L'emprenedor y el Pla d'empresa. Anglès

8/21/2019 L'emprenedor y el Pla d'empresa. Angls.

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The Business

Maribel Fernndez PonsMaribel Manjn GmezBartolom Bordoy BarcelXavier Bernab Lliteras


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Business Ideas : Advantages and Disadvantages

1.A traditional and conventional idea

Bakery

It is a company dedicated to the craftsmanship of different types of Majorcan bread and some

different sweets.

AdvantagesPeople need bread daily for their consumption.

Disadvantages In the market there are a lot of companies dedicated to the

craftsmanship of bakers.

Pottery workshop

It is a company dedicated to giving ceramics courses, where students are taught to work with

clay.

Advantages In addition to hand working, customers can meet new people and get away

from stress.

Disadvantages Citiens can choose other modern courses, such as !umba or

dance classes.

2.An innovative idea / mold breaker

"ales of animal accessories and adoption

Is a business dedicated to selling accessories of all types for our furry friends with the

possibility of adopting abandoned animals.

Advantages Promoting the adoption of animals.

Disadvantages #uge investment in the maintenance of the animals.

$ap%s place &'ream (herapy)

Is a business dedicated to the teaching of different dream therapies with the possibility of resting

in an enabled one in our establishment.

Advantage It improves mood and reduces stress of the citiens as we improve the

rest time of our participants.

Disadvantage People who come to our installations may not feel good because they

won%t be completely isolated.


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3. A risky idea

Investing in the stock market

It is a company where staff with knowledge of the stock market invest money of our clients to

have benefits.

Advantages #igh yield if it is invested properly.

Disadvantages #igh possibility of losing the money and a high difficulty to obtain

customers.

Bet business

It is a business dedicated to betting on different sports like football, basketball or tennis.

Advantages (here are always people interested in this type of business.

Disadvantages (he legality of the business.

4. A combination of two traditional business

Bakery and coffee

Is a place dedicated to the handmade elaboration of different bakery products, both sweet and

savory, with an area to take our products with a beverage.

Advantages *asy attraction of customers.

Disadvantages + lot of competition in the market.

Coffee and library

It is a place dedicated to selling different drinks in a small library, so our customers have thepossibility of reading and consuming our products.

Advantages e promote reading among the citiens.

Disadvantages Possible deterioration of the books from our library due to the use of

them and the beverage for our customers.


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5. An idea related with ecology and environment

*cological "tore

It is a company dedicated to the production and sale of food one hundred percent organic.

Advantages It improves the citiens health and contributes to stop pollution.

Disadvantages (he products that we will sell will have a higher cost than the rest of

products that you can find in other shops.

Provider of bicycles for citiens

It is a company dedicated to renting bikes with membership card by paying a small amount each

year so they can get around the city without traffic jams.

Advantages Collaboration with non-environmental pollution.

Disadvantages Possible theft and damage of bicycles.

7. An idea with work e!erience

Payroll

It is a company dedicated to giving advice to new entrepreneurs in different areas.

Advantages (he comfort of the knowledge to start a business.

Disadvantages + high cost for entrepreneurs.

estaurant

It is a place dedicated to the service of food and drink to different customers.

Advantages a high selection of products.

Disadvantages difficult to attract new customers because there are many restaurantsin the market.


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8. An idea related with friendshi! and relationshi!

Club "I$/0*"

Business dedicated to the organiation of eventsfor people that want to meet someone new.

Advantages Improvement of human relationships and promoting the creation of

new couples.

Disadvantages (he possible rejection of the people because of theirshynessand the possible cost that meeting someone new may involve.

Integration of the disabled people

+ctivities organied by a group of people for company and entertainment of people withdisabilities.

Advantages 1omentation of the relationships of people with disabilities with othercitiens.

Disadvantages #igh investment in new e2uipment and specialied staff.

9."obbies

estauration and decoration center

Company dedicated to restoration and creation from recycled materials, home furnishings, etc.

Advantage 3se of recycled materials.

Disadvantage#igh investment for the ac2uisition of materials.

