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T chc kinh doanh nh thucChng ch hnh ngh dc (Bng dc s i hc thm nin 5 nm hnh ngh dc do SYT cp)Giy chng nhn iu kin kinh doanh thuc (do SYT cp).Giy chng nhn ng k kinh doanh (ti phng kinh t UBND Qun/Huyn ni s m nh thuc cp).Giy chng nhn nh thuc t chun GPP (do SYT cp)iu kin c bn kinh doanh nh thucI. Vn bn, th tc php l:1. Nhn s: Ngi ph trch chuyn mn hoc ch c s bn l phi c chng ch hnh ngh dc theo quy nh. Ngun nhn lc thch hp ( s lng, bng cp,)2. C s vt cht, k thut c s bn l.a. Ni bn thuc Din tch: ti thiu 10m2.Phi p ng cc yu cu v mua, bn, bo qun v m bo cht lng thuc theo ng quy ch dc hin hnh.Nu kinh doanh thm m phm, thc phm chc nng, dng c y t th phi c khu vc ring, khng nh hng n thuc.Phi c khu vc ring ra l thuc.II. Cc tiu chun t chun GPP ti nh thuc.- thit b bo qun thuc trnh nh hng bt li t mi trng, h tr v phc v cho hot ng kinh doanh ti nh thuc: t, quy, k, nhit m, nhit k, my iu ha, my in, my tnh,- C dng c v bao b ra l thch hp

b. Trang thit b:

d. Ghi nhn thucThuc bn l khng ng trong bao b ngoi ca thuc th phi ghi r: tn, dng bo ch, nng , hm lng. Trng hp khng c n thuc i km th phi ghi thm liu dng, s ln v cch dngc. H s, s sch, ti liu chuyn mn: - C cc ti liu chuyn mn thch hp tra cu s dng thuc.- C quy ch dc v cc vn bn quy nh v hnh ngh dc. - C s sch ghi chp lin quan n cc hot ng kinh doanh thuc.- Phi c ni quy, quy trnh bn thuc.

3. Cc hot ng ch yu ca c s bn l thucMua thuc: Ph hp qui nh kinh doanh nh thuc:n nh, hp php, uy tnh, m bo cht lng.C h s theo di cc thuc c mua t cc ngun cung ng.C thuc thuc Danh mc thuc thit yu dng cho tuyn C trong Danh mc thuc thit yu Vit Nam do SYT a phng qui nh.

5Bn thuc:Hot ng bn thuc v t vn cho ngi mua, bn thuc theo n phi ng vi qui nh ti nh thuc t chun GPPBo qun thucTheo yu cu ghi trn nhn thuc Nn c sp xp theo nhm tc dng dc l.Thuc k n nu c by bn v bo qun ti khu vc ring c ghi r Thuc k n hoc trong cng khu vc th phi ring cc thuc bn theo n.

Mt s vi phm v hnh thc x pht ti nh thuc theo ngh nh: S: 176/2013/N-CPCc hnh thc vi phmHnh thc phtVi phm quy nh v bn bun, bn l thucBn l cc loi thuc phi k n m khng c n ca bc s.Cnh co hoc pht tin t: 200.000 - 500.000 ngBn l thuc khng t tiu chun cht lng hoc thuc ht hn s dng10.000.000 ng n 20.000.000 ngVi phm quy nh v bo qun thucBn l thuc khng p ng yu cu v bo qun ghi trn nhn thuc500.000 ng n 1.000.000 ng ln sn phm khng phi l thuc cng vi thuc.Vi phm quy nh v qun l gi thucKhng k khai, k khai khng y gi thuc theo quy nh ca php lut.Pht tin t 10.000.000 - 20.000.000ngKhng iu chnh li gi k khai sau khi c kin bng vn bn ca c quan nh nc c thm quynVi phm quy nh v hnh nghS dng ru, bia, thuc l trong khi ang hnh ngh khm bnh, cha bnhCnh co hoc pht tin t 200.000 ng n 500.000 ngKhng eo bin tnKhng s dng trang b phng h theo quy nh ca php lut.Vi phm quy nh v iu kin kinh doanh v s dng chng ch hnh ngh dc, giy chng nhn iu kin kinh doanh thuc, giy php hot ng v thuc v nguyn liu lm thuc ti Vit NamNgi qun l chuyn mn vng mt nhng khng thc hin vic y quyn hoc c ngi thay th theo quy nh ca php lut;Pht tin t 3.000.000 - 5.000.000 ng

