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Lampiran 1 : Kuesioner Penelitian No respoden : .................................... Yang terhormat Bapak/Ibu/Saudara/i yang terhormat, Dalam rangka memenuhi tugas akhir (skripsi), kami mahasiswa jurusan Manajemen Perhotelan Universitas Kristen Petra Surabaya sedang melakukan penelitian tentang “Analisis Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Konsumen Di Just Coffee Specialty Surabaya”. Kami mohon kesediaan Anda untuk berpartisipasi dalam mengisi kuesioner penelitian ini. Informasi yang Anda berikan akan kami jaga kerahasiaanya dan hanya dipakai untuk kepentingan akademis. Terima kasih. BAGIAN 1 ; PROFIL RESPONDEN 1. Jenis Kelamin :
a. Pria b. Wanita 2. Usia :
a. 17- 24 tahun c. 33-40 tahun b. 25-32 tahun d. > 41 tahun
3. Status :
a. Menikah b. Belum Menikah c. Duda/ janda 4. Pekerjaan :
a. Pelajar/Mahasiswa c. Wiraswasta b. Pegawai Negeri d. Lainnya : ..................
5. Pendidikan terakhir :
a. SD – SMP d. S1 b. SMA/SMK e. S2 c. Diploma f. S3
6. Berapakah pendapatan anda dalam sebulan :
a. < Rp 2.500.000,00 c. Rp 5.000.001,00 – Rp 7.500.000,00 b. Rp 2.500.001,00 – Rp 5.000.000,00 d. > Rp 7.500.000,00
7. Sudah berapa kali Anda berkunjung ke Just Coffee Specialty dalam 3 bulan terakhir ?
a. 1-2 kali c. 5-6 kali b. 3-4 kali d. 7-8 kali
8. Berapa besar pengeluaran Anda di Just Coffee Specialty dalam setiap transaksi :
a. < Rp 50.000,00 c. Rp 100.001,00 – Rp 150.000,00 b. Rp 50.001,00 – Rp 100.000,00 d. > Rp 150.000,00
9. Dari mana Anda mengetahui tentang Just Coffee Specialty : a. Teman c. Internet b. Keluarga d. Lainnya : ................
Lampiran 1 : Kuesioner Penelitian (Sambungan) BAGIAN II Jawaban pertanyaan hanya boleh satu & berikan tanda (√) pada tabel yang tersedia. Keterangan : 1 = Sangat Tidak Setuju (STS)
48
2 = Tidak Setuju (TS) 3 = Netral (N) 4 = Setuju (S) 5 = Sangat Setuju (SS) NO PERNYATAAN 1
