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Lampiran 1 KUISIONER PENELITIAN Kepada Yth, Saudara/i Pengguna Sepatu Nike Di- Bandar Lampung Dengan Hormat, Kuisioner ini dibuat dalam rangka penelitian yang merupakan bagian dari skripsi yangsedang diselesaikan oleh peneliti. Saya Monica Dewi, Mahasiswi S1 Tingkat AkhirProgram Studi Manajemen IBI Darmajaya, sedang mengadakanpenelitian tentang Analisis perbandingan kualitas produk dan harga pada sepatu Nike dan Adidas di Bandarlampung. Anda terpilih karena merupakan responden yangtepat dalam penelitian ini. Demitercapainya hasil penelitian yang diinginkan, mohon kesediaan anda untukberpartisipasimengisikuisioner ini secara lengkap. Tidak ada jawaban benar atau salah, kuisioner inibertujuan untuk mengungkapkan tanggapan anda semata sebagai responden dalampenelitian. Untuk itu, mohon mengisi kuisioner ini dengan sejujur-jujurnya.Atas waktu dan partisipasiyang anda berikan, peneliti mengucapkan banyak terima kasih. Hormat Saya Monica Dewi

Lampiran 1 KUISIONER PENELITIAN - Darmajayarepo.darmajaya.ac.id/285/8/LAMPIRAN.pdfLampiran 1 KUISIONER PENELITIAN Kepada Yth, Saudara/i Pengguna Sepatu Nike Di- Bandar Lampung Dengan

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  • Lampiran 1

    KUISIONER PENELITIAN

    Kepada Yth,

    Saudara/i Pengguna Sepatu Nike

    Di-

    Bandar Lampung

    Dengan Hormat,

    Kuisioner ini dibuat dalam rangka penelitian yang merupakan bagian dari skripsi

    yangsedang diselesaikan oleh peneliti. Saya Monica Dewi, Mahasiswi S1 Tingkat

    AkhirProgram Studi Manajemen IBI Darmajaya, sedang mengadakanpenelitian

    tentang Analisis perbandingan kualitas produk dan harga pada sepatu Nike

    dan Adidas di Bandarlampung.

    Anda terpilih karena merupakan responden yangtepat dalam penelitian ini.

    Demitercapainya hasil penelitian yang diinginkan, mohon kesediaan anda

    untukberpartisipasimengisikuisioner ini secara lengkap. Tidak ada jawaban benar

    atau salah, kuisioner inibertujuan untuk mengungkapkan tanggapan anda semata

    sebagai responden dalampenelitian.

    Untuk itu, mohon mengisi kuisioner ini dengan sejujur-jujurnya.Atas waktu dan

    partisipasiyang anda berikan, peneliti mengucapkan banyak terima kasih.

    Hormat Saya

    Monica Dewi

  • Identitas Responden

    Petunjuk Pengisian

    Berilah tanda checklist (√) pada bagian identitas responden dan pada jawaban

    yang Bapak/Ibu anggap paling sesuai atas pertanyaan-pertanyaan di bawah ini.

    Setiap pertanyaan hanya membutuhkan satu jawaban.

    1. Jenis Kelamin : Pria Wanita

    2. Usia : 15 - 19 tahun 25 – 29 tahun

    20 – 24 tahun ≥ 30 tahun

    3. Pendidikan : SMP D3 lainnya ….

    SMA S1

    4. Pekerjaan : Pelajar / Mahasiswa PNS

    Karyawan Swasta Lain-Lain

    TNI / Polri

  • Petunjuk pengisian

    Mohon berikan penilaian berdasarkan pengalaman yang Anda peroleh ketika

    menggunakan sepatu Nike dengan cara memberikan tanda ceklis () pada kotak

    yang sesuai dengan penilaian Anda, dengan pilihan sebagai berikut :

    Sangat Setuju (SS), Setuju (S), Cukup Setuju (CS), Tidak Setuju (TS), dan Sangat

    Tidak Setuju (STS). Masing-masing pilihan memiliki kepentingan, yaitu :

    SS = 5,S = 4, CS = 3, TS = 2, STS = 1.

    Pernyataan

    (Kualitas produk)

    Alternatif Pilihan

    SS S CS TS STS

    5 4 3 2 1

    1. Sepatu Nike memiliki bentuk yang bervariasi.

    2. Sepatu Nike memiliki model dalam berbagai

    ukuran.

    3. Sepatu Nike adalah sepatu yang memiliki fitur

    yang inovatif.

    4. Sepatu Nike memilki banyak pilihan warna.

    5. Sepatu Nike adalah sepatu yang ringan dipakai.

    6. Sepatu Nike dapat melindungi kaki dengan

    nyaman.

    7. Sepatu Nike memliki kesesuian yang sama

    antara gambar dan produk aslinya.

    8. Sepatu Nike memiliki fungsi dan kualitas sesuai

    dengan harapan.

    9. Sepatu Nike memiliki kekuatan yang tahan lama.

    10 Sepatu Nike merupakan produk dengan jaminan

    produk yang baik.

    11. Sepatu Nike merupakan produk dengan tingkat

    kerusakan (cacat) yang rendah.

    12. Sepatu Nike memiliki peluang tidak rusak dalam

  • periode waktu tertentu.

    13 Sepatu Nike merupakan produk yang mudah

    untuk diperbaiki ketika produk itu rusak.

    14 Sepatu Nike dibuat dari bahan yang berkualitas

    sehingga tidak mudah rusak.

    15 Sepatu Nike memiliki penampilan atau gaya

    yang keren.

    16 Sepatu Nike memiliki penampilan yang menarik.

    17 Sepatu Nike memiliki desain yang trendy atau up

    to date

    18 Sepatu Nike memiliki desain yang beragam atau

    banyak pilihan.

    No Pernyataan

    (Harga)

    Alternatif Pilihan

    SS S N TS STS

    5 4 3 2 1

    1. Sepatu Nike memiliki harga yang terjangkau.

    2. Harga sepatu Nike dapat dikategorikan masih

    wajar (realistis).

    3. Harga sepatu Nike mencerminkan kualitasnya.

    4. Harga sepatu Nike sesuai dengan kualitas yang

    diberikan.

    5. Harga sepatu Nike mampu bersaing dengan

    harga sepatu merek lainnya.

    6. Harga sepatu Nike terbilang ekonomis diantara

    sepatu merek lainnya.

    7. Harga sepatu Nike sesuai dengan spesifikasi

    yang ditawarkan.

    8. Harga sepatu Nike sesuai dengan manfaat yang

    didapatkan.

  • KUISIONER PENELITIAN

    Kepada Yth,

    Saudara/i Pengguna Sepatu Adidas

    Di-

    Bandar Lampung

    Dengan Hormat,

    Kuisioner ini dibuat dalam rangka penelitian yang merupakan bagian dari skripsi

    yangsedang diselesaikan oleh peneliti. Saya Monica Dewi, Mahasiswi S1 Tingkat

    AkhirProgram Studi Manajemen IBI Darmajaya, sedang mengadakan penelitian

    tentang Analisis perbandingan kualitas produk dan harga pada sepatu Nike

    dan Adidas di Bandarlampung.

    Anda terpilih karena merupakan responden yangtepat dalam penelitian ini.

    Demitercapainya hasil penelitian yang diinginkan, mohon kesediaan anda untuk

    berpartisipasi mengisi kuisioner ini secara lengkap. Tidak ada jawaban benar atau

    salah, kuisioner ini bertujuan untuk mengungkapkan tanggapan anda semata

    sebagai responden dalam penelitian.

    Untuk itu, mohon mengisi kuisioner ini dengan sejujur-jujurnya. Atas waktu dan

    partisipasi yang anda berikan, peneliti mengucapkan banyak terima kasih.

    Hormat Saya

    Monica Dewi

  • Petunjuk pengisian

    Mohon berikan penilaian berdasarkan pengalaman yang Anda peroleh ketika

    menggunakan sepatu Nike dengan cara memberikan tanda ceklis () pada kotak

    yang sesuai dengan penilaian Anda, dengan pilihan sebagai berikut :

    Sangat Setuju (SS), Setuju (S), Cukup Setuju (CS), Tidak Setuju (TS), dan Sangat

    Tidak Setuju (STS). Masing-masing pilihan memiliki kepentingan, yaitu :

    SS = 5,S = 4, CS = 3, TS = 2, STS = 1.

    Pernyataan

    (Kualitas produk)

    Alternatif Pilihan

    SS S CS TS STS

    5 4 3 2 1

    1. Sepatu Adidas memiliki bentuk yang bervariasi.

    2. Sepatu Adidas memiliki model dalam berbagai

    ukuran.

    3. Sepatu Adidas adalah sepatu yang memiliki fitur

    yang inovatif.

    4. Sepatu Adidas memilki banyak pilihan warna.

    5. Sepatu Adidas adalah sepatu yang ringan dipakai.

    6. Sepatu Adidas dapat melindungi kaki dengan

    nyaman.

    7. Sepatu Adidas memliki kesesuian yang sama antara

    gambar dan produk aslinya.

    8. Sepatu Adidas memiliki fungsi dan kualitas sesuai

    dengan harapan.

    9. Sepatu Adidas memiliki kekuatan yang tahan lama.

    10 Sepatu Adidas merupakan produk dengan jaminan

    produk yang baik.

    11. Sepatu Adidas merupakan produk dengan tingkat

    kerusakan (cacat) yang rendah.

    12. Sepatu Adidas memiliki peluang tidak rusak dalam

  • periode waktu tertentu.

    13 Sepatu Adidas merupakan produk yang mudah

    untuk diperbaiki ketika produk itu rusak.

    14 Sepatu Adidas dibuat dari bahan yang berkualitas

    sehingga tidak mudah rusak.

    15 Sepatu Adidas memiliki penampilan atau gaya yang

    keren.

    16 Sepatu Adidas memiliki penampilan yang menarik.

    17 Sepatu Adidas memiliki desain yang trendy atau up

    to date

    18 Sepatu Adidas memiliki desain yang beragam atau

    banyak pilihan.

