KUMAR SUBRAMANIAN

Flat # C 51, 5th Floor, CoziHom Co-Operative Housing Society, 251, Nargis Dutt Road, Pali Hill, Bandra West, MUMBAI-400 050

Res Tel: +91 22 -2646 3953: +91 22 –2648 3954 Mobile: +91 98200 45978E-mail- kumar.subramanian4@gmail.com: skumar93@yahoo.com

Dynamic, results-oriented professional with over 26 years of rich experience and quantifiable achievements in decisive leadership, marketing and product management, strategic planning and operations management.

A history of significant sales revenue achievements, which illustrate the ability to spearhead and take up the responsibility of the organizations P&L

Track record in successfully setting up operations across India and international markets and coordinating its rapid growth to achieve market leadership.

Possess ability to streamline operations & processes to improve net earnings and profitability.

Recognised for strong and decisive leadership, face challenges head-on and execute sound decisions while implementing marketing programs

Professional Experience

August ’04 till 19th Dec’2016 Zodiac Clothing Company Ltd

Vice President – Marketing and Brand Head - Zodiac

Responsibility for the P&L of the brand Finalise brand targets and budgets and its regional break up Formulate and implement business processes & strategies per corporate guidelines. Constantly work towards better cost efficiencies Range planning, forecasting for all product categories Product Pricing and Contribution Trade – Debtors and Credit Control, Service MIS reporting to MD Branding and advertising strategies and brand promotions. Consumer and trade research. Product Strategy Vis a Vis market needs and competition. Developing corporate image and communications strategies, media and public relations.

Corporate identity Strategy partnership to enhance brand imagery and awareness Responsible for Sales and Distribution. Setting up of trade norms, Retail network, operating

guidelines, and Trade margins. Monitoring the Channel wise target and achievement. Co- ordination with design, manufacturing, dispatch and distribution center. Establish and drive revenues from key channels Market expansion and Customer Retention

A Snap Shot

1. Responsible for the Bottom Line deliveries - Profitability2. Marketing - Communication, Campaign, Promotions and Feedback, Competition Tracking3. CRM – Customer Loyalty Program, Mystery Shopping, Customer Profiling, Limited Period

Sale4. Product – Key Season Concept, Interactive product development, New Launch Feedback,

Survey before change, Analysis of range and performance to plan

5. Design – Give Design inputs, Portfolio Feedback6. Retail – Merchandise planning, Merchandise Phasing to Season, Reorder planning, VM,

Product Returns and Defects management, 7. Supply Chain – Order Fulfillment check, Billings from CDC, Stock/Inventory Management8. Finance/Audit – Retail Audit, MBO debtors and Cheque bounce status, Legal proceedings9. MIS- Daily/Weekly/monthly Target vs Achievement10. HR – Hiring/ Induction/ Soft Skills training/Product Training/ Identify Performers and

construct growth path11. Corporate – Investor Relations and Communications.

Oct’99- Apr’04 Salora International Limited ( Investor partners in Panasonic India)

Head – Operations, General Manager – Marketing, Sales and Service

Responsible for budgeting and Forecasting Pricing and contribution. Brand and Advertising strategy. Pricing, tracking of competitor’s activity, MIS. New Product development as well as upgrade of existing ranges per market requirement. Development of new product portfolio as per domestic and international markets National Sales responsibility to deliver weekly, monthly, quarterly and annual sales and service

target Debtors’ analysis Network expansion Trade schemes.

Given the mandate to revive and revitalize the business by repositioning the brand and launch of new business lines. Successfully relaunched within a period of 2 years and

made the business profitable.

1998-Oct’1999 Zip Telecom Limited (partners with Hughes Ispat Ltd.)

Controller – Marketing and Corporate Communications

Conceptulising to the Launch of the Brand in India Responsible for creation of corporate image and identity in conjunction with the global partners. Creating the business model for the Payphones and Phone cards and setting up of operations Responsible for the branding, pricing and launch strategies. Product Development in terms of conceptualization of the Product Design, Product branding and

Product offerings and identification of Vendors for the development and manufacturing of the final product.

Introducing the advancements in the global telecom industry, locally and innovative advertising concepts through the same.

Member of the Management committee for India and International operations

.1996 to 1998 Saatchi & Saatchi Advertising

Account Director

Involved in developmental brand work, new product development and launches.

Launched Head and Shoulders and the Consumer Banking Division of Mashreq Bank. Lead a team of 7 account managers and reported to the Vice President. Actively involved in new business development activities:

Proctor & Gamble – Head & Shoulders; Pampers/New Products Delta Air Lines J L Morrison : Nivea for Men; Emoform & Effermint dentifrice’s Indian Oil : Servo Singapore Tourism Promotion Board Mashreq Bank; Consumer Banking Division

1993 to 1996 Titan Industries Limited

Product Manager: International Marketing

Responsible for setting up the South East Asian region sales and distribution network for Titan, Timex Watches and Tanishq Jewellery business.

Finalization of the advertising, branding and product offerings as per the consumer profile of each country, based on consumer insights and research.

Analysis of Competition offerings in order to enhance product benefits offered to customers, Market Research and Strategy Implementation

Organizing promotional activities for retention of the existing client and acquisition of new clients.

Incorporation of global design trends into local markets. Monitoring the brand performance, annual forecasting, pricing and stock management for the

business. Ensuring active participation at all Watch and Jewellery Trade Shows across the Asia Pacific

Region.

1990 to 1993 Colgate-Palmolive India Limited

Management Executive, Marketing

Responsible for the dentifrice portfolio – Colgate Dental Cream, Colgate Total & Colgate tooth powder

Developed the rural marketing program to promote oral health and hygiene Member of the team responsible for the launch of Colgate Gel in India Active coordination with the advertising agency, tracking of competitor information and retail

audits. Pricing and packaging of the products, consumer research Liaison with the global oral care teams

Other

Member of the state teams at national level in Basketball; Badminton, Snooker and Swimming.

Member of the University team in Basketball, Badminton, Cricket, Swimming and Squash. Captain of Titan and Colgate Palmolive Badminton, Squash and Cricket Team. Member/participant at quiz competition/music competition.

Education:

1988 to 1990: MBA: Symbiosis Institute of Business Management Pune, India.1985 to 1988: B.Com: Ness Wadia College of Commerce, Pune India

Date of Birth 17th April 1965Marital Status: MarriedLanguages Known: English, Hindi, Tamil, Telugu, Bengali, Marathi

Awards and Recognition:

1. Invited as a speaker to the “India Conference at Harvard” in February 2014.

The India Conference has a strong legacy of creating a platform to allow policymakers, business leaders and those involved in academia to meaningfully discuss key issues, solutions and opportunities in the context of different industries in India.  In the past, HBS has been fortunate to host Amartya Sen, P. Chidambaram, Navin Jindal, Karan Johar, Ravi Venkatesan among many other influential speakers. to the India Conference at Harvard.

2. Awarded as one of the 50 most Talented Retail Professionals of India by the Asia Retail Congress in February 2014

The criteria adopted in this case is:         Strategic Perspective         Future Orientation         Track Record         Integrity and Ethics         Ability for Sustainability         Marketing Competencies

3. Awarded as the top 100 marketing professionals in India by World Marketing Congress on 26th November 2015

 

 

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