(KOR) 20140805 Credential Web FIN A4

AUG. 2014

STRATEGY

IDENTITY

COMMERCIALS

ARTS

HABITANT

, , , , ,

, CREATIVE STUDIO.

.

.

, , , ,

.

.

2

MEMBERS

3

Director of Habitant

20062006-122012-4

20142014201320132013201320122012201220122012201220112011201120112010201020102010201020092007-92007-9200720072005-72006200620062004

PROJECT

201120112010200820082008200720072007200620062006200620052004200420042004200420032002

EXHIBITION & FESTIVAL

SK E&S

3

GALAXY 4S LIFE COMPANION

CJ E&M M-LIVE BRAND IDENTITY FILM

4 NIGHT RUN

ABSOLUT ELYX LAUNCH CEREMONY BRAND I.D

HOMEKIT

,

BALLANTINES 40 I.D FILM

12 31 CEREMONY

(LUXTEEL) I.D FILM, PRESENTATION FILM

-, - 50 IDENTITY

BALLENTINES CHAMPIONSHIP I.D FILM, , CHAPTER FILM

LG IFA SHOW 18 DISPLAY U.S.P

MCM 2010 F/W GLOBAL COMMERCIAL FILM

KT OLLEH SQUARE

4

SK SLIDE, IDENTITY FILM

UCITY 1

I.D FILM, SHIFT CAMPAIGN COMMERCIALS

YEAR-END I.D FILM, PRESENTATION, BRIDGE, AWARD FILM

GS , XI

CHINA SHANGHAI HWANG PO RIVER MEDIA SHIP 'VEGA' IDENTITY FILM

GS

Media Gallery TRIAD / Moving Brand Film

VIP LOUNGE & SEAT CHANNEL ART-FILM

OPENTING TITLE SEQUENCE MOTION GRAPHIC

SONY BRAND FILM

10

| / Vitality I.D Film

| Ideas In Motion / Al Gallery

| Virtual Chirstmas / Sk Telecom Como

| /

| Dmy Design Mai Youngsters

| / Fuori Salone

| 'P,Art,y' /

| Opacity 101 /

| Sonar Sound Festival Seoul /

|

| Neofest 2006 I

| /

26 | Woodsuch / Keep It Curious

| ''

| Young Design Trend

| Art & Science Station

| Resfest Seoul / Grand Prize Win

| Resfest Tokyo

| _

| Resfest Seoul

VFX

4

Creative Director / Branding & Graphic Design Dept.

2000-22002-32003-82008-92010-4

Junior Designer, The GraphicsDesigner, Design-isAssociate Art Director, Sodium PartnersArt Director, Total Impact SeoulDirector Of Brandsmith

201320132013201320132013201320132013201320132013201220122012201220122012201220122012201120112011201120112011201120112011

