www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and Change

Leading Strategic Growth and Change

“This program is unique because it focuses on tools and frameworks that are suitable for high uncertainty, high potential environments, such as those found in new growth ventures or environments with considerable uncertainty.”

—Rita McGrath

October 22–26, 2012 • May 20–24, 2013 • October 21–25, 2013

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and ChangeLeading Strategic Growth and Change Program Overview

How You Will Benefit Program Highlight

Each participant prepares a personal

case which represents a dilemma related

to growth or change that they need to

resolve.

Time is set aside throughout the course

for participants to receive and give

feedback, using the course frameworks

and with the oversight of the faculty. The

exercises offer first-hand application and

tools that executives can utilize as soon

as they return to their organizations.

Today’s challenging context requires organizations to find real solutions to drive

growth and make new ventures successful. Developed by Professor Rita Gunther

McGrath, author of Discovery Driven Growth and a leading expert on strategic

business development, Leading Strategic Growth and Change teaches

participants to thrive in a rapidly changing, highly uncertain environment and

to apply tools and techniques to generate growth opportunities.

Through lectures by world-class experts, discussions, small-group work, and peer coaching, this program will give you the frameworks to examine a Personal Case and develop and implement a growth strategy for it based on your organizational challenges.

• Discover a proven framework for leading growth.

• Make use of an entrepreneurial mindset in an established corporation.

• Understand the political and logistical challenges of growth.

• Gain insight into the cultural and leadership challenges of the information economy.

• Learn from faculty members and practitioners who are experts in this field.

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and ChangeLeading Strategic Growth and Change Audience

Who Should Attend

“I was very impressed with the course content and the presenters. Particularly the practical experiences that the presenters could bring to the course.”

“You can tell Rita [McGrath] has put a tremendous amount of thought and preparation into this program. It is absolutely ‘top-notch’. All the speakers and the content were first-class.”

“Excellent content. Well delivered with lots of practical take-aways. First time at Columbia and very impressed overall.”

“A real eye opener.”

“There can’t be a better training for acquiring great skills for leading strategic growth and change.”

Deborah MarrisHead of the CEO’s Office, ANZ National Bank Limited

Stephen SchwartzApplication Platform Manager / Sys. Eng., Intermec Technologies

Paul McConomyRegional Counsel–Asia, Principal International

Jorge Ricardo Palmés AngloGold Ashanti Country Manager for Argentina and President & General Manager of Cerro Vanguardia S.A., CVSA

Isiaka Ajani-LawalGroup Head, Products and Promotions, Guaranty Trust Bank

Aetna

American Express

British Petroleum

Bristol Myers Squibb

Coca-Cola

Google

Israel Defense Force

Johnson & Johnson

Microsoft

Moody’s Investors Service

Nokia

Northrop Grumman Corporation

Tourism Ireland

Wal-Mart Stores, Inc.

Representative Companies and Organizations

Leading Strategic Growth and Change

is designed for upper-level to senior-level

executives who seek significant growth

opportunities for their organizations.

“This program is more relevant than ever because it presumes high levels of uncertainty, complexity and velocity in every tool and technique we present. It further covers both the analytical side of coping with uncertainty—what to do—as well as the human side—how to get people to realize the challenges and respond appropriately. In this program, we insist on driving strategic decision-making from the perspective of deep insight and differentiating rather than going along with the crowd. And at Columbia, since we are in the heart of the financial markets, we are very close to the phenomenon.”

— Rita Gunther McGrath, faculty director

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and ChangeLeading Strategic Growth and Change Faculty

Daniel AmesAssociate ProfessorColumbia Business School

Howie BergDirectorExecutive Well Being Program

Ko KuwabaraAssistant ProfessorManagement

Ian MacMillanFred R. Sullivan Professor of Entrepreneurship,Director, The Sol C. Snider Entrepreneurial Center, The Wharton School

Several Columbia Business School faculty members contribute to the program, including:

Professor Rita Gunther McGrathAssociate Professor of ManagementColumbia Business School

Rita Gunther McGrath, Associate Professor of

Management and author of Discovery Driven Growth,

MarketBusters and The Entrepreneurial Mindset The

Director’s View. This program’s course content is derived

from research underlying her three books.

“Driving organic growth in an organization is one of the

most important leadership and management activities

in today’s environment. This program will help you avoid

mistakes—which is half the battle—and it will help you

understand the right kinds of disciplines to apply to

your innovation.”

Professor McGrath has consulted with leaders of

Global 1000 companies to help them improve their

ability to drive strategic growth. Her current clients

include Air Products and Chemicals, Inc., Nokia,

Microsoft, AXA Equitable, Swiss Re, SunGard

Higher Education and the World Economic Forum.

Read more of her work at www.ritamcgrath.com.

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and Change Curriculum

Day One

• Introduction to MarketBusting, a structured approach to identifying growth opportunities via five ‘lenses’

• Change the customers’ experience

• Reconfigure products and services

• Change your business model

• Take advantage of industry shifts

• Identify entirely new markets

• Learn to avoid the most dangerous biases that can have a negative impact on your decisions under uncertainty

• Learn the three leadership roles that are essential to growth

• Real options reasoning

• Creating an opportunity portfolio

• Discovery Driven Planning

• Learn to manage high assumption: knowledge ratio situations

• Learn the principles of intelligent failure

• Creating the conditions for effective organizational transformation

Day Two

• Identify in advance the most likely situations in which your project will be delayed or encounter resistance; apply this idea to personal cases

• Learn simple and powerful ways to confront organizational politics and use them for positive purposes

Day Three

• Learn from a living case. What mistakes were made and how you can avoid making the same mistakes in undertaking large-scale change

• Entrepreneurial thinking

• Optional session on the utilization of sophisticated modeling and simulation techniques in conjunction with discovery driven planning

Day Four

• Disengagement – how to gracefully shut down a project or end a business

• Nominated topics, in which participants propose the topics for discussion

• Action planning for return

Day Five

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and ChangeLeading Strategic Growth and Change

Contact Us for More Information

Call Liz Schultz, Senior Associate Director of Learning Solutions, at 212-854-7613. She can also be reached by e-mail, Lns11@columbia.edu.

