Liam Gibbs 2016NP2

My aim is to deliver creative direction, design, develop and refresh

brands in digital and print that exceed client expectations. I have

lead innovative design projects in Senior Creative positions, focus

on building desirable client and colleague relationships while

aspiring to be the best design professional I can be, all of which

should make me an ideal candidate for this position.

I am often responsible for driving the creative vision of projects

from concept to completion as I possess a strong conceptual

design background, a wealth of experience in brand, identity and

guidelines, advanced website, digital and interaction design skills,

extensive experience in communication collateral, infographics,

packaging, point of sale and environmental signage.

I am an art and photography director with extensive client,

stakeholder and third party management, autonomous project

deliverance and process advocate.

I am viewed as a personable and dedicated professional with

fresh ideas and experience to implement strategy. My positive

outlook and motivation has had a significant impact in the areas

in which I have worked.

Please peruse my website gibbsdesign.com.au for more design

projects undertaken and I would welcome the opportunity to

discuss this position further.

Yours sincerely

Liam Gibbs

Hello!Liam [email protected] | 0405 120 615 | gibbsdesign.com.au

Liam Gibbs | sample portfolio

University of Sydney

Website, UI design and brand expansion

Creative direction and development in using research

data, user research and workshops into visually engaging

multi-interface website pages. Digital design of new

search engines, courses section, faculty and sub section

pages across the corporate website in a responsive and

agile environment. Designed new and innovative website

components for multiple interfaces facilitating efficient

navigation, UI/UX, business needs and directly influencing

increased enrolment and corporate donations.




Optus

Event campaign, corporate and retail material, and infographics

Transforming who Optus is and what they do to become

Australia’s most loved telecommunications brand, designed

event campaign material to highlight the evolution externally

and within, with the optimum word being ‘yes’.

The campaign was an outstanding success with an

overwhelming number of responses to the client’s joy –

another success another “love”.


Luka VulicDirector

M +61 (0)450 390 700E [email protected] +61 2 9002 4200 +61 2 9002 4211

Services 4 Buildings Pty LtdL3 100 Clarence Street Sydney NSW 2000S4Bstudio.com.au

S4B Business Card Final.indd 1 5/10/16 9:47 AM

Think engineer

S4B Business Card Final.indd 2 5/10/16 9:47 AM

Dear Andrew

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voluptae int.

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quassim venditius dolupid i acepunihil et quos rest, tecaboet asperup tatat.

Yours sincerely

Luka VulicDirector/

Mr Andrew Maxon24 Kent Street

Belgrave Waters NSW 2113

22 December 2014

RE: Condition 85Kitchen Exhaust

Green Square Site 16

DA No: D/2013/1423

E [email protected] +61 2 9002 4200

Services 4 Buildings Pty LtdL3 100 Clarence Street Sydney NSW 2000ABN 95144 688 942

S4Bstudio.com.au

S4B Letterhead Final.indd 1 5/10/16 9:59 AM

E [email protected] +61 2 9002 4200

Services 4 Buildings Pty LtdL3 100 Clarence Street Sydney NSW 2000ABN 95144 688 942

S4Bstudio.com.au

S4B Compliment Slip Final.indd 1 5/10/16 9:55 AM

S4B Letterhead Final.indd 2 5/10/16 9:59 AM

S4B

Corporate identity and entire re-brand

Creative. Nimble. Collaborative.

Words you would not typically associate with engineers.

But S4B are anything but typical.

A team of highly regarded specialist engineers, required

a bespoke, disruptive and unique approach to their brand

and identity to mirror their personality and core values.

We succeeded.



Our capabilities22 October 2016 | Green Square

Expression of interest

190-250George Street

05.10.2016 | Name of Project | Name of Organisation 1/11

Our projectsOur team have delivered on some of Australia’s most challenging projects. Big and small. Private and public.

22 October 2016 | Green Square22 October 2016 | Green Square

Creative. Nimble. Collaborative.Not words you’d typically associate with engineers. But we’re anything but typical.