Vision Guidebook French Version / Hyundai Moter GroupAD Agency Postvisual CI system Development / PostvisualDongdaemun Design Park & Plaza Brand Identity (DDP) Development / Seoul Design FoundationTime For The Black 19 Program Book-Casandra Wilson Jazz Consert / Hyundai Card Bohem Sigar 'SHAKE' PKG Design / KT&GDoosan Infracore Service Brand 'Doosan Care' Identity System Development / Doosan InfracoreCommunication Material Design Annual Maintenance Project (2013) / Hyundai CommercialHyundai Life Product Guidebook Design / Hyundai LifeHyundai Life Brand Guidebook Design Development & Annual Maintenance Project / Hyundai LifeToyota AD Campaign Identity System Development/ Dentsu KoreaAJU Stationery System Renewal & Guideline Project / AJU GroupDONG-A Socio Group & Subsidiaries' Corporate Logotype Renewal Project / DONG-A PharmCommunication Material Design Annual Maintenance Project / Hyundai Card & Hyundai CommercialTime For The Black 18 Program Book-Tim Burton Premier / Hyundai CardTime For The Black 17 Program Book-Italy Wine Tasting 2012 / Hyundai CardUser Guide Book Design For The Purple, The Red, The Red-My Business(Premium Brand) / Hyundai CardSK Protocol Guide Book Design / SK HoldingsDONG-A Health Care Omega 3 Premium PKG / DONA-A PHARM.Vision Guidebook German Version / Hyundai Motor GroupVIA Art BI / Daedong Hotel Art CenterMiero BI & Product Logo / Hyundai PHARM.Communication Material Design Annual Maintenance Project / Hyundai CardTime For The Black 16 Program Book-Evgeny Kissin Private Concert / Hyundai CardSK Globalization Slide For VVIP / Keynote VIA iPAD / SK HoldingsCore Value & Vision Framed-Print Material / Hyundai Motor GroupSK Ulsan Complex Slide For VVIP / PPT with Intro Graphic Movie / SK InnovationTime For The Black 15 Program Book-Christie's 'Fine & Rare' Wine Tasting / Hyundai CardSK Group Introduction 2011 Slide / PPT 3 Language Versions / SK HoldingsBrand Image Tuning Project-Communication Material Renewal / Hyundai CardAuto-Letter Annually Maintenance Project / Hyundai Capital

PROJECT

SK CI/BI Expression Strategy on Card.Hyundai Capital Brand Renewal: Identity & App.Samsung Securities: Visual System DevelopmentDaerim E- Brand Renewal Identity

EXPERIENCE WITH TOTAL IMPACT SEOUL

Maeil Dairies: CI, App. & Retail PKGSangha: CI, App. & Retail PKGAsiana Country Club: IdentityKumho Asiana: Identity, App. & Sign systemAsiana Country Club: IdentityAsiana Airlines: CI, App. & Livery designU-square : CI, App. & Sign systemLee Kwang Hee Fashion: Identity, App. & Sign systemEver rich: CI, App. & Sign systemPeripera Brand Identity & Retail PKGLG zi:n: Brand IdentityFides Development: CI & App.Daewoo Worldmark Tower: BI & App.Bobath Memorial Hospital: Identity & App.Pulmuone: CI & App.Namyang Aloe: CI & PKGKomsco: CI & App.The Hotel Shilla: Identity & ApplicationsVantt: Applications & Sign system

EXPERIENCE WITH SODIUM PARTNERS

5

Producer / Strategy & managing

Education /

2002-52005-62006-92009-112011-3

2013-4

Designer, Mofac Studio Trailer Design Dept. Associate Director Of Edit, Donuld Syrup Art Director, Kraken Producer, Art Service Producer, Department Of Content Production, CJ Powercast

Designer / Graphic Design, Moving Image Design

Instructor_moving Image Design, Kaywon University Of Art And DesignGyeonggi-do, South Korea

RMIT University, Melbourne Art In Public Space

Education /

4

Experience With Kimchi & Chips

20142013201320132012201220122012200920082007200620052004

2003

LG USP.

'SWEET ROLLERCOAST 3D'

'3D'

SM SM ART ,

,

CJ POWERCAST

/

SK COMMERCIAL FILM

NIKE COMMERCIAL FILM / THIS IS LOVE & LEGEND

Tomboy, , COMODO COMMERCIAL FILM

/ , , , ,

/ , , , , ,

,

/ , , , YMCA

PROJECT

Director of Sound Design / Music, Sound

2012201220072008-92002-9

Going South Exhibtion In Kurt Kurt, BerlinDirector Of Music / Ph Express Exhibition In Kunstalle Bethanien, Berlin

Leader Of Music Band 5days MarketLeader Of Electronic Music Band, Fortunecookie Albums Released

Education /

Designer / Music & Sound Design

Leader Of Music Band Vinyl House

STUDIO DESIKOI

Careers /


Education /

20122011

601 Art-book Project / Illustrator/ I.D. Annual Design Review 2009 - Best OfCategory Trailer Red-dot Awards 2009 - Best Of The Best / Communication Design