    No Pernyataan

    (Harga)

    Alternatif Pilihan

    SS S N TS STS

    5 4 3 2 1

    1. Sepatu Adidas memiliki harga yang terjangkau.

    2. Harga sepatu Adidas dapat dikategorikan masih

    wajar (realistis).

    3. Harga sepatu Adidas mencerminkan kualitasnya.

    4. Harga sepatu Adidas sesuai dengan kualitas yang

    diberikan.

    5. Harga sepatu Adidas mampu bersaing dengan

    harga sepatu merek lainnya.

    6. Harga sepatu Adidas terbilang ekonomis diantara

    sepatu merek lainnya.

    7. Harga sepatu Adidas sesuai dengan spesifikasi

    yang ditawarkan.

    8. Harga sepatu Adidas sesuai dengan manfaat

    yang didapatkan.

  • Lampiran 2

    Hasil Jawaban Responden Variabel Kualitas Produk Sepatu Nike

    No. Butir Pernyataan

    TOTAL

    KP KP1 KP2 KP3 KP4 KP5 KP6 KP7 KP8 KP9 KP10 KP11 KP12 KP13 KP14 KP15 KP16 KP17 KP18

    1 4 3 3 5 3 4 4 4 5 4 5 4 5 5 5 4 5 5 77

    2 4 4 3 3 4 4 4 4 4 4 4 5 5 4 4 5 4 5 74

    3 4 4 3 5 3 5 3 4 5 3 3 4 4 5 5 4 5 3 72

    4 3 3 4 4 3 3 4 3 4 4 3 3 5 4 4 3 5 4 66

    5 4 3 4 5 5 4 4 4 5 5 5 4 5 5 5 4 4 4 79

    6 4 4 4 5 3 5 4 4 5 3 3 4 5 5 4 4 5 5 76

    7 3 3 4 4 3 4 3 3 4 4 3 4 5 4 4 3 3 3 64

    8 4 4 3 4 4 5 4 4 5 5 4 4 4 5 5 4 4 5 77

    9 4 4 3 5 5 5 4 4 5 5 5 5 5 5 4 3 5 4 80

    10 4 3 4 4 3 4 3 4 4 4 3 3 5 4 4 4 3 5 68

    11 5 5 5 4 4 5 4 5 5 5 4 4 5 5 3 3 5 5 81

    12 3 4 4 3 4 4 4 3 4 4 5 3 3 4 4 4 3 4 67

    13 3 4 3 5 3 4 4 3 4 5 3 3 2 4 5 5 5 5 70

    14 3 3 4 5 3 3 3 3 3 5 3 4 3 3 3 3 5 5 64

    15 4 2 3 3 2 4 3 4 4 3 2 4 2 4 3 4 4 5 60

    16 3 3 4 5 3 5 5 3 5 4 3 5 3 5 5 4 4 4 73

    17 5 4 3 4 4 5 3 5 5 5 4 4 2 5 4 3 5 5 75

    18 3 3 1 3 3 3 3 3 3 5 3 3 1 3 4 4 4 4 56

    19 4 3 3 3 2 4 3 4 4 3 2 3 2 4 3 4 5 5 61

  • 20 4 4 4 5 3 5 4 4 5 5 3 5 3 5 4 4 4 4 75

    21 2 3 2 4 4 3 3 2 3 4 4 3 3 3 4 3 3 4 57

    22 3 3 2 3 2 4 3 3 2 3 2 4 1 4 3 4 4 3 53

    23 2 3 1 4 4 3 4 4 3 3 4 4 1 3 4 4 4 4 59

    24 3 3 4 3 3 5 3 3 5 4 3 3 3 5 3 3 3 3 62

    25 3 3 4 5 3 4 4 3 4 5 3 4 4 4 5 4 4 4 70

    26 4 5 3 5 5 4 4 4 4 4 5 4 2 4 4 4 4 5 74

    27 4 4 4 3 3 3 3 4 3 3 3 3 3 3 4 3 3 4 60

    28 5 5 5 4 4 4 3 5 4 5 4 3 4 4 5 4 5 4 77

    29 4 3 3 4 2 2 3 4 2 4 2 3 2 2 4 4 5 4 57

    30 5 3 4 4 4 4 3 5 4 4 4 3 4 4 5 5 5 5 75

    31 3 3 4 3 3 4 3 4 4 2 3 3 4 4 3 3 4 3 60

    32 3 3 3 4 4 3 3 3 3 2 4 3 4 3 3 3 3 4 58

    33 4 4 4 4 4 5 4 4 5 2 4 4 5 5 4 4 4 3 73

    34 3 5 5 3 3 2 3 3 2 1 5 5 5 2 3 2 3 2 57

    35 4 4 5 4 4 4 4 5 4 4 4 5 5 4 4 4 4 3 75

    36 4 4 4 5 5 5 5 5 5 5 4 4 4 5 4 5 3 4 80

    37 5 5 5 4 4 3 4 4 3 4 4 4 5 3 3 3 1 3 67

    38 4 5 4 5 5 4 5 5 4 4 5 5 4 4 4 4 3 3 77

    39 3 4 2 3 3 4 3 3 4 5 3 5 2 4 3 3 4 4 62

    40 5 3 3 4 4 3 3 4 3 4 4 4 3 3 4 3 2 3 62

    41 4 4 4 4 4 4 3 4 4 3 4 4 4 4 3 4 2 3 66

    42 5 5 4 4 4 5 4 4 5 3 4 4 4 5 3 4 1 3 71

    43 3 5 3 3 3 5 3 3 5 5 5 3 3 5 4 5 4 3 70

  • 44 4 5 4 4 4 4 3 4 4 4 3 4 4 4 4 4 5 5 73

    45 4 4 4 3 3 4 4 3 4 4 4 3 4 4 3 4 5 4 68

    46 5 5 5 4 4 5 4 4 5 3 3 3 5 5 5 5 4 4 78

    47 5 4 4 4 4 4 4 4 5 3 3 3 4 5 4 4 5 5 74

    48 5 5 4 3 3 4 2 3 4 2 3 4 4 4 4 4 4 5 67

    49 2 4 3 4 4 4 1 4 4 2 4 3 3 4 4 4 2 4 60

    50 4 5 4 4 4 4 3 4 4 3 5 3 4 5 4 4 3 3 70

    51 4 5 4 3 3 3 4 3 3 3 4 4 4 3 3 3 4 4 64

    52 4 3 4 3 3 4 3 3 2 3 1 3 4 4 3 4 4 5 60

    53 3 3 4 5 5 3 4 5 3 3 3 4 5 3 4 3 3 5 68

    54 5 5 4 5 5 4 4 5 4 4 2 4 4 4 5 4 4 5 77

    55 4 4 4 5 5 4 5 5 4 3 4 4 5 4 4 4 4 4 76

    56 5 5 4 4 4 4 5 4 4 3 3 3 4 4 3 4 5 5 73

    57 5 3 3 4 4 3 3 3 3 4 5 4 3 3 3 3 4 4 64

    58 3 4 3 4 4 4 5 4 5 3 3 4 3 5 3 4 4 5 70

    59 2 3 3 3 3 3 3 4 3 2 2 3 3 3 4 3 3 4 54

    60 5 3 4 4 4 4 3 4 4 4 3 4 4 4 4 4 4 5 71

    61 4 3 4 4 4 4 3 4 4 3 4 4 4 4 5 4 4 5 71

    62 4 4 4 4 4 4 3 4 4 4 4 3 4 4 4 4 4 3 69

    63 4 4 4 3 3 3 4 3 3 4 4 4 4 3 3 3 4 3 63

    64 3 5 5 4 4 3 4 4 5 3 4 4 5 5 4 3 4 5 74

    65 4 4 3 4 4 5 3 4 5 4 5 5 3 4 5 5 4 4 75

    66 3 4 4 4 4 3 4 4 3 5 4 3 4 3 3 3 4 5 67

    67 4 4 4 4 4 4 4 4 5 4 5 3 4 5 5 4 5 4 76

  • 68 3 3 3 4 4 3 4 4 3 3 3 3 3 3 3 3 4 5 61

    69 4 3 3 4 4 3 3 4 3 3 1 4 2 2 3 2 5 5 58

    70 4 4 4 4 4 4 3 4 4 4 4 3 4 4 3 3 5 5 70

    71 4 4 4 3 3 4 3 3 5 3 4 4 4 5 2 3 4 5 67

    72 5 5 5 4 4 4 4 4 4 5 5 4 5 4 4 4 5 4 79

    73 3 3 3 4 4 3 3 4 4 4 3 3 3 4 4 3 5 5 65

    74 5 4 5 4 4 5 4 4 5 4 5 4 5 5 5 5 4 5 82

    75 3 4 4 4 4 4 5 4 4 4 3 4 4 4 3 4 5 5 72

    76 4 2 3 1 4 4 1 4 3 3 1 4 4 2 5 2 3 5 55

    77 5 3 3 4 3 3 1 3 4 2 4 3 3 3 5 5 4 3 61

    78 4 3 5 5 3 5 3 5 3 3 5 3 5 3 5 5 5 4 74

    79 4 4 4 5 4 4 4 4 5 2 5 4 4 2 2 3 3 4 67

    80 5 4 4 4 5 4 2 4 4 3 4 5 4 4 5 5 5 5 76

    81 4 5 5 5 4 4 3 3 4 2 5 4 4 4 4 4 3 5 72

    82 4 4 5 4 5 5 4 4 5 1 4 5 5 2 2 5 5 5 74

    83 4 3 4 2 3 3 2 2 4 2 2 3 3 3 4 4 3 2 53

    84 4 5 3 3 4 4 4 4 5 3 3 4 4 4 5 5 5 4 73

    85 4 4 3 4 3 3 1 2 2 3 4 4 3 4 3 3 1 3 54

  • Hasil Jawaban Responden Variabel Harga Pada Sepatu Nike

    No H1 Butir Pernyataan

    TOTAL H2 H3 H4 H5 H6 H7 H8

    1 5 3 3 4 2 3 4 4 28

    2 5 2 2 3 3 2 4 3 24

    3 4 4 4 3 4 4 2 4 29

    4 3 3 4 4 3 3 3 4 27

    5 4 3 1 3 2 2 3 3 21

    6 3 3 3 3 3 4 4 4 27

    7 4 3 3 2 2 3 2 2 21

    8 5 3 3 3 4 3 4 3 28

    9 4 2 5 3 3 4 3 4 28

    10 5 3 3 5 5 4 4 2 31

    11 3 3 2 5 5 2 4 4 28

    12 4 4 1 2 2 2 3 2 20

    13 4 4 3 4 3 3 4 4 29

