LAKSHMAN GOWDA

8/7/2019 LAKSHMAN GOWDA

1/44

INPLANT TRAINING AT BISLERI INTERNATIONAL PVT. LTD.,

DEPARTMENT OF B.B.M., Page 1

INDUSTRY PROFILE

This profile is designed to be a reference resource for existing and prospective small

business owners, particularly as they assess how their business is operating and developing plans

for the future.

The water industry provides drinking water and wastewater services (including sewage

treatment) to households and industry. The modern water industry operates sophisticated and

costly water and wastewater networks and sewage treatment plants, and typically consumes1-2%

of GDP. It is generally a natural monopoly, and as a result is usually run as a public service by a

public utility which is owned by local or national government. In some countries, notably

France, the UK and Italy, the water industry is regulated but services are largely operated by

private companies with exclusive rights for a limited period and a well-defined geographical

space. There are a variety of organizational structures for the water industry, with countries

usually having one dominant traditional structure, which usually changes only gradually over

time.

Todays companies must urgently and critically rethink their business mission and

marketing strategies. Instead of operating in a market place of fixes and know competitions and

stable customer preferences todays companies work in a war zone of rapidly changing

competitors, technological activities, new laws, managed trade policies and diminishing

customers loyalty. Companies find themselves competing in a race where the road signs and

rules keep changing, where there is no finish line, no permanent win, they simply must keep

racing, hopefully in a direction where the public wants them to go.

In the day when it was business usual companies could succeed by producing their

products and supporting them with hard selling and heavy advertising, this was called

marketing.

Considering the fact that todays customers face a plentitude of products in every category, they

exhibit varying diverse requirements for product service combinations and prices. They have

high and rising expectations of quality and service. In the face of their vast choices, customers

will gravitate to the offering that busy meet their individual needs and expectations they will buy

on the basis of their percentage of value of the products.


2/44



PRICING

The expanding market has produced its own price war, with prices falling from about

$1.09 for one and half-liter to as low as 69 cents. Currently, the price of a five-gallon delivered

bottle of water ranges from $2.50 to $9.00. A cooler rental per month ranges from $6.00 to $9.75.

The Parle Bisleri Company was the largest bottled water manufacture in the company.

Bisleri has 11 manufacturing units spread across different locations. Bisleri International Pvt.

Ltd. had got 40 contract Packers in various cities.

HISTORY

In 1967, Bisleri an Italian company, started by Signor Felice Bisleri, first brought the idea

of selling bottled water in India. It started a company called Bisleri India. In 1969, Ramesh

Chauhan, the Chairman of Parle Exports, bought over the brand. In those days, Bisleri packaged

drinking water was available in glass bottles.

Being a returnable package owing to various other problems such as breakage and

weight, in 1972-73, Bisleri was made available in PVC (Poly Vinyl Chloride) bottles. After this

plastic packaging was introduced, things started to change, and sales increased rapidly.

The upsurge in the sale of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of

brands, including Thumps Up, Limca and Gold Spot. Recognizing the potential of the packaged

drinking water market, he then went on to concentrate on making Bisleri a top selling brand in

India.

BISLERI STARTS IN EUROPE

While the company over European standards is going on in India, Bisleri, he

acknowledged Indian market leader is now set to sell Bisleri in Europe and American. The

C.F.T.R.I tested Bisleri water suing European standards and found not Detected for all

pesticides specified. This European launch will silence critics who had raised issues concerning

bisleris water quality. The company stands proud by its high international quality and has the

confidence to take the European market.


3/44



Mr. Ramesh Chauhan, chairman, Prle Bisleri, says, the fact that we have reached out to

international markets is an acknowledgement of our quality and out penchandt fir safety and

purityHallmarked for purity and safety, Bisleri for Europe will be bottled in three attractive and

convenient sizes of 500m., 1.2 liter and 1.5 liter bottles at state of the art operations in France.

Every year 3.1 billion containers will be filled. Forecasted sales of whopping $ 10 million in

Europe, the brand will be soles through 28 distributors across Europe. Bisleri will be sold in

Europe and America through existing Maaza distributors across Europe. Bisleri will be sold in

Europe and America through existing Maaza distributors and retail outlets.

Bisleri is known for packaging innovations in India. The international Bisleri also

includes still water and the greatness of sparkling waters from the Ardennes Mountains, available

with trendy sports caps and screw caps.

BISLERI IN THE WATER WAR

In 1998, the branded mineral water had grown to a 424 million liter business, valued at

Rs.4 billion. There were 200 brands available in the country. In their bid to gather greater

market share, many Co., including Parle Bisleri tried to make quality and the purification process

as a unique selling proposition (USP).

