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Team project ©2017 Dony Pratidana S. Hum | Bima Agus Setyawan S. IIP
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LAMPIRAN A
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
xiii
LAMPIRAN B
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran I
Loan Letter untuk Media dari brand Coast yang dibuat oleh penulis.
Jakarta 30Juli 2015
Kepada Yth.
Natasha Majalah Good Housekeeping
Dengan Hormat,
Bersama ini kami sampaikan bahwa permohonan peminjaman properti dari pihak Majalah
Good Housekeepingdapat dilakukan pada :
Tanggal peminjaman : Selasa,4Agustus2015
Tanggal pengembalian :Kamis, 6 Agustus2015
Lokasi :Coast, Plaza Senayan
Person in charge : Natasha Dame (08180838 6154) Barang yang dipinjam max : 5 pcs
Jangka Waktu dan kondisi :
Peminjaman barang hanya dapat dilakukan pada hari Senin sampai Rabu.
Pengembalian barang paling lambat hari Jumat.
Tidak diijinkan meminjam barang pada hari libur dan weekend.
Semua baju yang dipinjam harus di dry-clean atau laundry.
Apabila ada kerusakan pada barang selama peminjaman, pihak peminjam harus
membayarkan barang tersebut (full price).
Barang yang boleh dipinjamhanya Normal item,tidak boleh barang Sale.
Untuk pengembalian barang maksimal 4 hari dari peminjaman.
Demikian surat ini dibuat. Atas perhatian dan kerjasamanya kami sampaikan terimakasih.
HormatKami, PihakPeminjam
ShilpaDodani Natasha Dame Brand Manager Good Housekeeping
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran II
Loan Letter untuk Media dari brand Coach yangdibuatolehpenulis.
Jakarta, 14 Agustus 2015
Kepada Yth.
Yudith Kindangen
Majalah Dewi
Dengan Hormat,
Bersama ini kami sampaikan bahwa permohonan peminjaman properti dari pihak Majalah
Dewi dapat dilakukan pada :
Tanggal peminjaman : Selasa, 25 Agustus 2015
Tanggal pengembalian : Kamis, 27 Agustus 2015
Lokasi : Coach
Person in charge : Yudith Kindangen(0817 0812 081) Barang yang dipinjam max : 5 pcs
Jangka Waktu dan kondisi :
Peminjaman barang hanya dapat dilakukan pada hari Senin sampai Rabu.
Pengembalian barang paling lambat hari Jumat.
Tidak diijinkan meminjam barang pada hari libur dan weekend.
Semua baju yang dipinjam harus di dry-clean atau laundry.
Apabila ada kerusakan pada barang selama peminjaman, pihak peminjam harus
membayarkan barang tersebut (full price).
Barang yang boleh dipinjamhanya Normal item,tidak boleh barang Sale.
Untuk pengembalian barang maksimal 4 hari dari peminjaman.
Demikian surat ini dibuat. Atas perhatian dan kerjasamanya kami sampaikan terimakasih.
Hormat Kami, PihakPeminjam
Desita Aisyari Yudith Kindangen Group Public Relations MajalahDewi
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran III
Media Monitoring brand CoachbulanJuni 2015 yang dibuatolehpenulis.
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran IV
Contacting Media untuk Follow Up Grand Opening Coach Tunjungan Plaza dari List Media
Surabaya yang dilakukanolehpenulis.
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran V
Media Breakfasting Gathering yang dilakukanolehKanmo Retail Group
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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30/6/15 Media Gathering @ Penang Bistro
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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LampiranVI
Endorsement Monitoring yang dibuatolehpenulis
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran VII
Event Silver Cross Yellow Party, Palalada, Grand Indonesia
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran VIII
Company Profile dari Kanmo Retail Group yang diperbaharui oleh penulis.
ABOUT US
Kanmo Retail Group (KRG) is part of the larger K.Aloomall Group established in Indonesia in the
1940s. The Group’s has interests across Asia in industry, trading, real estate, and financial markets.