    14 2 3 3 2 3 2 4 4 23

    15 5 4 3 3 4 4 4 3 30

    16 3 4 3 2 3 1 3 3 22

    17 5 2 2 3 3 3 4 4 26

    18 4 4 3 4 4 3 3 3 28

    19 5 4 4 4 5 4 4 4 34

    20 4 3 3 3 3 2 3 3 24

    21 4 3 3 2 3 3 3 2 23

    22 3 1 2 2 3 3 2 3 19

    23 5 4 3 3 4 4 3 3 29

    24 4 3 3 4 4 3 2 2 25

    25 4 3 4 3 3 3 3 3 26

    26 5 4 4 4 4 4 4 3 32

    27 5 3 3 4 3 4 3 2 27

    28 5 4 3 3 4 3 3 4 29

    29 5 4 4 4 4 3 3 4 31

    30 5 5 3 3 4 4 4 4 32

    31 3 4 4 3 4 4 4 4 30

    32 3 4 4 3 4 3 3 1 25

    33 3 3 3 3 3 3 3 2 23

    34 2 4 3 4 4 3 3 3 26

    35 3 5 5 3 5 3 3 3 30

    36 4 5 3 5 5 3 4 4 33

  • 37 3 3 3 3 3 4 4 3 26

    38 2 4 3 4 4 3 3 3 26

    39 3 5 4 4 5 3 3 4 31

    40 4 3 3 2 3 4 4 3 26

    41 2 4 3 3 2 4 3 3 24

    42 4 3 4 4 3 2 2 2 24

    43 3 5 3 3 5 3 3 3 28

    44 5 2 3 3 2 3 4 3 25

    45 4 4 4 5 4 2 2 3 28

    46 4 5 5 5 5 4 3 3 34

    47 4 3 4 4 3 4 4 4 30

    48 5 4 5 5 4 2 2 1 28

    49 3 4 3 3 4 3 4 4 28

    50 4 3 3 4 3 4 3 2 26

    51 3 4 3 4 4 2 3 2 25

    52 4 5 4 4 5 1 2 2 27

    53 2 5 3 3 5 2 3 2 25

    54 3 4 3 4 4 4 3 4 29

    55 3 4 4 3 4 3 3 3 27

    56 3 5 4 4 5 3 3 2 29

    57 3 4 4 4 5 4 4 4 32

    58 2 4 2 3 4 4 3 3 25

    59 4 4 1 4 4 2 2 2 23

    60 5 4 3 4 4 3 3 3 29

    61 4 3 4 3 3 4 3 3 27

    62 2 4 3 3 2 3 4 3 24

    63 3 3 4 5 3 4 4 4 30

    64 3 4 4 5 4 4 3 3 30

    65 3 4 5 5 4 2 2 2 27

    66 5 3 5 4 5 2 3 2 29

    67 4 5 3 5 3 3 3 4 30

    68 3 4 4 5 4 1 2 1 24

    69 4 3 4 4 3 2 2 1 23

    70 4 5 5 5 5 4 3 3 34

    71 3 4 3 3 3 3 3 4 26

    72 4 4 5 4 4 3 2 3 29

    73 3 5 4 5 3 4 4 3 31

    74 4 5 5 3 3 4 4 4 32

    75 3 3 5 5 3 4 4 3 30

  • 76 3 2 3 4 3 2 3 4 24

    77 2 3 3 2 2 3 3 2 20

    78 3 4 4 4 3 4 4 4 30

    79 4 4 5 4 4 4 5 4 34

    80 3 3 3 3 3 3 3 3 24

    81 3 2 3 3 3 2 3 3 22

    82 2 2 3 1 2 2 3 1 16

    83 3 3 4 4 3 3 4 4 28

    84 3 4 4 3 3 4 4 3 28

    85 4 3 3 3 4 3 3 3 26

  • Hasil Jawaban Responden Variabel Kualitas Produk Sepatu Adidas

    No. Butir Pernyataan TOTAL

    KP KP1 KP2 KP3 KP4 KP5 KP6 KP7 KP8 KP9 KP10 KP11 KP12 KP13 KP14 KP15 KP16 KP17 KP18

    1 4 4 5 5 4 5 3 3 4 2 4 4 5 5 4 5 3 3 72

    2 5 3 5 4 5 5 2 2 3 3 5 3 5 4 5 5 2 2 68

    3 4 5 3 5 3 4 4 4 3 4 4 5 3 5 3 4 4 4 71

    4 3 4 4 5 4 3 3 4 4 3 3 4 4 5 4 3 3 3 66

    5 4 3 4 4 3 4 3 1 3 2 4 3 4 4 3 4 3 2 58

    6 4 5 5 5 5 3 3 3 3 3 4 5 5 5 5 3 3 4 73

    7 3 4 3 3 3 4 3 3 2 2 3 4 3 3 3 4 3 3 56

    8 4 4 5 4 4 5 3 3 3 4 4 4 5 4 4 5 3 3 71

    9 3 5 4 5 3 4 2 5 3 3 3 5 4 5 3 4 2 4 67

    10 4 5 5 3 3 5 3 3 5 5 4 5 5 3 3 5 3 4 73

    11 3 3 5 5 3 3 3 2 5 5 3 3 5 5 3 3 3 2 64

    12 4 3 4 3 3 4 4 1 2 2 4 3 4 3 3 4 4 2 57

    13 5 4 5 5 5 4 4 3 4 3 5 4 5 5 5 4 4 3 77

    14 3 3 5 5 1 2 3 3 2 3 3 3 5 5 1 2 3 2 54

    15 4 5 5 4 4 5 4 3 3 4 4 5 5 4 4 5 4 4 76

    16 4 2 4 4 3 3 4 3 2 3 4 2 4 4 3 3 4 1 57

    17 3 4 5 5 4 5 2 2 3 3 3 4 5 5 4 5 2 3 67

    18 4 4 4 4 3 4 4 3 4 4 4 4 4 4 3 4 4 3 68

    19 4 5 5 5 5 5 4 4 4 5 4 5 5 5 5 5 4 4 83

    20 4 3 4 4 4 4 3 3 3 3 4 3 4 4 4 4 3 2 63

  • 21 3 4 4 3 4 4 3 3 2 3 3 4 4 3 4 4 3 3 61

    22 4 4 3 4 3 3 1 2 2 3 4 4 3 4 3 3 1 3 54

    23 4 5 4 4 4 5 4 3 3 4 4 5 4 4 4 5 4 4 74

    24 3 4 3 3 4 4 3 3 4 4 3 4 3 3 4 4 3 3 62

    25 4 4 4 4 4 4 3 4 3 3 4 4 4 4 4 4 3 3 67

    26 4 5 5 4 5 5 4 4 4 4 4 5 5 4 5 5 4 4 80

    27 3 5 4 3 5 5 3 3 4 3 3 5 4 3 5 5 3 4 70

    28 4 4 4 5 5 5 4 3 3 4 4 4 4 5 5 5 4 3 75

    29 4 4 4 5 4 5 4 4 4 4 4 4 4 5 4 5 4 3 75

    30 5 5 5 5 4 5 5 3 3 4 5 5 5 5 4 5 5 4 82

    31 3 3 3 4 5 3 5 5 3 4 4 5 3 4 3 3 4 3 67

    32 3 3 4 3 5 3 3 4 4 3 3 5 3 3 3 5 3 3 63

    33 4 3 3 4 5 3 2 4 5 4 4 5 3 3 3 2 3 4 64

    34 2 4 2 3 3 2 3 3 3 5 3 3 2 3 5 3 4 3 56

    35 4 3 3 4 5 3 2 4 3 4 4 5 3 3 5 5 4 4 68

    36 5 5 4 3 4 4 3 5 5 5 3 4 4 3 4 4 3 4 72

    37 3 3 3 1 3 3 2 5 4 3 1 3 3 4 4 3 4 5 57

    38 4 4 3 3 3 2 1 3 4 4 3 3 2 3 3 3 3 4 55

    39 3 4 4 4 5 3 2 4 3 4 4 5 3 3 3 4 3 3 64

    40 3 2 3 2 4 4 3 5 4 2 2 4 4 4 4 3 4 5 62

    41 4 3 3 2 3 2 3 3 4 5 2 3 2 4 3 3 4 4 57

    42 4 2 3 1 4 4 1 4 3 3 1 4 4 2 5 2 3 5 55

    43 5 3 3 4 3 3 1 3 4 2 4 3 3 3 5 5 4 3 61

    44 4 3 5 5 3 5 3 5 3 3 5 3 5 3 5 5 5 4 74

  • 45 4 4 4 5 4 4 4 4 5 2 5 4 4 2 2 3 3 4 67

    46 5 4 4 4 5 4 2 4 4 3 4 5 4 4 5 5 5 5 76

    47 4 5 5 5 4 4 3 3 4 2 5 4 4 4 4 4 3 5 72

    48 4 4 5 4 5 5 4 4 5 1 4 5 5 2 2 5 5 5 74

    49 4 3 4 2 3 3 2 2 4 2 2 3 3 3 4 4 3 2 53

    50 4 5 3 3 4 4 4 4 5 3 3 4 4 4 5 5 5 4 73

    51 3 4 4 4 4 3 4 4 3 3 4 4 3 2 5 5 5 4 68

    52 4 5 5 4 4 4 4 3 3 1 4 4 4 1 5 5 5 4 69

    53 3 3 5 3 3 2 5 5 4 1 3 3 2 2 5 5 5 3 62

    54 4 4 5 4 4 3 5 2 3 3 4 4 3 4 5 5 5 5 72

    55 4 4 4 4 3 3 5 4 4 4 4 3 3 3 3 3 2 4 64

    56 4 5 5 5 4 3 4 5 4 2 5 4 3 3 3 2 4 5 70

    57 3 5 4 4 4 3 5 3 3 3 4 4 3 4 4 4 3 5 68

    58 4 5 5 4 3 2 4 4 4 4 4 3 2 4 3 3 4 3 65

    59 3 2 4 3 4 4 2 4 3 2 3 4 4 2 2 2 3 2 53

    60 4 4 5 4 4 5 3 3 4 4 4 4 5 3 3 3 2 5 69

    61 4 4 5 4 3 4 4 4 3 4 4 3 4 4 3 3 3 4 67

    62 4 4 3 4 3 2 4 5 3 4 4 3 2 3 4 3 2 4 61

    63 3 3 3 4 5 3 3 5 4 5 4 5 3 4 4 4 3 4 69

    64 3 5 5 4 5 3 4 4 4 5 4 5 3 4 3 3 5 3 72

    65 5 4 4 4 5 3 4 4 3 5 4 5 3 2 5 5 5 4 74

    66 3 5 5 4 4 5 5 5 5 4 4 4 5 2 3 2 3 3 71

    67 4 4 4 5 5 4 4 5 4 5 5 5 4 3 3 4 3 4 75

    68 3 3 5 4 4 3 4 4 4 4 4 4 3 1 2 5 2 3 62

