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Landing Page Best Practices

By Salvador Castro

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Best Practices: Landing Pages

Answer these questions:• Where am I?• What should I do here?• Why should I do it?

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Best Practices: Landing Pages

Microsite• More Content• More Informative• Still Drives Lead

Generation

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Best Practices: Landing Pages

No Unsupervised Thinking

Clean Aesthetics

Bullet point key benefits

Clear call to action and

strong offer

Simple conversion form

Simplicity

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Landing Page Incentives

What do we have that we can offer right now?• Webinars• Download Whitepapers / Case Studies• Newsletter Subscriptions• Participate in Image Contest• Sign up for Road Show

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Thank You!