2009

2008

2013-4


Education /

Emty Space Datz Press Gallery

Art Book Emty Space / Graphic Designer, General Motors Korea Adobe Design Achivement Aqard / Illustration / Grand Prix Win Empty Space

2011201120092008

6

Photographer

2014201420132011

2013-42014 2013 2013 20132012 2012 20122012 2011 2010

Dongdaemoon Design Plaza _ Furniture Design, SeoulArt And Commerce _ Senior Retoucher, NYCedric Buchet Studio _ Freelance Assistant / Retoucher, NYSteven Klein Studio _ Internship Position, NY

New York Fashion Week Demoo Pcm _ Runway Video Production, NYHopps Skateboards _ Art Director & Photographer, NYVans X Dqm _ I Love Ny Collaboration Shoes Look Book Photographer, NYMizuno _ Park Chuyoung Signature Model Shoes Commercial Shoot Photograph/retouch, SpainAlex And Ani _ 2013 Fw Campaign Retoucher, NYHarper s Bazaar, Cosmopolitan, Traveler, Maps, Arena _ Contributor Photographer, NYAmway _ American Dream Project For Amway Production/photograph/master Retouch, NYNike _ Flyknit, Airforce 1 Project Photo Retoucher, NYMick Jones Pizza _ Commercial Video Direct/production, NYHarper s Bazaar, Traveler, Maps, Arena _ Contributor Photographer, NYMercedes Benz _ Smart Car Campaign Photo Shoot For Shilo Tv, Nyed

PROJECT

International Center Of Photography, NY

Education /

7

PROJECTS /COMMERCIAL ARTS IN URBAN AREA

8

COMMERCIAL ARTS / MEDIA FACADE

2014 DAWN OF THE PLANET OF THE APESDDP MEDIA FACADE

CLIENT / 20TH CENTURY FOX

AGENCY / D.BLENT COMMUNICATIONS

LOCATION / DONGDAEMOON DESIGN PLAZA

CONTENT BY HABITANT

2014 ,

40M X 9M PROJECTION SCREENING

9


2013 GWANGAN BRIDGE GENERAL LIGHTING MEDIA PERFORMANCE

TITLE /

, , LIVE OF LIGHTS

CLIENT / BUSAN CITY

AGENCY / BITZRO & PARTNERS, INDLE DESIGN

LOCATION / BUSAN

2013

900M X 30M PROJECTION SCREENING

10


2013 SHANGHAI CHINA SAMSUNG GALAXY S4 AURORA TOWER OOH MEDIA COMMERCIAL FILM

TITLE / LIFE COMPANION - JUMPING GIRL VER.