In 2000, the branded water market has grown to rest. 7 billion new players like Pepsis

Aquafina, Coco-colas kinley and Nestle Pure life entered the market. The market was

segmented into premium popular and bulk segment. The Premium segment was the least

erowded with just 4 brands. French transnational Donones Evian and Gerrarelle and Nestle

perrice and sanpellagrina. The popular segment was where most of the action was Bisleri,

Bailley, Aquafina and Kinely were some of the dominated brands in this segment in the bulk

segment (15, 12, 20 liter). Bisleri was a major player with Kinely and Aquafina staying out this

segment.

As product differentiation on the basis of quality become increasingly difficult, with each

company claiming that its brand was safe and pure, companies began to use packaging to

differentiate their products. Bisleri introduced a tamper proof seal in the 500 ml bottle.

However, analyst felt that bisleris efforts to reinforce its Pure and safe image with a tamper

proof seal may not be all that effective as competitors also had similar tamper proof scaled


4/44



bottles. They felt that it was companies with strong distribution channel that would do well in

the long run.

By 2001 the mineral water market was worth Rs.10 billion was growing at the rate of

40% a year. Kinley and Aquafina made inroads into the market and March 2001, Kinley had a

10% market share. Aquafina had 4% and the share of Bisleri had come down to 51%. By June

2001, bisleri market share was 47% and Aquafina and Kinley together accounted for over a third

of the market.

THE PRESENT SENARIO OF THE COMPANY

When Parle Exports took charge of the brand operation and the business took off in the

market. With factories across India and a strong distribution network, Bisleri established itself as

a force to reckon with in the domestic packaged drinking water market.

Earlier the packaged drinking water market consisted of five star hotels, tourists and

foreigners. As a marketing strategy, a conscious decision was taken by the company that only

40% of the sales should come from these outlets and 60% from general market i.e., pinwales,

street ships, general stores and even non-tourists.

This brought about a sea change in the perception in the consumers mind about

consumption of Bisleri. Earlier, drinking bottled water was considered to be more of a status

symbol. That thinking has slowly changed to the point where today, not drinking Bisleri is

considered as being behind the times. Such has been the presence and penetration of the Bisleri

brand in the bottled water segment.

About two years ago, a strategy was adopted to concentrate aggressively on the home

market. The habit of boiling water or using electronic gadgets was not adequate, since the source

of water itself was unreliable. The bulk packages like the 2, 5 and 20 liter bottles were

introduced to meet this market need. The price per liter went down as a result, making bottled

water very economical for the consumer.


5/44



COMPANY PROFILE

The bottling and marketing plant in Bangalore was setup in the year 1982 with work

force. In the starting the production rate was 600 cases per day. The work force has become

double in numbers due to the sincere commitment given by the top management and thus

production capacity could able to increase up to 6000 cases per day. The company is doing their

distribution and marketing function with its 20 trucks and 2 autos using these vans and autos it

performs both direct Selling and Indirect Selling activities. In which one salesman and a deliver

boy will accompany in each van.

A BACKGROUND AND INCEPTION OF THE COMPANY

In 1967, Bisleri an Italian company, started by Signor Felice Bisleri, first brought the idea

of selling bottled water in India. It started a company called Bisleri India. In 1969, Ramesh

Chauhan, the chairman of Parle Exports, bought over the brand. In those days, Bisleri packaged

drinking water was available in glass bottles.

Being a returnable package owing to various other problems such as breakage and

weight, in 1972-73, Bisleri was made available in PVC (Poly Vinyl Chloride) bottles. After this

plastic packaging was introduced, things started to change, and sales increased rapidly.

The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle

stable of brands, including Thums Up, Limca and Gold Spot. Recognizing the potential of the

packaged drinking water market, he then went on to concentrate on making Bisleri a top selling

brand in India.


6/44



B.NATURE OF THE BUSINESS CARRIED ON

The Bisleri international private limited established in Bangalore in the year 1998.

It is the first drinking water industry in India (pioneer)

Packaging drinking water which contains:

500ml

1 Lt

2 Lt

5 Lt

20 Lt

Filling water also supply

C. VISION, MISSION AND QUALITY POLICY

VISION:

Bisleri mineral water deserves the best quality and presentation at an affordable

price. We must have world class quality at the lowest production cost; this will make as

an unbeatable leader and will have satisfied loyal customers.

MISSION:

To provide the highest quality product, keeping in mind all aspects including

freshness, purity and safety, and making it easily available to the consumer at a very

affordable price.

QUALITY POLICY:

The casing tube itself is protected with stainless steel mesh to give a preliminary filtration

to the water.

Ultra filtration gives water reduction in turbidity and adds sparkle

Activated carbon purifier to remove colour and odour in water

Reverse osmosis membrane has porosity of less than 0.01 micron the process renders

water free micro-organism.


7/44



To ensure Bisleri is held safe free from contaminations, ultraviolet treatment and

orgnisation process is carried out. Ozone a very powerful bactericide with no side effect, as it

disintegrates into oxygen within couple of hours.

Sterilization effect of organized water continues even after water is packaged, thereby

ensuring safety of Bisleri up to its final packing. To ensure high quality of packing materials,

components like caps and bottles are manufactured in-house.

