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L’Etoile Magazinemediakit 2012
In an effort to be a part of daily life of every woman, L’Etoile stores offer the best and newest in beauty industry. L’Etoile strengthens its position in the «Expert» category, developing customer loyalty, and attracting of new customers.
Expanding the possibilities of products and services in November 2009 L’Etoile has released the first specialized magazine for its customers — a monthly magazine about life style of modern Russian women.
Two years later, the publication has become «iconic» in beauty industry, not only among retail magazine, but in the segment of glossy magazines as well.
2012 L’Etoile 2mediakit 2012
History of creation
The world of beauty and personal care rituals are special moments for a woman. Whatever is her age and social status she always aspires to an ideal of her appearance, carefully studying and choosing all available tools. She learns to understand this world of beauty with L’Etoile for the benefit of confidence of her own irresistibility. It is always important to take care of her face and body, compliance with her individual style and assurance in quality of the goods and services to which she trusts.
L’Etoile Magazine is a personal guide to modern life of a woman. It speaks as a friend regardless the distance. This dialogue creates the special relation between the reader and the magazine, and as a result, between the customer and a retail brand.
This is unique and admirable publication, the edition for refinement and comfort of every day. It draws attention by its quality and new sounding. It offers pleasant dive into a dream, it is interesting for reading and re-reading. This is a bright and warm communication with taste and special atmosphere. This is communication with L’Etoile.
L’Etoile Magazine is a personal guide
to modern life of a woman.
2012 L’Etoile 3mediakit 2012
Сoncept
L’Etoile creates special relations between a legend of the French style and charm, the spokeperson of the retail brand — Patricia Kaas, and the customers. It is a story about the woman, capable to change herself easily and be different — from usual friend to divine femme fatale — miracles of «transformations» to recover the beauty in a new way.
This idea which seemed like imagination in the beginning, eventually has turned into the most interesting and fascinating project, with aspiration for new images and atmosphere, new feelings and new looks. L’Etoile creates gallery of covers — variety of incredible images — from the modest and charming ballerina to vamp woman.
Every month L’Etoile and Patricia Kaas come back to their customers and readers with a new cover and a subject for discussion — for new sound of beauty!
2012 L’Etoile 4mediakit 2012
The Unique Cover
News • Dolce vita
L Transformation L Beauty person L Celebrity in the POS
L Cook with pleasure L Horoscope L The required address
Psychology
Trends
Secrets of beauty
History of the brand Make-up
Fashion
And something else:
The travelling
2012 L’Etoile 5mediakit 2012
Editorial content
Beauty Atlas In full volume All about eyes
2012 L’Etoile 6mediakit 2012
Special section
L’Etoile magazine is free with any purchase over 500 rubles in the regions and more than 1,000 rubles in Moscow.
*information from TNS Gallup Media NRS 2012/2
More than 750 POS all over Russia!Thanks to L’Etoile, all the women in large cities and small towns, look beautiful. Every woman is beautiful in her own way!
Distribution of the circulation of one issue
Reading the magazine, every woman recommends
it to her friends. Four persons read one
L’Etoile magazine!*
1=4
2012 L’Etoile 7mediakit 2012
Distribution
38% 32% 19% 11%
Readership numbers among the leading monthly magazines in Russia*
Specialized magazine
(in thousands of monthly magazines and journals coming out every two months)
1 Cosmopolitan 6359,32 Vokrug Sveta (Around the World) 4946,43 Karavan History 4525,54 Health 3125,65 LIZA Krossword 2928,36 Burda 2883,87 My beautiful villa 2683,88 L’Etoile 2050,19 Domashniy Ochag 1965,710 Karavan History Collection 1906,0
*Information from TNS Gallup Media NRS 2012/2
about beauty #1 in RUSSIA
2012 L’Etoile 8mediakit 2012
Distribution
** Moscow 16+
Readers of the magazine — the modern women with good taste and sense of style. They have a stable income, active social life, and follow all fashion and beauty tendencies. They are the main customers of cosmetic products. They tenderly take care of themselves, and value their time and money.L’Etoile helps them to make the right choice.
L’Etoile magazine is opened to customers of any income. Housewives, students, employees and professionals are the basis of the client audience.
