KARNATAKA UNUIVERSITY

8/8/2019 KARNATAKA UNUIVERSITY

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KARNATAKA UNUIVERSITY, DHARWAD

B.L.D.E. AssociationsA.S.PATIL COLLEGE OF COMMERCE

BIJAPUR

SKYMALL SUPER MARKET

M.B.A. PROGRAMMEA PROJECT REPORT ON ORGANISATIONAL STUDY

MASTER OF BUSINESS ADMINISTRATION

Prof. M.Pattanashetti

SUBMITTED BY

Mr. Vinayak S.Chavan

Mr. Prakash S.KhemalapureMr.Chandrashekhar T.Waddar

Mr. Ravi Jatkar

Mr. Pavan Kulkarni

Miss. Savitri M. Boral


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ACKNOWLEDGEMENTS

Working on this project has been a rich

experience, combining learning and practical

exposure to Recycling world, this project bears

the imprint of many people without whose

support and help the project would not have

taken the present shape.

First and foremost I extend my gratitude to

Mr.Pattanashetti who gave me this opportunity

to get hands on experience in the

organizational study of their firm and giving me

a chance to work in the esteemed organization.I am also thankful to other partners and

staff of this esteemed organization for

providing me the necessary information without

whose support and co-operation it was

impossible to bring it to an end.

M.Pattanashetti


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DECLARATION

I undersigned here by declare that this

project report is genuine and bonafied work

prepared by me and submitted to Channamma

University Dharwad as a partial fulfillment for

the award of MBA degree.

The present work is original and

conclusions drawn therein are based on the

data and information collected by myself.

To the best of my knowledge and belief, the

matter presented in this project report has not

been submitted to any other university for

award of any degree.

M.Pattanashetti


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INTRODUCTION TO THE STUDY

In the new millennium the concept of

business is changing fast, Marketing is not

exception, more so retail marketing is very old.

Starting from remote village to big cities retail

shops are present in nook and corners. Butthese provide services to limited class of people

and depending of finances. They provide

limited services.

Today, we are living in a world where due

to advanced technology the world has becomesmall. New concepts are spreading fast. The

retail marketing is also influenced by this.

Previously the customer has to move from shop

to shop to get his daily needs; these needs also

have increased so the businessman started

making all these needs available under one

roof. These are called super market or super

bazaar.

Bijapur city is fast growing with new

generation taking up different challenges and

tasks. New government and other private


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chains themselves are often supplied from

the distribution centers of a larger business.

MARKETING

The scope of marketing is seen as the task

of creating, promoting and delivering goods

and services to customers. Marketing is the

process of planning and executing the

conception, pricing, promotion and

distributions of goods and services to create

exchanges that satisfy individual customer.

As said, the firm is in market since a long

period it is well known to the people. Most of it

promotion is done by the positive word of

mouth, advertisement in local cable and print

media at the initial stage of super bazaar. Alsothere was a lottery system made to attract

customers by giving exciting prizes. Even they

have kept lesser prices than MRP of some

products. They are giving all type of products,

which will attract the customers.


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SUGGESTIONS :

There are some suggestions fromcustomers.

To the shop about the different segments

and their display. It is difficult to searchfor what they want.

They want to see more varieties in

segments like vegetable, cosmetics,

stationery and many more.

The firm should increase local newspaperads and local TV ads, to create awareness

about the shop in the city.


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RECOMMENDATION AND CONCLUSION :

The shop must effectively apply the conceptof Customer Relationship Management

(CRM), because any customer again in this

segment is regarded as life time customer.

The employees should act as a guiding

force and help customers in shopping at

SKYMALL.

The shop should give special to market at

festival times, which is peak purchase

time.

Employees should be well trained and act

friendly, so that the customers feel


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delighted while shopping. They must try

to create friendly and healthy environment.

LICENSE

For government authority from Municiples

act by Shop establishment act.

(after getting license government will

survey our shop)GOVERMENT APPLICATOIONS FOR ALL

DEPARTMENTS

License for weight and measurement.

License from Karnataka Electricity

Board (KEB)


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Sales Tax

Sales Tax

Income TaxProfessional Tax

Tax consultancy from Chartered

accountant.

WORKERS

6 members for sales man.

2 members for billing (cashers)

Stock manager.

H.R.

S.K.U.

Stock keeping unit it means different

types in only one product which product show

in which place.

OBJECTIVES :

Overtake rivals on quality and customers

service. Attain lower overall costs than rivals.

Become leader in market achieving the

excellence.


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Protect and improve its position as the

number one super market in Bijapur.

Direct and manage the firms business as itcontinues to develop.

To provide high quality products that

combine performance with value pricing,

while establishing a successful relationship

with our customers our suppliers.

To stay ahead of the competition by

innovating new products and services

based on the needs of our customers and

market demand.

Build and maintain a customers-oriented

culture.

MISSION

Growing from strength to strength, we are

dedicated to improve the quality of life, making


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it better, safer and easier. Customer

satisfaction is what we aspire for and to be as a

SKYMALL tree which can give any thing one

who wishes in front of it.

VISION

To set high standards by offering high

quality service ease human life, and be the

customers first choice,

LIMITATIONS : The study would be more authoritative the

comprehensive if the study were conducted

on the wide range; this was not possible

due to key constraints of time and financialrequirements.

