KOMVIS - Signs, Symbol, And Semiotics

7/30/2019 KOMVIS - Signs, Symbol, And Semiotics

1/30

Signs, Symbol, and Semiotics

Komunikasi VisualSyauqy Lukman


2/30

Consider These

Kenapa di Supermarket kita bakal tertarik denganproduk tertentu saja, padahal dalam kategori/rak

yang sama ada berbagai jenis produk lain?

Bagaimana kamu tahu bahwa sesuatu itu adalahsebuah konsep yang diwakili objek spesifik dengan

nama tertentu pula?


3/30

Coba Lihat Rangsangan Visual Berikut ini!


4/30

Resemblence


5/30

Cause and Effect

or Logic


6/30

Convention; no way to naturally know this

And theres no logical connection between

the object and what it stands for


7/30

POHON

Signification; standing for something else

Convention, as the relationship between the word and the object


8/30

Cara kita melihat, menginterpretasi, danmengartikan sesuatu sangatlah beragam.

Namun, semuanya dapat dijelaskan dengan

perspektif Semiotics, sebuah ilmu/kajian tentangtanda-tanda (signs)

Pada dasarnya Semiotics adalah ilmu tentang tanda.

Bidang kajiannya adalah Pemaknaan tanda-tandayang berwujud obyek dan juga kata-kata tentang

tanda (bahasa).


9/30

Iconic Signs Indexical Signs

Symbolic Signs

Types of Signs (Peirce in Lester, 2003)


10/30

Iconic Signs

signs that resemble the things theyrepresent.

(Photographs, films, are iconic symbols)

Iconic Signs


11/30

Indexical Signs

signs that has a logicalcommonsense connection to the thing or idea it

represents.

(Footprints on beaches, represents the personwhove walked through it. Smoke from a factory

represents pollution generated by the furnace or

machinery)

Indexical Signs


12/30

The most abstract concept, where there is no logicalor representational connection between them and

the thing they represents.

Social and cultural considerations influence symbolicsigns greatly

Since symbols often have deep roots in the culture

of a particular group, they usually evoke strongeremotional response than iconic and indexical signs

Symbolic Signs


13/30

Signifiers and Signified

Ferdinand de Saussure melalui dikotomi sistem tanda:signified dan signifier atau signifie dan significant yangbersifat tak terpisahkan. Konsep ini melihat bahwamakna muncul ketika ada hubungan yang bersifatasosiasi atau in absentia (saling ketergantungan) antara

yang ditandai (signified) dan yang menandai (signifier).

Tanda adalah kesatuan dari suatu bentuk penanda(signifier) dengan sebuah ide atau petanda (signified).Dengan kata lain, penanda adalah bunyi yang

bermakna atau coretan yang bermakna. Jadi, penandaadalah aspek material dari bahasa yaitu apa yangdikatakan atau didengar dan apa yang ditulis ataudibaca. Petanda adalah gambaran mental, pikiran, ataukonsep. Jadi, petanda adalah aspek mental dari bahasa
http://id.wikipedia.org/w/index.php?title=Ferdinand_de_Saussure&action=edit&redlink=1http://id.wikipedia.org/w/index.php?title=Ferdinand_de_Saussure&action=edit&redlink=1


14/30

Signifiers and Signifiedcontd

Signifier Tree/Pohon

Signified


15/30

What Signs Can Do

Expressing emotional States, Ideas The absence of signs, is also a sign

Signs are used as means of getting information and

drawing conclusions

Signs could mean anything!


16/30

Facial Expressions as Signs


17/30

Codes

A way of making sense of signs, as a system ofconvention that we are taught or pick up from our

culture.

In some cases, codes are created and systemized(e.g. traffic signs)

Different background (education, culture, etc) would

result a different sign codes. Hence, people wouldinterpret (decode) signs in widely varying ways.


18/30

Metaphors and Metonymy

Metaphors, menggunakan analogi. Menyebutkansuatu konsep sama, atau sejenis dengan suatu

konsep yang benar-benar berbeda.

Metonymy, menggunakan asosiasi. Menghubungkansuatu konsep dengan konsep lainnya yang

dianggap relevan


19/30

Metaphors

Cintaku adalah mawar merah. Cintaku seperti mawar merah.

Pada kalimat pertama, kita menggunakan sebuah

analogi bahwa cinta adalah mawar merah. Ibaratnyacinta ekivalen dengan mawar merah (metaphor)

Pada kalimat kedua, kita mengibaratkan bahwa cinta

itu mirip, seperti mawar merah (simile) cinta itu

seindah bunga mawar, cinta itu menyakitkan seperti

duri mawar


20/30

Metonymy

Metonymy,

menggunakanasosiasi, dapat

dilihat juga

pada Sinekdot

(sebagian

mewakili

keseluruhan)


21/30

Metaphor Metonymy

Analogy Association

Love is a Game Rolls-Royce = Wealth

Simile,

menggunakanseperti, bagai

Sinekdot (Synecdoche) Penggunaan

Sebagian untuk mewakili semua

Mukanya seperti

kodok

Pentagon melakukan penyerangan

ke Irak AS menyerang Irak


22/30

Condensation and Displacement

Condensation Interpreting Dreams, also concepts.Process when we combine elements of various signs

together to form a new complete sign.

Displacement Where we transfer meaning fromone sign to another


23/30


24/30


25/30

Displacement


26/30

The Image

From previous perspective, image is a collection ofsigns. Each of the signs has meanings; in any

image there are many different levels of meaning

and interactions between meanings

Images are often mediated carried by the mass

media and are connected to information, values,

beliefs, attitudes, and ideas

We can focus on images in terms of the following

elements;


27/30

The Image, contd

The artist, orang yang menciptakan sebuah image

The audience, orang yang menerima/melihatnya

The work of art, the image itself and might comprisea number of image

The society, in which image is found The Medium, which affects the image (in terms of

effectiveness in delivery, etc.)

The complex interaction of these five factors makesthe way images work difficult to describe. Manyfactors are involved, hence communicatingsomething clearly and unambiguous is quitechallenging.


28/30


29/30

Conclusion

Making Images is making series of signs that would

represents various meanings with various

interpretation.

Make one that would represent a particular image

that you, as an artist desire. Consider the consequences!


30/30

Further References in Semiotics

Saussure, Ferdinand De. 1996. Course in General

Linguistics.

Barthes, Roland. 1957. Mythologies.

Peirce, C.S.s papers on Semiotics (1931-1958)

Berger, Arthur Asa. 2005. Signs in ContemporaryCulture

Eco, Umberto. 1976. A Theory of Semiotics

Documents

KOMVIS - Signs, Symbol, And Semiotics