We’re a team of highly regarded specialist

engineers. We create bespoke, sustainable

solutions across a breadth of engineering

disciplines, working closely with our clients

from the outset of each project to completion.

Our collective experience spans decades and

countries but you can find us right here in

Sydney + Canberra.

We have extensive project leadership

experience in private and public sectors,

including commercial offices and workplaces,

residential, aged care, retail developments

and fitouts, hotels, education and research

facilities, industrial and specialised spaces

such as pharmaceutical facilities and data

centres. We’re well respected in the industry

and have collaborated on a range of large,

small and commercially sustainable projects.

We are S4B.

Our vision is to create a better built environment

22 October 2016 | Green Square

SustainabilityVertical Transportation

Electrical

Hydraulics

Mechanical

Fire

Our servicesWe offer Building Services design and advice in the following disciplines.

We can offer other expertise through our partnership with our design professionals such as Structural, Civil, Lifts, Acoustics and Architectural Lighting.

Within our disciplines we can offer capabilities in all facets of project phases, types and delivery methods including

Feasibility

Investigations and Reporting

NABERS, Green Star, BASIX and

NatHERS Ratings

Design and Documentation

2D and 3D CAD

BIM

Construction, Commissioning Reviews

05.10.2016 | Name of Project | Name of Organisation 3/1105.10.2016 | Name of Project | Name of Organisation 3/11

One size does not fit allProblem solving

Problem solving and resolution is something

we have extensive experience in for dealing

with project issues. Our understanding of

Base building and tenant fit-out requirements

enables us to understand the interrelationships,

so we can in turn provide senior consult on

solutions and impacts.

Multi-discipline

Our firm is multidiscipline, because the

market demands it : projects require a depth

and breadth of skills working together.

We are particularly apt at working in this

manner because we assign a Director as the

‘Project Captain’ who works on any given

project from start to finish. This provides

us the best chance to deliver on a project’s

original vision. The Project Captain develops

the critical relationships and ensures continuity,

communication and collaboration.

Working together

For us, success comes down to working

together. Not just amongst ourselves, but

with our clients. We truly understand their

ambitions and their challenges. We then

share this understanding with the design

team during the documentation phase and

with the construction team – everyone

including the services contractors – to best

deliver on the clients’ briefs.

05.10.2016 | Name of Project | Name of Organisation 5/1105.10.2016 | Name of Project | Name of Organisation 5/11


Ray White Real Estate

Corporate branding and guidelines

Significant philosophical and fundamental developments

were required to bring structure and unity to Ray White

across all core brand, stationery and merchandise, agent

and property marketing, online and across social media,

and exterior and interior signage.


5Ray White Style Guide 2012 – Stationery and Merchandise

Logo

7.5mm from right

5mm from top

Below are examples of the

office and agent contact

details area format options.

Contact Option 1

Contact Option 2

Align paragraph to bottom

7.5mm from left

Helvetica Neue

45 Light & 65 Medium

Upper and lower case

Left justified

PMS 425C grey text

8pt; 12pt leading

Option with agent image

Office Name

Align 2.5mm from yellow band

Helvetica Neue 65 Medium


Right justified

PMS 425C grey text

10pt; 12pt leading

Agent Name

Align 5mm from bottom



Right justified

PMS 425C grey text

10pt; 12pt leading

Yellow Band

Height 5mm

Ashdan Valley

T 02 3456 7890 M 0420 123 456

F 02 3456 7890 E [email protected]

PO Box 1234, 135 King St, Ashdan Valley NSW 2000

raywhite.com

Jane JonesProperty Consultant

Ashdan Valley

Jane Jones

42.25mm

Business Card Landscape Front Option 1Business Card Landscape Back

Business Card Landscape Front Option 2

Note: Agent and Office Names

are 10pt; 12pt leading

Jane JonesProperty ConsultantName of Contractor Company Pty Ltd ABN 12 345 678 91

