KEYNOTE SPEAKER:

STRATEGY & DEPLOYMENT

Sr. Marco Bressan

Chief Data Scientist

Satellogicwww.satellogic.com

BUILDINGAROUND DATA Marco Bressan

DYNAMIC PRICING MANAGER

7

2002 IPO

• 1997 Founded

• 2000 Offered to

Blockbuster ($50M)

• 2000 Personalized Movie

Recommendations

2007 Data-Driven

Transformation

• 2007 Streaming

• 2008 Data cloud migration

• 2009 Netflix Challenge

• 2010 Standalone Streaming

• 2013 Original Content

2011 QwiksterUser base growth

MA

NU

AL

AU

TO

MA

TE

D

Advice, make relevant,

share knowledge

Simplify experience, eliminate

decisions, augment

interactions

Process automation,

operations optimization

Insights,

decision-support

USAGE

USERSEXTERNAL USEINTERNAL USE

THE USES OF DATA

Improve existing

business

Create new

business

Internal

Efficiencies

9

Enabling for Data

Advance infrastructure & technologies

Building the

Culture

Become a data-driven organization

Develop skills & talent

Building the

Business

Leverage data for products and

customer experience

BUILDING AROUND DATA

10

Data is not only about:

Better models

Better reporting & dashboards

Better campaigns

TRANSFORMING THE BUSINESS

What we saw

Learn from Data

Alba NavarroBought in Zara Gran Vía on

Thursday 19th 2017 at13:50

What we see

Time & Space

Alba Navarro28 years, self employed.

Works in the city center

and likes fashion

What we see

Time & Space

Profiles & Behaviors

15€

78€

22€

12€

33€

11€9€

12€

12€

99€

25€

25€

25€

What we see

Time & Space

Profiles & Behaviors

Patterns

Time

Acco

un

t b

ala

nce

Alba NavarroShe has a money-saving

profile

What we see

Time & Space

Profiles & Behaviors

Patterns

Relations

15%

40%

DATA ENABLES ALGORITHMS

18

ALGORITHMS AT THE CORE

19

ALGORITHMS AT THE CORE

21

Enabling for Data

Advance infrastructure & technologies

Building the

Culture

Become a data-driven organization

Develop skills & talent

Building the

Business

Leverage data for products and

customer experience

BUILDING AROUND DATA

22

AB Testing

Algorithmic & Product Design

Research (with Data)

Source: Netflix Technology

Blog (techblog.netflix.com)

DIGITAL NATIVES ARE DATA NATIVES

CULTURAL TRANSFORMATION: ORGANIZATION

STAGE 1 STAGE 2 STAGE 3

24

Projects + Intensive Training

DATA-DRIVEN CULTURE

25

Automatedecisionmaking

Ac on-drivingDashboards

Knowyour

ques onsDataScience

cultureDemocra ze

Data

“I like the scientific spirit—the holding

off, the being sure but not too sure, the

willingness to surrender ideas when the

evidence is against them”