*Dates, price and location subject to change

General Information

Upcoming Sessions: October 22–26, 2012 May 20–24, 2013 October 21–25, 2013

Tuition: $8,150* (2012) and $8,450* (2013) Includes materials and some meals.

Location: Columbia University Campus, New York City

Audience: Upper-level to senior-level executives who seek significant growth opportunities for their organizations.Application: Register online at www.gsb.columbia.edu/execed.

Certificate in Business Excellence

You can earn the Certificate in Business Excellence (CIBE) by completing a total of 18 program days, from any combination of Executive Education programs, within a four-year period. Any program from the open-enrollment program portfolio or from custom programs can be applied toward the completion of the Certificate. Choose the programs that suit your needs and meet your educational criteria. Columbia can also work with your company to develop a co-branded CIBE that is in alignment with your corporate objectives.

To begin planning your customized CIBE path today, contact Anthony Madonna, Senior Director of Learning Solutions, at 212-854-3395 or am1390@columbia.edu.

Leading Strategic Growth and Change earns you five program days toward completing the Certificate in Business Excellence (CIBE), exclusive to Columbia Business School. Earning the CIBE grants you select Columbia Business School alumni benefits: • A 25 percent tuition benefit for yourself and up to four colleagues each year for programs lasting up to seven days.• Invitations to alumni events and programs around the world• Global networking opportunities• Lifetime Columbia Business School e-mail address• Subscriptions to all Columbia Business School alumni publications• Eligibility to join a Columbia Business School alumni club

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

Leading Strategic Growth and ChangeLeading Strategic Growth and Change

Application

Admission Qualifications

Language Requirements

Deadlines

Cancellation Policy: Withdrawals, Transfers, Substitutions

Visas

You can register for the Leading Strategic Growth and Change online by visiting our Web site at www.gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program, with a link to your invoice. Please remember that all tuition and fees must be paid before the start of the program.

Successful candidates tend to be senior level executives who wish to learn how to create the organizational context for growth or line managers who are tasked with driving a particular growth or change initiative.

Participants must be sufficiently fluent in English (recommended TOEIC score: 750-800) to complete reading assignments and participate meaningfully in discussions and working groups.

Qualified applicants are accepted on a first-come, first-served basis. Programs are often fully subscribed, so early registration is recommended.

All notification of withdrawals, transfers and substitutions must be sent in writing to Columbia Business School Executive Education. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described in the chart below.

Substitutions: All participant substitutions are subject to the sole discretion of Columbia Business School Executive Education. Requests must be submitted in advance and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.Transfers: Transfer requests must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.Refunds: Any remaining balance of a cancelled program’s payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is non-refundable.*

If you require a visa, you will need a B1 business visa for these programs. Note that some embassies may ask that you apply for a student visa, but because these programs are nondegree and participants are visiting the United States on business, the B1 is the appropriate visa.

Columbia Business School Executive Education follows the U.S. State Department guidelines, which can be found at http://travel.state.gov/visa/questions/questions__4433.html. It is against University policy for a representative to contact the embassy directly for a participant. However, there is a standard letter that can be sent to you to present to the embassy, if needed. If you would like to request this letter, please contact execed@columbia.edu.

Full tuition is non-refundable under these conditions: 1. The registrant or substitute does not enroll in another program within one year** of the original start date, and/or2. The registrant or substitute defers or transfers more than two times. *Columbia Business School Executive Education is not responsible for travel or related costs under any circumstances. Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons. **For any program with more than two iterations in an enrollment year, tuition is non-refundable after 2nd transfer.

Time Cancellation—Transfer Penalty

More than 30 days notice 0%14 to 30 days notice 30% Less than 14 days notice 50%

Information

www.gsb.columbia.edu/execed E-mail: execed@columbia.edu Phone: 1.212.854.3395

About Columbia Business School Executive Education

Columbia Business School’s renowned Executive Education programs create a bridge between theory and practice by offering a rich, global perspective. Columbia’s nondegree open-enrollment programs address individual development needs in leadership, strategy, marketing, finance and social enterprise, providing executives with an understanding of powerful new academic approaches and their application to achieve results.

Columbia Business School partners with custom clients on designing and executing organizational initiatives that enable a critical number of top-level executives to meet their corporation’s strategic goals.

Please visit www.gsb.columbia.edu/execed to view the complete program portfolio.

Educational Options for a Lifetime

Full-Time MBA Program

Executive MBA Programs (EMBA)

Doctoral Program

Columbia Business School offers a number of educational programs, each with the Columbia standard of excellence.

Columbia Business School offers a comprehensive business education with an exceptional faculty, groundbreaking academic programs and an incomparable network. Columbia Business School’s location in one of the world’s most dynamic cities makes the Columbia MBA a program of choice for exceptional applications worldwide: www.gsb.columbia.edu/mba.

Alternative options allow midcareer professionals to remain at their jobs while earning an MBA degree, putting what they learn into practice immediately: www.gsb.columbia.edu/emba.

Offered by the Graduate School of Arts and Sciences and administered by the Business School, the PhD Program each year produces some of the world’s most sought-after researchers and scholars: www.gsb.columbia.edu/doctoral.