  • 69 2 4 5 5 5 4 3 4 4 2 5 5 4 2 2 5 2 4 67

    70 3 4 5 5 4 4 4 5 4 3 5 4 4 4 3 3 4 4 72

    71 3 4 5 4 4 3 4 3 3 4 4 4 3 3 3 4 5 4 67

    72 4 4 4 5 5 4 4 4 3 4 5 5 4 3 2 3 5 5 73

    73 3 5 5 5 4 3 5 3 4 3 5 4 3 4 4 3 3 3 69

    74 5 3 5 4 4 4 4 4 5 4 4 4 4 4 4 4 5 5 76

    75 4 4 5 5 3 3 5 4 4 4 5 3 3 4 4 3 4 3 70

    76 4 4 4 4 4 4 3 4 4 3 4 4 4 4 3 4 2 3 66

    77 5 5 4 4 4 5 4 4 5 3 4 4 4 5 3 4 1 3 71

    78 3 5 3 3 3 5 3 3 5 5 5 3 3 5 4 5 4 3 70

    79 4 5 4 4 4 4 3 4 4 4 3 4 4 4 4 4 5 5 73

    80 4 4 4 3 3 4 4 3 4 4 4 3 4 4 3 4 5 4 68

    81 5 5 5 4 4 5 4 4 5 3 3 3 5 5 5 5 4 4 78

    82 5 4 4 4 4 4 4 4 5 3 3 3 4 5 4 4 5 5 74

    83 5 5 4 3 3 4 2 3 4 2 3 4 4 4 4 4 4 5 67

    84 2 4 3 4 4 4 1 4 4 2 4 3 3 4 4 4 2 4 60

    85 4 5 4 4 4 43 3 4 4 3 5 3 4 5 4 4 3 3 70

  • Hasil Jawaban Responden Variabel Harga Pada Sepatu Adidas

    No. Butir Pernyataan

    TOTAL H1 H2 H3 H4 H5 H6 H7 H8

    1 3 4 2 3 3 4 5 3 27

    2 2 3 3 2 2 3 3 2 20

    3 4 3 4 4 4 3 4 4 30

    4 4 4 3 3 4 4 3 3 28

    5 1 3 2 3 5 3 2 3 22

    6 3 3 3 3 3 3 3 3 24

    7 3 2 2 3 3 2 2 3 20

    8 3 3 4 3 3 3 4 3 26

    9 5 3 3 2 1 3 3 2 22

    10 3 5 5 3 3 5 5 3 32

    11 2 5 5 3 2 5 5 3 30

    12 1 2 2 4 1 2 2 4 18

    13 3 4 3 4 3 4 3 4 28

    14 3 2 3 3 3 2 3 3 22

    15 3 3 4 4 3 3 4 4 28

    16 3 2 3 4 3 2 3 4 24

    17 2 3 3 2 2 3 3 2 20

    18 3 4 4 4 3 4 4 4 30

    19 4 4 5 4 4 4 5 4 34

    20 3 3 3 3 3 3 3 3 24

    21 3 2 3 3 3 2 3 3 22

    22 2 2 3 1 2 2 3 1 16

    23 3 3 4 4 3 3 4 4 28

    24 3 4 4 3 3 4 4 3 28

    25 4 3 3 3 4 3 3 3 26

    26 4 4 4 4 4 4 4 4 32

    27 3 4 3 3 3 4 3 3 26

    28 3 3 4 4 3 3 4 4 28

    29 4 4 4 4 4 4 4 4 32

    30 3 3 4 5 3 3 4 5 30

    31 3 3 3 4 4 3 4 5 29

    32 3 3 4 4 4 3 4 3 28

    33 4 3 3 3 3 3 3 2 24

    34 3 4 2 4 3 4 4 3 27

    35 4 3 3 5 5 3 5 2 30

    36 4 5 4 5 3 5 5 3 34

  • 37 3 3 3 3 3 3 3 2 23

    38 4 4 3 4 3 4 4 1 27

    39 3 4 4 5 4 4 5 2 31

    40 4 2 3 3 3 2 3 3 23

    41 3 3 3 4 3 3 2 3 24

    42 3 2 3 3 4 4 3 1 23

    43 4 3 3 5 3 3 5 1 27

    44 4 3 5 2 3 3 2 3 25

    45 3 4 4 4 4 5 4 4 32

    46 5 4 4 5 5 5 5 2 35

    47 4 5 5 3 4 4 3 3 31

    48 4 4 5 4 5 5 4 4 35

    49 4 3 4 4 3 3 4 2 27

    50 4 5 3 3 3 4 3 4 29

    51 3 4 4 4 3 4 4 4 30

    52 3 5 5 5 4 4 5 4 35

    53 4 3 5 5 3 3 5 5 33

    54 5 4 5 4 3 4 4 5 34

    55 4 4 4 4 4 3 4 5 32

    56 3 5 5 5 4 4 5 4 35

    57 3 5 4 4 4 4 5 5 34

    58 3 5 5 4 2 3 4 4 30

    59 4 2 4 4 1 4 4 2 25

    60 4 4 5 4 3 4 4 3 31

    61 5 4 5 3 4 3 3 4 31

    62 4 4 3 4 3 3 2 4 27

    63 3 3 3 3 4 5 3 3 27

    64 4 5 5 4 4 5 4 4 35

    65 5 4 4 4 5 5 4 4 35

    66 3 5 5 3 5 4 5 5 35

    67 5 4 4 5 3 5 3 4 33

    68 3 3 5 4 4 5 4 4 32

    69 3 4 5 3 4 4 3 3 29

    70 3 4 5 5 5 5 5 4 36

    71 2 4 5 4 3 3 3 4 28

    72 4 4 4 4 5 4 4 4 33

    73 4 5 5 5 4 5 3 5 36

    74 5 3 5 5 5 3 3 4 33

    75 3 4 5 3 5 5 3 5 33

  • 76 3 4 4 3 4 3 3 1 25

    77 3 3 3 3 3 3 3 2 23

    78 2 4 3 4 4 3 3 3 26

    79 3 5 5 3 5 3 3 3 30

    80 4 5 3 5 5 3 4 4 33

    81 3 3 4 3 3 4 4 3 26

    82 2 4 4 4 4 3 3 3 26

    83 3 5 4 4 5 3 3 4 31

    84 4 3 3 3 3 4 4 3 26

    85 2 4 3 4 2 4 3 3 24

  • Lampiran 3

    1) Karakterisrik Responden Sepatu Nike

    Hasil Jawaban Responden Berdasarkan Jenis Kelamin

    Jenis Kelamin

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    Pria 40 47.1 47.1 47.1

    Wanita 45 52.9 52.9 100.0

    Total 85 100.0 100.0

    Hasil Jawaban Responden Berdasarkan Usia

    USIA

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    15 - 19 tahun 20 23.5 23.5 23.5

    20 - 24 tahun 34 40.0 40.0 63.5

    25 - 29 tahun 21 24.7 24.7 88.2

    > 30 tahun 10 11.8 11.8 100.0

    Total 85 100.0 100.0

    Hasil Jawaban Responden Berdasarkan Pendidikan

    Pendidikan

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    SMP 29 34.1 34.1 34.1

    SMA 24 28.2 28.2 62.4

    D3 16 18.8 18.8 81.2

    S1 10 11.8 11.8 92.9

    Lainnya 6 7.1 7.1 100.0

    Total 85 100.0 100.0

  • Hasil Jawaban Responden Berdasarkan Pekerjaan

    Pekerjaan

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    Pelajar/Mahasiswa 22 25.9 25.9 25.9

    Karyawan swasta 24 28.2 28.2 54.1

    TNI/Polri 17 20.0 20.0 74.1

    PNS 13 15.3 15.3 89.4

    Lainnya 9 10.6 10.6 100.0

    Total 85 100.0 100.0

    2) Karakterisrik Responden Sepatu Adidas

    Hasil Jawaban Responden Berdasarkan Jenis Kelamin

    Jenis Kelamin

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    Pria 41 48.2 48.2 48.2

    Wanita 44 51.8 51.8 100.0

    Total 85 100.0 100.0

    Hasil Jawaban Responden Berdasarkan Usia

    USIA

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    15-19 tahun 31 36.5 36.5 36.5

    20 - 24 tahun 27 31.8 31.8 68.2

    25 - 29 tahun 17 20.0 20.0 88.2

    > 30 tahun 10 11.8 11.8 100.0

    Total 85 100.0 100.0

  • Hasil Jawaban Responden Berdasarkan Pendidikan

    Pendidikan

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    SMP 16 18.8 18.8 18.8

    SMA 24 28.2 28.2 47.1

    D3 18 21.2 21.2 68.2

    S1 18 21.2 21.2 89.4

    Lainnya 9 10.6 10.6 100.0

    Total 85 100.0 100.0

    Hasil Jawaban Responden Berdasarkan Pekerjaan

    Pekerjaan

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    Pelajar / Mahasiswa 14 16.5 16.5 16.5