Khng thc hin vic m s hoc khng s dng phng tin theo di hot ng mua thuc, bn thuc theo quy nh ca php lut.Khng c giy chng nhn thc hnh tt hoc giy chng nhn thc hnh tt ht thi hn c hiu lcT chc v kinh doanh nh thuc nh hng xy dng v pht trin nh thuc:Thi quen ngi bnh, t vn ca dc s, sn phm tt, gi c hp l, v tr thun li.Hon thnh cc th tc php l theo yu cuD tr cc chi ph m nh thuc: (300 triu)Nhng ni dung cn thc hin:Bng d tr chi ph m nh thuc Chi ph (VN)Thu mt bng: 258 ng c Lp, Phng Tn Thnh, Qun Tn Ph, H Ch Minh.5.000.000Nhn s: hp tc kinh doanh vi dc s i hc, thu nhn vin (dc s trung hc: 1 ngi)8.000.000L ph xin cp cc loi giy chng nhn cn thit v cc chi ph pht sinh khc 5.000.000C s vt cht k thutT, bn, gh, gi, k, labor, bnh CO2My tnh, my in, camera, my iu ha, nhit m k.ng phc o blose, bng hiu,35.000.000Thit k, ci to khng gian 10.000.000Mua thuc, thc phm chc nng ti ch s thuc T Hin Thnh, dng c y t, m phm170.000.000in, nc, internet500.000Tng cng:233.500.000Chi ph d tr trong thi gian mi kinh doanh (6 thng:60.000.000)11Thun li:Mt bng nh + mt tin tng i rng, gn ch, trng hc, ng dn c.Ch nh thuc c chng ch hnh ngh cao ng dc. (khng cn thu nhiu nhn vin).C ngun cung ng n nh, uy tn, gi c hp l, m bo cht lng.

Dc s tr nn nhit tnh, nng ng trong cng vic, thn thin vi ngi bnh, t vn v hng dn bnh nhn s dng thuc cn thnKh khn:Kinh nghim cha nhiu, cha c khch hng thn thit.Trong ban kinh 1km co 2 nh thuc ang hoat ng.Cha bit chinh xac nhng kh khn cn kim soat cho nh thuc.Cha c bng dc s i hc phi tn tin hp tc kinh doanh.Thi gian thu hi vn kh xc nh.

Mt bng: 258 ng c Lp, Phng Tn Thnh, Qun Tn Ph, H Ch Minh.

Ca chnh S b tr nh thuc din tch 24m2

Thuc k nThuc khng k n1. Thuc an thnRotundin - 30Dc Ngh An - DNA PHARMAGi bn:28.000

Stilux - 60Cng ty c phn TRAPHACOGi bn:78.000 2. Thuc tc ng trn h tiu haClarithromycin stada 500mgCng ty TNHH Lin doanh STADA-Vit Nam Gi bn: 171.000 Phosphalugel PharmatisGi bn: 95.000

3. Thuc chng d ngLoratadin Cng ty c phn xut nhp khu Y t DomescoGi bn: 17.500 LorastadCng ty TNHH Lin doanh STADA-Vit Nam Gi bn:82.000 4. Thuc khng vimTelfor 120Cng ty C phn Dc Hu Giang Gi bn: 60.000 Fexostad 60Cng ty TNHH Lin doanh STADA-Vit Nam Gi bn:14.000

5. Thuc tim mchBenalapril 10Cng ty TNHH Dc phm Berlin c Gi bn 110.000TrafedinCng ty c phn TRAPHACOGi bn 13.0006. thuc iu tr tiu ngGlucoform 500Cng ty dc phm OPVGi bn 28.8007. Thuc tr ParkinsonMadopar 250Cng ty F.Hoffmann-La Roche., Ltd THY SGi bn 185.000

8. Thuc iu tr ganAdefovir Stada 10mgCng ty TNHH Lin doanh STADA-Vit Nam Gi bn: 450.000 BoganicCng ty c phn TRAPHACOGi bn: 57,000 VND 9. Hocmon, ni tit tPostinor 2Cng ty Delphi- DKT MGi bn 37.000Prosense for menCng ty cGi bn 692.00010. Thuc dng ngoi daSilkeron cremePHIL INTER PHARMAGi bn: 9,000 VND TrangalaCng tyTNHH Thng mi Dc phm & bao b Y t Quang Minh MEDIPHARGi bn:3,500 VND

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11. Thuc nh, tra mtMediclophenid - HCng ty c phn Dc TW Hu MedipharcoGi bn 8.000Natri clorid 0,9%Nh sn xut:Cng tyc phn Dc phm Dc liu PharmedicGi bn:3,000 VND12. Thuc iu tr xng, khpMenisonCng ty c phn PymapharcoGi bn 22.000Extra deep heatCng ty TNHH Rohto-Mentholatum Vit NamGa bn 28.00013. Thuc iu tr bnh giun, snEgaten 250 mgCng ty SwissCo Services AG, SwitzerlandGi bn 165.000Fugacar Cng ty Olic ThailandGa bn 25.000