STS 2
TS 3 N
4 S
5 SS
1 Kualitas rasa Just Coffee Specialty sangat enak
2 Porsi menu Just Coffee Specialty sesuai dengan harapan
3 Variasi menu Just Coffee Specialty yang sangat beragam
4 Kebersihan produk Just Coffee Specialty sangat baik
5 Akses jalan Just Coffee Specialty yang sangat mudah
6 Lokasi Just Coffee Specialty dapat dilihat dengan jelas
7 Tempat parkir Just Coffee Specialty sangat memadai.
8 Seragam yang dikenakan karyawan sangat menarik
9 Penampilan karyawan Just Coffee Specialty sangat menarik
10 Karyawan di Just Coffee Specialty sangat ramah
11 Harga menu Just Coffee Specialty sesuai dengan kualitas
12 Harga menu Just Coffee Specialty sesuai dengan porsinya
13 Saya mengutamakan pembelian produk di Just Coffee Specialty
14 Saya bersedia untuk berkorban (waktu, biaya, tenaga) untuk mendapatkan produk Just Coffee Specialty
49
Lampiran 2. Data Kuesioner
No Produk (X1) Lokasi (X2) Karyawan (X3)
Harga (X4)
Keputusan (Y)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 3 3 4 4 4 4 4 3 4 3 3 4 3 2 2 2 3 2 4 4 4 3 2 2 3 3 3 3 2 3 2 4 3 4 4 4 4 4 4 4 2 4 3 2 4 4 4 4 4 4 3 3 4 2 3 3 4 4 2 5 4 5 5 5 5 5 4 3 4 5 5 5 4 4 6 5 5 5 5 4 3 4 5 5 5 5 5 5 5 7 5 4 4 3 2 2 2 3 3 4 4 4 4 3 8 4 4 4 4 4 4 4 4 4 4 4 4 4 4 9 4 4 4 4 4 4 4 4 4 4 4 4 4 4
10 5 4 4 4 3 4 3 3 4 5 4 4 4 3 11 5 4 5 5 4 4 4 4 5 4 5 5 4 4 12 5 5 5 3 4 3 4 4 4 5 4 5 3 3 13 4 4 4 4 4 2 3 3 4 5 5 5 4 3 14 4 4 4 5 4 4 4 4 4 4 4 4 3 3 15 4 4 4 5 4 4 4 4 4 4 4 4 3 3 16 4 4 4 4 3 3 3 4 4 4 3 3 3 2 17 4 4 4 4 4 4 4 4 4 4 4 4 4 3 18 4 4 4 4 4 3 3 4 3 4 4 4 4 4 19 2 3 3 3 2 3 3 2 2 3 3 3 2 2 20 4 4 3 3 4 4 4 3 4 4 4 4 4 4 21 3 3 4 3 3 3 3 3 3 4 3 3 3 3 22 3 2 2 3 2 2 2 3 2 3 3 3 2 2 23 3 3 4 3 3 3 3 5 4 3 5 4 3 3 24 3 3 3 2 2 2 2 3 2 3 2 2 2 2 25 5 5 5 5 5 5 5 5 5 5 5 5 5 5 26 4 4 4 5 3 3 3 3 3 3 4 4 3 3 27 5 5 5 5 5 5 4 4 5 4 5 5 4 5 28 4 4 4 4 3 3 4 3 3 3 4 4 3 3 29 3 4 3 4 3 2 2 3 3 3 3 3 3 3 30 4 3 3 4 2 2 3 3 2 3 4 4 3 2 31 2 3 2 3 2 2 2 3 2 3 2 2 2 2 32 4 5 5 5 5 5 5 4 4 5 5 5 4 5 33 3 3 4 4 3 4 3 5 5 4 4 4 3 3 34 5 5 5 4 4 4 4 4 4 4 4 4 4 4 35 2 4 3 3 3 2 2 3 3 3 3 3 3 2 36 4 4 5 5 4 4 4 4 4 4 5 5 4 4 37 4 4 4 4 3 3 3 3 3 3 3 3 3 2 38 5 5 5 5 5 5 5 5 5 5 5 5 5 5 39 4 4 5 5 3 3 2 3 3 3 3 3 3 2 40 4 4 5 5 4 5 5 4 4 5 4 4 5 4 41 5 5 5 5 3 3 3 3 3 3 3 4 4 3 42 3 2 3 3 3 2 3 4 3 3 4 4 3 2 43 4 4 4 4 4 4 4 4 4 4 4 4 5 4 44 3 3 3 3 3 2 3 3 3 3 3 3 3 2 45 4 4 4 4 4 3 3 3 4 4 3 3 4 3 46 4 4 4 5 3 4 4 4 4 5 4 4 4 4 47 5 5 5 5 5 5 5 5 5 5 4 4 5 4 48 5 5 3 4 3 3 3 4 4 4 4 4 4 3 49 3 3 2 3 2 2 2 3 3 3 3 3 3 2 50 5 5 5 5 5 5 5 5 5 5 5 5 5 5 51 4 4 4 4 3 3 3 3 4 4 4 4 4 3 52 5 5 5 4 4 5 5 5 5 5 4 4 4 3 53 4 4 4 4 3 3 3 3 3 3 3 3 3 2 54 4 4 4 4 4 4 5 4 4 4 4 4 5 4