6pt; 8pt leading

Jane JonesProperty Consultant

John Smith

John SmithProperty Consultant

Ashdan Valley

T 02 3456 7890

M 0400 123 456

F 02 3456 7890

E [email protected]

PO Box 1234

135 King St

Ashdan Valley NSW 2000

raywhite.com

9Ray White Style Guide 2012 – Stationery and Merchandise

Logo

158mm from left

10mm from right

Baseline 30mm from top

Contact Details

158mm from left

45mm from top

Helvetica Neue

45 Light and 65 Medium


Left justified

PMS 425C grey text

8pt; 12pt leading

6pt paragraph spacing

Contact Details

Below are examples of contact

detail format options.

Office DetailsOffice Name

PO Box 1234

135 King St


T 02 3456 7890

F 02 3456 7890

E [email protected]

raywhite.com

Agent DetailsAgent Name

Office Name

135 King St


T 02 3456 7890

M 0420 123 456

F 02 3456 7890

E [email protected]

raywhite.com

Office Area DetailsOffice Name Rural

135 King St


T 02 3456 7890

F 02 3456 7890

E [email protected]

raywhite.com

Multiple Office Details Office Name 01

135 King St


T 02 3456 7890

F 02 3456 7890

Office Name 02

123 Eagle St

Surry Hills NSW 2010

T 02 3456 7899

F 02 3456 7899

raywhite.com

Note: When formatting

multiple office details, space

is removed between the

Office Name, address and

telephone, and added before

the web address.

Company Trading As Details

158mm from left

5mm up from yellow band

Helvetica Neue 45 Light


Left justified

PMS 425C grey text

6pt; 8pt leading

Yellow Band

Height 5mm

Ashdan Valley

PO Box 1234

135 King St


T 02 3456 7890

F 02 3456 7890

E [email protected]

raywhite.com

Ray White Ashdan ValleyABN 12 345 678 910

42mm158mm

Accreditation: Only agents

qualified to carry the Elite or

Premier status can apply the

accredited hallmarks. 16mm in

width, 6mm spaced from the

baseline of the text below.Ray White Office Name ABN XX XXX XXX XXX

28

3.0 Property Marketing

Ray White Style Guide 2012

3.5.5 Window Cards

Window Card Fonts, Size and Leading

Heading/Office Name text


20pt on 22pt leading

Icon Numbers text



Location/Address text

Helvetica Neue 45 Light and



Body text



Office text



Contact Numbers/Email text



29Ray White Style Guide 2012 – Property Marketing

Ashdan Valley

Ideal Family Living in a Convenient LocationMiddleton Grange 26 Johnston StBusa dolor solorunt qui a nist, to molese ra si totatatem utem et doluptaquae eos com anto dest molore nessinv elicto corumenissit quod qui si simio eos com anto dest molore nessinv elicto corumenissit quod qui si dolorec nessinv elicto corumenissit quod qui si dolorec tatiisqu fham sequi dit nus.

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4 2 1 SaleView Thu5.00–5.30pm

Sat9.30–10.00am

John Smith 0400123456 [email protected]

Jane Jones 0420123456 [email protected]

raywhite.com/123456912345679

Ideal Family Living in a Convenient Location

Middleton Grange 26 Johnston St

Busa dolor solorunt qui a nist, to molese ra si totatatem utem et doluptaquae eos com anto dest molore nessinv elicto corumenissit quod qui si simio eos com anto dest corumenissit quod qui si dolorec tatiisqu fham sequi dit nus.

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• Harcipsanistomoleserasitotatatem orrumquias seque et.

Sale

View Thu5.00–5.30pm Sat9.30–10.00am

John Smith 0400123456 [email protected]

Jane Jones 0420123456 [email protected]

raywhite.com/12345691234567

4 2 1

Ashdan Valley

Window Card portrait single and double sided

Window Card landscape single and double sided

The Yellow Band

2.5% Rule: The yellow band usage

for Window Cards is calculated

using the following rule:

Height of document x 2.5% =

Height of yellow band



Creating a universal grid system and specific guideline rules

to suit all material strengthened and enhanced consistent

brand communication across all mediums. Resulting in

a modern, ‘inherently white’ and recognisable brand.