2012 L’Etoile 9mediakit 2012
Distribution
Structure of readership
women
men
79%21%
Profile of readership Affinity Index**
Women 16-19 327Women 20-24 252Women 25-34 213Women 35-44 162Women 45-54 181
full page colour L single page RHP 845 250 rub. L single page 735 000 rub. L single page RHP in 1/2 367 500 rub. L single page RHP in 1/3 257 250 rub.
Premium Position L Single Content 882 000 rub. L Single Masthead 882 000 rub. L Single Editor’s Letter 882 000 rub. L Single News 882 000 rub. L Single Trend 882 000 rub. L Single on the cover 882 000 rub.
Spreads L First Spread 2 080 000 rub. L Second Spread 1 720 000 rub. L Third Spread 1 640 000 rub. L Spread in 1/3 1 625 000 rub.
Covers L 3rd Cover 938 000 rub. L 4th Cover 1 632 000 rub. L gatefolder ask for info
175 x 225 mm175 x 225 mm87,5 x 225 mm or 175 x 112,5 mm58,5 x 225 mm or 175 x 75 mm
175 x 225 mm175 x 225 mmask for information
350 x 225 mm350 x 225 mm350 x 225 mm350 x 225 mm
Trim size (W x H) whithout bleed
Trim size (W x H) whithout bleed
Trim size (W x H) without bleedand break off in the spineof the publication
Prices do not include VATDetailed specifications for the magazine are available on request from the editorial office.
2012 L’Etoile 10mediakit 2012
Basic rates for advertising
Inserts, sampling Special projects
Discount coupons
2012 L’Etoile 11mediakit 2012
Special advertising projects
ISSUEBOOKING
DEADLINES
17 NOVEMBER
20 DECEMBER
23 JANUARY
22 FEBRUARY
26 MARCH
23 APRIL
22 JUNE
23 JULY
22 AUGUST
21 SEPTEMBER
AD MATERIALS DEADLINES
9 DECEMBER
16 JANUARY
14 FEBRUARY
13 MARCH
16 APRIL
14 MAY
13 JULY
13 AUGUST
12 SEPTEMBER
12 OCTOBER
OUTPUT
2012 FEBRUARY
2012 MARCH
2012 APRIL
2012 MAY
2012 JUNE
2012 JULY
2012 SEPTEMBER
2012 OCTOBER
2012 NOVEMBER
2012 DECEMBER
10 JANUARY
13 FEBRUARY
12 MARCH
10 APRIL
11 MAY
20 JUNE
14 AUGUST
14 SEPTEMBER
10 OCTOBER
12 NOVEMBER
2012 L’Etoile 12mediakit 2012
Production deadlines in 2012
Due to the Lifestyle magazine’s positioning, any advertisers are allowed to advertise and report about the goods and services of target audience «women 16 +».
Considering that fact that the magazine is the official publication of retail chain of shops, the goods and the services which are directly competing to a chain are not allowed to be placed as advertising: — specialized beauty and cosmetics stores;— department stores;— beauty products not presented in retail chaine Beauty products distributed by alternative way for appearance:— beauty products exclusively distributed by drugstores (except for the biological active additives targeted on complex solutions); — the clinics of esthetic medicine which are directly addressing to alternativeness of solutions of problems of beauty in comparison with products presented in retail chain.
The advertising ideologically not allowed to be place:— personals of occult services;— announcements of not licensed medical services;— the goods and the services rendering a negative consequence on health;— other goods and the services, not coinciding ideologies of the magazine.
The individual approach and the decision on advertising is applied in case of indirectly competing advertisers:— specialized retail chains with two and more commodity brands;— cross-advertising of a commodity brand and specialized retail chainsthe brands having products of various categories, including directly competing, but not presented in a chain hard alcoholic beverages;— cigarettes and tobacco.
2012 L’Etoile 13mediakit 2012
Features of the advertising policy
Editor-in-chief Mikhail SHEDRIN [email protected]
Editorial directorAnna URLOVA [email protected]
Marketing directorSvetlana SOKOLOVA [email protected]
Advertising sales directorJulia SHAPOVALOVA [email protected]
Advertising production managerAnna PLOTOKHINA [email protected]
Address: 28/2a, Simpheropolskiy blvrd., Moscow,117452, Russia.Telephone: +7 (495) 937 1231Fax: +7 (495) 937 1233
2012 L’Etoile 14mediakit 2012
for more information please contact