50
Lampiran 2: Data Kuesioner (Sambungan)
55 4 4 5 5 4 4 4 3 4 4 4 4 4 3 56 3 3 2 3 2 2 2 2 3 3 3 2 2 3 57 4 4 5 5 4 4 4 4 4 4 4 4 5 4 58 3 3 2 3 2 2 3 3 2 3 3 2 2 2 59 5 5 5 5 5 5 5 5 5 5 5 5 5 5 60 4 4 4 3 3 4 4 3 3 3 4 4 4 3 61 5 5 5 5 5 5 5 5 5 5 4 4 5 5 62 3 3 3 3 3 2 2 3 2 3 3 3 3 2 63 4 4 4 4 4 4 4 4 4 4 4 4 4 3 64 3 3 3 3 3 3 2 3 2 3 3 3 3 2 65 3 3 3 3 2 2 3 3 3 3 4 4 3 2 66 4 4 4 4 4 4 4 4 3 5 4 4 4 3 67 5 4 4 4 3 3 3 4 4 4 5 4 4 3 68 3 3 3 3 2 2 3 3 2 3 3 3 3 2 69 4 4 3 4 3 3 3 4 3 3 3 3 3 3 70 5 4 4 4 5 4 4 4 4 4 4 4 4 3 71 5 5 5 5 5 5 5 5 5 5 5 5 5 4 72 3 3 4 4 3 3 3 3 3 4 4 3 3 3 73 4 4 4 4 4 3 4 4 4 4 5 4 4 3 74 3 4 4 4 4 3 3 4 4 4 4 4 4 3 75 5 5 5 4 4 3 3 4 4 3 3 3 4 3 76 3 4 3 3 3 4 4 4 4 4 4 4 3 3 77 5 5 5 5 5 5 4 5 5 5 5 4 3 3 78 5 5 4 4 4 3 3 4 3 3 3 3 2 2 79 4 4 4 4 3 3 3 4 4 5 4 4 4 5 80 5 5 5 4 4 5 5 4 4 5 5 4 4 3 81 4 4 4 4 3 3 2 3 3 5 4 4 3 3 82 4 4 4 4 4 2 2 3 3 3 4 4 2 2 83 3 3 2 3 2 3 3 4 3 4 4 3 4 2 84 3 3 3 4 4 4 3 3 3 3 4 3 3 3 85 4 4 4 5 4 2 4 4 4 4 4 5 4 4 86 2 2 3 3 3 4 4 3 3 3 4 2 2 2 87 4 4 3 4 3 4 4 3 3 4 3 4 3 2 88 4 3 3 3 2 2 3 2 2 3 3 3 3 2 89 3 4 3 4 2 2 3 3 3 4 3 4 2 2 90 4 4 4 4 2 2 4 4 3 4 4 4 3 2
‘
51
Lampiran 3. Profil Responden Statistics
Jenis Kelamin
40 44.4 44.4 44.450 55.6 55.6 100.090 100.0 100.0
PriaWanitaTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Usia
32 35.6 35.6 35.633 36.7 36.7 72.216 17.8 17.8 90.0
9 10.0 10.0 100.090 100.0 100.0
17- 24 tahun25-32 tahun33-40 tahun> 41 tahunTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Status
38 42.2 42.2 42.252 57.8 57.8 100.090 100.0 100.0
MenikahBelum MenikahTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Pekerjaan
26 28.9 28.9 28.940 44.4 44.4 73.324 26.7 26.7 100.090 100.0 100.0
Pelajar/MahasiswaWiraswastaLainnyaTotal
ValidFrequency Percent Valid Percent
CumulativePercent
JK Usia Status Pekerja
an Pendidik
an pendapat
an kunjung
an pengelua
ran
mengetahui darimana
N Valid 90 90 90 90 90 90 90 90 90 Missi
ng 0 0 0 0 0 0 0 0 0
Mean 1.55 2.02 1.57 2.68 3.18 2.78 1.53 2.33 1.90 Std. Deviation .499 .971 .496 1.157 1.023 1.043 .810 .686 1.307
52
Lampiran 3. Profil Responden (Sambungan)
Pendidikan terakhir
1 1.1 1.1 1.131 34.4 34.4 35.615 16.7 16.7 52.237 41.1 41.1 93.3
6 6.7 6.7 100.090 100.0 100.0
SD - SMPSMA/SMKDiplomaS1S2Total
ValidFrequency Percent Valid Percent
CumulativePercent
Berapakah pendapatan anda dalam sebulan
13 14.4 14.4 14.4
21 23.3 23.3 37.8
28 31.1 31.1 68.9
28 31.1 31.1 100.090 100.0 100.0
< Rp 2.500.000,00Rp 2.500.001,00 -Rp 5.000.000,00Rp 5.000.001,00 -Rp 7.500.000,00> Rp 7.500.000,00Total
ValidFrequency Percent Valid Percent