14. VitaminVitamin B1Cng ty CP Dc phm 3/2 -F.T. PharmaGi bn 120.000CorbiereCng ty DP SanofiGa bn 57.00015. Tthuc gin v tng trng lc cEuvilis 20Cng ty C phn Dc Phm EuvipharGi bn:134,400 VNDDororylCng ty c phn xut nhp khu Y t DomescoGi bn:11,000 VND16. Thuc iu tr hen AsmacortCng ty CP Dcphm 3/2 -F.T. PharmaGi bn:80,000 VND17. Thuc iu tr hoTheralene 5mgCng ty DP SanofiGi bn 15.500EugicaCng ty C phn Dc Hu GiangGa bn 40.00018. Thuc hng thn DopalipaxCng ty c phn xut nhp khu Y t DomescoGi bn:68,000 VNDNautamineCng ty DP SanofiGi bn:145,000 VND19. Thuc iu tr au na u TimmakCng ty C phn S.P.MGi bn:132,000 VND

20. Thuc gim au, h st, khng vim Decolgen NDCng ty UNITED PHARMA Vit NamGi bn:108.000 21. Thuc dng cho tai OtofaBouchara-Recordati PHPGi bn:90,000 VNDOtifarCng ty c phn Dc phm Dc liu PharmedicGi bn:4,800 VND

B. CHIN LC KINH DOANH SN PHM THUC HAPACOL CA CNG TY DC HU GIANG

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Phn tch th trnga. Phn tch chungHapacol l sn phm gim au, h st nhu cu thit yu ca con ngi.Hapacol c hot cht l Paracetamol d bo ch, khng cn qu nhiu nhn cng cng nh cng ngh, t tc dng ph.Vi nhn hng Hapacol, d khch hng c mc thu nhp trung bnh Vit Nam th Hapacol vn c u tin hng u trong vic iu tr nhng bnh thng thng nh cm, st, nhc u . S dng hiu qu, gip cho cht lng cuc sng c ci thin v lm cho ngi s dng cm thy thoi mi hn.24b. Phn tch SWOTim mnhim yu. Cng ty dn u v ngnh dc Vit Nam.. C th ch ng c ngun nguyn liu tt vi gi phi chng.. Thit b sn xut c sn v hin i. Ngun nhn lc di do, i ng cng nhn vin c kinh nghim ..Ngun ti chnh ca cng ty rt di do.. H thng ca cng ty phn b rng.. Gi thnh sn phm cao hn so vi mt bng chung.. Cng ty khng c quyn v dng gim au h st.C hiNguy c. Sn phm gim au h st nhu cu cn thit .. Th trng c sn ngun cung ng.. Sn phm gim au h st ph bin nn b cnh tranh cao.. Th hiu ca khch hng thch chn la sn phm ngoi nhp.Company-cng tyCompetitor-cnh tranhCustomer-khch hngDy chuyn sn xut cng ngh cao.Cc dng sn phn lun c cht lng tt vi gi thnh hp l.H thng phn b rng lnThng hiu ni ting.Mt hng sn phm a dng.Cng ty c phn nn c ngun vn di do.H thng nh phn phi i l, bn l ph khp c ncC nhu cu mua thuc gim au h stMong mun mua thuc vi gi r, hiu qu iu tr tt.S la chn cc sn phm quc ni cha c u tin.Bit n cc dng sn phm ca i th nhiu hn .c. Phn tch 3Cd. i th cnh tranh.

2. Chin lc pht trin sn phm Hapacola. Chin lc v sn phm- Chin lc cnh tranh trc tip :

Chin lc pht trin sn phm theo chiu su : a dng v mu m, dng bo ch.

b. Chin lc v ginh gi theo gi ca i th cnh tranh

385/vin160/vin115/vin

Cc hnh thc qung b Xy dng lng tin v quan h thn tnh vi khch hngQung co

Quan h cng chng

KT LUN :

Tng cng qung b sn phm chnh ca cng ty l Hapacol.To th cnh tranh cho sn phm nh vo cht lng tt v ci tin mu m phong ph hn.a ra nhiu chng trnh khuyn mi cho i l, khch s v l.Qung co trn cc phng tin truyn thng nhiu hn khch hng bit n Hapacol l sn phm ca cng ty Dc Hu Giang, to s thn thit i vi khch hng.END