Center pastry decoration

Company dedicated to teaching group decorating desserts.

Advantage #igh customer ac2uisition as pastry is fashionable today.

Disadvantage (he cost of material procurement.


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10.An idea related with unmet needs

Boot chargers for mobiles and tablets

Company dedicated to the incorporation of solar chargers in different parts of the city for free.

Advantages #igh profitability as it is a useful business.

Disadvantages #igh investment for the creation of these boots.

+nimal Park

Company dedicated to the creation of national parks in the city for our pets.

Advantages inclusion of pets in daily life.

Disadvantages high investment in cleaning staff.

11.An idea to im!rove eisting !roducts

Company dedicated to e4cursions to cultural areas of the island

Company dedicated to e4cursions to different historical spots and landmarks of the island.

Advantages furthering cultural knowledge about the island

Disadvantages a great investment for customer ac2uisition.

Photography company dedicated to events

Company formed by a group dedicated to immortaliing special moments in different events

photographs.

Advantages ensuring that you have immortalied the moment of our customers withthe best 2uality.

Disadvantages there are many companies offering this service.


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12. An idea related with the im!ortation or the co!y of ideas

Intelligent ubbish

Company dedicated to the installation of smart rubbish that alerts the plant when they are full ofwaste for collection.

Advantages It improves the environment as the rubbish notifies when it%s necessaryto pick it up.

Disadvantages #igh cost in installation and manufacturing.

+mericas 567s estaurant

Company dedicated to the hospitality sector set in typical +merican 56s, with the development ofthe typical products of that period.

Advantages Publiciing the cuisine of those years.

Disadvantages #igh cost in the purchase of furniture of that period and the import ofproducts.

13.An idea related to changes in the !urchasing !ower

3sed objects store

Company dedicated to the sale of second hand products.

Advantages #igh customer retention due to the crisis.

Disadvantages #igh investment for the storage of such products.

enting8 vehicle sales, but enjoying them.

Company dedicated to the purchase of vehicles with the possibility that their former ownerscontinue to enjoy their vehiclesfor a monthly rent.

Advantages #igh customer ac2uisition, as the cost of maintenance and vehicle repaircan be saved.

Disadvantages Constant need for funding.


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14.An idea related with the changes on lifestyle

+esthetic and depilation center

Center dedicated to aesthetics and the unise4 depilation.

Advantages /reat customer ac2uisition.

Disadvantages #igh investment in specialied machinery and staff.

1itness center with personal trainers and "pa

1itness center dedicated to promoting healthy living with sport achievement and a healthybalanced diet.

Advantages /reat customer ac2uisition, as today, taking care of oneself is essential.

Disadvantages (he cost for the company to purchase machinery and 2ualified staff.

15. #oo!erative ideas

Cooperative Bank

It is a financial cooperative dedicated to lending money to our customers without disproportionateinterests.

Advantages 9uick customer ac2uisition

Disadvantages Being cooperative, the benefits are not the primary objective.

"ocial cooperative

Cooperative dedicated to providing catering services to people with limited resources.

Advantages Providing resources to people without basic needs.

Disadvantages + high cost, due to high demand in this sector nowadays.


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16.$wo ideas of %ocial Business

+nimal assistance and collection centre

Company dedicated to the care of homeless animals.

AdvantagesPromoting the 2uality of life for animals in need.

DisadvantagesIt re2uires high investment in facilities as well as maintenance.

Inclusion of people with disabilities in the workplace

Company dedicated to the integration of people with disabilities in jobs suited to their work skills.

Advantages *ncouraging this group esteem.

Disadvantages 'ifficult insertion process, because not all companies have a job that

people with disabilities can do.

17.&egan 'ashion

:egan "tore

Company dedicated to the manufacture of clothing avoiding animal abuse and e4ploitation.

Advantages Care of the planet%s species is encouraged.

Disadvantages Customers without respect for animals do not go to this store.

"ynthetic leather factory

Company dedicated to the manufacture of synthetic leather for its distribution to factories.

Advantages Care of the planet%s species is encouraged.

Disadvantages Companies which prefer fur from animals do not cater such a business.