CumulativePercent
Sudah berapa kali Anda berkunjung ke Just Coffee Specialty dalam 3bulan terakhir
57 63.3 63.3 63.321 23.3 23.3 86.7
9 10.0 10.0 96.73 3.3 3.3 100.0
90 100.0 100.0
1-2 kali3-4 kali5-6 kali6-7 kaliTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Berapa besar pengeluaran Anda di Just Coffee Specialty dalam setiap transaksi
4 4.4 4.4 4.4
59 65.6 65.6 70.0
20 22.2 22.2 92.2
7 7.8 7.8 100.090 100.0 100.0
< Rp 50.000,00Rp 50.001,00 -Rp 100.000,00Rp 100.001,00 -Rp 150.000,00> Rp 150.000,00Total
ValidFrequency Percent Valid Percent
CumulativePercent
53
Lampiran 3. Profil Responden (Sambungan)
Dari mana Anda mengetahui tentang Just Coffee Specialty
57 63.3 63.3 63.39 10.0 10.0 73.3
24 26.7 26.7 100.090 100.0 100.0
TemanKeluargaLainnyaTotal
ValidFrequency Percent Valid Percent
CumulativePercent
54
Lampiran 4. Distribusi Jawaban Responden
Produk (X1)
Statistics
90 90 90 900 0 0 0
3.8778 3.9222 3.8778 3.9889.87188 .76772 .89728 .75691
ValidMissing
N
MeanStd. Deviation
Kualitas rasaJust CoffeeSpecialty
sangat enak
Porsi menuJust CoffeeSpecialtysesuaidenganharapan
Variasi menuJust Coffee
Specialty yangsangat
beragam
Kebersihanproduk Just
CoffeeSpecialty
sangat baik
Kualitas rasa Just Coffee Specialty sangat enak
6 6.7 6.7 6.722 24.4 24.4 31.139 43.3 43.3 74.423 25.6 25.6 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Porsi menu Just Coffee Specialty sesuai dengan harapan
3 3.3 3.3 3.321 23.3 23.3 26.746 51.1 51.1 77.820 22.2 22.2 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Variasi menu Just Coffee Specialty yang sangat beragam
7 7.8 7.8 7.821 23.3 23.3 31.138 42.2 42.2 73.324 26.7 26.7 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
55
Lampiran 4. Distribusi Jawaban Responden (Sambungan)
Lokasi (X2)
Kebersihan produk Just Coffee Specialty sangat baik
1 1.1 1.1 1.123 25.6 25.6 26.742 46.7 46.7 73.324 26.7 26.7 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Statistics
90 90 900 0 0
3.4778 3.3778 3.4667.92685 1.01204 .90193
ValidMissing
N
MeanStd. Deviation
Akses jalanJust CoffeeSpecialty
yang sangatmudah
Lokasi JustCoffee
Specialtydapat dilihatdengan jelas
Tempatparker Just
CoffeeSpecialtysangat
memadai.
Akses jalan Just Coffee Specialty yang sangat mudah
15 16.7 16.7 16.729 32.2 32.2 48.934 37.8 37.8 86.712 13.3 13.3 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Lokasi Just Coffee Specialty dapat dilihat dengan jelas
21 23.3 23.3 23.328 31.1 31.1 54.427 30.0 30.0 84.414 15.6 15.6 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
56
Lampiran 4. Distribusi Jawaban Responden (Sambungan)
Karyawan (X3)
Tempat parker Just Coffee Specialty sangat memadai.
