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API Possibilities
2
LinkedIn APIs … what are they?
LinkedIn Data
APIs
Mobile Sites & Apps
Desktop Sites & AppsProfile
Newsfeed
Company
Groups
3
LinkedIn data …
Profile
Newsfeed
Company
Groups
• Name• Job Title• Company• Industry• Location• Experience• Education• Groups
Joined…
• Company Name
• Company Size
• Industry• Products &
Services• Followers• Company
Updates…
• Status Updates
• Authors• Likes• Shares• Follows• Comments
…
• Group Name• Discussions• Authors• Likes• Shares• Follows• Comments
…
Complete list at http://developer.linkedin.com/documents/profile-fields
4
Combining with other data …
LinkedIn data
Hilton data
Google Maps data
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Personalise and amplify …
Allow access to LinkedIn profile
Personalised app
Share
Refer
Connection listMessage to selected
connectionsStatus update to 1st connections
Profile data
Ad, InMail, Status update
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Things you can do …
Basic Plugins
Profile Analyzer
Advisor Finder
Product Promoter
Event Promoter
Content Amplifier
Connection Map
Exchange App
Many more …
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Basic Plugins …
http://developer.linkedin.com/plugins
Profile Analyzer …
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Objective
User Journey Sign In with LinkedIn (on IE
Homepage) Answer 3 questions See personalized
suggestions on ideal Masters degree
Share with network and contact IE reps via pre-populated form
Increase brand and product awareness via useful tool
The IE Master Finderwww.ie.edu/business-school
SolutionProvide potential students with personalized degree suggestions
ES
Advisor Finder …
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Objective
User Journey Sign In with LinkedIn (on
Ameriprise Find An Advisor page)
See personalized list of financial advisors in network (and see how user is connected to them)
Easily connect with advisors and share tool with network
Tap LinkedIn connections to make advisor referrals
Find an Advisorwww.ameripriseadvisors.com
SolutionEnable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor
US
Product Promoter …
12
ObjectivesPromote the Note II in an engaging way to professionals in 7 markets
Awaken Your Creativity with Galaxy Note IIwww.creativewithgalaxynote2.com
SolutionAPI-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile
EMEA & APAC
User Journey Landing page with 5 key
Note II features, vote tally, and comments
Vote/comment on favourite feature, best comments win devices (5 per market)
Share via LinkedIn and other social channels
Event Promoter …
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Objective
User Journey Register for live event via
LinkedIn Sign In Invite connections to
event, share event with connections, comment during event
Contact Dell via pre-populated contact form
Promote live event and generate leads
Dell Innovation Live Eventwww.dellinnovation.com/fr
SolutionEnable members to easily register for, participate in, and share a live event
FR
Content Amplifier …
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Objectives
User Journey View specially created
data-based leisure content
Sign in with LinkedIn for higher relevance
Easily share content with 1st connections
Reach CMOs in an innovative way (via data-driven leisure content)
Amazing Datawww.lesclesdelavaleur.fr
SolutionContent hub to publish and promote leisure content specially created around data hooks from IBM
FR
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Performance …
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
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Next Steps …
LinkedIn APIs are NOT for commercial use
For commercial use, only 2 options: 1. Get an Exception for your creative agency2. Engage one of our Certified Partners (CDP)
These options come with legal clearance, higher limits, direct support (and involve a commercial agreement with LinkedIn)
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Learn more …
Visit developer.linkedin.com
Contact us at: marketing.linkedin.com/contact