McDean

Women’s Fashion

An

Oth

er Magazin

e Issue 17 A

utu

mn

/Win

ter 200

9 Decade in

Style

One of four limited-edition covers

Celebrating a Decade in Style

Kate Mossin John Galliano

AN17_CoverSpine_29_07_09.indd 2 4/8/09 15:54:43

Other fashionThe Insiders

The flamboyance of fashion and the sobriety of business may not seem the most natural bedfellows. Yet today fashion is a multimillion pound business, and industry adviser Imran Amed firmly believes it should be recognised as such. Started a little over two years ago, Amed’s website, the Business of Fashion, is a daily destination for fashion’s most influential power-players. “I just noticed this gap. There wasn’t anywhere that explored the intersection in an intelligent, analytical way.” With an MBA from Harvard Business School and a background in management consultancy, Amed set up the site as a labour of love. “I was really creative growing up, and then 18 came along – responsible decisions – so I studied business. And I learned so much in that environment, advising CEOs of huge businesses from all over the world. It was an amazing experience but at the end of the day I felt like the creative side of me wasn’t being used.” The site was the perfect opportunity to merge his love of fashion with his business acumen. “I speak the language of business and I speak the language of fashion and my role has really become like that of a translator, connecting those people. The problem is a lot of designers that enter the business don’t know what they don’t know. The first thing to learn is that you’ll only spend 10 per cent of your time designing and you’ll spend 90 per cent of your time managing. So you should really think of yourself as a CEO first and a designer second.” As well as the site, and consulting work advising brands, Amed has been working with Lulu Kennedy and Fashion East designers, and teaching a class at Central Saint Martins. “What I love about young designers in London is that each of them has their own voice. In New York, the designers are being led like an orchestra; they make beautiful music, but it’s very controlled and planned. In London, it’s more like a jazz band.”Text Joanna Schlenzka Photography Paul Wetherell

Imran AmedFounder of the Business of Fashion

136 AnOther Magazine

AnOther Magazine talks to three influential individuals shaping fashion from behind the scenes

AN17_B4_Insiders_ImranAmed_15_07136 136 28/7/09 17:59:12

p r e s s

c o n t a c t

tel : 1.646.770.2542

fax : 1.888.210.3816

info @ jumastudio.com

www. jumastudio.com

N e w Yo r k ,

S h e n z h e n

To r o n t o

p r c o n t a c t

F l o r e n t B e l d a

f b e l d a @ r e p m o d e . c o m

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