13 14.4 14.4 14.434 37.8 37.8 52.231 34.4 34.4 86.712 13.3 13.3 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Statistics
90 90 900 0 0
3.6333 3.5556 3.8556.77096 .90082 .77258
ValidMissing
N
MeanStd. Deviation
Seragamyang
dikenakankaryawan
sangatmenarik
Penampilankaryawan Just
CoffeeSpecialtysangat menarik
Karyawan diJust CoffeeSpecialty
sangat ramah
Seragam yang dikenakan karyawan sangat menarik
4 4.4 4.4 4.437 41.1 41.1 45.637 41.1 41.1 86.712 13.3 13.3 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Penampilan karyawan Just Coffee Specialty sangat menarik
12 13.3 13.3 13.329 32.2 32.2 45.636 40.0 40.0 85.613 14.4 14.4 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
57
Lampiran 4. Distribusi Jawaban Responden (Sambungan)
Harga (X4)
Karyawan di Just Coffee Specialty sangat ramah
34 37.8 37.8 37.835 38.9 38.9 76.721 23.3 23.3 100.090 100.0 100.0
NSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Statistics
90 900 0
3.8222 3.7889.77282 .77161
ValidMissing
N
MeanStd. Deviation
Harga menuJust CoffeeSpecialtysesuaidengankualitas
Harga menuJust CoffeeSpecialtysesuaidenganporsinya
Harga menu Just Coffee Specialty sesuai dengan kualitas
3 3.3 3.3 3.327 30.0 30.0 33.343 47.8 47.8 81.117 18.9 18.9 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Harga menu Just Coffee Specialty sesuai dengan porsinya
5 5.6 5.6 5.623 25.6 25.6 31.148 53.3 53.3 84.414 15.6 15.6 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
58
Lampiran 4. Distribusi Jawaban Responden (Sambungan) Keputusan (Y)
Statistics
90 900 0
3.5333 3.0444.86375 .95883
ValidMissing
N
MeanStd. Deviation
Sayamengutamakan pembelianproduk di Just
CoffeeSpecialty
Saya bersediauntuk
berkorban(waktu, biaya,tenaga) untukmendapatkanproduk Just
CoffeeSpecialty
Saya mengutamakan pembelian produk di Just Coffee Specialty
10 11.1 11.1 11.134 37.8 37.8 48.934 37.8 37.8 86.712 13.3 13.3 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
Saya bersedia untuk berkorban (waktu, biaya, tenaga) untukmendapatkan produk Just Coffee Specialty
30 33.3 33.3 33.335 38.9 38.9 72.216 17.8 17.8 90.0
9 10.0 10.0 100.090 100.0 100.0
TSNSSSTotal
ValidFrequency Percent Valid Percent
CumulativePercent
59
Lampiran 5. Uji Validitas dan Reliabilitas Alat Ukur
Produk (X1)
Correlations
x1.1 x1.2 x1.3 x1.4 totalx1
x1.1 Pearson Correlation 1 .690** .753** .413* .857**
Sig. (2-tailed) .000 .000 .023 .000
N 30 30 30 30 30
x1.2 Pearson Correlation .690** 1 .776** .576** .891**
Sig. (2-tailed) .000 .000 .001 .000
N 30 30 30 30 30
x1.3 Pearson Correlation .753** .776** 1 .513** .901**
Sig. (2-tailed) .000 .000 .004 .000
N 30 30 30 30 30
x1.4 Pearson Correlation .413* .576** .513** 1 .733**
Sig. (2-tailed) .023 .001 .004 .000
N 30 30 30 30 30
totalx1 Pearson Correlation .857** .891** .901** .733** 1
Sig. (2-tailed) .000 .000 .000 .000
N 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.863 4
60
Lampiran 5. Uji Validitas dan Reliabilitas Alat Ukur (Sambungan)
Lokasi (X2)
Correlations
X2.1 X2.2 X2.3 TOTALX2
X2.1 Pearson Correlation 1 .790** .776** .926**
Sig. (2-tailed) .000 .000 .000
N 30 30 30 30
X2.2 Pearson Correlation .790** 1 .801** .936**
Sig. (2-tailed) .000 .000 .000
N 30 30 30 30
X2.3 Pearson Correlation .776** .801** 1 .918**
Sig. (2-tailed) .000 .000 .000
N 30 30 30 30
TOTALX2 Pearson Correlation .926** .936** .918** 1
Sig. (2-tailed) .000 .000 .000
N 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.915 3
61
Lampiran 5. Uji Validitas dan Reliabilitas Alat Ukur (sambungan)
Karyawan (X3)
Correlations
X3.1 X3.2 X3.3 TOTALX3
X3.1 Pearson Correlation 1 .660** .397* .802**
Sig. (2-tailed) .000 .030 .000
N 30 30 30 30
X3.2 Pearson Correlation .660** 1 .696** .938**
Sig. (2-tailed) .000 .000 .000
N 30 30 30 30
X3.3 Pearson Correlation .397* .696** 1 .810**
Sig. (2-tailed) .030 .000 .000
N 30 30 30 30
TOTALX3 Pearson Correlation .802** .938** .810** 1
Sig. (2-tailed) .000 .000 .000
N 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.809 3
62
Lampiran 5. Uji Validitas dan Reliabilitas Alat Ukur (sambungan)
Harga (X4)
Correlations
X4.1 X4.2 TOTALX4
X4.1 Pearson Correlation 1 .816** .959**
Sig. (2-tailed) .000 .000
N 30 30 30
X4.2 Pearson Correlation .816** 1 .946**
Sig. (2-tailed) .000 .000
N 30 30 30
TOTALX4 Pearson Correlation .959** .946** 1
Sig. (2-tailed) .000 .000
N 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.895 2
63
Lampiran 5. Uji Validitas dan Reliabilitas Alat Ukur (sambungan)
Keputusan (Y)
Correlations
Y1.1 Y1.2 TOTALY1
Y1.1 Pearson Correlation 1 .776** .929**
Sig. (2-tailed) .000 .000
N 30 30 30
Y1.2 Pearson Correlation .776** 1 .954**
Sig. (2-tailed) .000 .000
N 30 30 30
TOTALY1 Pearson Correlation .929** .954** 1
Sig. (2-tailed) .000 .000
N 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.862 2
64
Lampiran 6. Analisis Regresi Berganda
Variables Entered/Removedb
Harga(X4),Lokasi(X2),Produk(X1),Karyawan(X3)
a
. Enter
Model1
VariablesEntered
VariablesRemoved Method
All requested variables entered.a.