CLIENT / SAMSUNG ELECTRONICS GLOBAL

AGENCY / SAMPARTNERS, CHEIL WORLDWIDE

LOCATION / SHANGHAI, CHINA

2013 S4

OOH 2

60M X 185M LED LIGHTING ON THE BUILDING

11


2013 LOTTE SHOPPING MALL FITINMEDIA FACADE & LIGHTING PERFMORMANCE

TITLE/

SPRUCE , CHINTZ, FLOW-SAPPHIRE, TIME SIGNAL, BE HAPPY SEOUL, CHRISTMAS

CLIENT / LOTTE ASSET DEVELOPMENT

LOCATION / DONGDAEMOON LOTTE SHOPPING MALL FITIN

CONTENT MANAGE / DAEHONG COMMUNICATIONS

2013

,


12


2013 LOTTE SHOPPING MALL FITINMEDIA FACADE & LIGHTING PERFMORMANCE

TITLE/

SPRUCE , CHINTZ, FLOW-SAPPHIRE, TIME SIGNAL, BE HAPPY SEOUL, CHRISTMAS

CLIENT / LOTTE ASSET DEVELOPMENT

LOCATION / DONGDAEMOON LOTTE SHOPPING MALL FITIN

CONTENT MANAGE / DAEHONG COMMUNICATIONS

2013

,


SPRUCE CHINT ZGR AS S SILK

FLOW | 01

T IME SIGNAL BE HAPPY, SEOUL CHRISTMASFOR YOU

13


2012 NIKE LUNAR GLIDE /MEDIA FACADE NIGHT RUN

AGENCY / POSTVISUAL

CLIENT / NIKE

LOCATION / NATIONAL THEATRE

2012

80M X 25M BUILDING PROJECTION

14


2012 NIKE, NATIONAL FOOTBALL TEAMHOMEKIT LAUNCH CEREMONY MEDIA FACADE

AGENCY / POSTVISUAL

CLIENT / NIKE

LOCATION / ZI:N HOUSE

2012

30M X 3M BUILDING PROJECTION

15


2012 8SECONDS-BRAND LAUNCHMEDIA FACADE

CLIENT / CHEIL INDUSTRIES, EIGHT SECONDS

AGENCY / DOVE TO RABBIT

LOCATION / SINSA GAROSU-GIL

2012 8

16


2012 8SECONDS-BRAND LAUNCHMEDIA FACADE

CLIENT / CHEIL INDUSTRIES, EIGHT SECONDS

AGENCY / DOVE TO RABBIT

LOCATION / MYEONGDONG THEATER

2012 8

17

IDENTITY & CEREMONY DESIGNMEDIA FACADE

2011 BALLANTINES CHAMPIONSHIP IDENTITY, OPENING, BRIDGE FILM

AGENCY / CAPACOM

CLIENT / PERNOD-RICARD KOREA

SPACE DESIGN / CHIHO AND PARTNERS

LOCATION / GRAND HYATT SEOUL

2011

30M FULL SCREEN WALL PROJECTION

18

IDENTITY & CEREMONY DESIGNMEDIA FACADE

2011 LUXTEEL BRAND LAUNCH CEREMONYIDENTITY, CEO-PRESENTATION, SLIDE FILM

AGENCY / CAPACOM

CLIENT / DONGKUK STEEL - UNION STEEL

LOCATION / FERUM TOWER

2011 -

25M FULL SCREEN PROJECTION

19

ARTS IN URBAN AREAMEDIA FACADE

2010 FLOATING ISLAND / MEDIA ART GALLERY MEDIA FACADE TITLE /

EYE CONTACT, TIME SIGNAL, THE BRAND NEW WORLD, GREETING FROM FLOW

AGENCY / F&EARTH

LOCATION / FLOATING ISLAND

CLIENT / SEOUL CITY, HYOSUNG

SYSTEM DESIGN / CHIHO AND PARTNERS

35M WIDTH X 17M HEIGHT SCALE LED BOARD,

TRANSFORMING STAGE ON THE HAN RIVER

20


2008 SK TELECOM TOWER COMO / LED MEDIA FACADE

TITLE / VIRTUAL CHRISTMAS TREE

AGENCY / ART CENTER NABI

CLIENT / SK TELECOM

21


2005-2009 GS TOWER MEDIA FACADE

TITLE /

TIMESIGNAL, ICONS OF EACH SEASON, ABSTRACT COLOR PATTERNS OF GS CORP, WEATHER REPORT

CLIENT / GS HOLDINGS GROUP

LOCATION / SEOUL, GS TOWER

SYSTEM, AGENCY / ALTEK TECHNOLOGY

*GD_AWARD OF THE PRESIDENT WINNING

166M HEIGHT, LED

22


2007 SHANGHAI CHINAIDENTITY FILMS FOR THE MEDIA SHIP 'VEGA'

TITLE /

MEDIA ON THE WATER, MEDIA OVER THE WATER, THE NEW WAVE

CLIENT / SEVEN MEDIA

AGENCY / KIMBERLIAN

LOCATION / SHANGHAI, CHINA

2007 MEDIA CHANNEL VEGA IDENTITY

30M X 8M LED SCREEN ON THE GRAND SHIP.