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Comparative Table

MATRIX FOR THE MATURATION OF BUSINESS IDEASFILTERS

PERSONALS MARKET RESOURCES

SELECT THE FILTERS

ESTABLE PONDERATION 10% 10% 10% 10% 10% 15% 15% 10% 10%

WRITE THE IDEAS

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2 # 2 $ % 5 & # 3,2

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& ! " ! $ $ ! 6,85

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5 5 & 5 5 $ 5 5 5,35

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5 < 5 = ; 5 5 < ? 5,6

CRITERIA E"ALUATION

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TOTAL"ALORATION

Bakery !

.ottery worksho! &

cessories for animals and ado!tion "

Dream thera!y

Invest in stock market 5

Bet business &

Bakery and coffee

#offee and library

+cological food-ent a bike

%tudies academy

Draw academy

#onsultant/s office

-estaurant

%ocial Integration

-estoration and decoration

.astry decoration

%olar #hargers

Animal .arks

#ultural ecursions

.hotogra!hy

Intelligent rubbish

American 012s -estaurant

%econd hand sho!

Aesthetic and laser de!ilation

ness with !ersonal training and %.A

#oo!erative Bank

%ocial dining coo!erative

#ollection and assistance animals

Disabled -eintegration

&egan %tore

%ynthetic leather factory


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"A%+ III"A%+ III

"ocial @bject"ocial @bjectiveive of the Companyof the Company

"A%+ I&"A%+ I&

0ogo and name "election0ogo and name "election

"A%+ &"A%+ &

0ocation0ocation

"A%+ &I"A%+ &I

'esign and 'istribution'esign and 'istribution


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((AA+ %+*+ %+*+#+#$I$I4(4(

(he name that we are looking for our company, has to be related to its activity, so we have chosen a

selection of different words in line with our business and we have translated them into 1rench and

Italian because they are languages that are related to romance, love, etc.

1. inuit A translation of Midnight into 1rench.

2. at A translation of (he @ther #alf into 1rench.

3. e55anotte A translation of Midnight into Italian.

4. #om!agno A translation of oomate into Italian.

5. %oulmate A translation of "oul Mate into *nglish.

6. %oul(uit A translation of "oul and $ight into *nglish and1rench.

7. ,ni6ue A translation of "ingle into 1rench.

8. amoiti7 A translation of Couple into 1rench.

+fter evaluating all the selected names, we choose as our business name 3$I93*, which means

singles in 1rench, because it captures the essence of our business, uni2ue and e4clusive.


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**44)4 %)4 %++*+*+##$I4$I4((

aribel an89n )me5


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Bartolom7 Bordoy Barcel9


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;avier Bernab7 *literas


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aribel 'ernnde5 ons

e decided to choose the second logo of Maribel 1ernDnde with the key but changing the letters of

the word 3ni2ue with the first ones.


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+fter creating a variety of possible logos for our company and some discussions about that, we

decided to choose this specifically for its typography because it is simple and elegant and, the key

fits the chosen name and its essence.

(his is the 0ogo that we selected for our company with the correct letters and the key. +part from the

first 0ogo, we made some different scale 0ogos for customers that use different devices.


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44B


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--+A+A%4(%4( ''44-- $"$"++*4#A$*4#A$I4I4((

(his building is situated at PlaEa "ant +ntoni < in the centre of Palma. (he reasons why we have

chosen this place are that we have a parking in front of us and the place is located in a good area of

Palma where a lot of possible customers walk through.

B,B,I*DI*DI() I() **AA((

$his building has 311 s6uare meters> an

attic of ?@ s6uare meters and two different

floors connected with stairs each of them

of 30 s6uare meters.


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DI%DI%$-$-IB,IB,$$I4I4((4' $"4' $"++**AA#+#+

e discussed about some decorations to !ut in our !lace and finally we decided to turn the

first floor into a coffee sho! and the second floor into a cocktail 5one with &I 5one and

environment music. $he last floor> the attic will be used as a warehouse.

Documents

L'emprenedor y el Pla d'empresa. Anglès