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KFCYum! Brands, Inc.
Business Program Final Report
Professor’s name:江昱仁教授
Student’s name: 林怡萱、翁立軒、成威廷Student’s number: M99B0101
Contexts
Introduction (overview of company)
• KFC
• Yum! Brands, Inc.
• Harland Sanders
• Louisville, Kentucky
• Product
History (about Harland Sanders Corbin, Kentucky)
• His mother
• Gas station
• Small restaurant
• Secret recipe
• Travel to sale
• Franchise
• Be bought
In 1964
Headquarters
CEO and BOD
• BOD
Samuel Su, David W. Dorman, J. David Grissom, Bonnie Hill, Robert Holland, Jr., Kenneth G. Langone, Jonathan S. Linen, Thomas C. Nelson, Thomas M. Ryan, Jackie Trujillo, and Robert D. Walter. The senior managers responsible for looking after KFC today are Roger Eaton as CEO of KFC and Laurance Roberts is the Chief Operating Officer.
Chairman ofYum! Brands, IncBOD
David C. Novak.
Six elements of Environment
• Legal & Regulatory
• Economic
• Competitive
• Technology
• Social
• Global
Globalization
Ethic/ Special Responsibility
• Environmental concerns
soy
• Animal rights
violence
• Hygiene
rats
• Nutritional value
artificial tras fat oil
Demonstratin
g
Demonstratin
g
Ownership
Management leadership
• Step change thinkers,
• Know how builders,
• Action divers,
• People growers.
Human Resource
Employ high population of young = Minimum wage
Marketing
Conclusions
Reference
• http://www.kfcclub.com.tw/index.asp
• http://en.wikipedia.org/wiki/Yum!_Brands
• http://en.wikipedia.org/wiki/KFC
• http://www.kfc.com/about/history.asp
• http://www.yum.com/
• http://www.webmd.com/diet/news/20061030/kfc-to-fry-chicken-without-trans-fats
• http://www.cpc.gov.tw/
• http://growingbolder.com/articles/uncategorized/colonel-harland-sanders-5871.html
• http://www.katastrofy.com/scripts/index.php?id_nad=1131
Thank you for you
listening