Good manufacturing practices are stringently followed at all times. Processing is

religiously monitored at every stage. Testing source water, processing parameters, microbial

quality, packaging material integrity and finally, shelf life studies, forms an integral part of

quality and safety assurance plan.

D. PRODUCT / SERVICE POLICY:

A CLEAR DIFFERNTIATION IS HAPPENING AMONG THE MADLY OF WATER

BRAND IN TERMS BOTH PRICING AND POSITIONING. WHILE BISLERI IS TOUTING

ITSELF AS Pure and Safe brands like bailey, yes and hello are trying to ride the mineral water

wave. And Evian launched by French drinks. The facts however remind that almost all players

in the category are positioning themselves on the purity and hygiene platform. In the scenario ho

will Mr. Chauhan differentiates Bisleri from the other and most importantly for how long.

Mr. Chauhan has been trying to differentiate Bisleri by its breakaway seal as an assurance

or purity. As he says almost 76% of consumption of bottled drinking water happens in transit.

Marked research conducted Bisleri revealed that the other overriding concern for this set of

buyers is the tampering of the seal and reused bottles. Man has witnessed used bottles being

refilled at railway station. So when a consumer buys mineral water, he would like to be assured

that the water has not been tampered with.


8/44



Technology Developments

To make sure that the product that reaches the consumer is always of highest standard

and also meets international standards; Bisleri has always been involved in improving its product

packaging. One such recent development is the tamper proof break away seal. Bisleri also

recognizes the need to produce environment friendly products and is working on the PET

project.

The breakaway seal:

Keeping in mind the consumers need to recognize a genuine product that cannot be

tampered with, Bisleri developed the breakaway seal. The unique cap has been patented and

cannot be duplicated or tampered with. This technology development in the product ensures that

the consumer will only get a highly safe product when they consume Bisleri packaged drinking

water.

E. AREA OF OPERATION

NATIONAL OPERATION

Bisleri International private limited has also developed network with over 500 customers

throughout the country, who in term have a network of sub dealers and retail outlets, Bisleri

International Private Limited has established network at Delhi, Chennai, Hyderabad, Bangalore,

Mumbai, and it is mainly represent at Bangalore & Chennai. Calcutta, Goa, Ahmadabad, Jaipur,

Noida and Ludhiana.

REGIONAL OPEATION

Bisleri Internationals Regional office is at Bangalore & Chennai.

This emphasis contributes greatly to the sustained growth in the international markets.


9/44



Functions:

Integrated water system (water supply, sewerage (sanitation) system, and waste water

treatment) by far the most common

Separation by function (eg. Dutch system where sewerage run by city, water supply by

municipal companies, and water treatment by water boards)

Other separation (eg. Munich, where separations into three companies for bulk water

supply, water and waste water network operations, and retail)

Standards

Whatever the ownership structure, water quality standards and environmental standards

relating to wastewater are usually set by national bodies, such as (in the UK) the Drinking Water

Inspectorate and the Environment Agency. For countries within the European Union, water-

related directives are important for water resource management and environmental and water

quality standards. Key directives include the Urban Wastewater Treatment Directive (requiring

most towns and cities to treat their wastewater to specified standards), and the water Framework

Directive 200, which requires water resource plans based on river basins, including public

participation based on Aarhus Convention principles. See water time the internation context,

section2. International Standards (ISO) on water service management and assessment are under

preparation within Technical Committee ISO/TC 224.

The water industry supplies around 15 billion liter of water per day. It also collects and

disposes of over 10 million tons of waste every day. To do this the industry has over 350,000km

of sewers, 6,000 discharges from sewage treatment works and 25,000 intermittent discharges.

As a result the water industry has the potential to have a great impact on the environment.

Managing this impact is the business of the Environment Agency, the 10 water and sewerage

companies and the 13 water supply companies. The Environment Agency is the environmental

regulator for the water industry. We analyze, inform and advice on its environmental

performance in delivering existing environmental requirements. We are establishing new

environmental requirements through the water companies Asset Management Plans (AMP),

which is one part of the periodic review process.


10/44


11/44



providers, which are administered by the Economic Regulation Authority. The Minister is also

responsible for issuing pricing references on water matters to the ERA. We provide the Minister

with advice in relation to setting the by-laws that control water prices charged by providers and

assists the minister in the development of water industry policy. Key areas include competition

and industry structure policy and meeting Western Australias obligations under the National

Competition Policy Agreement. We also provide support to the Minister in meeting the

obligations of existing legislation. These obligations include the approval of major works such

as water tanks and mains, the approval of prices set in by-laws and the appointment of members

to the regional water boards.

F. OWNERSHIP PATTERN

Bisleri International Pvt. Ltd is a partnership trading concern operated under the

ownership of Mr. Ramesh Chauhan group it creating one of the little vertically integrated

package drinking water manufactures in India.