    Karyawan swasta 25 29.4 29.4 45.9

    TNI/Polri 17 20.0 20.0 65.9

    PNS 20 23.5 23.5 89.4

    Lainnya 9 10.6 10.6 100.0

    Total 85 100.0 100.0

  • Lampiran 4

    Deskripsi Jawaban Responden dari Variabel Kualitas Produk sepatu Nike

    KP1

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 4 4.7 4.7 4.7

    3 22 25.9 25.9 30.6

    4 41 48.2 48.2 78.8

    5 18 21.2 21.2 100.0

    Total 85 100.0 100.0

    KP2

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 2 2.4 2.4 2.4

    3 31 36.5 36.5 38.8

    4 33 38.8 38.8 77.6

    5 19 22.4 22.4 100.0

    Total 85 100.0 100.0

    KP3

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 3 3.5 3.5 5.9

    3 26 30.6 30.6 36.5

    4 42 49.4 49.4 85.9

    5 12 14.1 14.1 100.0

    Total 85 100.0 100.0

    KP4

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    2 1 1.2 1.2 2.4

    3 20 23.5 23.5 25.9

    4 44 51.8 51.8 77.6

  • 5 19 22.4 22.4 100.0

    Total 85 100.0 100.0

    KP5

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 4 4.7 4.7 4.7

    3 29 34.1 34.1 38.8

    4 42 49.4 49.4 88.2

    5 10 11.8 11.8 100.0

    Total 85 100.0 100.0

    KP6

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 2 2.4 2.4 2.4

    3 22 25.9 25.9 28.2

    4 43 50.6 50.6 78.8

    5 18 21.2 21.2 100.0

    Total 85 100.0 100.0

    KP7

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 4 4.7 4.7 4.7

    2 3 3.5 3.5 8.2

    3 37 43.5 43.5 51.8

    4 34 40.0 40.0 91.8

    5 7 8.2 8.2 100.0

    Total 85 100.0 100.0

    KP8

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 3 3.5 3.5 3.5

    3 23 27.1 27.1 30.6

    4 48 56.5 56.5 87.1

    5 11 12.9 12.9 100.0

    Total 85 100.0 100.0

  • KP9

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 5 5.9 5.9 5.9

    3 18 21.2 21.2 27.1

    4 36 42.4 42.4 69.4

    5 26 30.6 30.6 100.0

    Total 85 100.0 100.0

    KP10

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 10 11.8 11.8 14.1

    3 28 32.9 32.9 47.1

    4 29 34.1 34.1 81.2

    5 16 18.8 18.8 100.0

    Total 85 100.0 100.0

    KP11

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 7 8.2 8.2 11.8

    3 27 31.8 31.8 43.5

    4 31 36.5 36.5 80.0

    5 17 20.0 20.0 100.0

    Total 85 100.0 100.0

    KP12

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    3 32 37.6 37.6 37.6

    4 42 49.4 49.4 87.1

    5 11 12.9 12.9 100.0

    Total 85 100.0 100.0

  • KP13

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 8 9.4 9.4 12.9

    3 19 22.4 22.4 35.3

    4 34 40.0 40.0 75.3

    5 21 24.7 24.7 100.0

    Total 85 100.0 100.0

    KP14

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 6 7.1 7.1 7.1

    3 18 21.2 21.2 28.2

    4 38 44.7 44.7 72.9

    5 23 27.1 27.1 100.0

    Total 85 100.0 100.0

    KP15

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 3 3.5 3.5 3.5

    3 26 30.6 30.6 34.1

    4 36 42.4 42.4 76.5

    5 20 23.5 23.5 100.0

    Total 85 100.0 100.0

    KP16

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 3 3.5 3.5 3.5

    3 27 31.8 31.8 35.3

    4 42 49.4 49.4 84.7

    5 13 15.3 15.3 100.0

    Total 85 100.0 100.0

  • KP17

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 3 3.5 3.5 7.1

    3 17 20.0 20.0 27.1

    4 35 41.2 41.2 68.2

    5 27 31.8 31.8 100.0

    Total 85 100.0 100.0

    KP18

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 2 2.4 2.4 2.4

    3 18 21.2 21.2 23.5

    4 29 34.1 34.1 57.6

    5 36 42.4 42.4 100.0

    Total 85 100.0 100.0

    Deskripsi Jawaban Responden dari Variabel Harga Sepatu Nike

    H1

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 9 10.6 10.6 10.6

    3 31 36.5 36.5 47.1

    4 28 32.9 32.9 80.0

    5 17 20.0 20.0 100.0

    Total 85 100.0 100.0

    H2

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    2 7 8.2 8.2 9.4

    3 29 34.1 34.1 43.5

    4 35 41.2 41.2 84.7

  • 5 13 15.3 15.3 100.0

    Total 85 100.0 100.0

    H3

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 5 5.9 5.9 9.4

    3 41 48.2 48.2 57.6

    4 25 29.4 29.4 87.1

    5 11 12.9 12.9 100.0

    Total 85 100.0 100.0

    H4

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    2 8 9.4 9.4 10.6

    3 33 38.8 38.8 49.4

    4 29 34.1 34.1 83.5

    5 14 16.5 16.5 100.0

    Total 85 100.0 100.0

    H5

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 9 10.6 10.6 10.6

    3 33 38.8 38.8 49.4

    4 29 34.1 34.1 83.5

    5 14 16.5 16.5 100.0

    Total 85 100.0 100.0

    H6

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 18 21.2 21.2 24.7

    3 34 40.0 40.0 64.7

    4 30 35.3 35.3 100.0

    Total 85 100.0 100.0

  • H7

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 13 15.3 15.3 15.3

    3 42 49.4 49.4 64.7

    4 29 34.1 34.1 98.8

    5 1 1.2 1.2 100.0

    Total 85 100.0 100.0

    H8

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 5 5.9 5.9 5.9

    2 17 20.0 20.0 25.9

    3 35 41.2 41.2 67.1

    4 28 32.9 32.9 100.0

    Total 85 100.0 100.0

    Deskripsi Jawaban Responden dari Variabel Kualitas Produk sepatu Adidas

    KPA1

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 3 3.5 3.5 3.5

    3 26 30.6 30.6 34.1

    4 44 51.8 51.8 85.9

    5 12 14.1 14.1 100.0

    Total 85 100.0 100.0

    KPA2

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 4 4.7 4.7 4.7

    3 19 22.4 22.4 27.1

    4 36 42.4 42.4 69.4

    5 26 30.6 30.6 100.0

  • Total 85 100.0 100.0

    KPA3

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 1 1.2 1.2 1.2

    3 18 21.2 21.2 22.4

    4 33 38.8 38.8 61.2

    5 33 38.8 38.8 100.0

    Total 85 100.0 100.0

    KPA4

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 3 3.5 3.5 5.9

    3 16 18.8 18.8 24.7

    4 41 48.2 48.2 72.9

    5 23 27.1 27.1 100.0

    Total 85 100.0 100.0

    KPA5

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    3 26 30.6 30.6 31.8

    4 38 44.7 44.7 76.5

    5 20 23.5 23.5 100.0

    Total 85 100.0 100.0

    KPA6

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 7 8.2 8.2 8.2

    3 25 29.4 29.4 37.6

    4 33 38.8 38.8 76.5

    5 20 23.5 23.5 100.0

    Total 85 100.0 100.0

  • KPA7

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 5 5.9 5.9 5.9

    2 11 12.9 12.9 18.8

    3 28 32.9 32.9 51.8

    4 32 37.6 37.6 89.4

    5 9 10.6 10.6 100.0

    Total 85 100.0 100.0

    KPA8

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 6 7.1 7.1 9.4

    3 30 35.3 35.3 44.7

    4 34 40.0 40.0 84.7

    5 13 15.3 15.3 100.0

    Total 85 100.0 100.0

    KPA9

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 6 7.1 7.1 7.1

    3 29 34.1 34.1 41.2

    4 37 43.5 43.5 84.7

    5 13 15.3 15.3 100.0

    Total 85 100.0 100.0

    KPA10

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 14 16.5 16.5 20.0

    3 29 34.1 34.1 54.1

    4 28 32.9 32.9 87.1

    5 11 12.9 12.9 100.0

  • Total 85 100.0 100.0

    KPA11

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 3 3.5 3.5 5.9

    3 20 23.5 23.5 29.4

    4 45 52.9 52.9 82.4

    5 15 17.6 17.6 100.0

    Total 85 100.0 100.0

    KPA12

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 1 1.2 1.2 1.2

    3 25 29.4 29.4 30.6

    4 36 42.4 42.4 72.9

    5 23 27.1 27.1 100.0

    Total 85 100.0 100.0

    KPA13

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 6 7.1 7.1 7.1

    3 26 30.6 30.6 37.6

    4 35 41.2 41.2 78.8

    5 18 21.2 21.2 100.0

    Total 85 100.0 100.0

    KPA14

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 9 10.6 10.6 12.9

    3 23 27.1 27.1 40.0

    4 33 38.8 38.8 78.8

    5 18 21.2 21.2 100.0

    Total 85 100.0 100.0

  • KPA15

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    2 6 7.1 7.1 8.2

    3 29 34.1 34.1 42.4

    4 29 34.1 34.1 76.5

    5 20 23.5 23.5 100.0

    Total 85 100.0 100.0

    KPA16

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 6 7.1 7.1 7.1

    3 22 25.9 25.9 32.9

    4 28 32.9 32.9 65.9

    5 29 34.1 34.1 100.0

    Total 85 100.0 100.0

    KPA17

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 10 11.8 11.8 14.1

    3 31 36.5 36.5 50.6

    4 25 29.4 29.4 80.0

    5 17 20.0 20.0 100.0

    Total 85 100.0 100.0

    KPA18

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    2 8 9.4 9.4 10.6

    3 29 34.1 34.1 44.7