ON THE HAUNGPU RIVER, SHANGHAI

CRUISE OVER WAITAN AND PUDONG AREA.

166M HEIGHT, LED

23


2007 GS E&C SEOKYO XI-GALLERY LED MEDIA FACADE, SEOUL

CLIENT / GS. XI

SYSEM, AGENCY / ALTO, ALTEK TECHNOLOGY

LOCATION / XI-GALLERY, SEOUL

*2007 GD AWARD OF PRESIDENT WINNING

40M X 3.5M LED SCREEN

24

PROJECTS /IDENTITIES WITH MOVING IMAGES &COMMERCIAL FILMS

25

COMMERCIAL FILM

2013 COEX MALL RENEWAL BUSINESS FILM

CLIENT / COEX

26

COMMERCIAL FILM

2012 CJ E&M M-LIVE MOVING BRAND IDENTITY FILM / 30SEC

CLIENT / CJ E&M

AGENCY / SUUM ART PROJECT

27

COMMERCIAL FILM

2012 PERNOD RICHARD BALLANTINES 40S IDENTITY FILM

CLIENT / PERNOD RICARD KOREA

28

COMMERCIAL FILM

2010 LG ELECTRONICS IFA SHOW COMMERCIAL FILM

AGENCY / IDEA WALKS

CLIENT / LG ELECTRONICS GLOBAL

STORE DISPLAY FILM

29

MOVING BRAND IDENTITYCOMMERCIAL FILM

2008 - 2010 NISSAN KOREA 1ST - 5TH SHIFT_ CAMPAIGN OOH MEDIA COMMERCIAL FILMS

AGENCY / TBWA KOREA

CLIENT / NISSAN KOREA

IDENTITY & COMMERCIAL FILM

30

COMMERCIAL FILM

2009 HANA BANK BRAND IDENTITY FILM & GREEN MUSIC FESTIVAL I.D & COMMERCIAL FILM

CLIENT / HANA BANK

31

COMMERCIAL FILM

2007 LEVIS KOREA COMMERCIAL FILM GREEN CHIC

AGENCY / TBWA KOREA

CLIENT / LEVIS KOREA

PHOTO / YASUNARI KIKUMA

32

IDENTITY / OPENING TITLE SEQUENCE

2006 KOREAN FILM LOVERS BEYOND, OPENING TITLE SEQUENCE

DIRECTOR / LEE UN HEE

DIRECTOR OF OPENING TITLE SEQUENCE / LEE KWON

GRAPHIC & EDITING / JOOMYOUNG SONG

SOUND / DALPARAN (KANG GI YOUNG)