6

7.0 Online Marketing

Ray White Style Guide ‘12-‘14

Adaptable Layout Grid

Shown here is the grid

adapting from a 12 column

(tablet) to a 6 column (mobile

phone) grid on an office page.

Agent website, tablet and

mobile phone layouts follow

the same layout grid system.

12 Column Grid = Office Tablet Layout 6 Column Grid = Office Mobile Phone Layout

Property Details Property Details

7Ray White Style Guide ‘12-‘14 – Online Marketing

Agent Desktop Layout Agent Tablet Layout

These examples showcase the

online layout grid working across

the range of Ray White online

material. The online layout grid

should be followed at all times.

Agent Mobile Phone Layout

E-Newsletter Desktop Layout4

7.0 Online Marketing

Ray White Style Guide ‘12-‘14

7.1 Online Layout Grid

The online layout grid establishes structure and flexibility for the Ray White website and all other online formats accessed by various devices. The primary function of the grid provides horizontal control allowing consistent and precise alignment.

The Grid

The maximum width of the

grid is divided into 18 columns.

Each column is 55 pixels

wide, including 10 pixels on

both sides which create the

20 pixel gutter between each

layout-column element.

The total maximum width of

a page is 990 pixels, including

10 pixels of padding on both

sides, producing 970 pixels

maximum available space

for content.

Alignment and Spacing

Horizontal control provides

regular spacing provided by

the gutter and allows pre-

defined breakpoints for easy

and automatic adaptive layout.

Vertical spacing is provided

by the row of elements that

wrap each set of layout-

columns (one or more).

The online layout grid works

across all formats: desktops,

tablets to mobile phones.


990 pixels wide = 18 Column Grid = Office Desktop Layout

Single Column = 55 pixels (Gutters included in column width)Gutter = 10 pixels

Website Layout Grid

The 18 column grid allows

for flexibility and adaptability

without reducing consistency

in style and layout.

The same layout grid is used

to create office and agent

website pages.


Online Colour Palette

White Palette

White 85%

Grey 10%

Yellow 5%

The white palette is the

primary palette for the

Ray White brand.

Link Colour

Links in E-Newsletters

must use the link colour

blue wherever possible.

Link Blue

Complimentary Colour Palette

To allow for a richer visual

experience, tints of grey have

been added for online use,

achieved by darkening and

lightening the base grey in

15% increments.

WhiteElectronic: R: 255 G: 255 B: 255 | Hex: #FFFFFF

GreyElectronic: R: 89 G: 89 B: 89 | Hex: #595959

YellowElectronic: R: 255 G: 229 B: 18 | Hex: #FFE512

Level 0

R: 51 G: 51 B: 51

Hex: #333333

15% darker than base

Grey

R: 89 G: 89 B: 89

Hex: #595959

Primary Colour Grey (base)

Electronic:

R: 51 G: 102 B: 171

Hex: #3366ab

Level 1

R: 127 G: 127 B: 127

Hex: #7f7f7f

15% lighter than base

Level 3

R: 204 G: 204 B: 204

Hex: #cccccc

15% lighter than Level 2

Level 2

R: 166 G: 166 B: 166

Hex: #a6a6a6


Level 4

R: 242 G: 242 B: 242

Hex: #f2f2f2





The online layout grid establishes structure and flexibility

for the Ray White website and all other online formats

accessed by various devices.

The primary function of the grid provides clarity, clean

and modern accessibility, horizontal and vertical control

allowing consistent and precise alignment of all elements.


Lets connect

Should you wish to know more or just have a chat, get in touch.

Liam Gibbs

0405 120 615

[email protected]

[email protected]

gibbsdesign.com.au

Coffee

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Liam Gibbs 2016NP2