    4 32 37.6 37.6 82.4

    5 15 17.6 17.6 100.0

    Total 85 100.0 100.0

  • Deskripsi Jawaban Responden dari Variabel Harga sepatu Adidas

    H1

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 2 2.4 2.4 2.4

    2 8 9.4 9.4 11.8

    3 41 48.2 48.2 60.0

    4 27 31.8 31.8 91.8

    5 7 8.2 8.2 100.0

    Total 85 100.0 100.0

    H2

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 9 10.6 10.6 10.6

    3 29 34.1 34.1 44.7

    4 32 37.6 37.6 82.4

    5 15 17.6 17.6 100.0

    Total 85 100.0 100.0

    H3

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 5 5.9 5.9 5.9

    3 32 37.6 37.6 43.5

    4 25 29.4 29.4 72.9

    5 23 27.1 27.1 100.0

    Total 85 100.0 100.0

    H4

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 1 1.2 1.2 1.2

    2 5 5.9 5.9 7.1

    3 30 35.3 35.3 42.4

    4 35 41.2 41.2 83.5

    5 14 16.5 16.5 100.0

  • Total 85 100.0 100.0

    H5

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 3 3.5 3.5 3.5

    2 6 7.1 7.1 10.6

    3 38 44.7 44.7 55.3

    4 25 29.4 29.4 84.7

    5 13 15.3 15.3 100.0

    Total 85 100.0 100.0

    H6

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 7 8.2 8.2 8.2

    3 36 42.4 42.4 50.6

    4 28 32.9 32.9 83.5

    5 14 16.5 16.5 100.0

    Total 85 100.0 100.0

    H7

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    2 6 7.1 7.1 7.1

    3 34 40.0 40.0 47.1

    4 30 35.3 35.3 82.4

    5 15 17.6 17.6 100.0

    Total 85 100.0 100.0

    H8

    Frequency Percent Valid Percent Cumulative

    Percent

    Valid

    1 5 5.9 5.9 5.9

    2 11 12.9 12.9 18.8

    3 30 35.3 35.3 54.1

    4 30 35.3 35.3 89.4

    5 9 10.6 10.6 100.0

    Total 85 100.0 100.0

  • Lampiran 5

    Hasil Uji Validitas Variabel Kualitas Produk Sepatu Nike

    Correlations

    kp1 kp2 kp3 kp4 kp5 kp6 kp7 kp8 kp9 kp10 kp11 kp12 kp13 kp14 kp15 kp16 kp17 kp18 KP

    kp1

    Pearson

    Correlation

    1 .470*

    *

    .475*

    *

    .054 .185 .390* -.125 .891** .411* .185 .168 .083 .333* .385* .121 .141 .463*

    *

    .428*

    *

    .617**

    Sig. (1-tailed) .004 .004 .389 .163 .017 .255 .000 .012 .164 .187 .332 .036 .018 .263 .229 .005 .009 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp2

    Pearson

    Correlation

    .470*

    *

    1 .318* .206 .527** .379* .248 .446** .312* .304 .453*

    *

    .136 .188 .288 .166 .000 .213 .168 .580**

    Sig. (1-tailed) .004 .043 .138 .001 .019 .093 .007 .047 .051 .006 .236 .159 .061 .191 .500 .129 .188 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp3

    Pearson

    Correlation

    .475*

    *

    .318* 1 .218 .083 .338* .134 .287 .444*

    *

    .255 .071 -.003 .623** .372* .095 -.164 .066 .087 .525**

    Sig. (1-tailed) .004 .043 .123 .332 .034 .241 .062 .007 .087 .354 .493 .000 .021 .308 .193 .364 .325 .001

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp4

    Pearson

    Correlation

    .054 .206 .218 1 .298 .260 .481** .046 .417* .365* .302 .422* .340* .346* .525*

    *

    .042 .405* .128 .583**

    Sig. (1-tailed) .389 .138 .123 .055 .082 .004 .404 .011 .024 .052 .010 .033 .031 .001 .412 .013 .249 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp5

    Pearson

    Correlation

    .185 .527*

    *

    .083 .298 1 .232 .364* .270 .370* .446*

    *

    .903*

    *

    .231 .323* .274 .336* -.053 -.030 .156 .605**

    Sig. (1-tailed) .163 .001 .332 .055 .108 .024 .074 .022 .007 .000 .110 .041 .072 .035 .390 .438 .205 .000

  • N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp6

    Pearson

    Correlation

    .390* .379* .338* .260 .232 1 .333* .304 .843*

    *

    .157 .206 .510** .329* .930** .114 .014 .097 .043 .659**

    Sig. (1-tailed) .017 .019 .034 .082 .108 .036 .051 .000 .203 .137 .002 .038 .000 .275 .471 .304 .412 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp7

    Pearson

    Correlation

    -.125 .248 .134 .481*

    *

    .364* .333* 1 -.060 .461*

    *

    .223 .421* .547** .269 .432** .373* .218 .099 .189 .538**

    Sig. (1-tailed) .255 .093 .241 .004 .024 .036 .377 .005 .118 .010 .001 .075 .009 .021 .124 .302 .158 .001

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp8

    Pearson

    Correlation

    .891*

    *

    .446*

    *

    .287 .046 .270 .304 -.060 1 .336* .064 .235 .126 .201 .288 .118 .183 .474*

    *

    .425*

    *

    .559**

    Sig. (1-tailed) .000 .007 .062 .404 .074 .051 .377 .035 .368 .105 .254 .144 .061 .268 .166 .004 .010 .001

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp9

    Pearson

    Correlation

    .411* .312* .444*

    *

    .417* .370* .843** .461** .336* 1 .281 .408* .414* .560** .916** .310* -.037 .174 .184 .808**

    Sig. (1-tailed) .012 .047 .007 .011 .022 .000 .005 .035 .066 .013 .011 .001 .000 .048 .422 .180 .165 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp10

    Pearson

    Correlation

    .185 .304 .255 .365* .446** .157 .223 .064 .281 1 .386* .133 .211 .188 .287 -.087 .176 .177 .481**

    Sig. (1-tailed) .164 .051 .087 .024 .007 .203 .118 .368 .066 .018 .242 .132 .160 .062 .323 .176 .174 .004

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp11

    Pearson

    Correlation

    .168 .453*

    *

    .071 .302 .903** .206 .421* .235 .408* .386* 1 .199 .371* .320* .393* -.012 -.013 .199 .617**

    Sig. (1-tailed) .187 .006 .354 .052 .000 .137 .010 .105 .013 .018 .146 .022 .042 .016 .475 .473 .146 .000

  • N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp12

    Pearson

    Correlation

    .083 .136 -.003 .422* .231 .510** .547** .126 .414* .133 .199 1 .215 .491** .056 .033 .120 .028 .458**

    Sig. (1-tailed) .332 .236 .493 .010 .110 .002 .001 .254 .011 .242 .146 .127 .003 .384 .432 .263 .441 .005

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp13

    Pearson

    Correlation

    .333* .188 .623*

    *

    .340* .323* .329* .269 .201 .560*

    *

    .211 .371* .215 1 .475** .313* -.115 .079 .096 .653**

    Sig. (1-tailed) .036 .159 .000 .033 .041 .038 .075 .144 .001 .132 .022 .127 .004 .046 .273 .340 .306 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp14

    Pearson

    Correlation

    .385* .288 .372* .346* .274 .930** .432** .288 .916*

    *

    .188 .320* .491** .475** 1 .213 -.014 .167 .048 .733**

    Sig. (1-tailed) .018 .061 .021 .031 .072 .000 .009 .061 .000 .160 .042 .003 .004 .129 .471 .189 .401 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp15

    Pearson

    Correlation

    .121 .166 .095 .525*

    *

    .336* .114 .373* .118 .310* .287 .393* .056 .313* .213 1 .444*

    *

    .144 .007 .492**

    Sig. (1-tailed) .263 .191 .308 .001 .035 .275 .021 .268 .048 .062 .016 .384 .046 .129 .007 .224 .486 .003

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp16

    Pearson

    Correlation

    .141 .000 -.164 .042 -.053 .014 .218 .183 -.037 -.087 -.012 .033 -.115 -.014 .444*

    *

    1 .175 .306 .151

    Sig. (1-tailed) .229 .500 .193 .412 .390 .471 .124 .166 .422 .323 .475 .432 .273 .471 .007 .177 .050 .213

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp17

    Pearson

    Correlation

    .463*

    *

    .213 .066 .405* -.030 .097 .099 .474** .174 .176 -.013 .120 .079 .167 .144 .175 1 .374* .395*

    Sig. (1-tailed) .005 .129 .364 .013 .438 .304 .302 .004 .180 .176 .473 .263 .340 .189 .224 .177 .021 .015

  • N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kp18

    Pearson

    Correlation

    .428*

    *

    .168 .087 .128 .156 .043 .189 .425** .184 .177 .199 .028 .096 .048 .007 .306 .374* 1 .380*

    Sig. (1-tailed) .009 .188 .325 .249 .205 .412 .158 .010 .165 .174 .146 .441 .306 .401 .486 .050 .021 .019

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    KP

    Pearson

    Correlation

    .617*

    *

    .580*

    *

    .525*

    *

    .583*

    *

    .605** .659** .538** .559** .808*

    *

    .481*

    *

    .617*

    *

    .458** .653** .733** .492*

    *

    .151 .395* .380* 1

    Sig. (1-tailed) .000 .000 .001 .000 .000 .000 .001 .001 .000 .004 .000 .005 .000 .000 .003 .213 .015 .019

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    **. Correlation is significant at the 0.01 level (1-tailed).

    *. Correlation is significant at the 0.05 level (1-tailed).