The shareholders of Bisleri International Pvt. Ltd were allotted shares of your company as per

the exchange ratio fixed in the scheme of amalgamation. The board of dir4ectors welcomes the

shareholders of Bisleri International Pvt. Ltd. who have now become the shareholders of the

company.

The accounts of company for the year ended 31st March 2005 were prepared taking into account

the Stake and therefore, the figures for the year under review are not comparable with those of

the previous year.


12/44



G. COMPETITORS INFORMATION:

Bisleri is suffering some of the drawbacks from the competitors such as,

Aquafina

Bailey

Kinley

Kingfisher

Mc. Dowell

Director special (DTS)

Royal challenge

Manickchand

Binbu

Kauveri

Aavari.

As these companies are recently established and investing more on Advertisement and

Research sales, they are pushing back the Bisleri Company and finding their place in the market.

As the competition is the main drawback for all the companies, there is no stand by any

of the company without more investments, so investment should be planned and competed and

should be created in the global market place.


13/44



H. INFRASTRUCTURE FACILITIES:

Production facilities

There is a continuous process of Productions in total 2 shifts as:

7-30 am to 7-30 pm

7-30 pm to 7-30 am

Two supervisors in each shift in all units.

Approximately 90 employees are working in each shift

As told previously the type of process is batch process. Batch process means group of

people engaged in a particular work.

Likewise, number of groups engaged in each unit assigning different type of work say in

air blowing section bottle moving, bottle fixing, filling bottle packaging.

There are intervals for every 3 hours of breakfast, lunch and for tea etc. the company

providing free coffee, tea to all the employee 4 times a day.

Company provides mask, shoes, glouse & gown before starting the work to all the

employees.

Rest rooms; if the employees get tired they can take rest for mean while. If any injurious

occur in the work place the hospital will be paid by company itself.

Incentives:

The company provides incentives to the employees depending on their capacity of

doing work, daily production, interest towards the work, participation, skills

implementing in the work.


14/44



INDUSTRIAL ACCIDENTS:

According to the factories Act of 1948, it is an occurrence in an industrial

establishment causing bodily injury to a person who makes shim unfits to resume his duties in

the next 48 hours.

CAUSES OF ACCIDENTS:

Improperly guarded equipment

Defective equipment

Unsafe storage, congestion, overloading.

Poor house keeping

EMPLOYEE SAFETY:

Bisleri should formulate and implement a safety policy. The procedure to be adopted

naturally depends upon the size of a company.

The machinery, which posses danger to the employee working on it, is generally

Covered or fenced carefully when it is in operation. Safety glasses or plastic eye-shields

to protect the eyes from the hazards of fire, glare, dust and fumes, hard protective caps to prevent

head injuries, gas masks to prevent the inhalation of poisonous fumes, gloves to protect the

hands against acids and explosive materials; safety shoes, overall skin guards and safety apparel

for the protection the body- all these are provided for the use of workers.


15/44



INDUSTRIAL HEALTH

The prevention and maintenance of physical, mental and social well being of workers in

all occupations;

Prevention among workers of ill-health caused by the working conditions;

Protection of workers in their employment from risks resulting from factors adverse to

health and

Placing and maintenance of the worker in an occupational environment adapted to his

physical and psychological equipment.

ACHIVEMENTS:

It is achieved as number 1 packaged drinking water in the country

.

Sales target

Marketing inputs

20 liter plan

Manpower

Production plan

Cost control

Profit projection


16/44



WORK FLOW MODEL

The group of Bisleri International Private Limited has following model

Then stored in the stores department

Issue of Raw Material by FIFO method

Packaging of products

Finished goods storage

Dispatch of Products for sale

First Receipt of Raw Material

Raw Material received are subject to Quality Control Analysis


17/44



k. FUTURE GROWTH AND PROSPECTUS:

Bisleri was the first to market bottled water in a totally virgin market and naturally people

associate the brand with bottled water. Now Bisleri is perhaps already ten steps ahead of its

competitors and will endeavor to widen its gap in the times to come. Bisleris brand positioningstresses on pure, clean safe drinking water.

Some of the future plans to maintain the tip spot that Bisleri commands in the Indian market are:

New pack sizes in bottles and cups

Increase the distribution network with an investment of over 200 crores

Strengthen presence in traditionally weak areas by setting up 12 new bottling facilities at

a cost of rest 150 crores.


18/44



Mc KINSEY 7-S FRAME WORK IN BISLERI

There are many management approaches. Which talk about managing the things and

Operations in an organization? One of the famous modes to analyze the pattern of Management

is Mc 7s frame work.

The 7s model is better known as Mc Kinseys 7s, this is because the two persons who

Developed this module. Tompetus & Robert waterman have been consultant at Mc Kinseys and

co at that time. They described that an organization is not that just structure but consist of 7s

elements. Which can be distinguished into so called Hard Ss & Soft Ss?