KRG was formed in 2005 as the retail subsidiary of the Group focusing on retail distribution in
Indonesia and the Indian-sub-continent. Within 8 years of operations, KRG currently operates over
80 stores in Indonesia with a market leadership position in the kid’s and baby segment serving
thousands of customers monthly . In 2011, the group extended its retail portfolio to include brands
in the women’s fashion and accessories category.
Brands under the group include Mothercare, Early Learning Centre, Gingersnaps, Justice, Karen
Millen, Coast, COACH, TM. Lewin, Yo’Panino, & Pumpkin Patch. KRG is on a steady growth trajectory
and is continuously adding brands to its portfolio that have a market leadership position and fill a
void within the Indonesian market.
In addition to retail, we also distribute more than 70 brands across Indonesia in leading department
stores and hypermarts.
KRG has invested in cutting edge infrastructure from a semi-automated state of the art distribution
centre to visionary investments in IT and decision support systems.
At the heart of KRG lies an intense focus on the customer and surpassing its customer expectations.
With the customer at the heart of all decisions, KRG has enormously successful Privilege Club
Program with more than 180,000 customer that seeks to engage its customers to build brand loyalty.
OUR HEADOFFICE
Kanmo Retail Group
Menara Era level 14-15
Jl. Senen Raya #135-137
Jakarta Pusat 10410
P / +6221 3520729
W / www.kanmoretail.com
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran IX
Proposal Media Gathering untuk brand women’secret yang dirancangolehpenulis.
Press Luncheon
Media:
Harper’s Bazaar – Veronica Arviana (0878 8333 4053)
Elle Magazine – Anindita Saryuf (0813 1422 4337)
Grazia – Yoland Handoko (0813 1113 3026)
Cleo Magazine – Tenny Rosyaria (0812 1819 5295)
Cosmopolitan – Dheniel Algamar (0817 2291 57)
Objective:
- To increase brand awareness from the media; to build a relationship and communications so
that the media can keep up the update information about the brand.
- To gain media coverage and make the brand a well-known brand by the content report from
media such as product placement and article in their magazines.
- Increase women’secret sales.
Time: Wednesday, 16th September @11 a.m – 01.00 p.m
Venue: Garcon, Plaza Senayan
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Rundown:
11.00 : Meet up at women’secret store, Plaza Senayan
11.00 – 11.45 : Store visit with the media
11.45 – 12.30 : Press luncheon @ Garcon
12.30 : Ice breaking & finish
PRESS KIT
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Lampiran X
Fotopenulis di lingkungankerja.
Fotobersama Public Relations Kanmo Retail Group, IbuDesitaAisyari
FotoPenulis di Kantor
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
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Fotobersama admin Marketing & Communication, Iriany
Suasana Kantor Kanmo Retail Group Pk 09.00.
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015
Janet Diademor Date of birth : January 18, 1994
Religion : Protestant
Marital Status : Single
Nationality : Indonesian
Address : Janur Hijau Raya TK 2 / No. 4, Kelapa Gading, Jakarta 14240
Phone : 0899-8152-866
Email : [email protected]
EDUCATION
2000-2006 : Tunas Karya Primary School
2006-2009 : Tunas Karya Junior High School
2009-2012 : Santo Yakobus Senior High School
2012-present : Multimedia Nusantara University
Majoring in Communication Science – Multimedia Public Relations
GPA: 3.67
SKILLS & ABILITIES
English Leadership Social Media
Mandarin Teamwork Microsoft Office
Indonesian Lobbying Movie Maker
Event Management Dealing Adobe Photoshop
Public Speaking Marketing Strategy Adobe Illustrator
Presentation Teaching
Negotiations MC
EXPERIENCE
Student Council at Santo Yakobus Senior High School
Committee of CSR Event, STATE (Sehat Tanpa Tembakau)
Committee of Neo Run Event
Marketing Team of Multimedia Nusantara University to Santo Yakobus Senior High
School
Head Leader of Creative Ministry at Teenagers Community Center
Head Leader of Care Department at Revelation Church
Sweet 17th Party Master of Ceremonial
Private Teaching for primary school students
Online selling branded original bags through Instagram
Aktivitas public relations..., Janet Diademor, FIKOM UMN, 2015