    Hasil Uji ValiditasVariabel Harga Sepatu Nike

    Correlations

    h1 h2 h3 h4 h5 h6 h7 h8 H

    h1

    Pearson Correlation 1 .266 .093 .313* .267 .472** .244 -.126 .551**

    Sig. (1-tailed) .078 .312 .046 .077 .004 .097 .253 .001

    N 30 30 30 30 30 30 30 30 30

    h2

    Pearson Correlation .266 1 .191 .152 .331* .174 .154 .115 .516**

    Sig. (1-tailed) .078 .156 .211 .037 .178 .208 .273 .002

    N 30 30 30 30 30 30 30 30 30

    h3 Pearson Correlation .093 .191 1 .231 .324* .526** -.056 .307* .580**

    Sig. (1-tailed) .312 .156 .110 .040 .001 .384 .049 .000

  • N 30 30 30 30 30 30 30 30 30

    h4

    Pearson Correlation .313* .152 .231 1 .573** .317* .338* .175 .673**

    Sig. (1-tailed) .046 .211 .110 .000 .044 .034 .178 .000

    N 30 30 30 30 30 30 30 30 30

    h5

    Pearson Correlation .267 .331* .324* .573** 1 .400* .253 .167 .723**

    Sig. (1-tailed) .077 .037 .040 .000 .014 .089 .189 .000

    N 30 30 30 30 30 30 30 30 30

    h6

    Pearson Correlation .472** .174 .526** .317* .400* 1 .083 .083 .671**

    Sig. (1-tailed) .004 .178 .001 .044 .014 .331 .332 .000

    N 30 30 30 30 30 30 30 30 30

    h7

    Pearson Correlation .244 .154 -.056 .338* .253 .083 1 .374* .484**

    Sig. (1-tailed) .097 .208 .384 .034 .089 .331 .021 .003

    N 30 30 30 30 30 30 30 30 30

    h8

    Pearson Correlation -.126 .115 .307* .175 .167 .083 .374* 1 .432**

    Sig. (1-tailed) .253 .273 .049 .178 .189 .332 .021 .009

    N 30 30 30 30 30 30 30 30 30

    H

    Pearson Correlation .551** .516** .580** .673** .723** .671** .484** .432** 1

    Sig. (1-tailed) .001 .002 .000 .000 .000 .000 .003 .009

    N 30 30 30 30 30 30 30 30 30

    *. Correlation is significant at the 0.05 level (1-tailed).

    **. Correlation is significant at the 0.01 level (1-tailed).

  • Hasil Uji Validitas Variabel Kualitas Produk Sepatu Adidas

    Correlations

    kpa1 kpa2 kpa3 kpa4 kpa5 kpa6 kpa7 kpa8 kpa9 kpa1

    0

    kpa1

    1

    kpa12 kpa13 kpa14 kpa15 kpa16 kpa1

    7

    kpa18 KPA

    kpa1

    Pearson

    Correlation

    1 .027 .306 .175 .354* .347* .382* -.130 .026 .093 1.00

    0**

    .027 .306 .175 .354* .347* .382* .027 .471**

    Sig. (1-

    tailed)

    .443 .050 .177 .027 .030 .019 .247 .445 .313 .000 .443 .050 .177 .027 .030 .019 .443 .004

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa2

    Pearson

    Correlation

    .027 1 .083 .083 .378* .472*

    *

    .174 .526*

    *

    .317* .400* .027 1.000** .083 .083 .378* .472** .174 1.000** .687**

    Sig. (1-

    tailed)

    .443 .331 .332 .020 .004 .178 .001 .044 .014 .443 .000 .331 .332 .020 .004 .178 .000 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa3

    Pearson

    Correlation

    .306 .083 1 .374* .255 .244 .154 -.056 .338* .253 .306 .083 1.000** .374* .255 .244 .154 .083 .508**

    Sig. (1-

    tailed)

    .050 .331 .021 .087 .097 .208 .384 .034 .089 .050 .331 .000 .021 .087 .097 .208 .331 .002

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa4

    Pearson

    Correlation

    .175 .083 .374* 1 .067 -.126 .115 .307* .175 .167 .175 .083 .374* 1.000** .067 -.126 .115 .083 .385*

    Sig. (1-

    tailed)

    .177 .332 .021 .362 .253 .273 .049 .178 .189 .177 .332 .021 .000 .362 .253 .273 .332 .018

  • N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa5

    Pearson

    Correlation

    .354* .378* .255 .067 1 .581*

    *

    .162 .171 .321* .148 .354* .378* .255 .067 1.000** .581** .162 .378* .671**

    Sig. (1-

    tailed)

    .027 .020 .087 .362 .000 .196 .183 .042 .217 .027 .020 .087 .362 .000 .000 .196 .020 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa6

    Pearson

    Correlation

    .347* .472*

    *

    .244 -.126 .581*

    *

    1 .266 .093 .313* .267 .347* .472** .244 -.126 .581** 1.000** .266 .472** .676**

    Sig. (1-

    tailed)

    .030 .004 .097 .253 .000 .078 .312 .046 .077 .030 .004 .097 .253 .000 .000 .078 .004 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa7

    Pearson

    Correlation

    .382* .174 .154 .115 .162 .266 1 .191 .152 .331* .382* .174 .154 .115 .162 .266 1.00

    0**

    .174 .523**

    Sig. (1-

    tailed)

    .019 .178 .208 .273 .196 .078 .156 .211 .037 .019 .178 .208 .273 .196 .078 .000 .178 .002

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa8

    Pearson

    Correlation

    -.130 .526*

    *

    -.056 .307* .171 .093 .191 1 .231 .324* -.130 .526** -.056 .307* .171 .093 .191 .526** .450**

    Sig. (1-

    tailed)

    .247 .001 .384 .049 .183 .312 .156 .110 .040 .247 .001 .384 .049 .183 .312 .156 .001 .006

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa9 Pearson

    Correlation

    .026 .317* .338* .175 .321* .313* .152 .231 1 .573*

    *

    .026 .317* .338* .175 .321* .313* .152 .317* .549**

  • Sig. (1-

    tailed)

    .445 .044 .034 .178 .042 .046 .211 .110 .000 .445 .044 .034 .178 .042 .046 .211 .044 .001

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa10

    Pearson

    Correlation

    .093 .400* .253 .167 .148 .267 .331* .324* .573** 1 .093 .400* .253 .167 .148 .267 .331* .400* .565**

    Sig. (1-

    tailed)

    .313 .014 .089 .189 .217 .077 .037 .040 .000 .313 .014 .089 .189 .217 .077 .037 .014 .001

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa11

    Pearson

    Correlation

    1.000** .027 .306 .175 .354* .347* .382* -.130 .026 .093 1 .027 .306 .175 .354* .347* .382* .027 .471**

    Sig. (1-

    tailed)

    .000 .443 .050 .177 .027 .030 .019 .247 .445 .313 .443 .050 .177 .027 .030 .019 .443 .004

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa12

    Pearson

    Correlation

    .027 1.00

    0**

    .083 .083 .378* .472*

    *

    .174 .526*

    *

    .317* .400* .027 1 .083 .083 .378* .472** .174 1.000** .687**

    Sig. (1-

    tailed)

    .443 .000 .331 .332 .020 .004 .178 .001 .044 .014 .443 .331 .332 .020 .004 .178 .000 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa13

    Pearson

    Correlation

    .306 .083 1.00

    0**

    .374* .255 .244 .154 -.056 .338* .253 .306 .083 1 .374* .255 .244 .154 .083 .508**

    Sig. (1-

    tailed)

    .050 .331 .000 .021 .087 .097 .208 .384 .034 .089 .050 .331 .021 .087 .097 .208 .331 .002

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

  • kpa14

    Pearson

    Correlation

    .175 .083 .374* 1.00

    0**

    .067 -.126 .115 .307* .175 .167 .175 .083 .374* 1 .067 -.126 .115 .083 .385*

    Sig. (1-

    tailed)

    .177 .332 .021 .000 .362 .253 .273 .049 .178 .189 .177 .332 .021 .362 .253 .273 .332 .018

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa15

    Pearson

    Correlation

    .354* .378* .255 .067 1.00

    0**

    .581*

    *

    .162 .171 .321* .148 .354* .378* .255 .067 1 .581** .162 .378* .671**

    Sig. (1-

    tailed)

    .027 .020 .087 .362 .000 .000 .196 .183 .042 .217 .027 .020 .087 .362 .000 .196 .020 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa16

    Pearson

    Correlation

    .347* .472*

    *

    .244 -.126 .581*

    *

    1.00

    0**

    .266 .093 .313* .267 .347* .472** .244 -.126 .581** 1 .266 .472** .676**

    Sig. (1-

    tailed)

    .030 .004 .097 .253 .000 .000 .078 .312 .046 .077 .030 .004 .097 .253 .000 .078 .004 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa17

    Pearson

    Correlation

    .382* .174 .154 .115 .162 .266 1.00

    0**

    .191 .152 .331* .382* .174 .154 .115 .162 .266 1 .174 .523**

    Sig. (1-

    tailed)

    .019 .178 .208 .273 .196 .078 .000 .156 .211 .037 .019 .178 .208 .273 .196 .078 .178 .002

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    kpa18

    Pearson

    Correlation

    .027 1.00

    0**

    .083 .083 .378* .472*

    *

    .174 .526*

    *

    .317* .400* .027 1.000** .083 .083 .378* .472** .174 1 .687**

    Sig. (1-

    tailed)

    .443 .000 .331 .332 .020 .004 .178 .001 .044 .014 .443 .000 .331 .332 .020 .004 .178 .000

  • N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    KPA

    Pearson

    Correlation

    .471** .687*

    *

    .508*

    *

    .385* .671*

    *

    .676*

    *

    .523*

    *

    .450*

    *

    .549** .565*

    *

    .471*

    *

    .687** .508** .385* .671** .676** .523*

    *

    .687** 1

    Sig. (1-

    tailed)

    .004 .000 .002 .018 .000 .000 .002 .006 .001 .001 .004 .000 .002 .018 .000 .000 .002 .000

    N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

    *. Correlation is significant at the 0.05 level (1-tailed).

