KIMA WEEK 2015 Busan International Boat ShowTel. + 82 - 51- 740 - 8600 Fax. + 82 - 51- 740 - 7640E-mail. boat@bexco.co.kr

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www .boa t showbusan . com

Hosted by | Organized by |

BEXCO Exhibition Center � | Suyoungman Yachting Center

Sept.17 (Thur) - 20 (Sun), 2015

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KIMA WEEK 2015 Busan International Boat Show

Launched for the first time in October last year at BEXCO and Suyoungman Yachting Center as an industrialexhibition specifically geared toward boat, yacht and marine leisure industries of Korea, the Busan InternationalBoat Show will be held once again in Busan in September 2015. This year's boat show aims to further pop-ularize and expand the horizons of related industries to the general public.

We will concentrate our resources to expand demands for the huge, rapidly growing marine leisure industryand assist participating companies in finding markets for their products.

We cordially invite you to the 2015 Busan International Boat Show, an opportunity for greater business successand the most effective market place for all of your boat-related needs.

Korea's�"maritime�capital"�and�center�of�marine�leisure�industry.

2015

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Hosted in Busan, the center of Korea’s marine leisure industryThe only boat show in Korea jointly hosted by the government and local governing bodies, the 2015 Busan International Boat Showis to be held in Busan once again, the Mecca and driving force behind Korea's marine leisure industry. This year's show will featurecutting-edge technologies and new products that will take the marine leisure industry into the future.

Support for finding overseas export marketsWe provide a variety of support programs for overseas marketing including invitation of overseas clients for participating companies,export conferences with prominent overseas buyers, signing events for export contracts and a welcome dinner for buyers.

Together with KIMA WEEK 2015We provide a variety of support programs for overseas marketing and sales including invitation of overseas clients for participating com-panies, export conferences with prominent overseas buyers, signing ceremonies for export contracts and a welcome dinner for theparticipants.

� � � � � � � � The�2015�Busan�International�Boat�Show�promises�rewarding�business�opportunities�for�all�participating�companies.

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KIMA WEEK 2015 Busan International Boat Show

Date:Oct. 2 (Thur) - 5 (Sun), 2014Location: BEXCO Exhibition Hall Ⅰ, Suyoungman Yachting CenterHosts:Ministry of Oceans and Fisheries / Busan Metropolitan CityOrganizers: Korea Marine Leisure Network / KOTRA / BEXCOParticipation: ‣ BEXCO: 822 booths by 120 companies from 7 countries

‣Marine: 23 boats (10,807m2)Exhibition Visitors: 11,808Contract Volume: 495 contracts, 126.8 billion KRW

2014�Busan�International�Boat�Show�Outcomes

2014�Busan�International�Boat�Show�witnessed�the�rapid�development�of�Korea's�marine�leisure�industry

Busan,�the�best�city�for�a�boat�show

2015

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www.boatshowbusan.com 54

� � � � �

� � � � � � � � � � � � �

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Together with KIMA WEEK 2015- Opportunities to view and board a variety of boats

- An exhibition specializing in finished products showcasing the largest number of boat and yachts

Actual transactions were finalized between companies and buyers.- A place for participants and buyers to exchange current information and conduct business effectively (1:1 business consultation fair, welcome dinner, Busan Day Tour)

- Increase satisfaction by providing support for buyers

Contributed to expanding the horizons of the marine leisure industry by providing various attractions and experiences- Hands-on experiences and events (free Fun Boat rides, lottery, etc.)

| exhibition items | ➜

| Contract Results |

➜

◼Contract amount: 5 contracts, valued at 4.9

billion KRW

◼Conducted contractamount: 42 contracts,

valued at 28.7 billion KRW

◼Consultation volume:495 cases, valued at126.8 billion KRW (includes conducted contract fee)

Domestic: 630 million KRW Other: 9.1 billion KRW China: 10.6 billion KRW

Domestic: 320 cases, 16.6 billion KRW

Overseas: 175 cases, 110.2 billion KRW

Philippines: 2.1 billion KRW

Malaysia: 6.9 billion KRW Overseas (Malaysia): 5.9 billion KRW

10%

7%

13%

87%24%90%

32%37%

Entered categories

Domestic boatsEngines / spare parts

Canoes / kayaksImported boats

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KIMA WEEK 2015 Busan International Boat Show

Event Outline |

Exhibition Items |

Concurent Events |

- 2015 KIMA WEEK International Conference(Themes: marine leisure industry, new opportunities for Busan as a global marine tourism city)

- Boat of the Year Awards- Business consultation fairs with domestic and overseas buyers- Welcome dinner- Product information sessions and seminars for participating companies

Type Items detail

Boats, yachtsPower boat, sailing yacht, inflatable boat, dinghy yacht,

other finished boat products

Engines/spare parts,accessories

Engine, propeller, marine communication devices, fishing boat detectors,misc. spare parts/materials, interior items, trailer, accessories, etc.

Services, facilities, otherResort, marina facility, water sports, pontoon, fishing equipment,

clothing, finances, training, etc

Water sportsPower boat, sailing yacht, inflatable boat, dinghy yacht,

other finished boat products

Boating/lifestyle Fishing equipment and related items, lifestyle products for boat and yacht owners

Name of Exhibition: KIMA WEEK 2015 Busan International Boat Show 2015

Date: Sept. 17 (Thur ) - 20 (Sun), 2015Location: BEXCO Exhibition Center I, Suyoungman Yachting CenterExhibition: 1,000 booths (25,000㎡) and 20 boatsHosts: Ministry of Oceans and Fisheries / Busan Metropolitan CityOrganizers: Korea Marine Leisure Network / KOTRA / BEXCO

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Participation Guidelines |•Participation Fee

•Participation Fee Discounts

•Payment of Terms

•Participation Application

‣ Submit an application form and a copy of business liecense/registration via fax,email, mail or in-person

‣ 2015 Busan International Boat Show SecretariatExhibition team 2, 55 APEC-ro Haeundae-gu, Busan, Korea[612-704]Tel. 051-740-8600 Fax. 051-740-7640, E-mail. boat@bexco.co.kr

Type Participation fee(per booth, tax included) Booth composition

Basic booth KRW 1,650,000Shell scheme booth (3m×3m), signboard forcompany name, 1kW of electricity, lighting,

floor pytex, information desk

Independentbooth

KRW 1,100,000Space only (3mx3m)

Booth to be constructed by the participating company viaBEXCO designated booth constructors

TypeEarly registration discount Booth volume discount

Before June 30, 2015 8-11 booths 12-19 booths Over 20 Booths

Discount 20% 20% 30% 40%

※ Participants can receive both early registration discount and volume discount

※Secretariat designates booth locations based on the order of application, number of booths applied and exhibition items.

Description Amount Payment Deadline Bank Information

Contract Payment 50% of participation fee When applying for participation Busan Bank 101-2014-9504-01

(Beneficiary: BEXCO)Final Payment 50% of participation fee July. 31. 2015

Sample booth images Sample booth images

Basic booth Independent booth

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