The model is very much helpful in viewing the interrelationship of strategy. Formation

And interpretation it focus Managers attention to a verification of activities. That may affect the

implantation of any strategy as the model originally developed as a way of thinking more

broadly about the problems of organizing effectively. It is a judge tool for the implementation of

the strategy.

Structure

Strategy

Skills

Staff

Style

Shared

values

Systems


19/44



The 7s model is mainly distinguished into two types

Hard s model

Soft s model

The Hardest elements are visible and easy to identifies as they can be found in a Strategy

elements, corporate plans, organization charts and other documentation of the Company they

include

Strategy

System

Structure

The soft elements are basically fishable because of difficult involved in describing them as

capabilities, values and elements of corporate culture and frequently developing and changing,

they involve

Style

Staff

Skills

Shared Values

STRUCUTURE:

Under the liberalized business environment increased global competition and rapid

technological changes. It has become imperative for management to evolve and

organizational structure that will be able to effectively respond to the dynamic condition

is the environment.

The dynamic conditions of the environment dictate a responsible organizations focusing

to the needs of ever changing customer requirement.


20/44



ORGANISATION STRUCTURE OF BISLERI INTERNATIONAL PRIVATE LIMITED

Deputy General Manager

Production

Department

Quality Ctrl

Department

Dispatch

Department

Admin

Department

Accounts

Department

Sales

Department

Plant

Manager

Sales

Manager

Account

Manager

Admin /

HRexecutives

Quality

Incharge

Dispatch

Sales

Executives

O erator

ASMBlowing

Staff

Cashier

Accountant Chemists Microbiologists

Loader

Supervisor

Sales Man

Operator

Filling


21/44



PRODUCTION DEPARTMENT

Production department is the main center of the organization. It plays an important role

in converting raw materials into finished goods.

FUNCTION OF PRODUCTION DEPARTMENT

To follow up the daily production schedule.

To cover the deviation, if any from the standard.

To upgrade technical efficiency of production.

To maintain co-ordinate relationship with all other key departments.

PRODUCTION

DEPARTMENT

FITTER

TECHNICIANS

MAINTENANCE

DEPARTMENT

FILLING SECTION

FILLING

INCHARGE

OPERATOR

FILLERSHELPERS

OPERATORS

SHIFT INCHARGE

BLOWING SECTION


22/44



VARIETY OF PRODUCTS OF BISLERI PACKAGED DRINKING WATER


23/44



FILLING SECTION

Filling Incharge

Operators

Fillers

Filling department is one of the important departments, which performs filling of mineral water

into the bottle in an automated way. Filling incharge will inspect the process of filling and take

the corrective measure, if any deviation arises.

Objective of Filling Department

To reduce the wastage in bottles, lids and wrappers.

To utilize the mineral water at fullest possible extent.

To minimize the labour cost.

To increase the product in minimum cost.


24/44



DAMAGE REPORT

DATE

NO.

SL. NO. TIME

FILLING SECTION


25/44



STORES DEPARTMENT

Manager

Assistant

FUNCTION OF THE STORES DPEARTMENT

Receipt of goods into stores.

Protection and purchase of material goods.

Issue of materials.

Checking the invoice with material received note and purchase order in respect of quality

and quantity of material received.

Maintaining stock of materials and

Finally maintaining proper records.

Various documents used in stores department

Purchase Indent: Contents of purchase indent are the specification of material name,

unity required, quantity to be ordered. Stock on hand, quantity outstanding if any

average monthly consumption, last purchase date and remarks. This indent is given by

user department to stores department to which finally goes to material department.

Stores

Supervisor

Store keeper


26/44



Purchase Order: It is a basic record for any purchase. All the specifications, rates,

quantities etc, will be in writing. Andy document relevant while purchasing is to be

given to supplying party at the time of delivery with the authorized signature and

concerned indent number with terms and conditions on the overleaf of purchase order.

The supply of materials will be made accordingly.

Documents to be maintained after receiving the goods to the stores department:

The first document of the stores department is goods received record (GRR) a copy of

which is sent to quality control department or to the concerned department in the

organization.

The second document of the stores department is the goods received note (GRN), which

consists basic records for maintaining receipts of stores ledger of bin cards.

The third document of stores department is store stock ledger which contains date,

document number that is GRN number computer code, balance, issues, and closing books

if receipts.

The fourth document is store requisition and issue note, which is the indent for issue of

material to teach department.

Delivery Note/Gate Pass: If the materials are to be sent outside either for conversion,

alteration or replacement of rejected materials, this note is issued which contains partys

name. Sl. No. and reference date.

Other records Like: Bin Card maintained by the storekeeper records, the receipt and

issue of materials and balance of materials in stores.


27/44



Time: Date:

Material required for No:

Received the following for

Items GSM Oty. In Nos.