    **. Correlation is significant at the 0.01 level (1-tailed).

    Hasil Uji Validitas Variabel Harga Sepatu Adidas

    Correlations

    HA1 HA2 HA3 HA4 HA5 HA6 HA7 HA8 HA

    HA1

    Pearson Correlation 1 .231 .324* .191 .273 .231 .322* .191 .518**

    Sig. (1-tailed) .110 .040 .156 .072 .110 .041 .156 .002

    N 30 30 30 30 30 30 30 30 30

    HA2

    Pearson Correlation .231 1 .573** .152 .231 1.000** .677** .152 .751**

    Sig. (1-tailed) .110 .000 .211 .110 .000 .000 .211 .000

    N 30 30 30 30 30 30 30 30 30

    HA3

    Pearson Correlation .324* .573** 1 .331* .139 .573** .796** .331* .759**

    Sig. (1-tailed) .040 .000 .037 .232 .000 .000 .037 .000

    N 30 30 30 30 30 30 30 30 30

    HA4 Pearson Correlation .191 .152 .331* 1 .383* .152 .290 1.000** .644**

    Sig. (1-tailed) .156 .211 .037 .018 .211 .060 .000 .000

  • N 30 30 30 30 30 30 30 30 30

    HA5

    Pearson Correlation .273 .231 .139 .383* 1 .231 .138 .383* .518**

    Sig. (1-tailed) .072 .110 .232 .018 .110 .234 .018 .002

    N 30 30 30 30 30 30 30 30 30

    HA6

    Pearson Correlation .231 1.000** .573** .152 .231 1 .677** .152 .751**

    Sig. (1-tailed) .110 .000 .000 .211 .110 .000 .211 .000

    N 30 30 30 30 30 30 30 30 30

    HA7

    Pearson Correlation .322* .677** .796** .290 .138 .677** 1 .290 .782**

    Sig. (1-tailed) .041 .000 .000 .060 .234 .000 .060 .000

    N 30 30 30 30 30 30 30 30 30

    HA8

    Pearson Correlation .191 .152 .331* 1.000** .383* .152 .290 1 .644**

    Sig. (1-tailed) .156 .211 .037 .000 .018 .211 .060 .000

    N 30 30 30 30 30 30 30 30 30

    HA

    Pearson Correlation .518** .751** .759** .644** .518** .751** .782** .644** 1

    Sig. (1-tailed) .002 .000 .000 .000 .002 .000 .000 .000

    N 30 30 30 30 30 30 30 30 30

    *. Correlation is significant at the 0.05 level (1-tailed).

    **. Correlation is significant at the 0.01 level (1-tailed).

  • Lampiran 6

    Hasil Uji Reliabitas

    Scale: Kualitas Produk Sepatu Nike

    Case Processing Summary

    N %

    Cases

    Valid 30 100.0

    Excludeda 0 .0

    Total 30 100.0

    a. Listwise deletion based on all

    variables in the procedure.

    Reliability Statistics

    Cronbach's

    Alpha

    N of Items

    .864 18

    Scale: Harga Sepatu Nike

    Case Processing Summary

    N %

    Cases

    Valid 30 100.0

    Excludeda 0 .0

    Total 30 100.0

    a. Listwise deletion based on all

    variables in the procedure.

    Reliability Statistics

    Cronbach's

    Alpha

    N of Items

    .721 8

  • Scale: Kualitas Produk Sepatu Adidas

    Case Processing Summary

    N %

    Cases

    Valid 30 100.0

    Excludeda 0 .0

    Total 30 100.0

    a. Listwise deletion based on all

    variables in the procedure.

    Reliability Statistics

    Cronbach's

    Alpha

    N of Items

    .874 18

    Scale: Harga Sepatu Adidas

    Case Processing Summary

    N %

    Cases

    Valid 30 100.0

    Excludeda 0 .0

    Total 30 100.0

    a. Listwise deletion based on all

    variables in the procedure.

    Reliability Statistics

    Cronbach's

    Alpha

    N of Items

    .825 8

  • Lampiran 7

    Interval Kualitas Produk Nike

    Jumlah Skor Jawaban Rata-rata

    Indikator STS (1) TS (2) N (3) S (4) SS (5) Total

    Pernyataan 1 0 4 22 41 18 328 3.86

    Pernyataan 2 0 2 31 33 19 324 3.81

    Pernyataan 3 2 3 26 42 12 314 3.69

    Pernyataan 4 1 1 20 44 19 334 3.93

    Pernyataan 5 0 4 29 42 20 363 4.27

    Pernyataan 6 0 2 22 43 18 332 3.91

    Pernyataan 7 4 3 37 34 7 292 3.44

    Pernyataan 8 0 3 23 48 11 322 3.79

    Pernyataan 9 0 5 18 36 26 368 4.33

    Pernyataan 10 2 10 28 29 16 302 3.55

    Pernyataan 11 3 7 27 31 17 307 3.61

    Pernyataan 12 0 0 32 42 11 319 3.75

    Pernyataan 13 3 8 19 34 21 317 3.73

    Pernyataan 14 0 6 18 38 23 333 3.92

    Pernyataan 15 0 3 26 36 20 328 3.86

    Pernyataan 16 0 3 27 42 13 320 3.76

    Pernyataan 17 3 3 17 35 27 335 3.94

    Pernyataan 18 0 2 18 29 36 354 4.16

    Total Rata-rata 68,38 3.85

  • Interval Harga Nike

    Jumlah Skor Jawaban Rata-

    rata Indikator STS

    (1) TS (2) N (3) S (4) SS (5) Total

    Pernyataan 1 0 9 31 28 17 308 3.62

    Pernyataan 2 1 7 29 35 13 307 3.61

    Pernyataan 3 3 5 41 25 11 291 3.42

    Pernyataan 4 1 8 33 29 14 302 3.55

    Pernyataan 5 0 9 33 29 14 303 3.56

    Pernyataan 6 3 18 34 30 0 261 3.07

    Pernyataan 7 0 13 42 29 1 273 3.21

    Pernyataan 8 5 17 35 28 0 256 3.01

    Total Rata-rata 27.70 3.38

  • Interval Kualitas Produk Adidas

    Indikator Jumlah Skor Jawaban Rata-

    rata STS (1) TS (2) N (3) S (4) SS (5) Total

    Pernyataan 1 0 3 26 44 12 320 3.76

    Pernyataan 2 0 4 19 36 26 339 3.99

    Pernyataan 3 0 1 18 33 33 353 4.15

    Pernyataan 4 2 3 16 41 23 335 3.94

    Pernyataan 5 1 0 26 38 20 331 3.89

    Pernyataan 6 0 7 25 33 20 321 3.78

    Pernyataan 7 5 11 28 32 9 284 3.34

    Pernyataan 8 2 6 30 34 13 305 3.59

    Pernyataan 9 0 6 29 37 13 336 3.95

    Pernyataan 10 3 14 29 28 11 285 3.35

    Pernyataan 11 2 3 20 45 15 323 3.80

    Pernyataan 12 0 1 25 36 23 336 3.95

    Pernyataan 13 0 6 26 35 18 320 3.76

    Pernyataan 14 2 9 23 33 18 311 3.66

    Pernyataan 15 1 6 29 29 20 316 3.72

    Pernyataan 16 0 6 22 28 29 335 3.94

    Pernyataan 17 2 10 31 25 17 300 3.53

    Pernyataan 18 1 8 29 32 15 307 3.61

    Total Rata-rata 67.45 3.76

  • Interval Harga Adidas

    Jumlah Skor Jawaban Rata-

    rata Indikator STS (1) TS (2) N (3) S (4) SS (5) Total

    Pernyataan 1 2 8 41 27 7 284 3.34

    Pernyataan 2 0 9 29 32 15 308 3.62

    Pernyataan 3 0 5 32 25 23 321 3.78

    Pernyataan 4 1 5 30 35 14 311 3.66

    Pernyataan 5 3 6 38 25 13 294 3.46

    Pernyataan 6 0 7 36 28 14 304 3.58

    Pernyataan 7 0 6 34 30 15 309 3.64

    Pernyataan 8 5 11 30 30 9 282 3.32

    Total Rata-rata 28.39 3.55

  • Lampiran 8

    Hasil Uji Kesamaan Varian

    Independent Samples Test

    Levene's Test

    for Equality of

    Variances

    t-test for Equality of Means

    F Sig. t df Sig. (2-

    tailed)

    Mean

    Differenc

    e

    Std. Error

    Difference

    95% Confidence Interval of

    the Difference

    Lower Upper

    Kualitas

    Produk

    Equal variances assumed 2.023 .157 .833 168 .406 .929 1.115 -1.273 3.131

    Equal variances not assumed .833 166.814 .406 .929 1.115 -1.273 3.132

    Independent Samples Test

    Levene's Test

    for Equality of

    Variances

    t-test for Equality of Means

    F Sig. t df Sig. (2-

    tailed)

    Mean

    Differenc

    e

    Std. Error

    Difference

    95% Confidence Interval of

    the Difference

    Lower Upper

    Harga Equal variances assumed 2.047 .115 -2.075 168 .040 -1.318 .635 -2.571 -.064

    Equal variances not assumed -2.075 159.794 .040 -1.318 .635 -2.572 -.063

  • Lampiran 9

    Hasil Uji Independen Sample T-Test

    Group Statistics

    Sepatu N Mean Std. Deviation Std. Error Mean

    Kualitas Produk Nike 85 68.38 7.572 .821

    Adidas 85 67.45 6.958 .755

    Harga Nike 85 27.70 3.641 .395

    Adidas 85 28.39 4.585 .497

    Independent Samples Test

    Levene's Test for

    Equality of Variances

    t-test for Equality of Means

    F Sig. t df Sig. (2-tailed) Mean

    Difference

    Std. Error

    Difference

    95% Confidence

    Interval of the

    Difference

    Lower Upper

    Kualitas

    Produk

    Equal variances assumed 2.023 .157 .833 168 .406 .929 1.115 -1.273 3.131

    Equal variances not assumed .833 166.814 .406 .929 1.115 -1.273 3.132

    Harga Equal variances assumed 2.047 .115 -2.075 168 .040 -1.318 .635 -2.571 -.064

    Equal variances not assumed -2.075 159.794 .040 -1.318 .635 -2.572 -.063