Findings of the study are indicative of

current trends.

This study is time bound and may not be

applicable with passage of time. The results are based on the assumption

that the information provided by the

respondents in correct and true.

CHARACTERISTICS OF A SUPER MARKET


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Business is retailing and selling goods

food stuffs, toiletry, vegetables, consumer

durables, etc. When a customer walks in what does he

find?

Different items neatly organized logical

ordered in the shelves, new items given

prominence, some items in sales promotion.

Courteous staff to guide you, wheel

barrows, or baskets to induce the customer

to buy more, efficient sales counter, etc.

Supply chain management, ERP, etc to

assist stock and systems management. Usually, a network of retail outlets to take

advantage of volumes.


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TYPICAL SUPER MARKET MERCHANDISE

Baby foods and products. Bakery.

Books, newspapers, and magazines

including super market tabloids.

Confectionery.

Cosmetics. Clothing and footwear.

Dairy products.

Diet foods.

Electrical items.

Feminine hygiene products.

Financial services.

Flowers.

Frozen foods.

Fruits and vegetables. Greeting cards.



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House cleaning products.

Luggage. Lottery tickets.

Meat.

Medicines and first aid items.

Non alcoholic beverages, such as

refreshments and water. Personal financial products.

Personal hygiene and grooming

products. Pet foods and products.

Snacks.

Toys.

Toothpaste and powder.

Oils and fats.

Pulses and cereals. Masala powder, pickles and chutneys.


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INFRASTRUCTURE :

Skymall super market has determined to

provide and is maintaining infrastructure

needed to achieve comfortablility to customers

requirements and also the product

requirements. So it has the well set-up

infrastructure as has direct impact on the

quality of product and customers requirements. Infrastructure includes computers two for

billing, one for accounting and one for stock

controlling. All the computers are

connected to the server with the network

system. The have bar code machine, scanner

machine, and electronic weighing machines. Racks for display of products.

To help the customers to carry the products

purchased they have baskets and trollies. They have nearly 15 employees : 6 for the

sales floor and 8 for the packing of

inventory in stores.


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STORE INVENTORY MANAGEMENT AND

PACKAGING

Inventory management is the active control

program, which allows the management of

sales, purchase and payment. Inventory is

maintained regularly and being purchased on

the need basis. There are no stock outs as

concerned to the inventory. Inventory is being

kept on racks promptly where customers can

access the product and purchase. The inventoryis purchased from the distributors and is kept

in storage area where they are packed later, if

necessary. The products, which have already

been packed as of the MNC (Multi National

companies), are maintained properly.Packaging for the product is made as

per the requirement like in grams, kilos, etc.

Packaging is daily done of the products which

are more available like the sugar, cereals, etc,

and are made with proper need of the packing

system like air tight, sealing, bar coding.


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HUMAN RESOURCE MANAGEMENT

Generally, the human resource

management is concerned with employees both

as individuals and as group in attaining goals. It

is also concerned with behavior, emotional and

social aspects of personnel. It is concerned with

the development of human resource, i.e.knowledge capability, skills, potentialities. And

attaining and achieving employee goals,

including job satisfaction. Human Resource

Management covers all levels and categories

(skilled, unskilled, professional, clerical andmanagerial). It covers organized and

unorganized employees.

In SKYMALL the human resource plays a

vital role as there are many activities which are

undertaken, as it is applicable to all performing

contributions t all performing work which


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effects the quality of the services i.e., the

personnel contributions to all activities related

to customer satisfaction.

ORGANISATION CHART

DIRECTORS

Mr. Vinayak S.Chavan

Mr. Prakash S.Khemalapure

Mr.Chandrashekhar T.Waddar

SALES AND MARKETINGMANAGER

ADVERTISEMENT

MANAGER

MARKETING

EXECUTIVESALES EXECUTIVE


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Mr. Ravi Jatkar

Mr. Pavan Kulkarni


PROFILE : Name of the organization : SKYMALL Super

Market

Address : P.G.Halakatti Engg.College, In

front, Bijapur. Nature of Organization : Partnership Firm.

Year of Establishment : 01-01-2011

Sales value : 35Lakhs.

Investment Value : 1,00,00,000

Name of the Partners : Mr. Vinayak S.Chavan

Mr. Prakash

S.Khemalapure

Mr.Chandrashekhar

T.Waddar


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Mr. Ravi Jatkar

Mr. Pavan Kulkarni


LOCATION GRAPH

BUILDING VIEW


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TIPICAL INTERIOR GRAPH

BUSINESS PLANNING ON


FINANCE AND INVESTIMENTOn Place(Sq.100x100) Rs. 3,000 per

Sq.Ft.

30,00,000

Building(lighting and hardwires)

20,00,000

Furniture 5,00,000On Stock 3,00,000Machinery

Computer for Billing

= 35,000

Air Conditioners

= 60,000

Software.

= 45,000

Refrigerator


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= 50,000

Selling Machine

Packing Machine

= 30,000Waving Machine

Packing Cost= 30,000( Carry Bags per month)

= 2,50,000

All Material Investment 18,00,000Other Expenses 5,00,000

Govt. Expenses 50,000Vehicles 14,00,000Advertisement 2,00,000

TOTAL 1 Crore

Documents

KARNATAKA UNUIVERSITY