Dependent Variable: Keputusan (Y)b.
Model Summaryb
.842a .709 .695 .47385Model1
R R SquareAdjustedR Square
Std. Error ofthe Estimate
Predictors: (Constant), Harga (X4), Lokasi (X2), Produk(X1), Karyawan (X3)
a.
Dependent Variable: Keputusan (Y)b.
ANOVAb
46.403 4 11.601 51.666 .000a
19.086 85 .22565.489 89
RegressionResidualTotal
Model1
Sum ofSquares df Mean Square F Sig.
Predictors: (Constant), Harga (X4), Lokasi (X2), Produk (X1), Karyawan (X3)a.
Dependent Variable: Keputusan (Y)b.
65
Coefficientsa
-.682 .299 -2.280 .025.238 .114 .202 2.080 .041.203 .099 .206 2.055 .043.348 .134 .296 2.595 .011.278 .111 .235 2.503 .014
(Constant)Produk (X1)Lokasi (X2)Karyawan (X3)Harga (X4)
Model1
B Std. Error
UnstandardizedCoefficients
Beta
StandardizedCoefficients
t Sig.
Dependent Variable: Keputusan (Y)a.
Coefficientsa
.738 .220 .122
.741 .218 .120
.788 .271 .152
.737 .262 .147
Produk (X1)Lokasi (X2)Karyawan (X3)Harga (X4)
Model1
Zero-order Partial PartCorrelations
Dependent Variable: Keputusan (Y)a.
Residuals Statisticsa
1.8047 4.6546 3.2889 .72207 90-1.44842 1.00129 .00000 .46308 90
-2.055 1.891 .000 1.000 90-3.057 2.113 .000 .977 90
Predicted ValueResidualStd. Predicted ValueStd. Residual
Minimum Maximum Mean Std. Deviation N
Dependent Variable: Keputusan (Y)a.
66
Lampiran 7. Uji Asumsi Klasik
Normalitas
Multikolinieritas
bv Heteroskedastisitas
One-Sample Kolmogorov-Smirnov Test
90.0000000
.46308166.082.055
-.082.779.578
NMeanStd. Deviation
Normal Parametersa,b
AbsolutePositiveNegative
Most ExtremeDifferences
Kolmogorov-Smirnov ZAsymp. Sig. (2-tailed)
Unstandardized Residual
Test distribution is Normal.a.
Calculated from data.b.
Coefficientsa
.363 2.754
.340 2.939
.263 3.801
.388 2.576
Produk (X1)Lokasi (X2)Karyawan (X3)Harga (X4)
Model1
Tolerance VIFCollinearity Statistics
Dependent Variable: Keputusan (Y)a.
Coefficientsa
,980 ,363 2,699 ,008-,146 ,139 -,185 -1,054 ,295,178 ,120 ,269 1,482 ,142,072 ,163 ,092 ,444 ,658
-,124 ,135 -,156 -,919 ,361
(Constant)Produk (X1)Lokasi (X2)Karyawan (X3)Harga (X4)
Model1
B Std. Error
UnstandardizedCoefficients
Beta
StandardizedCoefficients
t Sig.
Dependent Variable: Absolut Residuala.