Received

Used

Returned

Total

Remarks

Sig. of Supervisor Rec. Sig: Sig.Stores


28/44



QUALITY CONTROL DEPARTMENT

Manager

Assistant

Quality control department is one of the vital departments, which will control the quality of the

water. Not only maintain the quality of water but also control the quality of bottle, lids, wrapper,

seal etc. the personnels working in this department is Quality control Manager, Chemists,

Microbiologists, Lab-Assistants and Assistants etc.

FUNCTION OF QUALITY CONTROL DEPARTMENT

It separates defective components from non-defective one and thus offer quality product.

It ensures pure and safe product to the customers.

It prevents further processing of defective semi-finished product.

Microbiologists

Lab-Assistants


29/44



Objectives of Quality Control Department:

To increase the productivity.

To maintain the good quality of the product.

To reduce the wastage.

To minimize the production cost.

To reduce the labour cost.

Maintaining the hygienic condition in plant and in laboratory.

Maintenance of machines in a systematic manner.

Quality control department functions:

Raw material testing section.

Process control testing section.

Records maintained by quality control department:

Maintenance of chemical test.

Attributes identification maintenance and also physical observation is carried out

frequently.

Ledger records for all inputs and outputs are maintained.


30/44



ACCOUNTS DEPARTMENT

Accounts

Manager

Accounts Department plays an important role in Bisleri International Private Limited. In

Accounts Department separate accounts are maintained of all departments and send to the head

office, which is in Bombay. Where consolidated accounts are prepared which is computerized.

Balance sheet and Profit and Loss account are prepared at the end of each financial year.

FUNCTIONS FO ACCOUNTS DEPARTMENT

To ascertain the expenses incurred in producing a product

To find the cost per unit that is by taking into the account of the total cost and production

of a particular product.

To allocate the costs incurred into 3 main categories namely factory, office and selling

overheads.

To compare budgeted cost with actual cost and calculate the variances if any.

To advice the production department to decrease cost, minimize wastage

To implement cost control techniques and methods

.

Cashier

Accountant

Staff


31/44



DISPATCH SECTION

Dispatch department is important one of the Department in Bisleri. It performs the

functions like it receives order from sales Department, and will inform the loading supervisor to

load the required supply or order. After loading, Dispatch supervisor will inform the Dispatch

Executive. If any doubt arises, Dispatch Executive will sent loading slip to Accounts

department. Accounts Department will prepare invoice and they will bring to Dispatch

Executive and will check the invoice, gate pass, loading bill. After tallying the load is

dispatched.

Main Gate Security: He will check the gate pass. If it is according to the order he will send the

vehicle to go.

Records maintained in the Dispatch Department

Market Damage Report

Settlement Sheet (Daily)

Vehicle wise 20lt (Monthly)

Jars Statement

Market Rejection Report (Monthly)

Dispatch Report (Monthly)

Dispatch

Executive

Dispatch

Supervisor

Loaders


32/44



SALES DEPARTMENT

The products manufactured in the Bisleri International Private Limited are sent to various

distribution points through clearing and forwarding agents. The distributors sell to various

retailers who finally sell it to ultimate consumer.

Chart: Manufacturing unit Distributors Retailers Consumers

Stocks are dispatched to the respective distributors by means of transport on contract

basis to the respective department.

Objectives of sales department

Increase sales volume Promotional Activities done through various distributors like wallpapers, poster. To increase profitability Sales Growth

SALES DEPARTMENT

Area Sales

Manager

(Up country)

Salesman

Sales

Executive

Sales

Executive

Sales

Executive

Sales

Executive

Area sales

Manager

Local cases

Area Sales

Manager Jars

Merchandising

Key Account

Executives


33/44



FUNCTIONS OF SLAES DEPARTMNET

Increase sales volume

Promotional Activities done through various distributors like wallpapers, poster.

To increase profitabilitySales Growth


34/44



SKILL:

The organization is fully dependent on its staff.

Skill refers to the ability to perform certain task without any difficulty.

The management of the organization has got the capacity of achieving the targets though

various skills. This includes

Skill to keep the morale of the employees at high level by suggestion schemes,

Skill to achieve daily targets for monthly profits.

Skill to achieve employee satisfaction by proper performance measurement schemes and

administration.

Training is imparted continuously to employees depending on the requirement. The

training can be categorized into areas such as functional, behavioral, infrastructural, values and

total quality control program.

STYLE:

Style includes two things that is,

Management Style.

Organization Style.

Management style is in which the managerial personnel behave and collectively spend

their to achieve organizational goals, it consist the way of leading motivating and the Style of

leadership in the management. Organization Style is the dominant values and beliefs and norms

which develop over time and become relatively in during features of organizational life.


35/44



STYLE AT BISLERI INTERNATIONAL (P) Ltd.,

Having a participative kind of leadership the top management of Bisleri International

Private Limited Encourages the initiative from employees and tries to implement them,

interaction sections is conducted at regular intervals. Company has free up word communicationchannel.