33

PROJECTS /IDENTITY DEVELOPMENTS &COMMUNICATIONS

34

CORPORATE IDENTITY

2014, DONGDAEMUN DESIGN PLAZA PUBLIC IDENTITY SYSTEM

PRIMARY IDENTIFIER DEVELOPMENT AS A MEMBER OF

DDP BRANDING CONSORTIUM \

CDR, SAMPARTNERS, BRANDSMITH

35

CORPORATE IDENTITYLIVERY GRAPHIC

2006 ASIANA AIRLINES CORPORATE IDENTITY / LIVERY GRAPHIC

LIVERY GRAPHIC DEVELOPMENT

APPLICATION DESIGN SYSTEM DEVELOPMENT

SIGN SYSTEM DEVELOPMENT-

HEAD OFFICE / BRANCH OFFICE, AIRPORT FACILITY

SUPERVISING LIVERY PAINTING

B777 IN GUANGZHOU, CHINA / A320 IN TAIPEI

TECHNICAL GUIDELINES

AS SENIOR DESIGNER, SODIUM PARTNERS

36

BRAND COMMUNICATIONS

2011-2012, HYUNDAI CARD COMMUNICATION MATERIAL DESIGN MAINTENANCE & BRAND IMAGE TUNING PROJECT

37


2011 HYUNDAI CARD TIME FOR THE BLACK.16EVGENY KISSIN PRIVATE CONCERT BOOK DESIGN

38


2012 SK GROUP INTRODUCTION SLIDE DESIGNPLANNING MESSAGE & STYLE, RESTRUCTURING INFORMATIONS

SYSTEMIZING COLOR PALETTE / GRID & LAYOUT /

DIAGRAMS, CHART & TABLE STYLE / ANIMATION STYLE

CLIENT / SK GROUP

39

CORPORATE IDENTITY SIGN SYSTEM

2006 KUMHO INDUSTRY CORPORATE IDENTITY / SIGH SYSTEM

CORPORATE IDENTITY DEVELOPMENT

SIGN SYSTEM DEVELOPMENT-

TERMINAL / RETAIL FACILITY

TECHNICAL GUIDELINES

AS SENIOR DESIGNER, SODIUM PARTNERS

40

PROJECTS /THE REST

41

VIDEO ART

2011 TRIENALLE, MILANO ITALYVITALITY EXHIBITION VIDEO INSTALLATION

TRIENNALE DI MILANO MUSEUM

TITLE / SPACE OF AESTHETICA

TRAILER OF EXHIBITION VITALITY

CURATOR / CHOI KYUNG RAN

SPACE / TRIENNALE DI MILANO MUSEUM

42

ART BOOK

2011 CITIUS ALTIUS FORTIUS & EMPY SPACEART & DESIGN / DONGJOO SEO

EXHIBITION OF BOOK, PRINT & MOVIE

GALLERY / DATZ PRESS GALLERY

ART & DESIGN / SEO DONG JOO

* EMPTY SPACE / 2008 ADAA -

ADOBE DESIGN ACHIVEMENT AWARD /

ILLUSTRATION PART / GRAND PRIX

43

ART BOOK

2012 PUBLISHING OF ART BOOK

HOW DO I LOOK, 20 PAGES

FACT, 60 PAGES

ONLY LONELY IDIOT, 66 PAGES

FUNDED BY RMIT LINK, ASURA PAPERS

A5 (148 X 210 MM) - 20, 60, 66 PAGES

ART & DESIGN / HYUNTAE LEE

44

ART BOOK

2012 EXTRA SIGNAL BY SOM EBODY

FUNDED BY RMIT LINK, ASURA PAPERS.

A5 (210 X 147 MM), 154 PAGES

ART & DESIGN / HYUNTAE LEE

PUBLISHING OF ART BOOK

45

MEDIA ART PERFORMANCE

OPACITY 101 PERFORMANCE

ORGANIZE / ART CENTER NABI

ARTIST / , , , , DJ PRIMARY

PRODUCE / ,

CURATOR /

2007 P.ART.YOPACITY 101 PERFORMANCEORGANIZE / ART CENTER NABI

46

VIDEO ART

AWARD WINNING

2003 RESFEST GRAND PRIX WINNING

2004 SEOUL DESIGN FESTIVAL STAR DEISNGER

2004 RESFEST TOKYO

2004 NEMAF

PERMERNANT ARCHIVING

KOREAN FILM ARCHIVE

2003 HYDRIC / FILMSINGLE CHANNEL VIDEO

47

HABITANT

DIR. JOOMYOUNG SONG

CONTACT / 02 337 6260

EMAIL / [email protected]

WWW.HABITANT.OR.KR

IMPRINT /The content of this document is protected by copyright law. All rights to the document and its contents rest with habitant.

The contents of this document may not be copied in part or as a whole, published, altered, translated, sold or used without the prior written consent of habitant.

The information, Ideas and content on this document may not be passed on to third parties without our permission.

, .

, .

48

Documents

(KOR) 20140805 Credential Web FIN A4