KRITIKA RAWAT(4562)

8/6/2019 KRITIKA RAWAT(4562)

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Communication r f rs tothe foundationof all asichuman

functions activities. Itis asicallyor fundamentallya -

way process whereby peoplecan sharetheir thoughts

processes. Duetotheincreasingimportanceof

communication,itis now becominganindependentdiscipline supportingvarious other disciplines. he

evolutionof communicationis along way process divided

intotwo ways :

ajor corporateapplicationtools s amajor independent philosophy.

Italsohelps inmaintainingones equilibriumandacts as a

fundamentalabilityof allhumanbeings. Itis baggedand

patronisedbyacademicanddoes notborrow frommana ement it rimaril ives tomana ement.


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Theimportanceof communicationis not

new,communicationhadalways been

important,but whatis new is the realization

of theimportanceof communication. Itis soimportantthatithas becomethebasicneed

of humanbeings.


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Barriers areexternal forces independentof the

transmitters actingonthemessageleading

tolosses. Barriers arelike sievethatallows

onlya partof themessageto pass throughit.


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Noiseis anexternal force (snag)independent

of the transmitters actingonthemessage

leadingtolosses. This is atypeof physical

barriers andcan easilyanticipated/identifiedandcorrected. Itis

notconduciveandactivelyas abarrier to

communication.

Duringthecommunication process,thetransmitter andthe receiver havetobevery

attentiveinorder toachievetheideal

communication process.


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Noiseacts as onthe receivers verbal

message/words makingitdifficult for himto

getthe rightmessage. Itmakes the word

unclear leadingtoa wrong perception.


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PHYSICAL (TEXT)LOSS

It refers tothelosses whichappears in

messagei.e. if a partof thetextdoesnt

reachthe receiver,it wouldbeconsideredasatextloss.

SPI ITLOSS

It refers tothecoordinationb/w theverbal

andnon-verbalaspects of communication.

E.g. If theCEOintroduceanew employeeto

themanagementandconveys themessage

thatheis verydelightedtohavethenew


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employee. However theexpressiononhis

face shows justtheoppositeof whatheis

saying,this starkdifferencemayleavehis

listeners feelingconfusedand puzzled.

CONTEXTUAL LOSS

it refers totheloss dueto wrong,i.e. hen

thetransmitter wants to somethingandsomethingelseis understandbyhis listeners.


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Perception refers totheactof seeing whatis theretobe

seen. Itinvolves 3 components:-

. Individual(receiver/transmitter)

2. Situation

3. Objects

Itis the process of receivinginformationandmaking

senseof the worldaroundus. Itinvolves deciding which

informationtonotice,how tocategorizetheir

informationandhow tointerpret withinthe framework

of our existingknowledge.


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Behavior refers totheactionof a systemor organism,

usuallyin relationtoits environment,itis basicallythe

responseof a systemtovarious stimuli/inputs/forces.

Values (beinganimportant/integral partof behavior)

along withbehavior doaffectthemodernbusiness. theseareof 2types of behavior affectingthebusiness:-

. INTERNALBEHAVIOR

IT IS


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In2002thegovernmentof Indiacameup

withits flagship middaymeal schemein

order to facilitatetheimportanceof

education withinthelower class. Butthescheme started facing few drawbacks:

Poor foodquality

Smallamountof food

Themeals werenot providedeveryday

Seeingthemotiveof its flagship program

kepton stake,thegovernment started

looking for adigitalmonitoring scheme.


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It was then, whenas a partof the state

technology pilot program,adigital

monitoring schemethatis the IVR(interactive

voice response) was designed withthehelpof two IIT- engineers. This scheme was able

totrackalltheloop holes withthehelp of a

pre- recordedvoice.


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Inthis case studythecommuters fromthe

Delhi-Gurgaonborder or at IFFCOchowkhad

to facethebruntof sunduetonobus stop

shelter.inorder to solvethis problema member

committee was setup inorder toaddress the

issue. Thecommitteeissuedaletter tothe

delhigovernmentasking for help and supportwhich was mistakenandmisunderstoodas

blamingthedelhi government for thedelay

of this project.


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This ledtothe problems betweenthe2

governmentleadingto further delay. This

loop holeat suchabiglevel was not

expectedand stillitoccurredand resultedinayear moredelay.


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KRITIKA RAWAT(4562)