STRATEGY:

According to Mc. Kinseys strategy means the action, which complains in Response or

anticipation of changes in its external environment, in other words it is the Determination of

basis long-term objective or sources of action and allocation of Resources to achieve the

organization goal.

STRATEGY AT BISLERI INTERNATIONAL (P) Ltd.,

As one of the leading industries in India Bisleri International Industry aims at total customer

satisfaction, major satisfactions are:

To become No. 1 company in India by 2008.

To be USD 100 million company by 2008.

To expand markets in India and global.

To be one of competing Industry.

To have a stake in the stock market.

SYSTEM:

Bisleri followed various systems:

Inventory control system

Order execution system

Merit rating system

Process and quality control system


36/44



PROCESS AND QUALITY CONTROL SYSTEM:

The casing tube itself is protected with stainless steel mesh to give a preliminary filtration

to the water.

Ultra filtration gives water reduction in turbidity and ads sparkle

Activated carbon purifier to remove colour and odour in water

Reverse osmosis membrane has porosity of less than 0.01 micron the process renders

water free microorganisms

To ensure Bisleri is held safe free from contaminations, ultraviolet treatment and

ionization process is carried out. Ozone a very powerful bactericide with no side effect, as it

disintegrates into oxygen within couple of hours.

Sterilization effect of ionized water continues even after water is packaged, thereby

ensuring safety of Bisleri up to its final packing. To ensure high quality of packing materials,

components like caps and bottles are manufacture in-house.

Good Manufacturing Practices are stringently followed at all times. Processing is

religiously monitored at every stage. Testing source water, processing parameters, microbial

quality, packaging material integrity and finally, shelf life studies, forms an integral part of

quality and safety assurance plan.

STAFF:

The Bisleri international company hired able people, trained them well and assigned them

to the right job.

There are around 120 employees working in the organization.

30 in the Staff

90 in the Production department.


37/44



SHARED VALUE:

The Bisleri International Company gives importance to both its customers and employees

and the mission statement reflects it. The motto of the company is to satisfy its customers by

supplying internationality.

Competitive products and providing a fulfilling livelihood to its employees of the

company shares the responsibility.


38/44



SWOT ANALYSIS OF THE COMPANY

STRENGTH:

It is well products in the market.

It has good will as its inbuilt component.

The main tool that this company relies in the quality.

It has effective brand awareness among the total segment of the consumers.

Since the product is fast moving in nature, it is considered a major strength.

WEAKNESS:

It fails in identifying the need of improved advertisement strategies

It is lacking behind the brand loyalty

Company is putting in extra efforts in improving the packaging

Inefficient frequency of distribution

OPPORTUNITY:

It has a wide area of network to enhance its market share,

Since the product poses very good brand awareness. It can attempt to enter into the share

market.

Establish the market by selling the products.

THREATS:

Other brands competing the Bisleri products.

They are losing the market because of low profit margin ratio to the retailers.

Sales must be driven through increased service level in terms of route planning.

Higher responsibilities and rewarded for better performances


39/44



SUMMARY OF THE LATEST ANNUAL REPORT OF COMPANY

BALANCE SHEET AS AT 31ST MARCH 2008

31st March, 2008 31st March, 2007

Rs. Rs. Rs. Rs.

SOURCES OF FUNDS: SCHEDULE

SHARE HOLDERS FUNDS:

a. Share Capital A 802200 802200

b. Reserves and Surplus B 13736954 14736954 14223047 1525247

LOAN FUNDS:

a. Secured Loans C 11109805 13174051

b. Unsecured Loans 960000 12069805 1210000 14384051

26608959 29409298

APPLICATION OF FUNDS:

Fixed Assets

a. Gross Block D 16053998 15704797

b. Less: Depreciation 8594940 8135558

c. Net Block 7459058 7569239

Investments at Cost E 422825 419825

Current Assets, Loans

and Advances

a. Inventories 5153266 4747704

b. Sundry Debtors 16997487 26269086

c. Cash & Bank Balance 1749429 1682712

d. Loans, Advances & Deposits 2635858 1771711

26536040 34471213

Less: Current Liabilities &Provisions G

a.Current Liabilites 7200302 12309103

b. Provisions 608662 741876

7808964 13050979

Net Current Assets (3-4) 18727076 21420234

Total 26608959 29409298

Significant Accounting policies & Notes on Accounts, Schedules Referred to herein form an integral part of the Balance Sheet.


40/44



PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 31ST

MARCH 2008

31st March, 2008 31st March, 2007

SCHEDULE Rs. Rs. Rs. Rs.

INCOME

1. Sales H 45800999 57443945

2. Other Income 1065204 1206858

3. Prior Period Account 1660657 166461

48526860 58817264

EXPENDITURE:

4. Material I 15723931 19753733

5. Employment 6943772 6452435

6. Other operating expenses 22342122 264743052

7. Interest & Bank Charges 2047400 2058145

8. Depreciation 870362 942300

9. R & D Expenses 1085366 952517

49012953 56902182

LOSS/PROFIT BEFORE TAXATION -486093 1915082

Provision for Income Tax NIL 540000

NET LOSS/ NET PROFIT -486093 1375082

Balance from last year 12774380 11487380

Amount available for appropriations 12288287 12862462

Less: Proposed Dividend @ 9% & Tax NIL 88082

Balance carried forward to Balance Sheet 12288287 12774380

Significant Accounting Policies &

Notes on Account

The Schedules referred to herein an integral part of Profit and Loss Account


41/44



INTERPRETATION:

Through the sales of the company is increasing an account of non- meeting its short term

and long term obligations. Hence forth companys financial position is unwell.

Interest and financial charges of the company increasing year by year but companies

financial strategy for making profit is poor an account of this company is facing

difficulty.

A miscellaneous expense of the company through it is reducing companies secured loan

is increasing year after year.

Hence forth to conclude company is not in a good financial position. Hence forth they

have focus on increasing and improving their profitability.


42/44



LEARNING EXPERIENCE GAINED DURING INPLANT TRAINING

It was a dream come true for me who wished to experience as to how a huge factory

works, it was a great experience working in Bisleri International Private Limited, where I learnt

many things about the functioning of the company gave me an insight and a firsthand experienceof the industrial scenario in the competitive environment outside the realms of the institute.

The main purpose of the organization study is to make the students acquainted with

practical knowledge about the overall functioning of the organization. It gives opportunity to

study the human behavior and also makes one ready to face different situations, which normally

would come across, while on work in the office or factory environment.

OBJECTIVE OF THE STUDY:

The primary objective of the organization study is to make the students to know the

practical applicability with respect to the theoretical concepts in business decisions.

To understand the Behavior, culture of the organization and to know about the various

policies of the organization and its performance, and its future strategies.

Bisleri International Private Limited is market leader in India, it started its operation with

producing Package drinking water and its is working towards providing total occupant systems

to the Mineral water industry.

During the four weeks, it was totally a new experience entering into the organization. I spent

most of my time in visiting various places in the huge factory, the various departments,

interacting with people etc.


43/44



In the beginning of the training, there I understood as to how the production work is

divided and how the responsibilities are allocated. The production here is carried on the basis of

customer cell concept. In this the total production is divided into three groups with the cell wise

responsibility from production to dispatch including solving process related quality issues etc,

each cell consists of cell in charge and two team leaders. This cell is mainly created with the

purpose of excelling the customers expectation in terms of quality, delivery and a competitive

environment. The concepts like TQM, 7s models, six-sigma concepts were clearly demonstrated

to me.

After the production site in the subsequent weeks I went to different departments like

Production, Marketing, Finance, Quality, HR, Planning, Stores etc. I was able to understand the

importance of each department and their contribution towards the achievements of the company

objectives. I also learnt how the companies always try to feel the pulse of the customers,

because customers are the purpose of the business. More importantly, I am able to understand

the different tactics of the companies to attract and retain the customers. I had the interactions

with the each of the departmental heads and I came to know the real situation, duties,

responsibilities and functions of the departments. In spite of their busy schedules there were

very much interested to explain us different concepts.

In the later weeks, I went to the stores where all the material was racked and the quality

check was carried on every material. here they demonstrated me as to how the material are

received, documentation is done how quality checking is done for each and every component and

how to deal with the defective materials and actually the stores department will work in the case

of emergency when there is shortage of materials. The stores manager was very much

interested in taking me to different areas of the stores and explaining some concepts.

In the last week of the training I was involved in the work observing certain things. The

objective of the observation was to find out the time taken for producing a single component.This observation of the time taken helps us to know the standard number of products that can be

produced in minute, an hour and in a shift. This helps the production department people to fix up

the target levels. When I saw the production log book for the checking out the actual production,

I was able to see some deviations in it. Later I understood threat the time taken by a particular

employee will not be same for others, it also depends on the kind of employees (skilled or


44/44


unskilled), the time wasted in the case of break downs, availability of raw materials etc, further I

was able to see that some of the activities in the production which cannot be quantified.

Like the above there were many instances where I questioned myself as to how it works

and later clarified all the doubts with the executives. It was really a fruitful and great experience

working in the company like Bisleri International Industries Private Limited, which is of Great

repute in producing drinking water package in the sub continent. Employees from every corner

of the department helped me in getting the required information for the successful completion of

this plant training. They co-operated well when we had to disturb them with so many queries in

our mind to be cleared from the concerned person during the visits to the respective departments.

The atmosphere was so friendly and I did not feel any tinge of difficulty during the whole

training period of four weeks, which gave me a great deal information and knowledge as to how

an organization really functions.

The training provided an opportunity to relate classroom learning with reality of

management. My constant interaction with the top management people including the executives,

the supervisors and customers has indeed widened my horizons of knowledge. Ultimate to say

the training period in the company was a wonderful small time in the huge corporate world.